Real Time Platform - · PDF fileNodeB UE I ub RNC I ur W-CDMA HSPA/HSPA+ I ub Uu HSS ... Enriched User Plane Flow Records Time IMSI CellID IMEI ... customer call / data session

Real Time Platform Customer Experience Assurance

A New Paradigm for Mobile Assurance & Analytics

Caio Donega October 2014

© 2014 JDS Uniphase Corporation | JDSU CONFIDENTIAL AND PROPRIETARY INFORMATION 2

Traditional Probing

• Traffic is growing exponentially while Operator revenue grows linearly

• Treating all traffic equally imposes a choice to the Operator when total traffic exceeds monitoring capacity

• Scale probing linearly with traffic and grow costs exponentially

• Employ filtering to fit into probe capacity

- Losing complete visibility to what is filtered out

• Drop packets unpredictably resulting in missing/inconsistent measurements.

Operators do not find this probing model financially viable

Serving Network

SS7, Services, IMS, IN

Internet

2G/3G/LTE RAN

UE’s

Uu

When all traffic is treated equally,

monitoring probe costs scale linearly with

traffic, independent of it’s value

~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6GG

Probe ~6G

Probe ~6G

Probe

~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6G

Probe ~6GG

Probe ~6G

Probe ~6G

Probe

Current Probe Model


JDSU Scaling Model

• “Selective” Data Processing Architecture - Classify ‘Important’ v ‘Unimportant’

- Only process the important data

• Lower cost per Gbps

- Higher data rate processing per probe (>10G)

Dynamically allocate resources to growing and changing needs

• Apply more resources to focus on new services at launch

• Utilize selective sampling for mature/stable services

10robe 10G Prob

e

10G Probe

High Value Data

Monitoring

Data

Monitoring

Low Value

Data

Monitoring

Serving Network

SS7, Services, IMS, IN

Internet

2G/3G/LTE RAN

UE’s

Uu

JDSUs Game Changing Scalability Model


JDSU xSIGHT Customer Experience Assurance Solution


JDSU Assurance Solution Components

xSIGHT Real-Time Intelligence Platform Open Real-Time Correlation, Mediation, Analysis, Policy & Alarm Management

xSIGHT Portal

AriesoGeo Troubleshooting

MRI

Other adaptors: • acceSS7 • Arieso • Handset Agent • Ericson GPEH • NSN eNB Feed • ALU eNB Feed • 300+ NEs

NAA 40/100G Packet Insight Packet Portal

Customer Experience

Management


Serving Network

PS Core (Data)

JDSU Solution – The Right Probe for the Right Traffic

Core & Services Network

CS Core (Voice)

SGSN

MSC/VLR

GSM-A

GPRS-Gb

Iu-CS

Iu-PS

S4 S3 Gx

SGi

S1-C

S12

Gn

GGSN

GSM/GPRS/EDGE Radio Access Network (GERAN)

Base Station Subsystem (BSS)

BTS

MS

Abis

GSM

EDGE

Evolved EDGE

BSC

Um

Evolved UTRAN (E-UTRAN)

Uu

Evolved Node B

X2 UE

LTE

LTE Advanced

UMTS Terrestrial Radio Access Network (UTRAN)

Radio Network Subsystem

NodeB

RNC

UE

Iub

RNC

Iur

W-CDMA HSPA/HSPA+

Iub

Uu

HSS

CSCF MRF

Evolved Packet Core (EPC)

S-GW

MME

P-GW

S11

S5

S10

S6a

Public

Data

Network

Gi

PCRF

WSP Services

(IMS, VCC, …)

