35
R&D str - Strategies to acce 12 th April 2 Shigeru AZ Vice Presid General M Hitachi, Lt r ate gy elerate new growth - 2010 ZUHATA, D.Eng. dent and Executive Officer, Manager, Research & Development Group, © 2010 Hitachi, Ltd. All rights reserved. td.

R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

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Page 1: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

R&D str- Strategies to acce

12th April 2

Shigeru AZVice PresidGeneral MHitachi, Lt

rategygyelerate new growth -

2010

ZUHATA, D.Eng.dent and Executive Officer,

Manager, Research & Development Group,

© 2010 Hitachi, Ltd. All rights reserved.

td.

Page 2: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

ContentsContents

1. Corporate R&D or2. R&D to pioneer fu

business3. Positioning for the4. IP strategy4. IP strategy5. Summary

rganizationusion & environment

e future

© 2010 Hitachi, Ltd. All rights reserved.

Page 3: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

ContentsContents

1. Corporate R&D or2. R&D to pioneer fu

business3. Positioning for the4. IP strategy4. IP strategy5. Summary

rganizationusion & environment

e future

© 2010 Hitachi, Ltd. All rights reserved.

Page 4: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-1. R&D organization

PresidentResearch & Developmen

I t ll t l P t GHitachi Gr. CTO

Power Systems CompanyPower Systems Company

CTO: Chief Technology Officer Intellectual Property Gr.

Company CTO

Power Systems CompanyIndustrial & Social Infrastructu

Systems Co.Urban Planning & Devt. SystemInformation Control Systems CInfo & Telecommunication Sys

Power Systems CompanyIndustrial & Social Infrastructu

Systems Co.Urban Planning & Devt. SystemInformation Control Systems CInfo & Telecommunication SysInfo. & Telecommunication SysDefense Systems CompanyBattery Systems Company (20

Info. & Telecommunication SysDefense Systems CompanyBattery Systems Company (20

Development lab/division

DevelopmBusiness Division

Energy & Environmental Sy(Power Systems

Business Division

Group company CTO

Devt. & De

Central Research Laboratory

Advanced Research Laboratoryt Gr.

Hitachi Research Laboratory

Systems Development Laboratory

TeTeacracr TeTeacracr

ure

ms Co.Companystems Co

ure

ms Co.Companystems Co

Systems Development Laboratory

Mechanical Eng. Research Lab.

P d ti E R h L b

echnology echnology ross the H

iross the H

iechnology echnology ross the H

iross the H

istems Co.

10/4 - )

stems Co.

10/4 - )

Production Eng. Research Lab.

Design Division (integrated 2010/4 -)

Platforms

Platforms

itachi Grou

itachi Grou

Platforms

Platforms

itachi Grou

itachi Grou

ent Center

Overseas R&D facilitiesystems Lab s Company)

ssupupssupup

© 2010 Hitachi, Ltd. All rights reserved.

esign Section

3

Page 5: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-2. R&D scheme

Focus on social inManagement

Business target 2010

Focus on social in

E

Managementstrategy

Company Business strate

Research Sponsored rese

Long-t

&Development

pAdv. sponsored re

(Company fun

Current businenext generation businesnext-generation busines

<Generate No. 1 bu

nnovation business

20252015

nnovation business

Environmental Vision 2025

gy roadmap

arch Frontier

term technology devt. plan

esearchds)

o t e& Platform research

(Corporate HQ funds)

Generate innovative & disruptive technologies

ess /s expansion

© 2010 Hitachi, Ltd. All rights reserved.

