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Reach Marketing Group Sales Training Manual 3/2012

Reach Sales Training Manual

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Page 1: Reach Sales Training Manual

Reach Marketing Group

Sales Training Manual3/2012

Page 2: Reach Sales Training Manual

Job Activities

Gather Phone Numbers

PhonePitch

Run AppointmentsClose Sale

Turn in Paperwork

Page 3: Reach Sales Training Manual

Weekly Activity Schedule

• Monday-• Set-up• Start Calling

• Tuesday- Thursday• Phone Time• Run Appointments

• Friday-• Phone time• Run Appointments

Page 4: Reach Sales Training Manual

Daily Activity Schedule

• Phone Time- Start at 8:30• Set Appointments Starting at 5:00 and work

backwards• All Appointments should be run in afternoon• Morning is Prime Time for Phone Time• Some Phone Time Tips

Page 5: Reach Sales Training Manual

Wise Use of Time Leads to Success• Total Phone Time

– 25 Calls per 2 hour generates 2 appts. & 5 emails– 150 Calls per week minimum– 5-10 follow up calls per day– 12-16 hours per week minimum on phone

• Total Appointment Time– 12-15 appts. Week minimum to generate 4 sales– 30 minutes per appt. excluding drive time– Set goal to run 4 appts. per day minimum

• Total Information Gathering Time– 4-6 hours Set-up Gathering Time– 2-4 hours Set-up Transcribing Time– 2-4 hours Follow-up Time

Page 6: Reach Sales Training Manual

Reach Commission Plan

•30% Commission earned on all Sales•Paid in Full Sales paid on Contract•Receivable Sales paid as earned

•Bonus Plan•Quarterly Bonus structure•Annual Bonus structure

•Incentives•Annual Company Sales Incentive Trip•Special Sales Contests Monthly/Quarterly

Page 7: Reach Sales Training Manual

Path to Prosperity

Bonus Level QTLY Average- $1700 x 4 = $6800Annual Bonus- $3735

$74,000 per year based on 48 weeks of work

4 sales averaging

$1298

10 Appointments

150-200 Phone Dials

Page 8: Reach Sales Training Manual

PIF vs. Receivable• Paid in full sales are determined as follows:

– Any Sale that is paid in full on contract date or– Any payment with half down and second half in 60 or 90

days or– Any sale that is payable with payment by check, AMEX,

VISA, Discover, or MasterCard in 4 installments.– Post dated checks are acceptableAny other terms of payment will be considered as receivable

and your commission will be paid as earned. Example - $200 collected on a $1200 sale with 10 months at $100 a month for balance will pay you $60 up front and $30 per month for the next 10 months.

Page 9: Reach Sales Training Manual

Nuts and Bolts Building Blocks to Successful Ad Sales

•The Set-Up Planning for Success

•The Phone Pitch Dialing for Dollars

•The Appointment Ask for the Sale

Page 10: Reach Sales Training Manual

The Set-UpA Plan for Selling Success

• Most Critical part for a productive sells week• Gathering information to find the numbers

necessary to call in order to fulfill our sales objectives

• Build a relationship with the Local Chamber• Familiarize yourself with the city• Learn to identify likely advertisers

Page 11: Reach Sales Training Manual

Steps to Set-Up

• Go to local Chamber of Commerce• Local Newspaper Office• Local City Hall• Drive Card• Transcribe numbers• Carding as a continuing process

Page 12: Reach Sales Training Manual

Local Chamber• Get City Map• Get last three new letters• Get Business Directory• Get all brochures, business cards, publications, and any

material that is available on local businesses• Telephone Books• Ask for directions to local newspaper and City Hall

Page 13: Reach Sales Training Manual

Local Newspaper

• Weekly- buy 2 weeks from last 6 months• Daily- Find out which 2 days are most

advertisements; buy last three issues of those days

• Special Tabs- Best Of Best, football, Spring improvements, etc.