SS7/SIGTRAN

SGW SMS

HLR/HSS

MGW Mc

Nb

D/Gr

MGW

Nc

Rx

S1-U

Packet Portal

MRI NAA

Packet Insight acceSS7


JDSU Solution and Components

xSIGHT RTI

MRI

Other adaptors: • acceSS7 • Arieso • Handset Agent • Ericson GPEH • 300+ NEs

NAA 40/100G Packet Insight

Service

Management

Performance

Monitoring

Network & Service

Assurance

Optimization

Big Data and Analytics App’s

Broad CEM IBM, HP, DAX, NetCool, Ericsson, CA

NSN

Ericsson

HP

IBM

Tektronix

DAX

NSN

Ericsson

HP

IBM

Infovista

Trendium

JDSU

NetScout

Tektronix

Polystar

Empirix

ALU

AriesoGEO

Newfield Wireless

Actix

NSN

Ericsson

Packet Portal


“One Size Fits All” Monitoring

TCO increases linearly with

traffic growth

Generic Visibility & Metrics

on All Traffic

Regardless of Value

.XXX

Traditional Solutions

“Value-Based” Monitoring

TCO decoupled from traffic growth

JDSU’s New Paradigm

Value-Based Monitoring: Maximize Return on Investment

*63% Total Cost Savings

over 4 Years

*Tier 1 Operator based on 20% YoY traffic growth

Application,

Service, &

Subscriber

Detection &

Classification

Dynamic and

Flexible

Visibility

Policies

+ =

PREMIUM

SERVICES

Deep Visibility

on KPIs

TOP ARPU

CUSTOMERS

Personalized

Visibility, KPIs

& OTT analysis

.XXX

LOW VALUE

GENERIC TRAFFIC

Basic Visibility

Classify & Count


Get basic visibility Classify & Count

Go deeper on the OTT services important to your end-users

Get the detail to understand quality & performance for the services most important to your revenues & user experience

JDSU Focus Resources on Important Services for the Business


Value-Based Monitoring: Deep & Granular Visibility

Enriched User Plane Flow Records

Time

IMSI

CellID

IMEI

IP Adr TCP Win

Size

Delay Load

Time

TTL Xtrans

mits

T-Put

UDP Packet

Loss

Jitter T-Put

VoLTE

MOS

Delay Etc..

3rd Party Apps JDSU xSIGHT CEA External Database


Break the data growth cost curve with a substantial improvement in

CapEx/OpEx, footprint and scalability

JDSU xSIGHT Customer Experience Assurance

Technology Innovations

Dynamic, value-based monitoring & KPI assessment

Streamlined control plane performance monitoring & troubleshooting

Mediation platform designed to enable optimal horizontal & vertical scalability


xSIGHT Real-Time Intelligence Platform

xSIGHT Data Access

Family of flexible agents that

collect data & metrics from all

sources along the service path.

xSIGHT Mediation, Correlation

and Policy Management

Real-time collection, mediation,

correlation, analysis and alarm

management platform.

xSIGHT RTI Platform

• Linux-based, carrier grade.

• Platform components scale

independently, both directions.

• High availability configuration.

• Configurable data collection

period and retention periods

for interval & summarized data.


xSIGHT Data Access Agents …

… are a family of agents able to collect raw assurance data covering all layers from transport to application (both control & user plane) from traffic, probes, NEs, EMSs and devices across the entire service delivery path.

Features

Support JDSU and non-JDSU sources.

Traffic-based agents support new, lower cost, streamlined monitoring and trouble-shooting processes.

Deep and granular user plane visibility, with broad & accurate app’ identification.

KPI meas’ aggregation period 1 minute.

Benefits

Much increased visibility into the customer experience at the user app’ layer.

Visibility across the entire service path.

Typically >75% lower TCO versus traditional solution for same KPI visibility / throughput.

Much lower TCO t-shooting tracing solution.

Server Farm

xSIGHT Data Access Agents

DAA coverage of the end to end service path.


xSIGHT Network Packet Brokers …

… deliver the right traffic to the right xSIGHT access agents at the right time.

JDSU

Matrix 1024

Server Farm

Matrix coverage of the end to end service path.

xSIGHT Network Packet Brokers

Features

24 port 1U switch, scalable to 100s of 1 or 10 Gbe ports with totally flexible assignment.

Performs filtering, packet slicing and de-duplication processing.

Integrated with, and manageable by, the xSIGHT RTI platform.

Can also deliver TDM signaling via a front -end TDM to IP converter.

Benefits

Optimize traffic analysis / storage solution configuration and cost.


xSIGHT Traffic Analysis Agents (TAA) …

… deliver Control & User Plane KPI metrics in real-time (via the xSIGHT Mediation ++ component & onward) to xSIGHT or 3rd party monitoring apps.

Features

COTS server-based 1U agents delivering line-rate analysis of 1 & 10 GbE traffic.

Meas’ aggregation period 1 min & typically >1 week KPI storage period.

Deep and granular UP visibility, with broad & accurate app’ identification.

Streamlined & “value-based” KPI process.

TAA coverage of the end to end service path.

xSIGHT Traffic Analysis Agents

Server Farm

JDSU

xSIGHT TAA

Benefits

Increased visibility into the customer experience at the user app’ layer.

Typically >75% lower cost vs traditional solution for same visibility / throughput.


Features

2U and 4U agents delivering full line-rate analysis and capture of 1 & 10 GbE traffic.

Variable data storage from 24 to 124 TB.

Deep and granular user plane visibility.

Streamlined & “value-based” KPI process. Including accurate app’ identification.

Streamlined t-shooting tracing process, including (patent-based) fast data retrieval .

