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Ready, Set, Go!A Game Plan for Talent Management
in the Midmarket
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 1 –
Organizations that have survived the global economy
of the past few years have experienced the new
business reality: the dawn of the “Human Age” — a time
in which human potential has become the major agent
in economic growth.1 Midsize organizations know that
having the right talent, in the right place, at the right time
is no longer an aspirational desire — it’s a must-have
ingredient in today’s fiercely competitive business scene.
The Human Age also brings new opportunities for
progressive human resource leadership within midsize
organizations, as HR leaders are being called upon to
deliver higher organizational value within the financial
and organizational constraints of the business. The
challenges are complex:
• How can the midsize organization attract top
talent in a tight labor market?
• How do I increase employee efficiency while
operating under constrained budgets with
limited opportunities to add head count?
• How can talent be mobilized globally and cross-
functionally to maximize business results?
• What is the true measure and depth of existing
bench strength?
• Who are the future leaders, and how can they
be developed for the business challenges
of tomorrow?
The answers lie in developing a unified learning and
talent management strategy that’s aligned to the
business and automated with cloud-based technology.
Midsize organizations that are considering technology
to optimize their talent strategy are also well aware of
the significance of this undertaking. It takes serious
research and careful planning to ensure that your
company can experience the highest possible adoption,
effectiveness and long-term ROI from a unified talent
and learning management solution.
In this three-part series, we’ll remove the mystery and
lay the groundwork for planning, selecting and imple-
menting technology to support the learning and talent
management processes in the midsize organization:
Introduction
1 Joerres, Jeffrey. Welcome to the Human Age. Manpower Inc. 2011.
GET READY — In this first report, we’ll identify the steps necessary to develop
a business case that will result in a green-light approval for pursuing a talent
management technology solution.
GET SET — Our second white paper will outline the support you need to navigate
the vendor selection process and help you prepare for the organizational changes
needed to support your technology selection.
ALL SYSTEMS GO — In our third and final white paper in this series, we’ll provide
best practices for a successful system implementation and strategies for creating the
ultimate in employee adoption and empowerment.
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 2 –
While the impetus to pursue a talent management
technology solution typically resides within the hu-
man resources function, the decision to move forward
— and ultimately the success of the initiative — is de-
pendent upon the involvement of many internal stake-
holders. Few business processes impact as many internal
“touch points” as talent management, so involve spon-
sors, influencers and key decision makers early in the
process for the most effective support and stewardship.
Once executive-level sponsors are on board, assemble
a selection and evaluation project team comprised of
members representing HR, multiple business lines and
IT staff to oversee the talent management technology
initiative. This team is responsible for stakeholder
analyses to identify executive, business, employee and
HR needs for the system. Key questions to be asked
should include: 2
• What key business problems are we trying
to solve?
• What are the challenges and needs of
line managers?
• What processes do we already have in
place that require accommodation?
• How hard will the system be to learn,
customize and administer?
• What key reports and dashboards must
we have in place during the first phase of
implementation? What reports do we use
today that must be replicated?
With executive sponsorship and a working project team
in place, it’s time to start building a business case for
securing a talent management technology solution.
Get Ready
2 Bersin, Josh and Jones, Katherine. Talent Management Systems Buyer’s Guide. Bersin & Associates. November 2011. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=14872&mode=search&p=Talent-Management
Assemble a project team.
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 3 –
Organizations that invest in effective talent manage-
ment practices consistently outperform their industry
peers. An even greater advantage is gleaned by those
organizations that have more of a unified approach in
which various talent practices inform and influence
each other.3 However, if your company relies on manu-
al processes for talent and learning management, or if
systems exist but are “siloed” and disconnected from
one another, then you understand the pain points that
inherently exist within either scenario:
Build the Business Case
3 Berger, Lance and Berger, Dorothy. The Talent Management Handbook, Second Edition. 2011.
RECRUITING AND ONBOARDING — speed of hire is dramatically reduced with
manual or disconnected processes for sourcing, tracking and onboarding candidates.
PERFORMANCE — time spent completing manual forms, tracking approvals and filing
paperwork is inefficient and ineffective.
LEARNING — increased travel costs, vacant training rooms and expensive training
resources result from a lack of automated learning solutions.
GOAL ALIGNMENT — top-level strategic goals are not clearly cascaded throughout
the organization, causing reduced productivity from time spent on work that does not
directly support key business drivers.