• Freebies• Special Socialite publications• Business directories

Page 14: Reach Sales Training Manual

Local City Hall

• New Businesses over last 12 months• Business permit listings• Business directories• A & P restaurant guides• Lodging guides

Page 15: Reach Sales Training Manual

Drive Card

• Look for new business openings• Fresh signage• Bill Boards• Bench signage• Small yard signage• Under New Management• Busy Restaurants and business establishments• Usually in a 2 mile radius of facility

Page 16: Reach Sales Training Manual

Electronic Carding

• Google Maps• Switchboard.com• Specialty search engines• Facility website• Chamber directory

Page 17: Reach Sales Training Manual

Transcribing is the key to continuous phone dialing

• Tools needed:– 2 Legal Pads (Excel)– Day Timer (Outlook Calendar)– Carding Source (Newspaper, Business Directory, New Business List, etc.)

• Proper profile– Number Business Name

• Call Back log (Hot List)– Move call backs to this list

• Shorthand symbols (Excel operators)– P-left call back message– Appt- appointment set– CB- Call Back notate day and time & DM if given– ________-line through No’s– No answer leave no shorthand as if not called– ?- wrong number

Page 18: Reach Sales Training Manual

Excel Phone Log

Phone list Master

Page 19: Reach Sales Training Manual

Transcribing Exercise

• Take Carding source and transcribe all Ads in source onto legal pad (Excel Data Base)

• Approximately 30 minutes

Page 20: Reach Sales Training Manual

Continuous Carding

• Wal-Mart free publications• Bulletin Boards• Business Cards at other businesses• Vehicle signage• Professional Building Tenant Boards• Church Bulletins• Service Directories• Many, many others

Page 21: Reach Sales Training Manual

Reach Sales TrainingSession 2

“The key to success in the advertising sales business is to always continue to make the phone call. The phone is your only way to revenue!”

Page 22: Reach Sales Training Manual

Phone Skills

• Phone Pitch- Custom designed to the product that we are selling

• Getting around the Gate Keeper• Personality of Phone Pitch• Call Reluctance- The Cancer of Sales Success• Role Play- Practice makes Perfect• Phone Objections

Page 23: Reach Sales Training Manual

Phone Pitch• Must be memorized

– We will test on this tomorrow– Keep script in front of you at all times– Understand why each part of the script is useful

• Parts of the pitch– Introduction– Directive-talk to the Decision Maker– Warm-up– Body of information (what are we doing, picture of product, who are we going to market to, how are we

going to distribute)– Close for appointment- Double Hook

• Exclusivity• Inexpensive

• Objective of the phone pitch– Only to set appointment– Do not sell on the phone

• Who do I give it to?– Only the Decision Maker or person who has direct contact with ultimate decision maker

• Customization for the presenter and the listener– Each phone pitch is fine tuned to express the personality traits of the presenter and the interest of the buyer

Page 24: Reach Sales Training Manual

The Pitch• Hello, my name is Greg White and I am calling about a project at (facility

name). Who could I speak with that handles your marketing decisions?• Yes, (name of contact DM), I was recommended to give you a call on a

new project that we are doing at (facility name). I’m sure you are familiar with (facility name)? {If not, give a brief description of the facility emphasizing amount of customer traffic and type of clientele.}

• We are installing a brand new digital network that will consist of some 50 inch digital screens located in the main traffic areas. And on these screens throughout the year, we are only going to have one (type of business that you are calling). And it had to be someone that they referred for me to call.

• Now, if you could imagine one of these screens, through-out the day the left one third of the screen will be a scrolling events schedule of all the activities taking place inside the facility. Such as the aerobic classes, spin cycle, basketball leagues, and swimming lessons. That will constantly be changing. The other two thirds of the screen is dedicated to 10 real time TV flash commercials. Now one of those commercials will cycle through once about every 4 ½ minutes, so each commercial will play between 8-10 times per hour on each of the screens!

Page 25: Reach Sales Training Manual

The Pitch• There is no set up cost and you can change the ad as often as

needed through-out the year at no additional charge!• Now, the main reason they wanted me to call was they see

over (x amount of clients) per day at (facility name) and the cost of this averages out to only about $25 per week or $1298 for the whole year! You don’t have to pay for it all upfront as we do have some payment plans.

