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Reach, Time Spent & Attitudes National French 35-49 May 2009. Reached Yesterday % French 35-49. Source: BBM Analytics RTS Spring 2008/Spring 2009. Average Per Capita Weekly Time Spent Hours - French 35-49. Source: BBM Analytics RTS Spring 2008/Spring 2009. - PowerPoint PPT Presentation
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Reach, Time Spent & AttitudesNational French 35-49
May 2009
Reached Yesterday% French 35-49
89.6 90.685.9 84.1
63.967.2
47.7 46.8
29.1 26.8
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - French 35-49
23.5 22.9 22.521.5
10.811.8
2.1 2.00.3
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% French 35-49
80.4
1.3
12.9
1.4 3.30.0
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% French 35-49
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
69.3
4.5
16.6
5.8
0.0 1.3
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% French 35-49
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
75.7
1.37.0
3.0 3.8 2.7
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% French 35-49
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
77.4
2.5
8.9
0.0 1.8 2.9
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% French 35-49
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
73.5
1.3
10.2
0.5 1.7 2.5
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% French 35-49
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
77.1
4.2 1.8 2.8 1.13.3
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% French 35-49
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
55.8
4.3
16.4
12.1
1.4 1.9
Television Radio Newspaper Magazines Internet Out of home
2009
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