Reality 2 0:Reality 2.0: Transforming Ourselves, Our Associations and Our Enterprises

SLA/ALIA, Sept. 9, 10, 11, 2008Stephen Abram, MLS, FSLA

President 2008, SLAVice PresidentVice President,

Innovation SirsiDynixChief Strategist,

SirsiD ni Instit teSirsiDynix Institute

My Aussie FriendsMy Aussie Friends

What doesWhat does Transformation

Mean?

Librarian Magic

What Does B d lBoundarylessness

mean?

• When somethingsomething needs change…

• Do it.

• Take responsibilityp y

What Commitment Does It Take?What Commitment Does It Take?

• You can’t wait• You can t wait for everyone to change at once.once.

Let’s Look At the Supposed ppLimits to the Future

Happily There Are NoneHappily, There Are None.

Or sadly there are a lotOr, sadly, there are a lot.• National Debt and National Borrowingg• Sub-prime Mortgage Crises• Bankruptcies …

G ld P i• Gold Prices• Oil Prices• War and FamineWar and Famine• Ignorance and Prejudice• Globalization• Global Warming• Mergers and Acquisitions• Techno-schism and TechnolustTechno schism and Technolust

The Perfect Storm?The Perfect Storm?• Facebook gets a $750,000,000.00 equity investment from Microsoft and two

equity capital firms.Facebook introd ces social ads last month on top of their F8 de elopment• Facebook introduces social ads last month on top of their F8 development platform (Beacon)

• Google heads past 10,000 licensed traditional publishers• Google adds new libraries all the time to Google BookSearch and last week’s

APIAPI.• Google heads past $700.00 a share during a market drop. Buys Sprint??• MySpace acquires Dow Jones and the Wall Street Journal and soon more.• Thomson acquires Reuters.q• Google announces that MySpace, Bebo, Engage.com, Friendster, hi5, Hyves,

imeem, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have joined Google OpenSocial - their new "open" platform for development anywhere. Yahoo! Joined too.

• MySpace, Facebook and Google Cooperate on identity! OpenID• Google introduces Google OpenMobile Open Handset Alliance / Android

development platform• The Canadian dollar has soared past the US $ and then droppedThe Canadian dollar has soared past the US $ and then dropped• And the first US Boomer applied for their pension in November 2007.• Strap yourself in, 2009 is going to be a fine ride. Enjoy.

What’s New (or new enough)?• Semantic Web (Twine)Semantic Web (Twine)• The Cloud (Google, Zoho and MS etc.)• No choice search engines

GIS i t d h d d• GIS oriented search and ads • Virtually unlimited fulltext books• Streaming media and spoken word search• Personalization 3.0• Microblogging• Registries and SaaSRegistries and SaaS• Device proliferation (Kindle, iPhones, etc.)• What’s old? Attacks on research, rights, intellectual

freedom access filters blacklisting copyright balancefreedom, access, filters, blacklisting, copyright balance, privacy, DRM, patents, trademarks, voice, etc.

Stuff Will Change Much Faster NowO h 13 iP d i d i ill h ld• Over the next 13 years an iPod size device will hold:

• iPods can hold year’s worth of video by 2012• Or ALL the commercial music ever created by 2015y• Or ALL content ever created (in all media) by 2020• Videogames outsell most content – combined!• Jeez – Ringtones are even big• Jeez – Ringtones are even big• Amazon + Audible + OpenSocial, F8, MySpace Developer,

Android . . . Microsoft + Yahoo + Facebook + 40 ads engines? Or AOL!!engines? Or AOL!!

• Pocket-sized devices will dominate• Your avatar will parallel your life by IBM

Our Careers Have Seasons

Library culture of poverty, victimization, risk aversion, and passive resistance

How Can Your Career HaveHow Can Your Career Have No Borders?

On Target

Minus 25%!!!!!

Plus 20%

!!!!!

?????

Global Change (China India EMEA)Global Change (China, India, EMEA)

Being MoreOpen toOpen to

Comment

Ama onAmazonChapters/IndigoBarnes & Noble

BN BookBrowserBorders

SuggesticaInside a Dog (teens)

MySpace BooksMySpace BooksBooks We Like

OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite

StoryCodeRating ZoneRating Zone

Hypatia and AlexLitWhichBook.netAllReaders.comR d ' R b MySpace BooksReader's Robot

gnooks

http://www.flickr.com/photos/keeping-it-real/160822516/

http://www.flickr.com/search/?q=book+sculpture&page=44

Being Open to Borderless Thi kiThinking

PhysicalMentalMental

ImaginationIdeas

InnovationCreativityy

Can WeCan WeInvent the F t ?Future?