& disruptive technologies<Shifts in paradigm>

s expansionsiness>

4

Page 6: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-3. R&D investment

■ R&D expenditure

5 2% 5 2%

350

400

450

5.2% 5.2% 4.6% 4.3% 4.3% 4.3% 4.0% 3.8%

llion

JPY

)

200

250

300

350

Hitachi Group

endi

ture

(bi

l

0

50

100

150

2000 2001 2002 2003 2004 2005 2006 2007

R&

D e

xpe

■ R&D personnelCorporate labs + Devt labs

2000 2001 2002 2003 2004 2005 2006 2007

HitachiCorporate labs + Devt. labs Hitachi,Hitachi

Tota

4%6%8%

10% R&D expenditure as % of Revenue

Corporate labs2%4%

0%4.2%

In-house %

Hitachi Gr

Corporate labs15%

p

company 20%Hitachi Gr. company

65%

Fiscal Year2008

Breakdown of expenditure

Fiscal Year2008

LtdFY20083 700

FY20093 600

FY20103 500

© 2010 Hitachi, Ltd. All rights reserved.

, Ltd. Gr. co.

al

3,7002,2005,900

3,6002,2005,800

3,5002,2005,700

5

Page 7: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-4. Improving return on in

■ R&D efficiency based on Hitachi Gr. co

6 R&D expenditu

4

5

pOperating incoROI

(%)

2

3

0

1

2

Fiscal

02000 2001 2002 2003 2004 2005

Focus on social innFocus on social inn

nvestment

onsolidated financial data

1.00 ure/Revenue (%)

Operating i

0.80 

/ ( )me/Revenue (%)

incomeR&D

expenditure0.40 

0.60 

0 00

0.20 

year

0.00 2006 2007 2008 2009

© 2010 Hitachi, Ltd. All rights reserved.

novation businessnovation business6

Page 8: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

S i l iS i l i

1-5. Focusing on social inno

SocialSocial・・IndustrialIndustrial・・UrbanUrban

Social innoSocial inno

TUrban systems

Sg

Cloud

Software

Network

FusFusbusibusi

gEco-friendlydata centers

Info. & Telecom. systemsInfo. & Telecom. systems Storage

Key dey

ti b iti b i

ovation

n development systemsn development systems

ovation businessovation business

Transport systems

martrid

sionsioninessiness

rid

Renewable energy

Green mobilityNuclear powergeneration

Power systemsPower systems

Thermal power generation

evices

© 2010 Hitachi, Ltd. All rights reserved. 7

Page 9: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-6. Prioritizing R&D inve

Corporate funds

1 Increased appropriation of corporate

30%70%

4

20%

40%

FY200Company funds

① S i l h j t (T kk )

Accelerate key projects: approx. 20

2 Priority investment in social innovati

① Special research project (Tokken)

Coverage: Backbone technology for future business & productsproducts

Term: 1-2 yearsLeader: Research Dept. Mngr.

estment

Corporate funding portfolio

e funding to social innovation areas

40%55%20%

25%

09 FY2010

■Social innovation■Platform■Other

② St t i b i j t (S PJ)

ion research

Accelerate business・commercialization

② Strategic business project (S-PJ)

Coverage: Important businesses to be set-up in minimum time

© 2010 Hitachi, Ltd. All rights reserved.

Leader: Business division.

8

Page 10: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

■ C lid t IT h f iliti i t t

1-7. Convergence of IT r

Central Research Laboratory

■ Consolidate IT research facilities into tdevelopment efficiency

Laboratory

Yokohama(660 researYokohama

(660 researCentra

Kokubunji160 of 940 researchers

Systems DevelopmentLaboratory

CentraLabora160 pe

SystemLaboraLaboratory500 pe

IT R&D

<Assignment>Build-up IT

<Assignment>Build-up IT

Yokohama Laboratory 200 researchers

pContribute t

pContribute t

Kawasaki Laboratory300 researchers

th Y k h t i

esearch facilities

IT business divisions

the Yokohama area to increase

Net o k /Soft a ea arearchers)a arearchers)al Research

ServerFinancial

Network /Software

al Researchatoryeople

m Developmentatory

IndustrialPublic

eopleStorage

hub

>platform for social infrastructure

>platform for social infrastructure

© 2010 Hitachi, Ltd. All rights reserved.

