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Media Kit 2019
Reach the aggregates market
April 2018Most Viewed VideoOperator rights drowning excavator, averts disaster.
January 2018Most Viewed Safety AlertPickup truck struck by loader.
January 2018Most Viewed News Story3 Frac sand mines open in west Texas.
March 2018Most Viewed Photo GalleryBig equipment on display at AGG1.
May 2018Most Viewed Feature ArticleBig Cypress Rock Mine, owned by the Seminole Tribe of Florida, sits in the middle of the Everglades.
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What’s your win? It’s one of the most important questions we ask our clients. These pages showcase aggregates’ best-in-class channels, data and tools, but it’s your needs that drive planning and activate the value of what we have to offer.
Award-winning Aggregates Manager, the aggregates producers’ standard bearer for more than twenty years, reaches your audience on several platforms. EDA provides business intelligence and equipment data to better inform decisions. Professional Services integrates EDA with your CRM or marketing automation to improve strategy and execution. And our digital marketing group can micro-target prospects down to equipment or brands used.
We’ve made it our mission to anticipate what our clients might need, such as finding new ways to target, engage prospects, optimize lead generation and, with the acquisition of Smart Rhino Labs, support post-campaign needs.
But our greatest value is the ability to develop customized plans based on your pain points, specific target and what you define as your “win.” What’s your win?
Scott Miller, SVP of Sales, Randall-Reilly
Table of Contents
The Randall-Reilly Construction Audience....................................4
Aggregates Market Overview ......................5
Aggregates Manager Audience Overview ......................................6-7
Move Prospects From Consideration to Purchase .......................8-9
The Deepest Bench Strength in Construction ............................. 10
Unmatched Audience Insights .................11
The Power of Data in Digital Marketing ......................................12-13
2019 Editorial Calendar.................................14
2019 Print Production Schedule ...............15
2019 Print Specs + Rates .....................16-17
Aggregates Manager Staff .....................18-19
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The Randall-Reilly Construction AudienceWhether your objective is lead generation, account growth or retention, our proprietary database
provides the largest audience and insights available anywhere.
7.1MMTOTAL B2B CONTACTS
611.8KHEAVY
CONSTRUCTION
49.8KAGGREGATES
341.9KROAD
CONSTRUCTION
111KGENERAL BUILDING
48.3KOTHER
9.4KGOVERNMENT
888.9KCONSTRUCTION CONTACTS
*Audience data powered by EDA
2019 Aggregates Manager Media Kit 5
Aggregates Market Overview
Infrastructure spending on roads, bridges, commercial and residential buildings, and other construction continues to drive demand for aggregates.
In addition to selling nearly $23 billion worth of crushed stone, sand, and gravel each year, the industry also yields $302 million of annual produciton in the growing recycled construction materials sector.
Markets Served By Aggregates Producers
Transportation MarketsFederal, state, and local governments spent $88 billion on highways and streets in 2017.
Building MarketsAll 2017 U.S. non-residential construction was valued at $708 billion.
Housing MarketsU.S. private residential construction in 2017 was valued at an estimated $516 billion.
Additional MarketsRailroad ballast, stabilization, agriculture, beach nourishment and commercial uses.
*Source: United States Geological Survey
$15.1 BillionCRUSHED STONE
$7.7 BillionSAND & GRAVEL
$302 MillionRECYCLED
Aggregates Market
Crushed Stone
65%
Recycled 1%Sand & Gravel
34%
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Aggregates Manager Audience Overview
Your advertising in Aggregates Manager engages decision-makers in ALL aggregates industry segments. Our readers get the high-volume work, an ideal target, and are active on social media, but are partial to print.
Source: 2016 Connectivity Study
38% subscribers’ company’s volume is m
ore than 1 million tons
Annual Volume of Business at Aggregates Manager Subscriber Companies
Less than 250,000 tons
43% 2.5-5 million tons9%
1-2.5 million tons
8%
500,001-1 million tons 12%
250,001-500,000 tons7%
Greater than 5 million tons
21%
Top Information Source For Industry News
Magazines41%
Email newsletters
29%
Industry Contacts
(grapevine)12%
Websites11% Dealer Sales
People 4%
Trade Shows 1%
Webinars 1%
Other 1%
2019 Aggregates Manager Media Kit 7
Primary Business
Social Media Usage
Crushed stone ............................................................5,742
Crushed stone/Sand & Gravel .................................3,932
Sand & gravel ..............................................................3,824
Concrete producers ....................................................1,371
Engineering consultant ................................................ 723
Cement ........................................................................... 580
Gypsum/potash/salt .....................................................616
Hauling companies....................................................... 624
Asphalt producers ........................................................ 363
Recycled materials ....................................................... 403
Lime ................................................................................ 223
Government/association/school ............................... 262
LinkedIn 54%
Facebook 48%
YouTube 38%
27%
16%
11%
7%
Do not use any of these sites
1% Other
Over the past five years, Aggregates Manager subscribers have financed nearly 54k pieces of equipment.