Being More Open to Criticism and Feedback

Being More Open to Recommendations

Being More Open to ChangeBeing More Open to Change

Change?Change?

Focus?Focus?

Focus on the JourneyFocus on the Journey

Being More Open Experimentation, Pilots and

InnovationInnovation

Being More Open to Social g pNetworks, Content, Access

dand …more

http://www.flickr.com/photos/nessman/2590572476/

http://www.flickr.com/photos/briansolis/2735401175/

Be Where Your Users AreBe Where Your Users Are

Get Good at The CloudGet Good at The Cloud

TheSharingSharing

Economy

2 0 Influencers2.0 Influencers

1. YouTube2 Second Life2. Second Life3. MySpace4. Facebook

Top 10 Most Influential web tools for the

SAll

FREE5. Wikipedia6. Ning

2008 US electionsFREE

7. Twitter8. Mozes9 NowPublic

How many are wealready using?

9. NowPublic10.MyBlogLog

Being More Flexibleg

Being More Open to RiskBeing More Open to Risk

Being Open to Ambiguityg p g y

BeMoreMoreOpen

toto Technology

and UnintendedUnintended

Consequences

YourYour PersonalFive Year Plan?

I f iInformationNounInformNounInformVerbVerb

Informedo ed

Results and ImpactResults and Impact

Retail Sales Down?

Titl D ?

NO

NOTitles Down?

Circulation Down?

NO

NOCirculation Down?

Reading Down?

NO

NO

Teen Reading Down? NO

Will Reading Matter?Will Reading Matter?

Don’t be aFFormatBigot

Watch the Next Steps

This is normalThis is normal

DeviceDevice Agnostic &DRM Wars

E hi ’ i llEverything’s getting smaller

AAMainlyMainly Mobile FFocus

AssociationsAssociations

• Networking• Learning / Professional DevelopmentLearning / Professional Development• Influence / Lobbying / Public Education• Selling Stuff (You gotta survive!)

Association Expectations 2.0

• Connect me – to• Connect me – to information, to other members, to ,influencers, to staff

• Deliver an ecology where I can learn

• Deliver an experience that engages

• Let my voice be heard• Be there virtually and

physically

Supporting the Tradition

• Membership Growth• 2009 Centennial2009 Centennial• Strategic Alignment

Research• A New AMS! Yay,

eventually.• E-learning accreditation

(IACET) and learning partnershipspartnerships

• Special partnerships, e.g. SIIA, ASAE, InfoToday, , , y,educators

Traditional Value

• Units – chapter, divisions, • Conferences• Publicationsp

caucuses• Leadership opportunities

P f i l d l t

• Discussion Lists• Influence, educating

influencers• Professional development influencers

Studying theStudying the Future

• The Strategic Alignment ProjectAlignment Project– Study influencers– Study UsStudy Us– Technology

Forecast• The March 2008

Board Long Term St t R t tStrategy Retreat

Your WebsiteYour Website

Your Education PartnerYour Education Partner

CLICK University• CI Certificates Program Graduation

CLICK University

• Knowledge Management Certificates Program• Certificate in Copyright Management• Certificate in Competitive IntelligenceCertificate in Competitive Intelligence• Career Center• Gary Price's Research Tool Box

A l C f D li d!• Annual Conference Delivered!• Professional Improvement Libraries: A La Carte Pricing• Course of the Month Course of the Month• Leadership & Management Library (Almost 1,000 books)• 25% Student Member Discount• University of Toronto: Professional Learning CentreUniversity of Toronto: Professional Learning Centre • IACET Recognition

Leadership & Management LibraryLeadership & Management Library

execuBooks SummariesexecuBooks Summaries

Innovation LaboratoryInnovation Laboratory

Innovation for UnitsInnovation for Units

• Discussion ListsDiscussion Lists• Websites• Blogs• Blogs• Social Networks

Wiki• Wikis• Surveys• Conferencing• Community software

Atomic LearningAtomic Learning• Access to over 25,000 software training movies , g

for a calendar year • Access to all additional tutorials added

h h h 500 i lthroughout the year. 500 or more new tutorials are added every 45 days.