pto cloud computing businesspto cloud computing business

9

Page 11: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-8. Strengthen global R&

Strengthen green mobility researPromotion of smart grid research

North America

■ Regional R&D synchronized with expan

• PCS• Storage batteries• Amorphous transformers

Participation in NEDO pilot project in New

PCmeAmorphous transformers

Power Systems Company,Info. Control Systems Company,Hitachi Research Laboratory PCS: Power Conditi

mepo

Agreement with the Chinese National DevelopmeCommission (NDRC) to collaborate in the “Low ca

ChinaParticipate in the Chinese NationaLead info. & telecommunications

3/19 Sub-com[Hi hl ffi i3/19 Sub-com[Hi hl ffi i

NDRC-Hitachi Green Economy Technology Exchan

Tech exchangeTech exchangeNDRC

Commission (NDRC) to collaborate in the Low caconstruction and Resource recycling” project (200

[Highly-efficiegeneration & [Water treatm[Home applia[Urban transp

[Highly-efficiegeneration & [Water treatm[Home applia[Urban transp

Tech. exchangeModel projectsJoint researchPersonnel management

Tech. exchangeModel projectsJoint researchPersonnel management

HitachiHitachi

NDRC

&D Fusion business

ch (NEDO pilot project in NM, U.S.A.)

nsion of social innovation business overseas

Hitachi America, Ltd.w Mexico, USA

CS for ega solar ar

ch h

ub

ioning System

ega solarower systems

Green mobility, Storage systems

<40 employees><40 employees>

Rese

a

ent and Reform arbon society

Hitachi China R&D Corporationb

al Development and Reform Commission projects and software business development in China

mmittee themet l t i it

mmittee themet l t i it

nge (2010/3/19)

arbon society 09/11/8)

R&D Corporation

esea

rch

hub

ll

© 2010 Hitachi, Ltd. All rights reserved.

ent electricity smart grid]

ment]ance recycling]port (subway)]

ent electricity smart grid]

ment]ance recycling]port (subway)]

Re

Smart grid, Offshore devt., Adv. software

<80 employees><80 employees>

10

Page 12: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

1-9. Integration of the Des

■ Contribute to business innovation1. “Visualization” of social innovation business

innovative technology and market (people/2. Introduction of human-centric design to Infg

and Power & Industrial systems fusion area

InnovativeInnovative

HuHu

ffInnovativeInnovativetechnologytechnology LifeLife

focfocdede

②①

ExperienExperienBusiness · R&DBusiness · R&D

Ultrasound scaHI VISION Pr

[2009 Good Design G

UK IEP (Intercity Express Programme) high-speed trains

sign Division

s through /lifestyle) focusfo. & Telecomm.

“Visualization” of social “Visualization” of social innovation businessinnovation business

as

umanuman・・ Active introduction of Active introduction of

estyle estyle cusedcusedesignesign

humanhuman--centric designcentric design

nce Designnce Design

Preparing requirement d fi iti d t

© 2010 Hitachi, Ltd. All rights reserved.

anner reirus Gold Award]

Application of Experience Design in information business (financial/public): Visualization of customer requirements

definition document

11

Page 13: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

ContentsContents

1. Corporate R&D or2. R&D to pioneer fu

business3. Positioning for the4. IP strategy4. IP strategy5. Summary

rganizationusion & environment

e future

© 2010 Hitachi, Ltd. All rights reserved.

Page 14: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-1. Hitachi Group growth

Focus on social in

1. Expansion of global bu

2 F i f i f ti &

p g

2. Fusion of information &systems and power & i

3. Expansion of environm

strategy

novation business

usiness

& t l i ti (IT)& telecommunication (IT) ndustrial (PIS) systems

mental business

© 2010 Hitachi, Ltd. All rights reserved. 13

Page 15: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-2. FY2010 R&D initiatives

Build up information platform1

To generate globally c

Build-up information platformFacilitate business cooperation and coconsolidate IT research facilities in th

1.