Analysis provided by Randall-Reilly’s EDA of the types of equipment financed by Aggregates Manager recipients in the past five years. Includes transactions for both new and used equipment from sale and lease transactions.
On-Road Trucks 8,757
Wheel Loaders 7,349
Excavators 6,480
Crushing, Screening, Mixing 4,676
Trailers 4,672
Skid Steer Loaders 3,814
Crawlers 2,584
Off-Road Trucks 2,539
Lift Trucks 2,228
Compactors 1,901
Paving Equipment 1,646
Utility Tractors 1,565
Industrial Tractors 1,119
Misc. Attachments 747
Aerial Lifts 702
Rough Terrain Forklifts 649
Graders 621
Engines/ Generators/ Light Plants 547
Cranes 544
Drills 501
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Move Prospects From Consideration to Purchase
Moving a prospect from consideration to purchase requires targeting and multiple touches to create engagement. Across print, web, email, newsletters, social media and ad networks, Aggregates Manager’s multi-channel engagement tactics can be leveraged to accelerate your prospects’ decision-making process.
*All counts current as of June 2018
Total Aggregates Producer Contacts
50K
Aggregates Manager Magazine
Recipients20k
Aggregates Manager Website Monthly Unique
Visitors28K
Aggregates Manager Newsletter
Subscribers10K
Aggregates Emails34K
Ad Network170K
Monthly Mobile Visits
17K
Social Followers
27KFor detailed Aggregates Manager audience information, download Aggregates Manager’s latest audit report at http://www.randallreilly.com/audit/
2019 Aggregates Manager Media Kit 9
Print & Special Issues20K Monthly Recipients
For more than 20 years, Aggregates Manager has provided aggregates producers with insight into production, equipment and business issues in their preferred medium.
Website 28K Unique Monthly Visitors
When it comes to staying on top of up-to-the-minute industry news, business tips and the latest equipment, aggregates producers turn to Aggregates Manager online at aggman.com. The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns and drive traffic to your website.
Newsletters10K Recipients
Aggregates Manager’s daily newsletter targets an exceptionally engaged aggregates audience, offering easily digested news, industry thought pieces and a means to engage with your targeted prospects.
Channel selection matters. Neuroscience has shown that print or paper-based reading is associated with stronger transfer to long-term memory, recall and overall comprehension. Research conducted over a span of eight years strongly supports how print boosts digital performance across several key attributes, making print an important part of the mix.
Brand Awareness
Brand Favorability
Brand Purchase Intent
Source: Milward Brown Digital, 2007-2015
Average Brand Lift Online vs. Online + Print
Online + PrintOnline
10%
4% 4% 4%
10%11%
Protect your gyratory
23
33
Make sure you have the right bottleneck
Industry outlook PG4 | Safety leadership PG28 | ELD requirements PG36
Your guide to profitable production March 2018 | www.AggMan.com
Y o u r g u i d e t o p r o f i t a b l e p r o d u c t i o n
USGS highlights the nation’s top crushed stone producers
When do you need fall protection?
81623
Equipment acquisition is on the upswing
June 2018 | www.AggMan.com
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The Deepest Bench Strength in Construction
Serving construction professionals since 1989.
equipmentworld.com
Equipment World is the primary media resource serving highway and heavy contractors through its monthly print magazine, daily newsletter and website.
The leading information source for the landscaping industry
totallandscapecare.com
This go-to landscaping resource gives landscapers the latest in design, maintenance and management ideas, in addition to delving into product information and industry news.
Devoted to vocational trucks Classes 3-6
hardworkingtrucks.com
The daily Hard Working Trucks newsletter delves into news and reviews of pickups and medium-duty work trucks. In addition to covering the latest from truck manufacturers, the site covers a variety of vocational truck accessories and components.
Top Bid delivers reliable equipment values
topbid.com
Top Bid’s auction results are highly standardized and verified. Top Bid double checks all auction listings to ensure the model number, serial number and year of manufacture agree.
With Aggregates Manager and its sister brands, Randall-Reilly has the deepest bench strength in construction. These platforms provide critical information to contractor professionals, as well as a highly targeted means for marketers to reach them.
