Rd Times #06 - Roadster diner Newletter October 2011

8/3/2019 Rd Times #06 - Roadster diner Newletter October 2011

1/11

TIMESa Roadster dinerquarterly newsletter

October 2011

#06

Rd IN BYBLOS FESTIVALWORLD TOP MODELS AT Rd

IN-HOUSE LEARNING CENTERLOSING WEIGHT WITH Rd

LANDING IN ABC ASHRAFIEH


2/11

2 #06October 2011 #06October 2011

For the second time in Lebanon, Style Events has oranized the Miss

World Next Top Model 2011, the biest contest of its kind arondhe world. The 40 beatifl ladies took a break from their rnwayso stop by the Jal-el-Dib branch of Rd to have a meal, before ettinback to bein the worlds most beatifl Top Models. The models

njoyed a fll meal, which was worthy of their international stats

OUT AND ABOUT

n a celebration held at the Metropolitan Hotel on Wednesday, Jly 27,Roadster diner and Deek Dke honored lon-standin employees thathave been part of the restarant chains for 5 or 10 years. Employeesathered arond an open cocktail, as qalifyin team members were

warded a certificate, a memorial pin, and a trophy, in honor of theirommitment to the company. For bein an interal partf the restarants sccesses over the years, honoreeslso received a financial reward relative to their years

with the company.

Rd Honors LoyalSta Members

World Top Models Enjoy a Meal at Rd JED Rd moved toABC Ashraieh

The rumors are true!

Everyones favorite diner is now open in ABC Ashrafieh. The openinwas held on wednesday the 19 th of October, 2011. The sins arealready p arond the ftre home of Rd, as everyone ot eared pfor enjoyin a delihtfl meal at or 10 th branch.

Android sers can rest assred knowitheir lon wait is now over. The pop

application is now available for smart prnnin on Android. The application coa fll men, incldin the low-cal mewell as addresses and phone nmbersRd branches. The application can n

downloaded from:www.roadsterdiner.mobi

Rd Application NowAvailable On Andro

. .

Join the crew!

We are noW reCrUITInGRestaurant Manager, Floor Manager, Floor Team Leader, Kitchen Manager,

Kitchen Supervisor, Kitchen Team leader, Kitchen Crew, Dispatcher, Driver,Operator, Waiter, Waitress, Counter, Runner and Hostess.

.

With a new otlet in the works (did somebody say ABC Ashraand the on-oin expansion of everyones favorite diner, Rd laa recritment campain to find new manaers, team leaders,

waiters, rnners, and hostesses. If yod like to et on the bojoin a reat team, yo can email s at:[email protected] orcall s on +961.4.720005, ext. 2.

YOu WONT REgRET IT!

Rds Crew Expands

PREPARE FOR LANDING

FEATURED DESTINATION: ABC ASHRAFIEH

Designandartwork:Mindthegap-2011

www.roadsterdiner.com

WEVE LANDED!FEATURED DESTINATION: ABC ASHRAFIEH


Designandartwork:Mindtheg

ap-2011


3/11


BEEN THERE, DONE THAT

Raising Awarenessor the Status o

ReugeesIn Jne of this year, Rd played its role in raisin awareness forthe stats of refees across the world, in collaboration with theunited Nations Hih Commissioner on Refees (uNHCR). Aspart of uNHCRs campain for World Refees Day on Jne 20,Rd printed place mats with the messae 1 refee withot hope

is too many. These place mats specifically tareted the yoth,askin them to do one thin: learn, take action, ive or followuNHCR

Rd hosted 10 children livin with cancer,alon with their parents, throh the Tofola

oranization, for a joyfl Iftar. The children arepart of an oranization that helps save the lives ofyon children sfferin from cancer and blooddiseases. The kids enjoyed delicios Rd food to

break their fast, at the Ashrafieh branch.

Rd Celebrates Ramadan

Hosting an Itar or Tououla

Two yon kids with special needs had a

niqe chance to et a behind the sceneslook at the kitchen of Roadsters diner Jal-el-Dib branch. The children, who are part ofCare, an international NgO, had the chance

to meet the chefs, walk arond in the kitchen,and, most importantly, to prepare their ownmeals. With the help of Rds kitchen staff,the kids rilled p their very own brers,

before takin them back to the dinin areato enjoy them flly.