D l l tf t h l iDevelop platform technologi

Eco-friendly data centers, Railway Sys

2.

New directions in electronicsfor

3.

4. Strengthening Green Mobilit

s

ms for social infrastructure

competitive business

ms for social infrastructureontribution to fusion business by e Yokohama area

i t t IT PIS f iies to support IT-PIS fusion/environmental business

stems, Inverter, Li-ion batteries

s research r social innovation business

ty R&D for environmentalbusiness expansion

© 2010 Hitachi, Ltd. All rights reserved.

business expansion

14

Page 16: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-3. Social infrastructure in■ Collect massive volume of data from s

value-added information and control

Social infr

Urban planningUrban planningUrban planningUrban planning

ManufacturingManufacturingSmagrid

Smartcities

TransportTransportTransportTransportPlantPlantPlantPlant

olle

ct2006 2025

Dat

a vo

lum

e

Next-generat① Social infrastru

KaaS (Knowledge as a servic

Co

③ f

Storage Server (virtuali

CloudCloudcomputingcomputing

Eco-friendly

② Knowledge creation · sy

③ Information pro

Social infrastructure i

co e d ydata center

Information platforms

nfo. platformsocial infrastructure, transform into

rastructure

Power infrastructurePower infrastructure

rt GreenMobility

Rail infrastructureRail infrastructure

ntro

l

tion networkcture network layer

ce) Massive data management

Con

Collect・Control

f

Encryptionization)

Middleware

Add value

Highly reliable

ystem coordinated platform

© 2010 Hitachi, Ltd. All rights reserved.

ocessing platform

information platform

Highly reliableinformation processing

15

Page 17: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-4. Network transport equ

■ Highly reliable high quality next-generavarious services in one infrastructure• World’s first operational service via delivery t

Awarded 52nd (FY2009) Best Ten New Produ

1. Able to accommodate various services regarpacket communication or legacy transmissio

2. Providing high quality & high reliability: 99.9

Awarded 52 (FY2009) Best Ten New Produ(Nikkan Kogyo SFeatures

2. Providing high quality & high reliability: 99.9

4. Central control of network•Quality assuranceId tifi ti f f il l ti t ti

Wide-area

NGN/Broadband

Pack

et

•Identification of failure location, restorati

Adaptor

Packet Packet transporttransportMobile

phoneLandline

ethernet

acy

P

Adaptor 2. LandlineDedicated line

Lega

1. Accommodating multiple services

Information platformsipment

ation transport equipment integrating

to a domestic carrier (2009/8) ucts Prize

rdless of whether it is on999% availability

Packet transportMPLS-TP equip.

ucts Prize Shimbun, Ltd.; 2010/1)

999% availability

3. Constant monitoring of transmission quality

Network management

system

Router

on

Mobile

Switch

PacketPackettransporttransport

Packet transport path

© 2010 Hitachi, Ltd. All rights reserved.

Instant path switching upon failure

Central Research Laboratory

Optical transmission networks

16

Page 18: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

Highly reliable information processing platforms

2.5 Virtualization technology supporting info

Storage capacity virtualization

g y p g p

Providing users with virtual storage capacity greater than actual capacity

• Worldwide No. 1 share in enterprise storage capacity13 ea sales eco d of

g p y

Enterprise storage USP V

• 13 year sales record of No. 1 domestic share for storage

Integrated management of virtual storage⇒number of administrators, cost reductionUSP V

Task B Task C Storage administrator

Virtual capacity800TB

Virtual storage equipment

Total actual capacity

Task A

Free capacity allocation for each

150TB

100TB 80TB20TB

p y350TB

Provide a larger virtual capacity than actual total capacity

allocation for each task⇒ increased capacity

Central Research Laboratory & Sy

20TB

Other vendorNear line(low cost)

OlderHitachi model

ormation processing platformsInformation platforms

Server virtualizationMultiple business processes achieved onone server• 51st (FY2008) Best

Ten New Products Prize (Nikkan Kogyo Shimbun; Jan. 2009)

2009 l l

one server

• FY2009 Kanto local commendation for invention: Invention encouragement prize

Blade serverBlade Symphony BS2000

Physical server 2Physical server 1

LPAR#1 LPAR#2 LPAR#3Task A Task B Task C

number of administrators, cost reduction

In a system which manages several servers, the tasks from low load servers are collected on one

Memory

Task AOS

Task BOS

Task COS

Virtualization mechanism

© 2010 Hitachi, Ltd. All rights reserved.