• But I thought that if you would like to be the only (business) on our system, I would be glad to drop by later today or tomorrow and show you exactly how we build the commercials.

Page 26: Reach Sales Training Manual

Phone Pitch Exercise• Read out loud the introduction• What is the statement of direction?• What statement sets the call in a warmer mode?• Name the specifics of the body:

– 1. What is in the media source?– 2. How is the screen segmented?– 3. How often does the advertiser get viewed?

• What are the hook statements?• What is the closing comment that should get a

response from the buyer?

Page 27: Reach Sales Training Manual

Avoid the Gate Keeper, She is the straight road to Nowhere!

• Who are the gate keepers?– Office managers, receptionists, secretaries, Assistant managers, husbands, wives

• How to leave a message for the real decision makers– Recognize that the DM is busy– Leave a message that infers that we are looking for his/her type business to exclusively refer

clients to– Leave the impression that you need their services– Voice mail is ok. Just leave a direct message that is polite and encouraging for the DM to want

to return your call.• I have to talk to the gate keeper

– Don’t waste your bullets– Leave the impression that a meeting with the DM is the desired course of action that would

only take 5-10 minutes for you to explain in person. Ask when the DM might be available in person for that 5-10 minutes and set the appointment

– Persistent GKs will usually cause me to make a statement that I have several of the same type of businesses to contact, but I wanted to give them the first chance. If the DM cannot meet with me, then I will call the others on my list.

Page 28: Reach Sales Training Manual

The Phone Pitch is the First ImpressionBe a Hit

• Voice Inflection is the first noticeable personality on the phone– Monotone reading of the script is a sure way to get a bunch of no’s– Change of your voice projection and speed of speech will help emphasize important key

features of the phone pitch– An upbeat attitude is recognized in an upbeat voice

• A happy positive voice sets a positive tone– Even when your day is going bad, you must sound positive on the phone– Record your phone pitches on any given day that you are getting a lot of no’s– Laughter will make a lot of friends

• Interject something personal that you might know or can discern about the client– If you are familiar with the business or people who work there, make that be known– If you know something positive to say about that business, do so. Stroking the DM ego and

making them feel special and wanted will lead to a lot of yes’s– “You were recommended “goes a long way to them wanting to meet you.

• End all calls in a positive statement– “Have a great day” is a great way to end all phone calls.– It leaves a positive impression on the person on the other end, even if they said no.– More importantly, it leaves you with a positive attitude to make the next call

Page 29: Reach Sales Training Manual

Call Reluctance has been the death of many a good salesmen

• What is call reluctance?– Call reluctance is the avoiding of making calls during specified call time– It can also be the reluctance to make calls at anytime that could be productive

• How to avoid Call reluctance– Do something to identify that you are committed to be on the phone– Be in a comfortable environment when you are on the phone– Limit distractions– Reward your appointment setting with breaks from the phone– Understand the value of the dialing

• If 200 dials is needed to get 15 appointments in order to sale 4 sales and make $900, then each dial is worth $4.50 each. At that rate if you dial 25 dials an hour, you are averaging $112.50 an hour for making phone calls.

• Can anyone ever get away from call reluctance?– No, even I have to battle call reluctance on a daily basis– You will get better on the phone and it will take fewer calls to set the required

amount of appointments as you reach the learning curve– But, even then the danger of thinking that fewer calls is necessary becomes a

contributing factor to call reluctance

Page 30: Reach Sales Training Manual

Role Play Exercise• Role playing can be conducted at home even with your

spouse• Role playing will aid you in these areas:

– Understand the picture of what you are selling, how we are going to distribute, what the value is for the customer

– Develop your phone pitch personality– Learn to get around the gate keeper– Develop a positive attitude for over the phone

• Role playing will determine if you can really memorize the script

• Role playing encourages you to be ready to get on the phone, thus reducing call reluctance

Page 31: Reach Sales Training Manual

Workshop ExerciseChoose 3 Business Types

• Groups of two- Give the phone pitch verbatim– Read the script the first three times, then change and

allow the other person to read the script three times– Change and do your best to interject voice inflection

and voice speed in the next three readings. Change the emphasis of inflection and speed in different areas until it sounds like it fits the way that you speak naturally. Repeat for the other partner.