Cooking Up Meals WithChildren with Special Needs

The Best Pancakes in TownMeet the Best Maple Syrupin the World


www.roadsterdi ner.mobi

Support WorldRefugee Day June 20.Do 1 thing:learn,take action, give orfollow-usVisit www.unhcr.org -facebook.com/unhcr

n honor of Canada Day on Jly 1 st, Rd washe official sponsor of Maple Syrp Week

n AuB, LAu and SOS Day, Jly 9 th till 12th.he event, oranized by Mcgill almni, aveveryone a taste of one of the reat thinso come ot from Canada: Maple Syrp. Rd

was lad to be part of this event, providinree delicios pancakes to o alon withhe Maple Syrp that was flown in from

Canada especially for the occasion. Rd

waiters ave ot pancakes, as importantLebanese Canadians ave speeches in frontf excited stdents and faclty. It was aweet smmer treat and a reat way to enjoy

Rds pancakes.


4/11


Rd sets the trend once aain by bein the first restarant chainn Lebanon to create a special Forsqare promotion, keepin itseptation as a leader in social media marketin in Lebanon. In ordero reward its freqent visitors, Rd is offerin FREE MEAL VOUCHERS

in all of its branches to every mayor, allowin

them to enjoy Rd more freqently withfriends. In addition to rewardin Mayors, Rdhas created a pae on ForSqare to revealtips and tricks to enjoyin the best possible

experience in Roadster diners.Check it ot now:

www.foursquare.com/roadsterdiner

Its Great to BeFoursquare Mayor atRoadster diner

BRUNCH

VOUCHER3

0$

Withthisvoucher,we

inviteyouto

chooseforupto$30

fromourdelicious

menu.Comeenjoyag

reatmealwith

yourfriendsandfam

ilyatanyRoadster

dinerbranch.

Wewouldliketothanky

ouforyour ongoing

loyalty. Yoursupportand

devotionhadhelped

usgrowandimproveinth

ebest ofways.

YOUR SMILEFOR

USISPRICELES

S

BEEN THERE, DONE THAT

Roadster diner recently annonced the openin of a Learnin Center,n in-hose trainin conference room ideal for staff trainins and

workshops. The new center is to be sed to frther bild on the skills

hat make the brand so poplar, incldin workshops in cstomerervice and food safety, operational meetins, as well as otherrainins related to the restarant indstry

Rd Opens In-HouseLearning Center

Produced and Hosted by John Saad

Compiled by

Stay in

touchwith

Lebanons

Biggest Hits !

Stay in

touchwith

Lebanons

Biggest Hits !www.olt20.com | Like our f acebook page at: www.facebook.com/ODownload our OLT20 App by Logging on to www.olt20.com from your


5/11


GOOD TIMES

Rd Sponsors Summers Best Festivalhis was the smmer of festivals, and Rd was at the riht place as

he official caterer of the Byblos International Festival. Concert oersn their way to see the impressive list of performers cold rab a

bite to eat from the stand, where brers, sandwiches, drinks, andpopcorn, were sold.

Rd served the perfect food drin the performances of Don Qixote,Moby, Scorpions, Florent Pany, Jamie Cllm, Thirty Seconds ToMars, Amado et Mariam, and Les Mystres Lyriqes.

Rd stand at the Festival

The perormers rocked the night!The performers at Byblos festival wer

Qixote, Moby, Scorpions, Florent Jamie Cllm, Thirty Seconds To MarsAmado et Mariam, and Les MyLyriqes.

Attendees cold also take pictres near the Rd stand, that they coldhen find on Rds Facebook pae to ta themselves.

Tony Abou Jaoude

You gotta love The Scorpions

WEDNESDAY 20 JULY 2011

20:30

byblosfestival.org

r :

ri c i T inc luiv - T n -

AMADOU ET MARIAM

In addition to this, as part of Rds social media campain, good

Times, Rd ave away free tickets for Amado et Mariam.


6/11



7/11


MORE GOOD TIMES

Roadster diner provided concertoers with some delicios brownies

and coffee, alon with a campain in otlets that facilitated donationsfrom cstomers, nder the sloan Toether we can beat childrenheart disease.

To thank the performers for their hard work and reat entertainment,Rd also invited the entire team of more than 50 people for a dinner inLe Mall branch, where the ood mood stayed throh the niht.

Helping Children With Heart DiseaseThrough Song and Dance

HeartsalesperB

ranch

1,437,000

Rd Branches

JED CityMall

Le Mall ABC Jounieh Hamra Ashrafieh DT Verdu

3000

2500

2000

1500

1000

500

0

2,833,000

2,601,000

1,843,0001,764,000

1,460,000

730,000 58

1,217,000

Total Heart sales is 14,474,000 Lbp till end of September

This smmers hottest concert (and the most rewardin) was the

Heartbeat show at the Casino d Liban on Jne 16, 17, and 18. Aspartner, Roadster diner joined in to raise fnds and awareness for

hildren with heart disease. For three days, people came toether tonjoy a show that went throh all of the movie sondtrack classics,

while helpin ot Heartbeat.