Use one physical server as if 2 or more theoretical servers exist

collected on one physical serverCPU CPU CPU CPU

ystems Development Laboratory 17

Page 19: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

■ Verification tests conducted on prototype

2-6. Eco-friendly data cente■ Verification tests conducted on prototype

control systemPrototype configuration

IT-Facilities collaborative control

Optimized IT workload

OptimizedOptimizedairair--conditioningconditioningIT workload

consolidationairair conditioningconditioning

controlcontrol

Operation

ITIT equipmentequipment

pstatus dataControl

AirAir--conditioner,conditioner,etcetcq pq p

Outdoor airOutdoor air--coolingcooling

Air-conditioning power savingsetc.etc.

Verified 20-50%

e IT/Air conditioning Facilities collaborative

ers Fusion business

e IT/Air conditioning Facilities collaborative

IT power control operation status

Power control serverPower control serverON/OFF controlJob monitor

Idle serverOFF |

Pow

er

32J b 1

OFF ServerON

Ope

ratio

n

32Job 1

Workload consolidation trial system

ON/OFF control synchronized with operation

© 2010 Hitachi, Ltd. All rights reserved.

ON/OFF control synchronized with operation

% power savingsCentral Research LaboratoryMechanical Engineering Research LaboratorySystems Development Laboratory

18

Page 20: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-7. Global rail services

■ 2009/12/13 UK high speed express (Cl(St. Pancras StationLondon

Existing line

New express line

Ashford

St it f D

Channel Tunnel Rail Link Class 395 in op(Carriage designed by

Core technology supporting globa

Strait of Dover

Analysis-led design MONOZUKURI technology

Supercomputer simulation

Friction stir welding

Hitachi Research b

Hitachi Labo

Collision absorption blockすれ違う2つの車両

Mechanical EngineeringResearch Laboratory

Two trains passing in a tunnel

Laboratory

車両やトンネル壁の圧力変動を評価

Green mobility

lass 395) commences operationn, London)

1. Designed to conform to European carriage

Features

Awarded Prime Minister’s Prize in

European carriage regulations

2. Aluminum carriage: “A-train”

perationDesign Divn.)

Awarded Prime Minister s Prize in the 39th Japan Industrial Technology Awards (2010/4/7)

l rail systemsUK IEP

(Intercity Express Programme)2009/2 Appointed preferred bidder status

Inverter & Battery technology

◊ Planned delivery:

Light-weight, compact & low noise inverter

Research oratory

© 2010 Hitachi, Ltd. All rights reserved.

◊ Planned delivery: max. 1,400 cars

◊ Planned delivery: 2013-2018Li-ion battery system

19

Page 21: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-8. Fortifying inverter R&D■R&D formation to expand business in hi

Inverter research organization (2010/4)

■R&D formation to expand business in hi

(2010/4)Hitachi Research LaboratoryCentral Research LaboratoryProduction Engineering Research LaboratoryMechanical Engineering Research Laboratory

Approx. 120 people

cars

4

3)

Hitachi Pro4.5mm

Main applications

Rail

*

3

2Sies

ista

nce

(kV)

4.5mm

d. e

quip

. UPS

*

1

SiGa

Pres

sure

re

Ind

0 40 80 1Current capacity (A)

0

*Uninterruptible power source

Dighly efficient compact & low cost inverters

Green mobility

ighly efficient, compact & low cost inverters

Power device & modulesPower device & modules

Inverter circuits & controlInverter circuits & control

Inverter design platformsInverter design platforms

30% decrease in power conversion loss (2009/4)

ototype Si chip(3kV/10)

SiC di d

iC diode

SiC diode

Si-IGBTiC diodeaN diode

Prototype module 3kV/400A

Si-IGBT

© 2010 Hitachi, Ltd. All rights reserved.

