Reach parentsduring pregnancy and

early parenthood

The magazine is distributed with our well established products that reaches

75,000 pregnant and 90,000 new parents every year.

BabyBox® magasinet - specially prepared for expecting parentsThe magazine contains exciting chronicles with current themes. We write about the pregnancy week by week, diet, possible pain and others preparations that can be important before delivery. The magazine also list different purchases that may be appropriate to be complete before the child is born, such as car seat, baby stroller and so on. Interior, self-care and training are others topics the magazine handle.

The BabyBox® Magasin is distributed with the BabyBox®, that can be ordered completely free of charge by soon-to-be parents on our website and subsequently picked up from a shop of their choice. It is very popular due to the relevant and much welcome content for the new family, such as product samples, information and offers.

Editor in chief

Jenny Fors+46 (0)651-76 04 31

jenny.fors@svenskamedia.se

Production in cooperation with:

www.svenskamedia.se

Edition 37,500 ex. per issue

Edition 45,000 ex. per issue

Publication Issue 5 Deadline: 10 May 2020 Issue 6 Deadline: 11 Nov 2020

Publication Issue 5 Deadline: 10 May 2020 Issue 6 Deadline: 11 Nov 2020

Distribution119,000 children are expected to be born in 2019 in Sweden. Annually, 75,000 pregnant women are ordering, free of charge, BabyBox®.

reaches the majority of expecting families

DistributionThe BabyBag® Magasin will reach about 90,000 out of totally 119,000 new families in Sweden.

has reached three out of four new families for nearly 25 years in Sweden

BabyBag® magasinet – immediately after the baby’s birthWe write about breast feeding, the baby’s growth, sleeping and safety. Mixed with exciting chronicles with current themes. We also recommend products, recipies and diets, and write about economy and parental leave.

The BabyBox® Magasin is distributed with the BabyBag® and handed out by care staff to new parents on maternity wards, in patient hostels and other care units. The BabyBag® is well-established and very popular, since it is filled with well-liked and useful products and offers that the new family needs. All it’s contents are inspected by an independent group of midwives.

BabyBag® has been received by over a million new parents since 1992.

Sales contact

Lukas Nilsson+46 (0)707 62 76 46, +46 (0)651-55 25 37

lukas.nilsson@nordicfamilygroup.com

Technical specifications: 300 dpi PDF-files

Digital campaigns119,000 children are expected to be born in 2019 in Sweden. Annually, 75,000 pregnant women are ordering, free of charge, BabyBox®. The product contains test products, but also tips and offers that can facilitate, stimulate or just spread joy on the way to the coming parenting.

The new parents see us as support and help. We are very selective about who can participate in our digital mailings, which gives a high opening rate. This combination creates a healthy list for you to reach out with your digital campaigns and messages.

Size Price Setting area Bleeding sise

Spread 49,500 SEK 406x243 434x280 +5 mm bleed

Cover 45,900 SEK 185x243 217x280 +5 mm bleed

1/1-page 29,500 SEK 185x243 217x280 +5 mm bleed

1/2-page 18,500 SEK 185x119

86x243

217x138 +5 mm bleed

108x280 +5 mm bleed

1/4-page 10,500 SEK 86x119

185x56--

1/8-page 7,600 SEK 86x56 -

Advertising in magazine price per issue

Delivery: Use the unique link in your order confirmation to upload your ad or materials. In cooperation with Picapoint.

Further Information: www.svenskamedia.se/annonsmaterial

With our address register you reach more than 300,000 prospective or new parents. We can offer partners’ digital campaigns to the whole, or parts of our register. The mailing is done with the company’s own graphic profile, or with BabyBox-profile, to ensure the best response from the consumers.

Minimum number of 20,000 addresses.

Select on

• Geography • Pregnan • The child’s age today • Siblings

Price on request

Stand Alone (eDR)

1/1 Page: 185x243 mmBleeding size 217x280 mm

Spread:406x243 mm Bleeding size 434x280 mm

1/2 Horizontal: 185x119 mm Bleeding size 217x138mm

1/2 Vertical: 86x243 mmBleeding size108x280 mm

1/8-page: 86x56 mm

1/4-page: 86x119 mm185x56 mm

Campaign mail, once a month, to your choise of target group. Number of recipients in each target group varies when the register is continuously updated with estimated date of birth. Limited number of ad slots.

Product Tips & Offers

Price per target group 10 900 SEK/mail 5 mails: 43 600 SEK 11 mails: 87 200 SEK

Specifications• Image 300x200px (static)• Heading 45 characters including spaces• Excerpt 80 characters including space• URL, Logotype

Target groups• Pregnant 15,000 - 25,000 recipients• New born - 6 month 27,000 - 37,500 recipients

– with the purpose of building a strong relationship with your brand

We reach parentsThe Nordic Family Group is a media agency focusing on families during pregnancy and early parenthood. Over the years we have built up extensive know-how about their needs and wishes during this special time of their lives. We understand the motivation of parents and what makes some brands live on in a family, generation

after generation. By carefully selecting quality items and offers from familiar brands, we help parents cope with their challenging daily routines as well as let them try out and evaluate the products and offers in the comfort of their own homes.

ReachWe operate in Sweden, Norway, Denmark and Finland. Via the Nordic Family Group, our partners easily reach the majority of all expecting and new families throughout the Nordics.

On the basis of high quality, perfect timing and extensive target group coverage, our unique communications channels offer high cost-effectiveness in building up stable and long- term brand relationships with parents.

• Our business idea is to offer trustworthy market channels to families during pregnancy and early parenthood.

• Our vision is to be the priority partner for companies that want to reach parents.

• Our mission is to make life easier for soon-to-be and new parents by ensuring that the first years of a child’s life are safe, comfortable and stimulating.

Nordic Family Group AB, Nedre Långvinkelsgatan 5, 252 20 Helsingborg • www.nordicfamilygroup.com

140 000120 000100 000

80 00060 00040 00020 000

0

Number of births Families in contact with NFG

Denmark Finland Norway Sweden