Businesses in the Coachella Valley are missing out. There are

an additional 100,000customers living nearby, in an area almost entirely ignored and unreached by nearly all Coachella Valley media.

Coachella Valley businesses frequently are not aware of this nearby customer base or how to access it. Coachella Valley media doesn’t usually reach it, so they downplay it as an option.

This nearby area is located right up Highway 62 (which heads north past Desert Hot Springs from Palm Springs). We call this area the Joshua Tree National Park Gateway Communities, and together, thesecommunities provide another approximately 100,000 potentialcustomers for Coachella Valley businesses.

The Joshua Tree National Park Gateway Communities include the Town of Yucca Valley, the City of Twentynine Palms, Joshua Tree, Morongo Valley, Pioneertown, Landers, Wonder Valley, andJohnson Valley, along with MCAGCC 29 Palms (the Marine Corps Air Ground Combat Center, 29 Palms — the largest Marine Corps base in the world).

So, why should you want to reach these 100,000 new customers? And how can you reach them affordably and effectively?

Some people in the Coachella Valley think there isn’t anything at all in the “hi-desert” Joshua TreeNational Park Gateway Communities region.

Why Reach Up Route 62to the

Joshua Tree National Park Gateway Communities?

1. They’re close by. Have a business in Palm Springs, Cathedral City, or Desert Hot Springs? Much of the population of the Joshua Tree National Park Gateway Communities can reach your business as fast — or faster — than people in the eastern half of the Coachella Valley.

2. They have discretionary income and the Joshua Tree National Park Gateway Communities lack many goods and services that the Coachella Valley offers (and takes for granted). Though not as wealthy as some Coachella Valley communities, there is a lot of spending power in these communities.If you operate a restaurant, hotel, retail store, casino,entertainment venue, cultural attraction or museum, golf course, spa, movie theater, nightclub, and numerous professional services in the health care or legal industries, and you are notadvertising with The Sun Runner Magazine, you are missing out on 100,000 new opportunities for customers. We enjoy our lifestyle in the hi-desert (also known as the Morongo Basin), but we lack alternatives for dining, shopping, cultural outings, golf, nights out, professional services, and more. We have one movie theater, and one golf course (there is one more on base) — no casinos or malls.

3. The Joshua Tree National Park Gateway Communities are not just nearby desert residents. We enjoy 1.3 million visitors per

year to Joshua Tree National Park, who visit from all over the world. We host thousands of U.S. Marines and their families who are stationed here from around the country (and would like ideas on where to go for fun, shopping, and recreation), as well asnumerous government contractors from around the country work-ing on projects on base. The Sun Runner Magazine reaches them all.

Reaching theJoshua Tree National Park Gateway Communities

Affordably & Effectively

Nearly all Coachella Valley media either don’t reach the Joshua Tree National Park Gateway Communities very well, or at all. The main Coachella Valley print media don’t

even scratch the surface here. Coachella Valley TV doesn’t reach most residents here (satellite TV includes L.A. TV stations as our“local” choice). Radio reception of nearly all Coachella Valley stations is almost universally non-existent or spotty.

Locally, we have two newspapers that come out several times a week. We have several radio stations (and no TV). So, how can your business reach these 100,000 new potential customers without having to spend more than its worth?

Simple. The Sun Runner Magazine, now in our 17th year ofpublishing, offers an easy, effective, affordable, and reputableavenue to reach residents of, and visitors to, the Joshua TreeNational Park Gateway Communities. We reach more readers than both local newspapers combined, and are available freethroughout all the communities and the Marine Base. We’re inhotels and visitor centers (for all of our visitors), and at every major shopping center, restaurant, nightlife spot, and other high traffic locations (for locals and visitors).

The Sun Runner Magazine has advertising programs to fit every budget, and an unmatched knowledge of the Joshua Tree National Park Gateway Communities that can benefit your business. Please contact us for suggestions on how to improve your business by reaching 100,000 new customers, without breaking the bank. Just call us today at (760)820-1222 for more information. Thank you.

The Sun Runner MagazinePO Box 2171

Joshua Tree, CA 92252

(760)822-1222Fax: (760)472-0670

advertising@thesunrunner.comwww.thesunrunner.com

Steve BrownPublisher

publisher@thesunrunner.comMember: California Deserts Visitors Association, 29 Palms Chamber of Commerce,

Death Valley Chamber of Commerce, Amargosa Conservancy