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Reality 2.0 :yLeadership and Strategy
Timberline Leadership InstituteMay 20 2008May 20 2008
Stephen Abram, MLS, FSLAPresident 2008, SLA
Vi P id tVice President, Innovation SirsiDynix
Chief Strategist, SirsiDynix InstituteSirsiDynix Institute
Going Green SlidesGoing Green Slides
• These PPT slides will be atThese PPT slides will be at my blog:
• Stephen’s Lighthouse• Stephen s Lighthouse• http://stephenslighthouse.sirsidynix.com
• Or give me a USB drive andOr give me a USB drive and I’ll give you a copy.
What’s Changing (or new enough)?What s Changing (or new enough)?• Speed of Change• Semantic Web (Twine)• Semantic Web (Twine)• The Cloud (Google, Zoho and MS etc.)• No choice search engines - SEOg• GIS oriented search and ads • Infinite fulltext books
St i di d k d h• Streaming media and spoken word search• Personalization 3.0 – GoogleConnect?• Microbloggingc ob ogg g• Device proliferation (Kindle, iPhones, etc.)• What’s old? Attacks on research, rights, intellectual
freedom access copyright balance privacy DRMfreedom, access, copyright balance, privacy, DRM, patents, trademarks, voice, etc. (e.g. global warming, abortion, digital choices)
What doesWhat does Sustainability
Mean?
Librarian Magic
Studying theStudying the Future
• What are these folks like? Arefolks like? Are they different than us?
• What world will they experience and what skills do they need?
Building blocksBuilding blocks
• Information • CommunicationCommunication• Media• Social• Social• Numeracy
Vi l• Visual• Literacies
What Does B d lBoundarylessness
mean?
Let’s Look At the Supposed ppLimits to the Future
Happily There Are NoneHappily, There Are None.
Or sadly there are a lotOr, sadly, there are a lot.• National Debt and National Borrowing• Sub-prime Mortgage CrisesSub prime Mortgage Crises• Gold Prices• Oil Prices• Changes in Demographics• Competition for Labour
W d F i• War and Famine• Ignorance and Prejudice• Globalization• Globalization• Global Warming• Mergers and Acquisitionsg q• Techno-schism and Technolust
The Perfect Storm?The Perfect Storm?• Facebook gets a $750,000,000.00 equity investment from Microsoft and two
equity capital firms.Facebook introd ces social ads last month on top of their F8 de elopment• Facebook introduces social ads last month on top of their F8 development platform (Beacon)
• Google heads past 10,000 licensed traditional publishers• Google adds new libraries all the time to Google BookSearch and last week’s
APIAPI.• Google MS Yahoo! Who Hoo?• MySpace acquires Dow Jones and the Wall Street Journal and soon LinkedIn.• Thomson acquires Reuters.q• Google announces that MySpace, Bebo, Engage.com, Friendster, hi5, Hyves,
imeem, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have joined Google OpenSocial - their new "open" platform for development anywhere. Yahoo! joined
• MySpace, Facebook and Google Cooperate on identity!• Google introduces Google OpenMobile Open Handset Alliance / Android
development platform• The Canadian dollar has soared past the US $ then par-ishThe Canadian dollar has soared past the US $ then par ish• And the first US Boomer applied for their pension in November.• Strap yourself in, 2008 is going to be a fine ride. Enjoy.
Pew 2020 PredictionsPew 2020 Predictions• North America finally, hits tipping pointNorth America finally, hits tipping point
• Very low cost, ubiquitous and fast global network • Humans remain in charge of technology in the near
term but automated “smart agents” will proliferate• Virtual reality will be compelling enough to enhance• Virtual reality will be compelling enough to enhance
worker productivity (Gartner predicts that by 2012 80% of Internet users will use an avatar.)T h l i l ddi ti bl ill i• Technological addiction problems will arise
• Tech “refuseniks” will emerge as a cultural group• Privacy will emerge as a more balanced issue• Privacy will emerge as a more balanced issue
Kaufman’s 2020 PredictionsKaufman s 2020 Predictions
• Over the next 13 years an iPod size device will hold: y• 1 year’s worth of video (8,760 hours) by 2012 (5 years
from now) • ALL the commercial music ever created by 2015 (8ALL the commercial music ever created by 2015 (8
years), and • ALL the content ever created (in all media) by 2020 (13
years).years).