SUCCESSION — successors are not proactively identified to fill critical role vacancies,
exposing the company to potential disruption of business operations.
DEVELOPMENT — engagement, retention and productivity are diminished because
future leaders are not effectively groomed.
Identify the sources of pain.
By implementing a unified talent and learning management software solution, you’ll eliminate the painful experi-
ences associated with manual people management processes.
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 4 –
For a midsize company developing a talent ma-
nagement strategy for the first time, it’s important
to understand that there is no “one size fits all”
approach to developing the best talent management
processes, because organizations are as unique as the
people and cultures within them. But there are best
practices. To build a strong and credible business case,
you need a clear understanding of your organization’s
highest-level goals, your unique business challenges,
the operational priorities and a detailed road map
describing how talent initiatives will meet those
challenges. Once you have a strategy in place, a
unified talent and learning management solution not
only reinforces your talent management processes,
it also helps you create a culture of empowerment
within your company.
Create your road map.
As you build the business case, be prepared to iden-
tify and recommend solutions to address both
short- and long-term talent challenges for your midsize
company. The first question an organization must an-
swer in its quest for talent management software is,
“What business problems are we trying to solve?” The
answer is not “automating our performance manage-
ment process” but, rather, statements like:
• “We want to save time in the performance manage-
ment process.”
• “We want to capture higher-quality information on
development needs to improve workforce skills.”
• “We want to implement a sound succession manage-
ment process to improve our leadership pipeline.”
• “We want to implement a pay-for-performance
program to improve workforce competitiveness.”4
Recommend solutions.
It is also useful to determine who in the organization will
use the new talent management system. Identify their use
in terms of their technical capabilities, what they will use
the system for and how often, and what other technology
tools or systems they are currently using to manage talent
management-related responsibilities. Understanding the
variety of users who utilize the new system will help you
vet potential vendor solutions during the selection process.
Identify user needs.
It’s also prudent to anticipate other organizational
initiatives or processes that may hinder the talent
management technology adoption. List any known or
anticipated “showstoppers” by relevance and potential
impact, along with logical ways to prevent roadblocks
from having a significant impact on your progress. For
example, coordinating the technology implementation
to take place when no other initiatives would compete
for the same critical resources.
With an understanding of the business goals and a
sound talent management strategy, you’ll be better pre-
pared to evaluate the systems, architectures, delivery
models and implementation strategies available from
talent and learning management software solutions.
Anticipate roadblocks.
4 Laurano, Madeline. Selecting a Talent Management Suite. Bersin & Associates. May 2010. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=12353&mode=search&p=Talent-Management
Many companies now realize that talent management systems have the potential to drive transformational business change — they are no longer simply automation solutions.5
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 5 –
With the economy in the slow lane to recovery,
businesses remain cautious with capital expen-
ditures. You need a strong and clear return on invest-
ment (ROI) plan developed before seeking approval
for capital to fund new initiatives. The intent of an ROI
plan is to clearly articulate and quantify the value the
organization will receive from an investment in a uni-
fied learning and talent management software solution.
A best-practice approach is to create a story that illustrates
how the investment will add value and pay off over time,
allowing executives and stakeholders to envision the direct
connection to the business. This type of high-impact
business case should include both direct benefits (identified
through the outcomes aligned to specific measures) and
indirect benefits (described as other business measures
and descriptions of the user experience).6
The deployment method you select for the technology
solution will affect your total cost of ownership (TCO).
Software-as-a-Service (SaaS) systems, rather than
on-premise hardware solutions, provide the lowest
TCO plus the additional benefits of:
• Reduced deployment time
• Minimal involvement from internal IT resources
• Reduced hardware and administration costs
• Vendor-managed maintenance and upgrades
• Predictable license-based expenses
In order to create an ROI case, the TCO of the new solution
needs to be estimated. This is the investment that is
to be paid back in savings and margin increases. That
payback period is calculated with the following formula
with estimations for both one-time and recurring costs:7
Tell the ROI and TCO story.
5 Bersin, Josh. Cornerstone OnDemand: Innovating in Client Success Management in the Talent Management Systems Market. Bersin & Associates. August 2011. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=14753&mode=search&p=Talent-Management
6 Johnson, Al. Talent Management Systems RFP Toolkit. Bersin & Associates. July 2009. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=10702&mode=search&p=Talent-Management
7 Iconixx Software and Cornerstone OnDemand. Whiteboard to Reality: Win Funding for Your 2012 Talent Management Strategy. http://www.cornerstoneondemand.com/archived-webinars
8 O’Leonard, Karen. The HR Factbook 2011: Benchmarks and Trends in HR Spending, Staffing and Resource Allocations. Bersin & Associates. June 2011. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?id=103314059
Today’s HR organizations in midsize companies spend 7 percent of their budgets, on average, on various tools and technologies.