TOGETHERWECANBEATCHILDRENS

HEARTDISEASESRoadster diner is a partner with Heartbeat

This chart shows the Heart sales at eachRoadster diner branch. It hihlihts the

sccess of the Heartbeat campain and thetotal amont of donations oin to Heartbeat.As shown in the chart, the total nmber ofheart sales is 14,474,000 Lbp.

Solo Perormers

Group Perormers


8/11


A Night o

Energy, Music,and Good Food!Rd spent the niht (all the way ntil dawn) at the NRJ Msic Tor

on Jly 23 at the Beirt New Waterfront. For this widely anticipatedconcert, and the smmers biest event with over 24,000 fans,

Rd had two stands, one in the teenaers section, and one in

the adlt section. great food was bein served at the stands, orthroh Rd staff walkin in the crowds, providin them with moth-waterin snacks as they enjoyed performances by Arash, Eddy Wata,Chipmnk, Iyaz, Dony, Emii, Lciana, Bashy, Alexandra Stan, Inna,

Keith Thompson and Flo Rida. Prior to the evenin, Rd fans cold wintickets to the event by sharin their favorite Roadster diner stories onthe Rd good Times campain. The best ones ot themselves ticketsto the smmers craziest event.

ENERGY NIGHT

Rd is a prod sponsor of the Official Lebanese Top 20, broadcastevery Monday at 7PM on NRJ. The contdown is the first of its kind,

rankin sons accordin to what people in Lebanon are listeninto these days. Every week, once the Top 20 is revealed on Sawt el

ghad Radio Station, NRJ, and soon on MTV, the reslts appLebanons leadin newspapers. As a sponsor of the show, R

diner ives away vochers to its restarants every week for wis able to ess the chart topper, alon with a reat goody Ba

The Oicial Lebanese Top 20 and Rd Now Bring You

Great Music Every Week

GOOD TIMES.


9/11


Roadster diner was featred on the poplar TV show Balance on

Satrday, Ast 24 at 9:30 AM, where the shows host, Mrs. RandaFahed, helps people lose weiht by teachin them tricks they can addo their daily rotine. Havin discovered her crrent clients are Rdovers and enjoy a ood meal from Rd, Mrs. Randa Fahed dedicated

n episode to ivin viewers tips on enjoyin a wide rane of itemseven from otside the low-cal men) from Roadster diner, and losinweiht throhot. By followin simple rles, people are able to keep balanced diet, all the while enjoyin their favorite Rd food.

Losing Weight with Rd Blogger Interviewgino is an AuB stdent stdyin Bioloy

and Psycholoy. His blo bean as an extracredit assinment for a creative writincorse, bt qickly ballooned into the o-todestination for comprehensive reviews of all

thins entertainment-related. From clbsand pbs, to phones and restarants, ginohas lanched several series on the blo thathave since picked p sch as the Lebanese

version of Fail, Fashal, Polls of the Week, TheWeekly Leaks and The Blacklist.

Which is your favorite branch?Definitely Jal el Dib, been oin there since I was a child

Which is your favorite item?

Roadster's honey mstard! Bt if yo mean an item on the men,then I'd o with the Liht grilled Chicken

Favorite Rd memory?

They're plenty, bt meetin Eller van Bren and Baa Bownz isdefinitely on the top of that list

How important do you think social media can be for a company?

What impacts can it have?

I don't think it's important, I think it's absoltely essential. I meanlet's face it, when yo goole a company, the search reslt yo're

really lookin for is their Facebook pae or Twitter accont, riht? Acompany that interacts with its cstomers and potential cstomersonline is a mst in today's massively connected world. And to beperfectly honest, an establishment with a respectable presence on

social networks ets a lot of extra points in my book

How did your blog come to be?Well, it started ot as an assinment for extra credit in an EnlishCreative Writin Corse at AuB. I qickly fell in love with it thoh

and between yo and me, ot hih on the hits. A few days later, Iboht my own domain name and now I'm at over 620 posts!

When was it launched?

Janary 1, 2010

How many hits per day?Well, it's averain 30000-35000 hits per month and is almost at a

qarter million all-time views

Who is your audience?Mostly Lebanese, followed closely by Americans and other Arabs.Makes interaction with my readers all the more relevant and enjoyable.