– The last three times try to do your personality, adding something that would personalize the call.

• Change groups- Repeat

Page 32: Reach Sales Training Manual

Overcoming Phone Objections• Do not sell on the phone

– How much is it?– How can I buy in?– Are you selling advertising?

• No, we are looking for a(business type) that we can refer exclusively to our clientele base• Emphasize that they were recommended

– Who all have you sold?– What other type of businesses are in the book?– We don’t advertise.

• Emphasize that it only takes 5-10 minutes for the appointment– I don’t have anytime today.– Can you send me something via email?

• Emphasize that we only have a few slots to offer there type of business the exclusivity– Would I be the only one of my business in the program?– Who else have you called?– There are a lot of other businesses like mine.

• Emphasize the affordability– We are all budgeted out this year– I spend all my advertising dollars on the yellow pages, newspaper, radio, TV

Accepting the “No” sometimes is the best alternative. End the call on a positive by wishing them a great day. You will be calling them again someday, so allow yourself that opportunity!!

Page 33: Reach Sales Training Manual

Reach Homework

• Memorize the Reach Phone Pitch

End day one

Page 34: Reach Sales Training Manual

Memorization Skills Test

• 3 points of priority:– Intro– Directive– Double Hook close

• Paint the Picture– Room for personalization

• Double close for appt– Make sure you are meeting with the DM

Page 35: Reach Sales Training Manual

Reach Sales TrainingSession 3

“Personal presentation is the best way to assure yourself an opportunity to close the sale!”

Page 36: Reach Sales Training Manual

The PresentationI. The Warm-up

I. IntroductionII. Facility /Project reminderIII. Qualify DMIV. Chit Chat

II. Screen PreviewI. Definition of screen sectionsII. Exclusivity reminderIII. Flash ads with motion

III. Ad samplesI. Two ad samples of like businessII. Identify movementIII. Getting Started sheetIV. Ad Changes

IV. PricingI. Cost of adII. Terms availableIII. Ways to pay

V. CloseI. Which one would work for you?

Page 37: Reach Sales Training Manual

Warm-upI. Introduction

Introduce yourself with full name and say who you are suppose to meet with.II. Facility/Project reminder

State that you are the one who called earlier about the new digital network at _____________ facility

III. Qualify DMAsk if there is anyone else that you might need to discuss this with

IV. Chit-ChatFind at least one item to compliment about the business or any topic of conversation that you can relate to this persons business

Page 38: Reach Sales Training Manual

Screen PreviewI. Screen Sections

A. Right one third of the screen is the scrolling events calendar which the facility has control of the software and can change at anytimeB. Local Weather barC. Facility LogoD. The rest of the screen is dedicated to the advertisers. This portion of the screen is secured on our server at Reach’s home office in Eden Prairie MN

II. Exclusitivity ReminderAs I mentioned on the phone, you will be the only __________ on the screen. I typically sell a mixture of health services and retail ads. All ads are family friendly and must be businesses approved by the facility.Normally, I sell 10 -12 ads on the screen. This allows your ad to be shown approximately 10 -12 times per hour.

III. Flash AdsAs you can tell all ads have motion. This makes them more attractive than static ads. Occasionally, we will allow club announcements and club photos to be mixed into the ad loop. This makes it become a fresh eye magnet.

Page 39: Reach Sales Training Manual

The Preview

College PreviewClick here

Previews loaded from flash files on Desktop

Page 40: Reach Sales Training Manual

Ad SamplesI. Two Ad samples of like business

Here are a few samples of your industry. As you see we have around 15 seconds of high quality digital production that can capture the attention of potential clients. The messages of the ad are high impact. I tell everyone it is like a Power Point presentation on steroids!

II. Identify Movement Our goal is take the ad and put it into motion so that it imitates video more than just a static ad like a bill board or bench ad.