ROI Payback Time(months)
= 12 х (capital investment)
(est. annual savings) + (est. annual incremental margin)
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 6 –
Most midsize organizations rely on a legacy HRMS
to run their core HR processes such as payroll,
benefits administration and compliance reporting.
In fact, 60 percent of U.S. organizations are using
multiple HR systems. The majority of those systems
are stand-alone, meaning there is little or no sharing of
data across the systems within the organization.9 But
because many of these core HR systems are commonly
integrated with the company’s financial management
tools, it’s unlikely that they’ll be easily replaced by a
talent management system. However, fewer than 15
percent of all buyers want to buy a talent management
module from their current HRMS vendor.10
It’s important to understand the scope and integration
points of any existing technology before bringing on
additional software. A better approach may be to
seamlessly connect a fully unified talent and learning
management software solution to your existing
core HRMS.
Take Inventory
9 Ibid.
10 Bersin, Josh and Jones, Katherine. Talent Management Systems Buyer’s Guide. November 2011. Bersin & Associates. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=14872&mode=search&p=Talent-Management
HR
MS
Sys
tem
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 7 –
Once you have a clear understanding of your
midsize business’ strategy, you can start to identify
which talent management initiatives will support the
talent needs today versus in the next three to five
years. Prioritize your talent and learning management
software strategy based on the business impact that is
needed most for today’s pressing business challenges.
For example, midsize companies in the early stages of
developing a talent management strategy will benefit
from introducing technology to create efficiency by
automating the performance management process.
For organizations that are further along the talent
management maturity path, using robust technology
tools to create detailed development plans that are
aligned with organizational succession planning
initiatives may deliver the most impact.
Clearly detailing the functional requirements needed
from any technology solution is an important step
in the selection of software. Not only will this help
you identify and prioritize the functionality that’s
necessary, it also informs potential solution providers
of the most important features you require from a
talent management system.
Finally, based on your company’s business require-
ments and growth plans, any talent management
software should provide you with the “legs” to support
your organization’s strategy for at least the next five
to seven years to realize the full value of your capital
investment. Systems should be easily customizable,
scalable and allow for the integration of additional
solutions as business needs change.
Identify the Core Learning and Talent Management Components
9 Ibid.
10 Bersin, Josh and Jones, Katherine. Talent Management Systems Buyer’s Guide. November 2011. Bersin & Associates. To purchase the report, visit http://www.bersin.com/Practice/Detail.aspx?docid=14872&mode=search&p=Talent-Management
RecruitingCloud
PerformanceCloud
LearningCloud
ExtendedEnterprise
Cloud
Recruiting Cloud
Performance Cloud
Learning Cloud
Extended Enterprise Cloud
C O R N E R S T O N E O N D E M A N D • W H I T E P A P E R • R E A D Y, S E T, G O — A G A M E P L A N F O R T A L E N T M A N A G E M E N T I N T H E M I D M A R K E T
– 8 –
Midsize businesses that are ready to embrace
the "Human Age" understand that reaching a
level of talent management maturity doesn’t happen
overnight. Organizations typically evolve to this level
over a number of years, progressing through a series of
stages. Once you’ve developed your business case for
an automated, unified learning and talent management
solution, we’ll help you get set for the next step in
the process — evaluating vendors and addressing
changing management needs — in our second white
paper in this three-part series.
Conclusion
About Cornerstone OnDemand
Cornerstone OnDemand is a leading global provider of a comprehensive learning and talent management solution.
We enable organizations to meet the challenges they face in empowering their people and maximizing the productivity
of their human capital. Our integrated software-as-a-service (SaaS) solution consists of the Cornerstone Recruiting
Cloud, the Cornerstone Performance Cloud, the Cornerstone Learning Cloud and the Cornerstone Extended
Enterprise Cloud. Our clients use our solution to source and recruit top talent, develop employees throughout their
careers, engage all employees effectively, improve business execution, cultivate future leaders, and integrate with
their external networks of customers, vendors and distributors. Visit us on the Web at www.csod.com.