2019 Aggregates Manager Media Kit 11
Unmatched Audience Insights
Through Randall-Reilly’s EDA you can access detailed information on nearly 1 million active construction contacts, including 50,000 aggregates contacts.* Information includes type of business, credit risk, equipment operated, lenders used and finance cycle.
*Includes aggregates equipment, construction equipment, logging equipment and utility tractors purchased Jan. 1, 2011 through June 30, 2018.
See The Power of Data in Digital Marketing section to learn more about how our digital services group uses EDA data to micro-target prospects down to equipment or brands used.
Schedule a demo and learn how EDA can power your marketing.info.randallreilly.com/eda-demo-request
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The Power of Data in Digital Marketing
Our in-house digital services group is staffed by over 100 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. Their most potent assets are the proprietary audience data amassed from our brands and EDA, which provides exclusive insights into equipment ownership, brand preferences and propensity to buy used or new. This data can be matched with Google and Facebook audiences to create your custom audience list, so your campaigns reach your specific target.
As a Google Premier Partner, we are among the first to have access to Google beta products, as well as continual updates on late-breaking insights, best-in-class practices and exclusive briefings.
Our audiences built by data can be targeted through multi-channel campaigns.
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Your Specific Aggregates Professional
General Aggregates Professional
State ofGeorgia
Type of Facility
Equipment Preference
Tonnage
lb
14
2019 Editorial Calendar
January• Operations Illustrated:
Streamline rail loadout• Equipment Management:
Tires• Additional Features: 2019
industry forecast
February• Operations Illustrated: Update
your drilling and blasting• Equipment Management:
Motor graders• Additional Features:
Plant Profile
March• Operations Illustrated:
Improve annual refresher training
• Equipment Management: Cone crushers
• Additional Features: Plant Profile
April• Operations Illustrated:
Manage your fines• Equipment Management:
Breakers
May• Operations Illustrated:
Optimize the crushing circuit• Equipment Management:
Buckets• Additional Features:
Plant Profile
June• Atlas Issue: Your guide to
operations, locations, and ownership
• Additional Features: Equipment survey
July• Operations Illustrated:
Maximize dredging operations• Equipment Management:
Excavators• Additional Features:
Plant Profile
August• Operations Illustrated:
Recognize highwall hazards• Equipment Management:
Scales
September• Operations Illustrated:
Manage wastewater• Equipment Management:
Jaw crushers• Additional Features:
Plant Profile
October• Operations Illustrated: Tips
for processing abrasive stone• Equipment Management:
Hydrocyclones
November• Operations Illustrated:
Minimize energy costs• Equipment Management:
Drills• Additional Features:
Plant Profile
December• Operations Illustrated: Meet
product specifications• Equipment Management:
Articulated trucks• Additional Features: 2019
AggMan of the Year
Note: This calendar will be updated throughout the year.
2019 Aggregates Manager Media Kit 15
ISSUE Ad Close Date Creative Due
January 11/19/18 11/29/18
February 12/19/18 1/2/19
March 1/21/19 1/31/19
April 2/21/19 3/4/19
May 3/26/19 4/4/19
June 4/25/19 5/6/19
July 5/22/19 6/3/19
August 6/25/19 7/8/19
September 7/25/19 8/5/19
October 8/26/19 9/5/19
November 9/26/19 10/7/19
December 10/24/19 11/4/19
2019 Print Production Schedule
The Aggregates Manager Industry Atlas is our most highly anticipated edition of the year. A “Who’s Who” of the crushed stone and sand and gravel operations industry, featuring names, locations, maps, proprietary equipment data and much more.
Ad Close Date: April 25, 2019 Creative Due: May 6, 2019
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2019 Print Specs
Ad Sizes Ad Size Non-Bleed Ad Size W/Bleed Ad Trim Size
2-Page Spread 15.25” × 10” 16” × 10.75” 15.75” × 10.5”
Full Page 7.375” × 10” 8.125” × 10.75” 7.875” × 10.5”
1/2-Page Spread Horizontal
15.75” × 4.5” 16” × 5.375” N/A
2/3-Page Vertical 4.5” × 9.5” N/A N/A
1/2-Page Island 4.5” × 7.375” N/A N/A
1/2-Page Horizontal 7” × 4.5” N/A N/A
1/3-Page Square 4.5” × 4.5” N/A N/A
1/3-Page Vertical 2.25” × 9.5” N/A N/A
1/3-Page Horizontal 7” × 2.75” N/A N/A
1/4-Page Vertical 3.375” × 4.5” N/A N/A
1/4-Page Horizontal 4.5” × 3.5” N/A N/A
1/4-Page Banner 7” × 2.25” N/A N/A
1/6-Page Vertical 2.25” × 4.5” N/A N/A
1/6-Page Horizontal 4.5” × 2.25” N/A N/A
Media & File Formats File RequirementsThe preferred format for press is High Quality Print PDFs. Include all registration marks, embed images and outline fonts. PDFs must contain only 4-color process images (CMYK). Two-page spreads should be prepared as one complete file to ensure proper bleed.