III. Getting Started SheetWhen our Graphic Artist, Tristan, contacts you she is looking for three items:

1) Your logo2) Some digital images or photos3) Content: what you want the ad to say

She will communicate with you via email and phone. She will send you a flash file similar to the ads that you see here. Once you proof off on the ad via

email, in about 30 minutes to an hour, your ad will be up and playing.IV. Ad Changes

During the year, to make changes you follow the same steps by contacting Tristan and stating that you have some more content to send her for an ad change. There is no additional charge for these services.

Page 41: Reach Sales Training Manual

Sample Ads

Today's VisionDuncanville Eye Associates

Sample ads loaded from Desktop flash files

Page 42: Reach Sales Training Manual

PricingI. Cost of Ad

As I mentioned on the phone, the cost of the ad is $1298 for the entire year.

II. Term Packages availableA. Check or Credit Card in fullB. 2 Payments in check or Credit Card- one dated today and one dated 60 days outC. 4 Payments in check or Credit Card- the first one dated today and the following payments dated 30 days apart.

III. Forms of PaymentWe accept all forms of credit cards or debit cards or you can pay with check. If you choose checks, the checks need to be post dated and we file them and deposit them on the dates that they are written for.

Page 43: Reach Sales Training Manual

Only $1298 for the year!A

• One Payment Check or CC for full amount dated today

B• 2 Payments of $649; one dated

today and one dated 60 days out

C• 4 Payments of $324.50; dated 30

days apart

Which one would work for you?

Page 44: Reach Sales Training Manual

Close

So, which one would work for you?

Page 45: Reach Sales Training Manual

Wrap Up The Sale

Inform them of how renewal works

Thank them for their business

Ask for form of payment: Check or CCHave sign agreement Leave folder with copy of agreement

Ask for business card to complete the ad agreement

Page 46: Reach Sales Training Manual

Hotel Trade-outs1. Working a location locally is the only real way to fully concentrate on the task

at hand.

2. Many reps have found that even working close to home is more efficient from a hotel room. Focus, focus, focus.

3. Hotel expense puts a negative influence on your work week.

4. Having a place to stay before you get there is the key.

5. Hotel trades should be turned at least a week ahead of working a location.

6. Retaining hotel relationships help solve the anxiety. Build the relationship.

7. Digital ads are a higher value and bring trades with four and five star hotels, if the club or facility is in high regard in the community.

Page 47: Reach Sales Training Manual

Hotel Phone PitchHello, my name is Greg White and I am calling about a new project the

University of Arkansas HPER Center. Who would I need to speak with, there, that handles your marketing decisions?

(To DM) Hello, my name is Greg White and I am calling about a new marketing project at the University of Arkansas HPER Center. We are doing a brand new project that they thought you might be interested in. We are installing a new digital display system that is going to consist of some 50” flat screen TVs installed in the main traffic areas. Now on those screens throughout the year we are only going to have one hotel.

Now, if you could imagine one of these screens. On the left side of the screen is going to be a daily and weekly scrolling events schedule. Obviously, that will be changing all the time. But the other two thirds of the screens are dedicated to 10, 15 second real time TV flash commercials. Now, one of those commercials will rotate through once about every 5 minutes or so, so you ad will play 8-10 times per hour on each of the screens. There is no set up cost and throughout the year you can change the ad as often as needed without any additional charge.

Now, the main reason that they wanted me to call is that they see over 2800 people a day through the HPER center and typically, I sell the ads for $1598 for the entire year. Obviously, with a hotel I do not sell the ad spot. Instead, I am looking to trade for 12 nights stay! I would use the nights in three consecutive weeks, normally only on week nights. I thought that if your might be interested in being the only hotel on our system, I would be glad to email you the entire trade out proposal if I could get an answer in the next few days.