120 160

20

Page 22: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

2-9. Li-ion batteries■ Strengthen R&D to expand business in

Hitachi Research Laboratory(Adv. Battery Research Center, estab. 2009/4)

Approx. 7

■ Strengthen R&D to expand business inion batteries for motor vehicles and ind

( y , / )Mechanical Engineering Research LaboratoProduction Engineering Research Laborato

HEV/Trains PHEV/EV

4

54th Gen.

HEV/Trains PHEV/EVConstruction e

Announced 2009/5/19[2013~ planned]

2

3 3rd Gen.[2010]

y (k

W/k

g)ou

s fo

rce

Announced 2009/5/19

For PHEV [201

1

2

NiMHPb

2nd Gen.[2005]

Announced 2

wer

den

sity

Inst

anta

neo

UPS/PoweIndustrial use

PHEV: Plug-in Hybrid Vehicle EV: Electric Vehicle HEV: Hybrid Electric Vehicle

00 50 200100 150

Pb

Pow

= I

Energy density (Wh/kg) = Sustainability

Industrial use

Green Mobility

n high output high quality & safety Li-

Battery Systems Company70 people

n high output, high quality & safety Li-dustrial applications

y y p y(est. 2010/4)ory

ory2x battery capacity

V/Product

Development

V/equip.

2x battery life3~planned]

107mm

2010/1/12

er storagee [Announced 2010/4/5]

© 2010 Hitachi, Ltd. All rights reserved.UPS: Uninterruptible Power System

←46mm→

250

e [Announced 2010/4/5]

21

Page 23: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

ContentsContents

1. Corporate R&D 2. R&D to pioneer

businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary

organizationfusion & environment

he future

© 2010 Hitachi, Ltd. All rights reserved.

Page 24: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

3-1. Challenging R&D fr

1910 1981950

Independent technology devt.Independent technology devt.Electric locomotive

MOS transistor

5HP motorFirst product with

domestic tech.

Shinkanmanage(1972)

Electric locomotiveED 15 (1924)

General pcompute

Electron microscope(1942)

domestic tech.

The Chugoku Electric Power Co., Inc.Shimane nuclear power plant (1974) computeElectron beam holographyVerification of the A-B Effect (1986)

Proton beatherapy faMD Anderson cTreatment star

rontiers

200080 2010~

Global/Open innovationGlobal/Open innovationCo-generationE i t / E

Pattern

Innovative materials for batteries

nsen traffic ement system

Next Generation BWR

Environment / Energy

purposeer

Finger vein authentication New ICT

New Power DeviceIT

er equipment (2000)

Innovative Technology for Database

Next Generation Photonic Connection

Perpendicular magnetic recording HDD (2000)

Single cell analysis

Robotics

for Databaseam cilitycancer centerrted on (2002)

Basic

© 2010 Hitachi, Ltd. All rights reserved.

Brain Machine Interface

Single cell analysis

23

Page 25: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

■ Promotion of world leading advanced re

3-2. Global / open innov■ Promotion of world-leading advanced re

through concentration of knowledge witAdvanced storage device

•• Hitachi Cambridge Laboratory ARL CRLHitachi Cambridge Laboratory ARL CRL

Spintronics

Hitachi Cambridge Laboratory, ARL, CRLHitachi Cambridge Laboratory, ARL, CRL•• Univ. of Nottingham, Univ. of Cambridge Univ. of Nottingham, Univ. of Cambridge •• Paris South Univ., Charles Univ. in PragueParis South Univ., Charles Univ. in Prague

Tsukuba Robo(2010/4 )