They also tend to be yon adlts, the kind of people interested inclbbin and oin ot very freqently

What are the sections on your blog?The most poplar sections on the blo are The Weekly Leaks I leak information abot soon-to-be venes, events, etc.), Poll

Week, The Blacklist (where individals or companies who mtheir cstomers end p) and Fashal (a Lebanese version photos). Those are in addition to my restarant and clb revcorse.

Are you also active on Twitter and Facebook?

www.twitter.com/ginoRaidy and www.facebook.com/ginosBlo

What is the purpose of the blog?

Nothin. Nothin in the sense that I didn't start it with a cdirection in mind. I write abot anythin I find interestin and of sheddin some liht on. The most rewardin are probably mand restarant reviews in which I try to convey the actal expe

not jst the eneric information yo can et off their website.

What are your future goals?Expand, expand, expand! The hits have been on an pward r

20 months now, and I plan on keepin everyone satisfied withcomprehensive reviews, exclsive leaks, fnny fail photos whistle-blowin policy where people and oranizations at fadefamed on my blo for everyone to see.

What is your opinion on Rd's social media presence?

Love it. It's enine and personal and takes the time to respevery sinle cstomer on both Facebook and Twitter. I also lofact yo're pioneerin the bsiness scene on Forsqare, sett

example for other Lebanese restarants and addin even moredinin at Rd as yo inch closer to clinchin a forsqare mayand ths yor free meal for two! (I'm aimin for the ABC Dmayorship by the way)

INTERVIEWS

Green Steak

Everyone's favorite diner took part in the lobal Social Media Weekvents takin place in Lebanon, where people from arond the worldimltaneosly discss social media and its potential benefits to

arios indstries. Throhot the event, Roadster diner discssedts participation in several social media platforms, and the kinds ofctivities the restarant chain has been involved in over the past 9

months.

The only way to move forward is to take in what's happenin at themoment, the ood and the bad", explained Mr. Hady Chehlaoi, Rd'sSocial Media Specialist. "Social media is a two-way road, where westen to or ests and commnicate with them."

Mr. Hady Chehlaoi, who was representin Roadster diner, was part ofthe panel of hospitality specialists. He discssed several campains

exected online, incldin the Twibbon campain, which helped raisemoney and awareness for Heartbeat, a local NgO that helps childrenwith heart disease. Mr. Hady Chehlaoi also discssed forsqarepromotions, which involves ests checkin in to Rd venes tobecome the mayor, and et a chance to win reat prizes. The talk also

discssed Rd's mobile applications' social media featres, amonother thins."At Roadster diner, we nderstand that fans shold be active. It is notabot qantity, rather, it is abot the qality of their interaction with

the brand," contined Mr. Hady Chehlaoi.Social Media Week took place from September 19 to September 23,

and covered varios indstries, incldin the bankin sector, themobile indstry, beaty, and fashion.

Rd takes part in Social Media WeekRd positions itsel as a leader in the social media scene o Lebanon.

Fit n' Burger


10/11

18 #06October 2011

DID YOU KNOW?

Brain teasersFive children want a snack.

There is: an orange, a muffin, an apple,

chocolate bread and raisin bread.

Michelle hates chocolate and oranes.Irne loves raisins.

Pierre and Sarah don't want chocolatebread.

Pierre and Jean are the only ones who likeapples.

Question: What was their snack?

Below are comment card free meal winners from all Rd branches

or the past two months:

Maya Faysal

Rym ghosseinMark HamochRoba Nahas

Reem SaadFarah ghaliNaji WakimDina KobroslyRalph Hanna

Fady NahasSerj MassaadCarole Moawad

Anela Tannos

Mario IssaRamy abi rachedRemi Zaaror

Karine OainiMireille DenkilianNathalie SamahaNor Chidiac

Lynn BassamLana KhalilLara MteiniPamela geres

Jimmy Faddol

Michel MradJoe habib

Joy ZakhorCeline AbdallahJoe DenawiNor Mayassi

Mohammed ghzayelMichel NakoziNidal KamarElie MassabniSandra Bo Hanna

Rd Top Fan

Comment CardWinners

Dear Roadster

am Elie Chalfon, the top fan winner for this week. Althoh it iswell known, bt yor staff, atmosphere, men, cleanliness, food

ality, taste and portions, yor waiters... are pretty mch perfect,not forettin yor hih innovation, and bein the initiators in themarket(here I am talkin abot yor awesome mobile app!). Yordministration and manaement which is bilt on a hih team spirit,s reflected by yor waiters who constantly serve their cstomers

better each day. In addition yor waiters are so friendly, that evenometimes they lah with s, play tricks, cheer with s to oravorite football teams... yet makin sre all their cstomers areatisfied and not waitin for them to respond. Sometimes yo may

hear abot some cstomers dissatisfaction, bt or commitment

to improve yor service is always aranteed. So I wold like toconratlate yo on all of that and I am sre yo will permanently

stay on this hihly sccessfl track. In the end this is what makesme and many others Roadste rs or nmber 1 restarant, and eatinin one of yor branches or orderin a delivery more than once drina week, if not drin a day! I wish yo all the best and I am sre

yo will be expandin mch more in the ftre (example: Jbeil,batron...)

