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GEORGE C. MARSHALL CENTER
College of International Security Studies
Garmisch – Partenkirchen, Germany
LTC ULRICH M. JANSSENEmail: [email protected]
LinkedIn: Ulrich Janßen
Twitter: @UliJanOgau
Phone: +49-8821-750-2658
From Combat Support to Joint Enabling … and beyond
REBRANDING IO
Rebranding IO
Starting with WHY
Evolution of concepts
Challenges in Behavioural Conflict Understanding the people
Motivation
Perception Management
Ensuring C5 – the proposed way ahead Transformation of C..
Refinement of planning and decision-making
The desired effect … impact The Comprehensive Approach
Integration in Crisis Management
Conclusion
1-Jul-13 4
Starting with WHY
The terminology dilemma
Evolution vs. revolution
The doctrinal dilemma
To inform is to influence
Black & white and the 256 shades of grey
The perception dilemma
Can„t fix anything vs. can fix everything
A broader spectrum of options
Perception becomes reality
The implementation dilemma
If things go wrong, don‟t go with them
Organizational challenges
Integration
Measurement of progress and success
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C2W“Military Facts”
Peace Crisis/Conflict War Transition Post War Peace
“War is merely the continuation of politics by other means.”
Center of Gravity: enemy / enemy capabilities
Human Assistance
Civil Engagement
Reconstruction
(Marshall Plan)
IW(1970)
IO(1990)
Military Intervention in the Clausewitz’ian sense
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21st C Engagement Space and the changed nature of conflict
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“Military Facts”
Media
Social structures
Political / Civil
structures
Key Players/
ActorsEconomy
TransportationFinance
Culture
Communication
Grids
Peace Crisis/Conflict War Transition Post War Peace
People Tradition
ReligionLaw
Emotions
Education
“War is merely the failure of communications by other means.” (Clausewitz adapted by UJ)
Center of Gravity: people’s perception
Info Ops(2000)
StratCom(2009)
Military Intervention in Operations other than War
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Nature of Conflict
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The Challenge
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Deterrence in the
Social Age
Deterrence in the
Information Age
Deterrence in the
Nuclear Age
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Alvin TofflerUS Author and Futurologist
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Perception
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Transformation of C2 … doing our homework
Command & Control
Consult & Correct
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Transformation of C.. continuous improvement
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Command &
Control
Command, Control &
Communications
Command, Control, Communications,
Computers & Intelligence Surveillance
and Reconnaissance
Consistency and
Credibility of
Communications by ALL means
through Comprehensive
Coordination
Redefine planning and decision-making
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Two names, same aim
Information Operations
A staff function to
analyze,
plan,
assess and
integrate
Information Activities to create
desired effects on
will, understanding and capability of
adversaries, potential adversaries
and NAC approved audiences in
support of Alliance mission
objectives.MC 422/4 (MD, Jun 2012)
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M P E C
Strategic Communications
The coordinated and appropriate
use of NATO communications
activities and capabilities
Public Diplomacy,
Public Affairs,
Military Public Affairs,
Information Operations and
Psychological Operations, as
appropriate
in support of Alliance
policies, operations and
activities, and in order to
advance NATO‟s aims.PO(2009)0141, dated 29 Sep „09
NATO UNCLASSIFIED
The Product powered by the Power of Information
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PPolitical
CCivil
MMilitary
EEconomic
UNCLASSIFIED
i = 0 1 i = 1 MPEC i > 1 exponentially adding value
A broader spectrum of options
In Peacetime
In Crisis Prevention
In Crisis Management
In Conflict Resolution
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Analysis of the Information Environment
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US Army FM 3-13 Inform and Influence Operations, Jan 2013, Figure 2.2
From Combat Support to Joint Enabling
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From Combat Support to Joint Enabling … and beyondLTC Ulrich M. Janssen
REBRANDING IO