TSA coverage of the end to end service path.

xSIGHT Traffic Storage Agents

Server Farm

Benefits

Much increased visibility / diagnosis into the customer experience at the user app’ layer.

Significantly lower TCO versus traditional solutions for monitoring & t-shooting tracing.

Ability for t-shooting tracing in near real-time.

xSIGHT Traffic Storage Agents (TSA) …

… deliver (and store) CP & UP KPI metrics in real-time for monitoring apps, plus capture, store and retrieve CP & UP traffic for trouble-shooting apps.

JDSU

xSIGHT TSA


xSIGHT Traffic-Based Agent (TAA & TSA) Summary

TAA TSA

1U Box 2U and 4U Boxes

2.4 TB Storage 24 to 124 TB Storage

1 & 10 GbE Interfaces 1 & 10 GbE Interfaces

Control Plane KPIs / Feeds

Control Plane Traffic Storage

User Plane KPIs / Feeds

User Plane Traffic Storage

App Support Mon Only Mon & T-Shooting


Features

Large family of data adapters based on industry standards, including SNMP, CORBA, TL1, SQL, XML and FTP.

Custom adapters can also be developed.

For support of new data sources, existing adapters can be revised in a few days, & new adapters developed in a few weeks.

Portfolio today supports >300 non-JDSU data sources.

DCA coverage of the end to end service path.

Server Farm

Benefits

Increased visibility across the end to end service delivery path.

Supports assurance OSS rationalization via integration with legacy data sources.

xSIGHT Data Collection Agents (DCA) …

JDSU

xSIGHT DCA

xSIGHT Data Collection Agents

… deliver valuable raw KPI metrics, when and where required, by interfacing with NEs, EMSs, NMSs, BSS/OSS applications & 3rd party monitoring probes.


xSIGHT SFP Agents …

… deliver KPI metrics & raw data from traffic analysis distributed throughout the core and edge networks at SFP-based optical transceiver interfaces.

JDSU

PacketPortal

xSIGHT SFP Agents

SFP Agent coverage of the end to end service path.

Server Farm

Features

JDSU PacketPortal transforms any 1 / 10 GbE fiber optic transceiver into an assurance monitoring agent.

xSIGHT SFP Agents integrate with PacketPortal solution to collect metrics and / or raw traffic.

Benefits

Redefines cost model of packet analysis / capture to deliver visibility into edge and access networks (previously unavailable).


xSIGHT Geo-Location Agents …

… deliver KPI metrics on customer experience & location (down to building resolution) from ariesoGEO analysis of RAN infrastructure data-feeds.

xSIGHT Geo-Location Agents

JDSU

ariesoGEO

Geo-Location Agent coverage of the end to end service path.

Server Farm

Features

JDSU ariesoGEO access’s RAN NE data, capturing location and experience of every customer call / data session.

Patented ariesoGEO geo-location method gives 2-5x better resolution than cell ID.

xSIGHT Geo-Location Agents integrate with ariesoGEO solution to collect experience and location metrics.

Benefits

Provides correlation of customer experience with geo-location down to building resolution.


xSIGHT Device Agents (DA) …

… deliver metrics including device type, operating system, location & service perf’ metrics (eg. speed, delay) by interfacing with user devices themselves .

xSIGHT Device Agents

JDSU

xSIGHT DA

Device Agent coverage of the end to end service path.

Server Farm

Features

Supports popular operating systems, including IOS and Android, and can be added to most smart devices.

Provides information on the device settings and operating system.

Allows subscribers to rate their actual service experience.

Benefits

Provides visibility into device settings and customer perception of service experience.


Each component of the platform can be scaled independently of the others to achieve maximum vertical and horizontal scalability and cost optimization

Mediation Platform that can be Scaled Optimally


xSIGHT Mediation, Correlation & Policy Management …

Features

Analysis, correlation & policy processing done in fast and flexible memory.

Patented DB storage & query optimisation.

Collection farm data processing includes an abstraction & normalisation function.

Northbound web services based API, and industry standard B/OSS integration.

… is a carrier-grade mediation platform that provides all the necessary data enrichment, adaptation, correlation, and aggregation to power JDSU assurance apps and 3rd party apps for (eg.) CEM and data monetization.

Benefits

More effective assurance workflows via:

Real-time multi-dimensional analysis.

Enhanced analytics by data integration from variety of data sources & B/OSSs.

Support for OSS rationalization and data monetization.


Feature

Analysis, correlation & policy processing done in fast and flexible memory.

Enables multi-dimensional correlation (eg. customer to network) in real time.

Allows definition of flexible, hierarchical, alarms which are raised immediately.

