Re-positining of Retail in Rural India

8/11/2019 Re-positining of Retail in Rural India

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A Study on Re - positioning of Modern Retail Malls in indian RuralMarket- Issues and Challenge (A study at malls in karnataka)


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The future lies with those companies who see the pooralso as their customers

C.K. Prahlad.
http://1.bp.blogspot.com/-1O_7Q8nsneg/URtagDyk8NI/AAAAAAAABIM/kr9YxXa1mlw/s1600/Indian+retail+brands.JPG


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Purpose of the Research

The fall in rural retailing demand has beenworrying organized retailers.This research intends to bring back powerto the small retailer of rural IndiaCreate a significant market opportunity fororganized retail industry that are striving tomake inroads into the hinterlands of India


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Objective of the study

To understand why supermarkets are notreaching rural customers.To understand the changes in ruralconsumption pattern.To understand the challenges &opportunities in rural retailing.


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To study the initiatives taken by corporatehouses for rural retail development.To study the attitude of Rural storestowards modern retailers operating in theirlocalityTo identify ways in which traditional ruralstores will support with modern retailers


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Work title

Aim

A Study On Re -positioning of

Modern Retail Malls in IndianRural Market The aim of the Research is tomake reach of organized Retail to

rural retail customers.


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Scope of the Study

The scope of the study on Re-position of modernretail malls in Rural Market Operated in malls ofkarnataka.The study helps to understand why supermarketsare failing to reach rural customers.It helps to understand rural customers acceptancelevel towards to modern retail

It helps in evaluating the effects of modern retailin rural marketsIt provides prospective information to organizedretail industry to concentrate on rural retail.


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RESEARCH METHODOLOGY

In this Research both Primary and Secondary

research methodology's are used.Secondary research: For secondary research Ireferred to various articles published in

a. Newspapers links b. Research Reports published by different

Journals and Agencies.


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Sample Size Company Size

Pantaloon Retail Ltd

(Future Group venture)

Over 2 million sq ft of retail space spread over 35 cities with 65

stores and 21 factory outlets

Shoppers Stop

(K Raheja Group venture)

Over 3.21 million sq ft of retail space spread over 23 cities with 51

stores

Spencer Retail

(part of RP-SG Group)

Retail footage of close to 1 million sq ft across 45 cities with 200

stores

Lifestyle Retail

(Landmark Group venture)Approximately 15 lifestyle and eight Home Centre stores

Bharti Retail 74 Easyday stores with plans to invest about 2.5 billion USD over

the next five years to add about 10 million sq ft of retail space in the

country

Reliance Retail 700 stores with a revenue of 7,600 crore INR

Aditya Birla More 575 stores with approximate revenue of 2,000 crore INR. Recently,

purchased stake in Pantaloon Retail

Tata Trent 59 Westside stores, 13 Starbazaar hypermarkets and 26 Landmark

bookstores


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Organized Retail Format s 1) Hyper market

2) Supermarket3) Cash & carry4) Discount store or Brand factory.

Sample Unit : Organized Retailers & Traditionalrural Retail ShopsTools and techniques used for to representobservations and findings: Graphical AnalysisPivot table.


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Key questions

1) What is the size of your shop? (In sq.ft.)2) Which products do you sell in your shop?3) How many people are working in your store?

4) Why do you think customers come to yourshop?5) Do you feel insecure due big retailers opening

their shops in your locality?6) What are the new strategies that you have

adopted to face competition from big andmodern retailers


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Proposed contents

Sr.No. Particulars Page No.

1. Introduction Of Study

2. Importance of Study

3. Objective of Study

4. Approach of Study

5. Research Methodology

6. Definition of RetailCurrent scenario of retail industry in India

Market size

7. Changes in Consumer Buying Behavior

8. Key Players

9. How can modern retail will Impacted on rural Stores

10. Primary Research & Analysis

11. Recommendations

12. Conclusion

13. How to win trust of rural customers


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THANK YOUBy

Mohan.N

Asst. ProfessorPost Graduation Department of Management Studies

PES College Of Engineering, Mandya,Karnataka.UNDER THE GUIDANCE OF

Dr.Gajendra NaiduProfessor And HOD

Auden College of Technology & Management StudiesBanglore,karnataka.

Documents

Re-positining of Retail in Rural India