Image RequirementsAll images for ads and special sections should be color- corrected and provided at or above our minimum resolution requirement of 300 dpi.
• Mode: CMYK (convert all RGB and spot colors)
• Format: .tif, .eps or .jpg
If files are prepared improperly and mechanical requirements are not met, Randall-Reilly cannot guarantee the production capability or quality of the ad. All ads submitted should be suitable to print as is. Randall-Reilly cannot be responsible for any errors in content.
Alternate File Formats AcceptedAdobe Native Application Files (.ai, .indd, .psd)
Ads created in an unacceptable format cannot be accepted and will need to be resubmitted or recreated.
2019 Aggregates Manager Media Kit 17
2019 Print Specs + Rates
Cover Positions
Rate includes four-color process — not subject to volume discounts beyond the 12-time rate.
Premium Positions
• Cover 2 Spread: Plus 20%
• Back Cover: Plus 20%
• Other Required Positioning: Plus 10%
Premium Positions & Inserts
Contact your sales representative for more information.
Color Fees
Rates include the standard four-color process. Matched fifth PMS color $750.
Production & Handling Charges
Production charges will be billed at a non-commissionable rate.
• Ad Design: $140 - $360
• Redesign/Resize: $75 - $165
• Text Changes: $30 - Up
• Photo Scans: $50 - Up
• Duplicate Digital Files: $30
Run of Book Advertising Rates*
*All Rates are Gross, Four-Color
Four-Color Rates 1X 3X 6X 9X 12X
Full Page $5,330 $5,205 $4,940 $4,880 $4,695
2/3-Page $4,295 $4,185 $4,040 $3,980 $3,790
1/2-Island $3,745 $3,625 $3,530 $3,470 $3,375
1/2-Page $3,440 $3,295 $3,195 $3,135 $3,065
1/3-Page $2,265 $2,195 $2,135 $2,085 $2,040
1/4-Page $1,895 $1,860 $1,815 $1,755 $1,675
1/6-Page $1,440 $1,380 $1,325 $1,275 $1,225
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Aggregates Manager Staff
Editor-in-chiefTherese Dunphy330-920-9737@[email protected]
Senior EditorKerry [email protected]
Therese Dunphy is the editor-in-chief of Aggregates Manager. She has covered the aggregates industry for more than 25 years. She helped found Aggregates Manager in 1996. Prior to joining Randall-Reilly, Dunphy served as an editor at both The Columbus Dispatch and Advanstar Communications. She graduated from Bowling Green State University with a degree in magazine journalism.
Kerry Clines has covered the aggregates industry for more than a decade. She keeps her boots in the mud with regular trips into aggregate operations around the around the country. Previously, she has spent seven years as senior editor on Better Roads magazine, which provides her with insight into the customer end of the construction materials supply chain.
Going the extra mile.Aggregates Manager’s goal is to be your guide to profitable production. Our team of award-winning journalists is committed to creating engaging, focused and trusted editorial content that will help aggregates professionals manage their business.
2019 Aggregates Manager Media Kit 19
Aggregates Manager Staff
Seth has significant experience in marketing, recruiting and transportation. His career highlights include director of recruiting at Knight Transportation and enrollment manager at University of Phoenix. Seth has a Bachelor’s Degree in marketing from Northern Arizona University and an MBA from University of Phoenix.
Vice President, Strategic Accounts Michael Newman800-633-5953 [email protected]
Director Of Media Sales Seth Becker 800-633-5953 x [email protected]
During his 20-year career with Randall-Reilly, Michael has been instrumental in the development of the company’s digital initiatives. He served as director of web development, director of digital services for construction and construction national accounts executive.
Mike Reilly Chairman Emeritus
Brent Reilly President & CEO
Shane Elmore COO
Kim Fieldbinder CFO
Linda Longton SVP Editorial & Research
Robert Lake SVP Acquisitions
& Business Development
Scott Miller SVP Sales
Prescott Shibles SVP Data
Nick Reid SVP Digital Services
Stacy McCants VP Events
Julie Arsenault VP Marketing
Find Aggregates Manager online
aggman.com
facebook.com/AggregatesManager
twitter.com/AggregatesMgr
youtube.com/AggregatesManager
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