Reading —Advertisements

Leading-in:

Use your imagination and what you

have learnt to guess:

What might be talked about

in the article?

Reading:

What do advertisements encourage peo

ple to do?

They encourage people to buy a product

service or believe in an idea.

What does PSAs stand for?

It stands for public service advertiseme

nts

What are PSAs meant to do?

PSAs are meant to educate people ab

out health, safety, or any other issue

which affects public welfare.

Where are advertisements most

commonly found?

Billboards, newspapers, magazine, the

Internet, radio and television are the

most common places to find

advertisements.

Reading(PartC1):

What is the difference between comme

rcial ads and PSAs?

The former is paid for to promote a pr

oduct or service while the latter is plac

ed for free and intended to educate peo

ple.

Why are some of the advertisements

clever according to the article?

Because even if they don’t lie, it doesn’t

mean they tell you the complete truth.

When did China begin a nationwide

public service advertising campaign?

China began the campaign in 1996.

Why should we follow the advice in

PSAs?

Because all the PSAs are meant to b

e helpful, and by following the advic

e in PSAs, we can often learn a lot.

1. Advertisements are found in many

places. _____

2. PSAs are only found in newspapers.

_____

3. All advertisements tell the

complete truth. _____

T

F

F

Reading(PartC2):

4. PSAs and commercial ads use some

of the same methods. _____

5. Commercial ads can often give us

valuable information about how to

live our lives. _____

6. An ad warning people against

smoking is an example of PSA.

_____

T

F

T

Reading Strategy:

What is expository writing meant to do?It is meant to introduce you to basic information on a topic.What is its basic format?It usually follows the basic format: introduction of subject, supporting details, conclusion.

Post-reading:What are the differences between

commercial ads and public service ads?

Do you think young people are easily

persuaded into buying new products?

Why or why not?

What is the most impressive PSA you

have ever seen? Why do you think it is

impressive?

Language Points:

1. do research on/into …

做有关…的研究2. share vt. 分享、分担；具有相同的

（观点、想法、经历等） share sth with sb 同某人分享某物 share sth among/between …

将某物平均分给…

e.g. Tom shares a bedroom with his

twin brother.

e.g. The mother was sharing a cake

among the children.

e.g. Jim shares my opinions on human

cloning.

3. persuade vt. 劝说、说服 persuade sb to do sth

说服了某人做某事 persuade sb into doing sth

说服了某人做某事 persuade sb out of doing sth

说服了某人不做某事

e.g. I tried to persuade him to join

us but failed.

4. encourage vt.

鼓励、激励；促进、助长 encourage sb to do sth

鼓励某人做某事 encourage sb in …

在…方面鼓励某人；助长某人的…

e.g. Parents should not encourage

their children in their laziness.

5. service n. 服务；帮助 at your service

听您吩咐、供你差遣或使用 do sb a service 给某人帮忙 of service 有用的；有帮助的

serve vt.

为…服务；接待、招待；伺候（吃 饭）、端（菜）；供应（饭菜、酒水等） e.g. Serve the people heart and soul.

e.g. First come, first served.

e.g. The restaurant doesn’t serve wine.

6. believe sb 相信某人说的话 believe in …

信仰…；信任…；相信…的存在e.g.

Do you believe in God? No, I believe in

the truth.

e.g. Many people believe in aliens even i

f they can’t give persuasive evidence.

7.intend vt. 想要、打算、计划 intend to do sth 打算做某事 intend doing sth 打算做某事 intend sb to do sth 打算让某人做某事 intend sth for … 为…准备某物 sth be intended for …

某物是为…准备的

… be intended to do … … 是用来做…e.g. The government has intended to

reduce the prices of houses.

e.g. I intended the gift for Tom on his

birthday.

e.g. The book is intended for children.

8. claim vt.

要求；认领、索取；声称 ; 主张 claim to do sth 声称要做某事 （还未做） claim to have done 声称做过某事 It is claimed that …… 据说……； 有人主张……

e.g.

The old man claimed to have seen aliens

but nobody believed him.

e.g.

Tom claimed to buy a car of his own but

he can’t afford it at the moment.

9. comment n. 评论、意见、评价 vt./vi 评论 make a comment/comments on …

对…评论 / 评头论足 no comment 无可奉告 comment on … 对…评论 / 评头论足e.g. It is impolite to comment on others

behind their back.

10. lead to … 通向…；导致… lead a happy/pain/hard life

过着……的生活 lead sb to … 领某人去……（某地） lead sb to do sth 带领某人做某事

11. deal with … 对付……；和……打交 道；处 理……；涉及……（多和 How 连用） do with … 对付 / 处置…；与…相 处；忍受…多和 What 连用）

e.g.

Could you tell me how to deal with the

problem?

e.g.

I don’t know what to do with the

problem.

Homework:

To complete the part D on page

4To do parts A1 and A2 on

page 90 in workbook.