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8/12/2019 Real State Business Model
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BayStay
Business ModelIntro to Digital Marketing, SF, August 2012
Your One Stop Housing Partner
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BayStayBusiness Model
San Francisco, August 2012
Andra, Chrissie, Ethan, Patricia, Tagaris
Agenda
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BayStayBusiness Model
San Francisco, August 2012
Andra, Chrissie, Ethan, Patricia, Tagaris
Agenda
!Overview - The Indu
!What? - The Product
!How? - The Business
!Competitive advant
!Recommendations
!Why? - The Problem
!Measuring success -
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The Pain
Demand > Supply mainly because the reaincreases much slower than the demand from
market (the new dot com bubb
Many landlords dont accept short term leaseprices are almost double.
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The Bay Area exclusive online real state meeting point
landlords and tenants.
BayStay
The Vision
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The Bay Area exclusive online real state meeting point
landlords and tenants.
BayStay
The Vision
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8/12/2019 Real State Business Model
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165,000 Companies = $170 Billion Revenue
Brokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015
> 90 % Use internet before purchasing RealEstate
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165,000 Companies = $170 Billion Revenue
Brokers commissions: grow at a compoundedrate of 14% annually from 2010 to 2015
> 90 % Use internet before purchasing RealEstate
16
37%
Broke
PropeLeasin
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Prospects For Major Commercial Property Types in 2012
6.74
5.49
5.36
5.10
4.75
Investment Prospects
Apartment
Industrial/Distribution
Hotel
Office
Retail
6.61
4.38
3.67
2.97
3.14
Development Pros
Apartment
Industrial/Distribution
Hotel
Office
Retail
1 5 9
abysmal fair excellent
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84%of Real EstProfessionals are Now
Social Media
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Whi h S i l N t k A
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Which Social Networks Are
Investment Prospect
Tumblr
Flickr
Blogger
YouTube
WordPress
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Whi h S i l N t k A
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Which Social Networks Are
Investment Prospect
Tumblr
Flickr
Blogger
YouTube
WordPress
29%
48%
79%Thursday, 9 August 12
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TRAVEL PODCAST
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WELCOME ABOUT US BLOG
BAY STAY YOUR ONE STOP HOUSING PARTNER
3BR apartment in the Marina$5,200/month
Click here for more details >>
2BR Telegraph Hill apartment$3,300/month
Click here for more details >>
Cozy studio in Tenderloin$200/month
Click here for more details >>
2BR apartment in Richmond$2,200/month
Click here for more details >>
WELCOME ABOUT US BL
BAY STAY YOUR ON
Sed on arcu hac habitasse plate
dictumst, praesent ed nibh. Prae
eu mi integer libero sed dignissi
turpis tinc idunt. Egestas tortor m
vulputate ante, vel cursus enim
sit amet tortor duis libero.
TRAVEL PODCAST
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Customers
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Customers
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Average Age: 19
Income: $30,000
What do they care about?
"Quality of neighborhood"Overall affordability
"Convenience to friends and family
"Convenience to School
"Amenities
"Design of neighborhood
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Average Age: 38
Income: $110,000
What do they care about?
" Quality of neighborhood
" Overall affordability
" Convenience to work
"Amenities
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Channels
MULTI-CHANNEL
MARKETING
SEARCH ENGINE MARKETING ONLIN
SOCIAL ME-MAIL MARKETING
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SEARCH ENGINE MARKETING
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S C G G
"Optimization to increase visibility in SERPs
"SEO for website and blog
"Paid inclusion
ONLINE ADV
"Contextual ads on search engine
"Banner ads
"Rich media ads
"Interstitial ads
"Classified ads
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Channels
MULTI-CHANNEL
MARKETING
SEARCH ENGINE MARKETING ONLIN
SOCIAL ME-MAIL MARKETING
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EMAIL MARKETING SOCIAL MEDIA
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Thursday, 9 August 12
EMAIL MARKETING
SOCIAL MEDIA
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