• This will drive a new global phase of large informational hubs on the web and massive aggregations of contenthubs on the web and massive aggregations of content and services.
• What does this Internet and personal device hybrid world look like?world look like?
What’s Restructuring?What s Restructuring?
• Top 3 or 4?Top 3 or 4?• SaaS – TCO of our information
architecturearchitecture• Reference Cowboys to Learning
CCommons• eLearning and Distance Education• Information Literacy or Success?
The Learning CommonsThe Learning Commons
Caring About Our Culture (IR)Caring About Our Culture (IR)
Will Reading Matter?Will Reading Matter?
Retail Sales Down?
Titl D ?
NO
NOTitles Down?
Circulation Down?
NO
NOCirculation Down?
Reading Down?
NO
NO
Teen Reading Down? NO
Academic Collections Use Down ?
• When somethingsomething needs to change…
• Do it.
• Take responsibility
Library culture of poverty, victimization, risk aversion, and passive resistance
Becoming More Open to a Global Reality
Do Your Members Know Your WHOLE Lib ’ Off i ?WHOLE Library’s Offerings?
Being Open to Borderless Thi kiThinking
PhysicalMentalMental
ImaginationIdeas
InnovationCreativityy
Build an Ideation and Innovation Culture
Being MoreOpen toOpen to
Comment
Ama onAmazonChapters/IndigoBarnes & Noble
BN BookBrowserBorders
SuggesticaInside a Dog (teens)
MySpace BooksMySpace BooksBooks We Like
OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite
StoryCodeRating ZoneRating Zone
Hypatia and AlexLitWhichBook.netAllReaders.comR d ' R b MySpace BooksReader's Robot
gnooks
Being More Open to Criticism and Feedback
Being More Open to Recommendations
Being More Open to ChangeBeing More Open to Change
Change?Change?
Focus?Focus?
FocusFocus
The Learning CommonsThe Learning Commons
Your Career Has Seasons
Being Open to Lifelong Learningg p g g
Build a SandboxBuild a Sandbox
Building HR Capacity in LibrariesBuilding HR Capacity in Libraries
• 23 Things• Learning 2.0g• Learning 2.1• 5 Weeks to a Social Library• 5 Weeks to a Social Library• The Internet Can Change Your Life
23 Things - Learning 2.023 Things Learning 2.0Self-paced Change
• Week 1: Introduction
• Week 2: Blogginggg g• Week 3: Photos & Images• Week 4: RSS & Newsreaders• Week 5: Play Week• Week 6: Tagging, Folksonomies & Technorati• Week 7: Wikis• Week 8: Online Applications & Tools• Week 9: Podcasts, Video & Downloadable audio
Being More Open Experimentation, Pilots and
InnovationInnovation
Be More Open to New Paths
Be More Open to the Users’ PathsBe More Open to the Users Paths
The CloudThe Cloud
The Cloud (WSJ May 6)The Cloud (WSJ May 6)• The Cloud. The desktop computer isn't going away. But p p g g y
as bandwidth speeds increase, more and more computing can be done in the network of computers sitting in data centers - aka the "cloud."... g
• The Edge. The cloud is nothing without devices, browsers and users to feed it....
• Speed Once you build the cloud it's all about network• Speed. Once you build the cloud, it s all about network operations....
• Platform. ...Having a fast cloud is nothing if you keep it l d Th t i k i t it l tf fclosed. The trick is to open it up as a platform for every
new business idea to run on, charging appropriate fees as necessary....
http://www.andykessler.com/andy_kessler/2008/05/wsj-the-war-for.html
Follow the Ad MoneyFollow the Ad Money• What is the sweet spot of advertising?p g
– 18-29 year olds– Better-educated– Professionals and career-oriented– Professionals and career-oriented
• Where do you find these folks?– University campuses, distance education– Research environments
• What would you do strategically?– GPS/GIS gScholar/ MS Live Academic Local Global– GPS/GIS, gScholar/ MS Live Academic, Local, Global
(Unicode), Streaming Media, Digitization of scholarly collections . . .Hmmmmm.