Enables users to define KPIs “on the fly” with results at end of next meas’ period.



Benefits

More effective assurance workflows:

Fewer, more insightful, alarms.

Issue prioritization via impact analysis.

Issue diagnosis via KPI drill-down.

Suitable for support of NFV networks.


Feature

JDSU patented technology for database (DB) storage and query optimisation.

Provides users with results in real-time.

Supports more simultaneous queries.

Requires no specific DB requirements, so can use any existing customer DB.



Benefits


Faster analysis results.

Lower solution database costs.


Feature

Flexible, historical reporting engine.

Report template created by user or JDSU professional services..

Automatic scheduled report creation.

Automatic report distribution via email.



Benefits


Easily highlights problem trends in customer / service / network perf’.

Increases report user productivity.


Feature

Collection farm data processing includes an abstraction & normalisation function

Allows (easy) support for new data sources via changes to adapter only. No changes to code in higher layers.

Improves overall system code stability.



Benefits


More complete end-to-end visibility.

Supports assurance OSS rationalization.

Lower system integration costs.

Increased system reliability.


Feature

Northbound web services based API.

Industry standard coding.

Applicable to any operating system.

xSIGHT apps use same API, so JDSU services expertise on integration high.



Benefits

Enhanced 3rd party app analytics via easy access to any JDSU platform data.

Supports assurance OSS rationalization.

Lower system integration costs.


Feature

Easy B/OSS integration (data in / out).

Support for industry standard APIs, eg. CORBA, TIBCO, VITRIA.

Field proven integrations with popular provisioning and trouble-ticket OSSs.

Professional integration services.



Benefits

Enhanced JDSU and 3rd party app analytics (from data IN enrichment).

Enhanced workflows, eg.:

Auto data load from provisioning tool.

Auto raising of trouble ticket.

Suitable for support of NFV networks.


XSIGHT Portal

Cloud-based HTML 5 portal.

Easily customized for KPIs,

charts and navigation.

Supports xSIGHT app’s:

- CEA

- Diagnostics

- Performance Explorer

App’s are integrated with

intuitive in-context linkages.

xSIGHT Portal


1. Proactively identify and resolve problems having the greatest impact on customer experience in a fraction of the time

Outside-In View

Real-time Visibility and

Geographical Analysis

into metrics that matter

JDSU xSIGHTTM Customer Experience Assurance & Analytics

Logical, most-intuitive, fastest workflow presents insights

in an integrated and visually-relevant way

Impact Analysis

Multi-Dimensional

Analysis for prioritization

of issues having the

greatest customer impact

Root Cause Analysis

Detailed Diagnostics for

Root Cause Analysis and

Troubleshooting

Fault Domain Isolation

KPI Analysis for effective

Triage and Fault Isolation


View and analyze

measurement data by location

Group together measurements

with similar characteristics

Outside-in View of Metrics that Matter

Geographical Analysis


Quickly identify the dimension having the most significant

impact on the measurement or KPI being analyzed

Multi-Dimensional Analysis of Metrics

Dimensional Analysis


Reveal the service aspect that

has the most significant impact

on the customer experience

Effective Triage and Fault Isolation

Correlate network performance

and service KPIs

Identify KPI position

within network

Identify service path segment,

network area and interface

causing the problem in

KPI Analysis

Analyze overall

service performance

Compare KPI values

vs. thresholds


Quickly and accurately characterize the root cause of 95% of the

problems without doing call trace and protocol analysis

Proactively identify impacted subscribers

Diagnose when, where and why the problem occurred

Drill-down from cause to integrated & detailed diagnostics

Root Cause Analysis and Troubleshooting

Impact Analysis & Detailed Diagnostics


xSIGHT Portal CEA Analytics Package …

… is a set of integrated apps delivering a new mobile assurance paradigm “Customer Experience Assurance”, enabling a real & relevant improvement in customer experience while maximizing CSP productivity and profitability.

Features

Fewer, more insightful, hierarchical alarms.

Accurate impact analysis issue prioritization.

Faster issue diagnosis via KPI drill-down featuring automatic data filtering.

Lower cost, streamlined monitoring and trouble-shooting processes.

Benefits

Improved customer experience & churn.

Maximized service revenues.

Lower assurance costs and increased operations productivity.

Monetization of assurance data beyond operations, including into CEM.

CEA

App

Diagnostics

App

Performance

Explorer App


xSIGHT CEA App

… Enables the industry’s most effective assurance (monitoring & trouble-shooting) workflows via the real-time correlation of customer experience to the underlying network and service performance.

Features

Insightful high-level charts highlight both perf’ status and size of impacted population.

