Upload
sakthi-ananth
View
222
Download
3
Embed Size (px)
Citation preview
IntroductionVast population base, growing middle class and strong macro-
economic environment, the Indian market has seen processed food emerge as the one of its fastest growing segments. Rapid lifestyle transformation, particularly in urban areas, has resulted in a dramatic increase in the demand for processed, packaged and ready-to-eat food products
The size of the packaged food market in India is estimated to be US$ 10 million and is expected to reach US$ 20 million by the year 2014. Packaged food, which is now 4 per cent of the overall F&G market, is expected to reach 5 per cent of F&G market by 2014
Market Size of Ready to Eat food is INR 800 Million
Classification The convenience food could be basically classified into two
categories: Shelf – Stable Convenience food Frozen Convenience food
Shelf-stable convenience food are further classified as: Ready-to-Eat (RTE) and Ready-To-Serve (RTS) food - e.g. Idlis,
dosas, pav bhaji, meat products like pre-cooked sausages, ham, chicken products, curries, chapattis, rice, vegetables like aloo chole, navratan kurma, channa masala etc
Ready-to-Cook food – e.g. instant mixes like cake mixes, gulab-jamun mix, falooda mix, ice-cream mix, jelly mix, pudding mix etc., pasta products like noodles, macaroni, vermicelli etc
Consumer TrendsThe Indian population is younger, more urban, with greater
disposable income and high purchasing power parity (PPP). Urban
consumers are typically busier and more affluent, thus more
willing to pay for convenience. The main impact of urbanisation
has created a growing demand for convenient products. Ready
meals thus saw a strong 18 per cent growth in 2008 over the
previous year, with these products regarded as a convenient
alternative to cooking from scratch. Packaged soup also benefited,
with dehydrated soup growing by 21 per cent in current value
terms, while instant noodles became an increasingly popular snack
or meal component, with sales thus growing by 24 per cent.
PackagingMaterial Properties Use
9 mm foil / adhesive / Good moisture barrier, Over wraps confectioneries paper coated with heat runs well on machine sealing vinyl resin 9 mm foil / adhesive / paper / Good moisture barrier, Fin-sealed pouches and polyethylene (extruded) runs well on machine sachets – soups, etc. 1 in. polyethylene / 9 mm foil / Heat seals by the wax Over wraps for adhesive / paper bleeding through the tissue confectionery 9 mm foil / adhesive / paper / Low WVTR Over wraps for biscuits, etc. micro-wax comp. / tissue (20 g/m2) Foil Excellent WVTR, good machinability Candy wrap, biscuit wrap Cellophane / wad / cellophane Excellent WVTR, sandwich Bags or pouches for printing, good machine hygroscopic items performance Cellophane / adhesive / Excellent gas barrier, Nut packing with inert gas pliofilm transparent pack Cellophane/polyethylene Excellent gas barrier, trapped Chocolate, etc. printing Polyester film / Saran coated High strength, positive sealing Vacuum food Pouches polyethylene
Polyester / adhesive / foil / Excellent gas barrier, good heat resistance, Flexible processable cans
polyethylene good rigidity, aroma retention
Contd.. In India, 3-ply laminate consisting of PET/Al Foil/PP is
commonly used for packaging of ready to eat retort packed food. The product packed in such laminates has a shelf-life of one year. The other materials generally used in retort pouch structure includes nylon, silica coated nylon, ethylene vinyl alcohol (EVOH) and polyvinyledene chloride (PVDC). These materials have high moisture barrier properties and are used successfully for packaging of ready-to-eat high moisture Indian food
Food Supplier Chain Cluster
Key Players in RTEF
MTR
Bambino
Gits
Kohinoor Food
ITC
Haldiram
Tasty Bites
Top Selling RTEF
Veg Food Non Veg Food
Alloo Matar Chicken Curry
Palak paneer Butter Chicken
Sarso Ka Saag Karahi Chicken
Chana Masala Mughalai Chicken
Kadi Pakora Mutton Masala
Cheese Tomato Mutton Korma
Dal Makhani Karahi Mutton
Rajma Masala Mutton Biryani
Findings From ACNielsen SurveyMain reason for taking RTEF is because of its convenience
23% of them purchase RTEF frequently & 49% Occasionally
Top 5 countries purchasing RTEF frequently Thailand China Taiwan Malaysia
Greece
Eating pattern of RTEF Usually – Dinner 26%, Lunch 17%, Breakfast – 13%, Snack – 19%,
Holidays – 14% Occasionally - Dinner 56%, Lunch 59%, Breakfast – 31%, Snack –
49%, Holidays – 41% Source: ACNielsen 2006 Survey
Contd…Kind of RTEF purchased frequently
Usually -> 24% All in one meal, 25% main course, 13% Starter, 21% Desserts, 14% Prepared Salad
Occasionally -> 48% All in one meal, 55% main course, 49% Starter, 54% Desserts, 45% Prepared Salad
Purchase RTEF commonly from
Usually -> 18% Hypermarket, 44% Supermarket, 22% Grocery Store,
13% Convenience Store, 7% Other
Occasionally -> 34% Hypermarket, 45% Supermarket, 41% Grocery
Store, 36% Convenience Store, 30% Other
Source: ACNielsen 2006 Survey