Page 48: Reach Sales Training Manual

The Hotel E-mail There is a new advertising program being initiated at Arkansas State University Bookstore/Student Center. Ten exclusive local businesses will be featured on their new Digital College Network. The ads will be displayed on 50” plasma screens located in the main entry foyer. The Digital Network shows facility announcements, daily schedules, and student photos mixed with ad spots. The ad loop cycles every 4 minutes assuring a minimum play of 300 times per day for any single advertisement. The Student Center services over 7500 students, faculty, alumni, and community residents on a daily basis. The Center serves as the central hub of campus activity. This puts you in front of active people with active lifestyles that are looking for your products and services! ONLINE SAMPLE OF THE REACH SCREENHere's a link to view the program in more detail:www.reachsportsgroup.com/dcn Sample ads are viewable on the above link! This is your current ad playing:http://www.reachnowplaying.com/proofs.php?id=3404http://www.reachnowplaying.com/proofs.php?id=1753 PRICINGThe cost of the ad averages out to only $30 a week! There are several payment options available and there is no charge for production costs. Also, throughout the year up to unlimited changes can be made to your ad at no additional cost! The total cost is only $1598 for the year. And you can divide that out in 4 monthly payments of $399.50 on Visa, MC, AMEX, or Discover! In lieu of ad cost I would offer you exclusive ad space for a 12 night trade out! LIMITED OPPORTUNITY - First Come First Serve-ExclusivityWe are only allowing 10 businesses in each location; so if you would like to reserve your spot, please confirm and set an appointment for me to stop by. I can show you the program and sample ads that we've created for other businesses like yours--this should take less than 15 minutes out of your schedule. Your specific business category is exclusive! No worry of your competition being in front of the same market. Next year, you are guaranteed first renewal rights and your price is locked in! This is a first time opportunity to advertise in these facilities. You will be in front of active lifestyle clients with discretionary spending capability. I look forward to meeting you in person and it only takes me a few minutes to share the opportunity with you if you are interested. I can be reached at 501-317-6297.to set your 15 minute appointment today! If you decide to pass, please contact me via e-mail so that I may offer this opportunity to another Hotel in your area.

Thanks!

Page 49: Reach Sales Training Manual

Additional Tools

Contact Management Training

Page 50: Reach Sales Training Manual

Tools needed for Success

1.Phone Log2.Email Template3.Outlook Calendar

Page 51: Reach Sales Training Manual

Excel Phone Log

Phone list Master

Page 52: Reach Sales Training Manual

Instructions for Using Excel Phone Log

1. Building Phone Log1. Control C blank page from Master Log2. Open blank Excel Workbook3. Reset row height to 224. Control V copied blank page5. Save Workbook as name of club phone list to Desktop

2.Transcribe Entries3. While talking to prospect:

1. Record name of contact2. Check either CB or LM if need to call back or left message3. If CB, record time and day, date in appropriate column4. If given email for other communication, record email address5. If appointment set, record address and day, date and time in appropriate columns.

Page 53: Reach Sales Training Manual

Phone Number Business Name Contact Name CB LM Email

966-4649 Vetro 1925

888-649-3725 Garden Park 521-5900/ Doris

877-359-2983 Hill Place Adrian

(479) 587-9919 Mountain View 966-4477 Jamie FALSE

479-439-8224Mountain Ranch 317-536-2000866-479-0160 Reserve At Steele Crossing251-0700

888-709-5964 The stadium 251-8857/Cody [email protected]

888-274-7472 Arkansas Crisi Center

521-8877 CCOA

973-4782 Grubs

443-9944 Loafin Joes

521-3481 YTFS

521-7550 Lucky Lukes

575-3651 US Air Force Reserve

CB

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

LM

CB

CB

CB

CB

CB

CB

CB

CB

CB

CB

CB

CB

CB

CB

Page 54: Reach Sales Training Manual

E-mail Template

The e-mail template is your second most important tool after the phone pitch.If you are not able to set an appointment, your next best opportunity to sell a prospect is to send them the proposal by e-mail.