Auto data filtering during KPI drill-down based on user selection of dimension value.

Define hierarchical perf’ alarms, KPIs or charts via in-built simple GUI editor.

Auto-launch of xSIGHT Diagnostic app.

Benefits

Increased revenues, lower customer churn, and increased operational productivity via:

Accurate prioritization of network / service problems based on analysis of impact to customers / revenues.

Faster, and lower skilled, problem diagnosis via KPI drill-down analysis.


Service “Scope” Chart [Multi-Dimensional]

“Network” Performance Chart

“Root Cause Analysis” Chart

Automatic

drill-down

filtering of

presented

data.

xSIGHT CEA App Example Analyses

Service “ARIM” Chart [Accessibility, Retainability, Integrity, Mobility]

Service “Cluster” Chart

xSIGHT Diagnostics App “Transaction Tracing” Chart

Auto- launch


xSIGHT CEA App – Service “Scope” Chart

Customer experience / impact analyzed by multiple dimensions.

Tile coding indicates perf’ status, tile size indicates population size.


xSIGHT CEA App – Service “Cluster” Chart

Customer experience / impact analyzed by geographic location.

Circle coding indicates perf’ status, circle size indicates population.


xSIGHT CEA App – Service “ARIM” Chart

Indication of top-level (ie. small number of aggregated) service KPIs.

Color coding of threshold violations allows identification of major issues.


xSIGHT CEA App – Network Performance Chart

Indication of detailed perf’ by NE along the service delivery path.

Color coding of threshold violations allows identification of major issues.


xSIGHT CEA App – Root Cause Analysis Chart

Time chart for specific KPI along with supporting info, eg. fail cause.

Many issues can be diagnosed this KPI way without a transactional trace.


xSIGHT Diagnostics App

… provides industry recognised transaction tracing & decoding trouble-shooting functionality, but (integrated with patented JDSU xSIGHT database indexing technology) much faster & at lower cost than traditional solutions.

Features

Auto identification of all related protocol transactions for a single call or session.

Flexible search criteria to quickly identify & retrieve required call or session data.

xDRs & traces are only built as required.

Colour coding highlights potential issues.

Auto launch from xSIGHT CEA app.

Benefits

Increased revenues, lower customer churn, and increased operational productivity via:

Faster problem diagnosis.

Lower solution costs (both CapEx & OpEx) for same trouble-shooting analysis.

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xSIGHT Diagnostics App Example Analysis

Call / session list. Call / session transactional

trace diagram (by NE path). Call / session key data

or decoded messages.

NB. Remember that traces are only built (from stored data) as required !


xSIGHT Performance Explorer App

… enables in-depth analysis of a specific network, service or customer performance aspect and is the ideal tool for comparing performance pre- and post any event, such as a network configuration change.

Features

Fast insight via multiple (related) charts on a single screen, eg. a time series chart for a selected KPI, 2 associated dimension charts and a breakdown of failure codes.

Time-slider button allows user to easily change time range for the selected data.

Colour coding highlights potential issues.

Benefits

Faster roll out of network / service / device upgrades and configuration changes.

Increased operational productivity for the diagnosis of complex problems.


xSIGHT Perf’ Explorer App Example Analysis

KPI time chart. 2 relevant dimensions

displayed as tree-maps. Distribution chart

to display (eg.)

distribution of

failures for

selected KPI.


xSIGHT Portfolio Workflow - Tying It All Together

Engineering

- RCA Stage 1

Issue Alert

Feed to CC

Engineering

- RCA Stage 2

Network Operations

Management

- Issue Alerts

Cust’ Care

Management

- Issue Priority

xSIGHT

TAA/TSA

Assurance

Vendor A

Sources

Assurance

Vendor B

Sources

Other 3P

Sources

Auto

Start

xSIGHT Diagnostics

Assurance Vendor A

Trace Tool

Assurance Vendor B

Trace Tool

xSIGHT

TSAs

Assurance

Vendor A

Sources

Assurance

Vendor B

Sources

CC OSS xSIGHT CEA Application

End-to End View Focussed Views

Auto

Feed

xSIGHT RTI Platform

xSIGHT DCAs


A fundamentally different approach to assurance.

Enabling a real and relevant improvement in customer experience while maximizing productivity and profitability

in dynamic, converged 4G/LTE networks and beyond.

Revolutionary Assurance for the Era of LTE.

Documents

Real Time Platform - · PDF fileNodeB UE I ub RNC I ur W-CDMA HSPA/HSPA+ I ub Uu HSS ... Enriched User Plane Flow Records Time IMSI CellID IMEI ... customer call / data session