Keep it p Roadsters! and we will always be Toether Forever!

Best Reards,

Elie Chalfoun

Hello Rd,

am Ali Barada, the top #1 fan for this month.Personally, I didn't need a monthly competition to discover that

Rd is my favorite restarant, bt it made me happy that Rd knowsbot my loyalty and love to Roadster diner and the perfect food,tmosphere and staff ys ive.

Rd is ,by far, the #1 restarant/diner in Lebanon, yo ys deserve

ch a reptation and even more. The best service I had ever saw,he staff is very friendly, professional, a smile is always written onheir face and they even lah or make jokes with s, they makes feel like we are at home and seriosly yor staff defined the

xpression to have fn while dinnin!!

As for the food's qality and taste, I don't need to start talkin... THE

BEST!!!Low-Cal Men is a enis idea!!! Yo ys are always ivin newinnovative stff!! like the low-cal men, the kids meal and ames, thephone application (amazin app)... and so on!!! even the Facebook

pae is somethin reat and trst me becase of this competitionyo ys are winnin lots of people (for example I was in this monthlycompetition bt I will now stay active on this pae no matter what!!becase I et sed to it and i love sharin my Rd moments withother Rd fans!!)

Toether Forever!

Ali K. Barada.

Top an October 2011

Top an September 2011


11/11

FLATTERING TALK

What our guests think o us!


Initiated and managed by Randa Daher Design and artwork Mind the gap Vintage photography PhotoDisc

Rd QuotesBe careul the environment you choose

or it will shape you; be careul the riends

you choose or you will become like them.W. Clement Stone

Don't be araid to give up the good to go

or the great.

John D. Rockefeller

Don't nd ault, nd a remedy.

Henry Ford

How we think shows through in how we

act. Attitudes are mirrors o the mind.

They refect thinking.

David Joseph Schwartz

I you command wisely, you'll be obeyedcheerully.

Thomas Fuller

I you want a quality, act as i you already

had it.

William James

please open in ABC Ashrafieh or gemmayze

Paline M.

I wish to do a reportage about Roadster toshow the people how clean and good u can

get at Roadster garo garen S.

Thank you for the great hospitality, justkeep out the good work Tony K.

We love Roadster! Elie B.

We are glad to be here, Thanks. Sarah B.

Everything is amazing. unknown

I appreciate the customer service and howyou deal with your customer complaints.

Patrick B.

The food was perfect but please add more

diet food Abdel Samad Z.

I love your wings. unknown

I can't help commenting on the staff

courtesy and good manners. The more I visit

other restaurants the more I appreciate the

training you give to your staff"

Mardiros J.

just keep everything as is, you guys are

great, your customer service is great and

the employees are higlty motivated and

customer oriented, i am proud to habe a

lebanese restaurant that is doing the job

you are, Chantal H.

We come to Rd because of the quality of

food and the cleanleness. Keep up the good

job you are doing Savio O.

The waiter was very friendly and patient with

our demands. The manager was humble,

attentive, and active. Very welcoming

atmosphere. Abdel Samad Z.

Ashrafeh City Mall Jounieh LM Sin el-Fil Downtown

Hamra Jal el-Dib ABC Dbayeh Verdun ABC Ashrafeh

Beirut Delivery

01 325 777

Keserwan Delivery

09 933 955

Metn Delivery

04 406 206

Our Partner

A special thank you to or partnerwhose spport allowed s to reach or

sccess today.

Sudoku1 6 3

9 7 1

3 8 9

7 4 5

8 2

6 3 8

9 2 7

9 1 4

5 6 1

Source: http://puzzles.about.com/od/sudokupuzzles/a/SudokuSolutions.htm S

olutions

1

6

8

5

2

9

3

4

7

5

4

9

7

1

3

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2

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2

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3

8

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9

6

1

Pierre=apple,

Michelle=mufn,

Irene=raisin,

Jean=chocolate,

Sarah=orange

Brain

teasers

Documents

Rd Times #06 - Roadster diner Newletter October 2011