1. The template must be customizable

2. The body of the message must communicate all the same aspects as the presentation, except the close.

3. You must follow up on sent e-mails!

Call Email

Page 55: Reach Sales Training Manual

Dear Dominick, There is a new advertising program being initiated at University of Arkansas Student Recreation Center. Ten exclusive local businesses will be featured on their new Digital Network. The ads will be displayed on 57” plasma screens located in the main traffic areas. The Digital Network shows facility announcements, daily schedules, and photos mixed with ad spots. The ad loop cycles every 4 minutes assuring a minimum play of 8-10 times per hour for any single advertisement. The Recreation Centers service over 5000 students, faculty, and community residents on a daily basis. This puts you in front of active people with active lifestyles that are looking for your products and services! ONLINE SAMPLE OF THE REACH SCREENHere's a link to view the program in more detail:www.reachsportsgroup.com/demo Sample ads are viewable on the links below! http://www.reachnowplaying.com/proofs.php?id=7385http://www.reachnowplaying.com/proofs.php?id=6449 PRICINGThe cost of the ad averages out to only $30 a week! There are several payment options available and there is no charge for production costs. Also, throughout the year up to unlimited changes can be made to your ad at no additional cost! The total cost is only $1598 for the year. And you can divide that out in 4 monthly payments of $399.50 on Visa, MC, AMEX, or Discover! LIMITED OPPORTUNITY - First Come First Serve-ExclusivityWe are only allowing 10 businesses in each location; so if you would like to reserve your spot, please confirm and set an appointment for me to stop by. I can show you the program and sample ads that we've created for other businesses like yours--this should take less than 15 minutes out of your schedule. Your specific business category is exclusive! No worry of your competition being in front of the same market. Next year, you are guaranteed first renewal rights and your price is locked in! This is a first time opportunity to advertise in these facilities. You will be in front of active lifestyle clients with discretionary spending capability. I look forward to meeting you in person and it only takes me a few minutes to share the opportunity with you if you are interested. I can be reached at 501-317-6297.to set your 15 minute appointment today! If you decide to pass, please contact me via e-mail so that I may offer this opportunity to another Blood Service Center in your area.

Thanks! Greg White Sales Director REACH Sports Marketing Group, Inc.P: 501.317.6297E: [email protected]

Page 56: Reach Sales Training Manual

Contents of E-mail TemplateA. Address recipient by name

Dear _________B. First paragraph describes location

Bold print is interchangeable and some descriptions should be changed to accommodate the facility.

C. URL link to presentation video Should be appropriate link to screen format for that facility

D. Sample Ads- customized to type of business Should be customized from Reach now playing to fit business that you are

pitching.E. Pricing

Should match phone pitch verbatim.F. Emphasis on first come first available, exclusivity.

Some may chose not to use exclusivity sentence. But, first come first serve drives urgency.

G. Attempt to set appointment.This sets up the follow up by stating that you are attempting to set an appointment.

Page 57: Reach Sales Training Manual

E-mail Follow Up1. Some form of contact management must be used.

2. Using Outlook Calendar:A. Call every sent email from previous day.

1) Use the reason for calling is “to make sure that they received email.” Ask “When would be a good time in the next few days to follow up for an answer?”

2) Move e-mail to Outlook Calendar marked date and assign time for future follow up (See Outlook training instructions)

Call Email Follow-up

Page 58: Reach Sales Training Manual

Outlook Calendar1> Open Sent email while calling prospect

2> Click on Move to Folder

3> Choose Calendar

4> Change Subject line to business name by cut and paste from phone log

5> Record Phone number in location box until you set appointment; at that time add address to location box.

6> Cut and paste contact name and offer price in message box

7> Set date and time for next follow up in Start Time date and time boxes

8> Save and close

Page 59: Reach Sales Training Manual

Outlook Tips1. Program Start and end times using default of 30 minutes2. Build color coded categories similar to below:

3. Program alert alarm for 15 minutes prior to meeting or call time4. When a contact is either sold, or the answer is no: set reminder to none and

change category to either sold or no.

Page 60: Reach Sales Training Manual

Week View in Action

Page 61: Reach Sales Training Manual

Administrative ToolsPresented by Patrick in a Webinar on last day of Training Week 1

OMS- order entrySending in paper work

CollectionsCharge Backs

Pay Roll

Page 62: Reach Sales Training Manual

Custom PresentationsPresented by Jeff Lahr in Webinar Week 3 training

Designing Your Own Presentations

Reach Now Playing

Page 63: Reach Sales Training Manual

This book is the sole property of Reach Marketing Groupand Greg White, author

Any reproduction or unauthorized use of this training manual and the sales

techniques in this manual are subject to the business property laws of the state of

Arkansas