Reasons That Could Lead To Banning Of The

Portals If SEO Company India Is Not Prudent

Search engine optimisation as a tool of increasing the visibility and search engine rankings is

nowadays, a well established method. Almost every website is interested in having an

optimisation of the portals. They do so by engaging different optimising agencies, which have a

number of procedures to follow. In the effort to create a higher page rank, these optimisation

methods are implemented.

But, in some cases, the efforts are not at all successful. Instead, the portals fail miserably and are

many times, taken out of the search engine pages. This is because, the portals have resorted to

unscrupulous means of optimisation, which nowadays is not at all, tolerated by the search

engines. for the benefit of the webmasters, it pays to a great extent by engaging the best and

genuine SEO Company India.

Reasons of low tolerance level:

Websites are considered by search engines to be places for the common man to do searches for

the relevant topics. Here, they visit to get information or do their online shopping. So, the

visitors should get the maximum benefit of the services provided by the search engines.

Moreover, the engines are also required to uphold their credibility by providing the visitors

genuine, authentic and high quality materials.

To ensure that the portals are giving the right kind of information, and are not resorting to any

unfair means, the search engines keep a strict watch on the quality of contents in the portals.

High level of quality is therefore, possible for the people to find in the internet these days, and all

because the engines are taking special care to filter the websites.

Some common mistakes:

When portals are designed and put up on the World Wide Web, they need to take care, through

SEO company India, of some common mistakes and not repeat or incorporate them in their

pages.

1. Keyword density – Keywords are the key to be recognised by the search engines as the visitors

type in these keywords in the engines and these engines in turn search for those keywords in the

pages of web. Stuffing of the keywords in different places such as in hidden format, image text,

single page, etc is easily identified by the engines.

2. Image text – Since texts present in the image tags are recognised by the search engines and

not the images themselves, many people try to put the keywords in large numbers in these texts.

They get banned for do such a thing, which is not a valid idea.

3. Hidden text – When the visitors are not able to see something on the webpage, they are not

aware of it. But search engines will recognise the hidden text presented in the format of mark up

language and recognise them as relevant keywords. This doesn’t work for long as engines will

then stop the portals from appearing.

4. Meta tags – Meta tags are recognised by the engines but not by the visitors. Sometimes, SEO

agencies put in a lot of keywords in the meta tags and do not look at the relevancy of the page.

This is calculated as a wrong move.

Many agencies exist these days which claim to provide the SEO services. They proclaim to have mastery

over a number of techniques, but fail to understand the importance of genuine and relevant methods in

the process of optimisation. These are ways in which the websites can get banned eventually. To have the

best productivity from the efforts of optimisation, SEO company India with real talent and genuine

interest should be hired and the correct optimisation methods should be followed.