Re. Social Media

XLER | Marketing & Brand Consultancy

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LER

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re. Social Media | 06.30.11


Hello! I’m Bill.


I’ve Worked For The Past 35 Years In Retail, Healthcare, Advertising, Publishing,

Education, and Film.


I Have Two Friends, Laura and Kevin.


We Met Online.


Because All Three Of Us Make Our Living Consulting, Teaching, and Speaking.


We’ve Even Been Able To Work Together A Few Times.


Over the Years We’ve Built Extensive Professional Networks.


New Tools, Technologies, and Platforms Are Changing How, When, and Where We Work (Mostly For The Better).


So You Can Connect With Us On LinkedIn.


Friend Us On Facebook.


And Follow Us On Twitter.


If You’re On LinkedIn, Facebook, and Twitter.

Connect Friend Follow


Honestly, In Business TodayYour Presence In Social Media May Be Less Important

Than Your Absence From It.


LinkedIn: A Must For Any Professional.

Facebook: Don’t Write Off Too Quickly!

Twitter: What’s All The Buzz About?


But Starting or Increasing Your Social Media Presence May Require Decreasing or Stopping Other Activities.

Four Actions Framework- Blue Ocean Strategy


But Starting or Increasing Your Social Media Presence May Require Decreasing or Stopping Other Activities.

ReduceEliminate Raise Create



Company DescriptionFeeling a bit disconnected to the business world? LinkedIn wants to help. The firm operates an online professional network designed to help members find jobs, connect with other professionals, and locate business opportunities. The site has grown to reach more than 100 million users in some 200 countries since its launch in 2003. LinkedIn is free to join; it offers a paid premium membership with additional tools, and sells advertising. It additionally earns revenue through its job listing service, which allows companies to post job openings and search for candidates on LinkedIn. Former CEO and current chairman Reid Hoffman co-founded the company, which filed to go public in 2011.



Key Benefits From Those Who Know.



Build A ProfilePresent Who You Are, How You’re Different,

Why You Matter, What Matters to You, How to Connect, Etc.



Your Goal



Get/Give RecommendationsWho You’ve Worked For | Who You’ve Worked With | Who Worked For You



Get StatsThe Size and Strength of Your Network Will

Surprise You!



MessagesStay In Touch With

Others In Your Network Without

E-mail, Text, or Phone.



JobsReceive Job Notices That Fit Your Profile and Work History.



JobsYou’re Able To Search Out,

Investigate, and Apply For

Posted Positions.


Facebook: Don’t Write Off Too Quickly!

Company DescriptionWhen it comes to social networking, it's wise to put your best face forward. Facebook is the latest star of the online social networking craze. Users post photos and information about themselves and connect with one another through online profiles. The site was launched in 2004 by Harvard undergraduate Mark Zuckerberg (CEO) as an online version of the Harvard Facebook. (The name comes from books of freshmen's faces, majors, and hometowns that are distributed to students.) It began by connecting students, but later opened its service to the general public. Microsoft powers the site's Web search and provides its search ads. Investors include Goldman Sachs and investment group Digital Sky Technologies (DST).


Twitter: What’s All The Buzz About?

Company DescriptionHere's less than 140 characters for ya: trivial texts or not, every one's all a-twitter about tweeting. Twitter operates a free digital service site that blends social networking with the ability to post short messages (or micro-blogs) limited to 140 characters or less, commonly known by users as "Tweets." Twitter's service is designed for use on personal computers and via mobile devices, such as iPhone and BlackBerry smart phones. When accessed through the Internet, Tweets are published on a poster's personal Web page. Tweets can be restricted to select viewers, or viewed by anyone. Evan Williams, Jack Dorsey, and Biz Stone co-founded Twitter in 2006.


HELPFUL RESOURCES LER

LER

LER

Pimping Your Profile: Top 25 Tips

http://blog.xlerconsulting.com/2009/11/25-repurpose-repeat-and-retweet.html

Fundamentals Don't Changehttp://youtu.be/nXG7zYWKHGU

Social Networking in Plain English http://youtu.be/6a_KF7TYKVc

Social Media in Plain English http://youtu.be/MpIOClX1jPE

Twitter in Plain English http://youtu.be/ddO9idmax0o



http://youtu.be/nXG7zYWKHGU




http://youtu.be/6a_KF7TYKVc

http://youtu.be/6a_KF7TYKVc

http://youtu.be/ddO9idmax0o

http://youtu.be/ddO9idmax0o


THANK YOU

LER

LER

LER

xlerconsulting.com — blog.xlerconsulting.comLinkedIn | FaceBook | Twitter | Plaxo | MySpace | Flickr | Shelfari | Brightkite | Digg | Bebo


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Re. Social Media