• Just in time software training• Just-in-time software training • Valuable educational resources • Online Newsletter and Tech Tips• Online Newsletter and Tech Tips

NewsGator AllianceNewsGator Alliance

Energizing SLAEnergizing SLA

• Volunteer Project for Participation • Seattle ConferenceParticipation

• The Innovation Laboratory (Software,

Seattle Conference Twitter

• Social Networking Pil t (Fi dWikis, Flickr, Blogs, social

tool and more) • Student Initiative

Pilots (Find me on Facebook and Ning)

• The Testimony Project• Student Initiative• Learning 2.0 – 23 Things

in 15 Minutes a Day

The Testimony Project• Second Life for SLA

Orientation

SLA in SLJust for funJust for fun

Me

2 0 is about play2.0 is about play

A Key InterventionA Key Intervention

23 Learning 2.0 Things• Week 1: Introduction ( official start after Seattle Conference)

• Week 2: Blogging

• Week 3: Photos & Images

• Week 4: RSS & NewsreadersWeek 4: RSS & Newsreaders

• Week 5: Play Week

Week 6: Tagging Folksonomies & Technorati• Week 6: Tagging, Folksonomies & Technorati

• Week 7: Wikis

• Week 8: Online Applications & Tools

• Week 9: Podcasts, Video & Downloadable audio

Learning 2.1T h l P tti Z

Technology ScholarsTechnology Petting Zoos

5 Weeks to a Social LibraryTechnology Scholars

y

The Internet Can Change Your LifeThe Internet Can Change Your LifeSirsiDynix Institute, WebJunction, y , ,

OPAL, etc.

Build a Petting ZooBuild a Petting Zoo

• Real devices: iPods MP3 players videoReal devices: iPods, MP3 players, video, smart phones, texters, etc.

• Special PC’s: disability compliance• Special PC s: disability compliance, streaming media, IM groups, VR (both kinds)kinds)

• Gaming stations

Build a SandboxBuild a Sandbox

Personal PlayPersonal Play

• GO2WEB20 net• GO2WEB20.net• The Complete Web 2.0 Directory• http://go2web20.net/

It can’t work without you

Your Ideas?

Innovate in 2008Innovate in 2008

CollegialityCollegiality

Being Comfortable with Speedg p

Being Open to New IdeasBeing Open to New Ideas

Letting Go of ControlLetting Go of Control

EXCUSESEXCUSES

Turning Excuses in ReasonsTurning Excuses in Reasons

And Reasons into Plans

Remove the Borders Inside SLA

Be the Change We Want to See

Remove the Borders In the Lib C itLibrary Community

Be the Change We Want to See.

Remove theBorders BetweenBorders Between

SLA and Members

Be the Change We Want to See.

Be The Change WeChange We Want to See

Remove the Borders Between Librarians and Influencers

Be InspirationalBe Inspirational

Be Important

P t Y M t I Th GPut Your Meat In The Game

K Wh t M k U ( dKnow What Makes Us (and You) DifferentYou) Different

Fi d O V i d U ItFind Our Voice and Use It

Be More Open to New Members

Honest to G*d – Have FunHonest to G d Have Fun

Being Open to Standing OutBeing Open to Standing Out

Have Some FunFun

We librarians must learn that when we study something to death, Death was not our original g ggoal.

Just do itJust do it

A Third Path

Be The Change You Want To See

Remember:Remember:Your Member ID andYour Member ID and Password Unlocks a

World of Value

SlidesSlides• These PPT slides will be at

my blog ‘Stephen’s Lighthouse’ g

http://stephenslighthouse.sirsidynix.com

Stephen Abram, MLS, FSLAStephen Abram, MLS, FSLAPresident 2008, SLA

VP Innovation, SirsiDynixChief Strategist, SirsiDynix InstituteChief Strategist, SirsiDynix Institute

Cel: 416-669-4855stephen.abram@sirsidynix.com

http://www.sirsidynix.comp yStephen’s Lighthouse Blog

http://stephenslighthouse.sirsidynix.com