– Partner with academic institutions Trojan-stylePartner with academic institutions, Trojan style
Be More Open to Social pNetworks, Open Content,
O A dOpen Access and …
Localize it, Customize it, Integrate it Promote itIntegrate it, Promote it
Traditional Libraries
Everywhere Libraries
eLearning Distance Ed
HHmmmm….Librarians are validare valid
friends and contacts
Self AwarenessSelf Awareness
Self AwarenessSelf Awareness
Self AwarenessSelf Awareness
Self AwarenessSelf Awareness
Self AwarenessSelf Awareness
How does your presence appear?Personal, Professional, Departmental, InstitutionalPersonal, Professional, Departmental, Institutional
TheSharingSharing
Economy
Lorcan Dempsey
Tagging OpportunityTagging Opportunity
Balancing preBalancing pre-coordinate and Post-coordinate accessaccess
Scholars’ Citations Go Social
News Content Has Gone Social
Magazine Content Has Gone Socialg
So have web search, ,music, radio, podcasts, and reality shows!reality shows!
Being More Flexibleg
Being More Open to RiskBeing More Open to Risk
Being OpenBeing Open to a Mosaic of
S l tiSolutionsincluding g
Proprietary,Open SourceOpen Source, Open Access
&LicensedLicensed Hybrids
Being Open to Ambiguityg p g y
BeMoreMoreOpen
toto Technology
and UnintendedUnintended
Consequences
YourYour Five Year Plan?
WhWho AreYouYouTargeting?
I f iInformationNounInformNounInformVerbVerb
Informedo ed
Results and ImpactResults and Impact
Don’t be aFFormatBigot
Watch the Next Steps
This is normalThis is normal
DeviceDevice Agnostic &DRM Wars
E hi ’ i llEverything’s getting smaller
AAMainlyMainly Mobile FFocus
Being Comfortable with Speedg p
Being Open to New IdeasBeing Open to New Ideas
Letting Go of ControlLetting Go of Control
Being Open to Borderless Thi kiThinking
PhysicalMentalMental
ImaginationIdeas
InnovationCreativityy
EXCUSESEXCUSES
Turning Excuses in ReasonsTurning Excuses in Reasons
And Reasons into Plans
What Commitment Does It Take?What Commitment Does It Take?
E WIDE OEyes WIDE Open
Be Important
Know What Makes Us Different
Fi d O V i d U i ItFind Our Voice and Using It
Be More Open to New Users
Millennial CharacteristicsMillennial CharacteristicsPrincipled /Values
More Friends More Diverse
Respect IntelligenceValues Diverse
Optimistic /Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers ExperientialCollaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal and more conservative
Multi-taskers Inclusive Patriotic EntrepreneurialHealthy Lifestyle Family
OrientedGraphical Achievement
Oriented
Credit: Richard Sweeney, NJIT
Context is KingContext is King, t C t tnot Content.
WhWhoWhatWhereWhenWhyHowHow
Librarian Magic
We librarians must learn that when we study something to death, Death was not our original g ggoal.
Just do itJust do it
A Third Path
Remove the Borders Inside Libraries
Be the Change We Want to See
Remove the Borders In the Lib C itLibrary Community
And the barriers inside the community too…
Be the Change We Want to See.
Remove theBorders BetweenBorders Between
Libraries and Users
Be the Change We Want to See.
Be The Change WeChange We Want to See
Remove the Borders Between Libraries and Influencers
Be InspirationalBe Inspirational
Honest to G*d – Have FunHonest to G d Have Fun
Be The Change You Want To See
Stephen Abram, MLS, FSLAStephen Abram, MLS, FSLAPresident 2008, SLA
VP Innovation, SirsiDynixChief Strategist, SirsiDynix InstituteChief Strategist, SirsiDynix Institute
Cel: [email protected]
http://www.sirsidynix.comp yStephen’s Lighthouse Blog
http://stephenslighthouse.sirsidynix.com