Spintronics(2009: Nature Physics)

EncryptionUS NIST international Cryptographic Hash Algorithm Competition (2012) (2010/4~)

• University o• Mechanical

Research La

• Katholieke Universiteit Leuven• System Development Laboratory

Hash Algorithm Competition (2012)

Atomic level resolution holography electrmicroscopy (FIRST program 2010/4~)

• RIKEN• MEXT

•• Advanced Research Advanced Research LaboraLabora•• Central Research LaboratorCentral Research LaboratorMEXT

• JSTElectronmicroscope

Central Research LaboratorCentral Research Laborator

AIST: National Institute of Advanced Industrial Science and Technology MMEXT: Ministry of Education, Culture, Sports, Science and Technology J

esearch to pioneer next generation industry

vationesearch to pioneer next-generation industry thin Japan and overseas

Analytical technology for semiconductor characteristics (2008/2~)

• IBM Watson Laboratory• SUNY Albany Nanotech Complex• Hitachi High-Technologies Corporation•• Central Research LaboratoryCentral Research Laboratory

ot special zone Semiconductor i i

of TsukubaEngineering

aboratory

inspection equipment(CD-SEM)

Autonomous robot(Public space experiment)

ron Green nano-electronics deviceTsukuba Innovation Arena (2010/4~)

• AIST• METI

atoyatoyryry

•• Central Research LaboratoryCentral Research Laboratory•• Hitachi Research LaboratoryHitachi Research Laboratory

© 2010 Hitachi, Ltd. All rights reserved.

Power device

24

ryry yy

METI: Ministry of Economy, Trade and IndustryJST: Japan Science and Technology Agency

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ContentsContents

1. Corporate R&D 2. R&D to pioneer

businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary

organizationfusion & environment

he future

© 2010 Hitachi, Ltd. All rights reserved.

Page 27: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

IP stra-No. 1 IP strength in soci

Strengthening oversea(esp in Asian dev(esp. in Asian dev

ategyial innovation business –as patent applications veloping nations)veloping nations)

© 2010 Hitachi, Ltd. All rights reserved.

Page 28: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

4-1. Globalization of IP act

• Total no. of patent applications:• Shift focus from US to developing na• Total no. of patent applications:• Shift focus from US to developing na

■ Strengthen overseas patent app

Shift focus from US to developing na• Potential PCT patent applications for

Shift focus from US to developing na• Potential PCT patent applications for

Domestic: 53% Overseas: 47%

Europe & US (22%)

Domestic: 53% Overseas: 47%

Japan (53%)

PCT route (13%)

Developing nations(12%)

PCT route (13%)

FY2009 resultsFY2009 results

・ Anti-counterfeit measures: Reinfor・ Anti-counterfeit measures: Reinfor

※ PCT (Patent Cooperation Treaty ): WIPO international treaty cov

ivity (1)

Overseas > Domestications in Asia

Overseas > Domestications in Asia

plications

ations in Asiar potential markets ations in Asiar potential markets

Domestic: 50%< Overseas: >50%

Europe & USA (20% <)

Domestic: 50% Overseas: 50%

Japan (50%<)

PCT route (30%<)(Mainly in developing(Mainly in developing nations)

FY2010 targetFY2010 target

© 2010 Hitachi, Ltd. All rights reserved.

ce local staff (numbers & education)ce local staff (numbers & education)

vering international patent applications 27

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4-2. Globalization of IP act

Heavy elect ical

■ Strengthening portfolio in develPatent applications in China (5 year tota

electrical

Hitachi Gr. Co. A Co. B Co. C Co. D

Heavy electrical

Patent applications in South-East Asia (5

electrical

※Hitachi survey based on Shareresarch、PATOLIS、IFIPAT/Questel‐

Hitachi Gr.Co. A Co. C Co. B Co. D

ivity (2)

Information & Telecommunications

oping nations of Asial)

Telecommunications

Hitachi Gr. Co. E Co. F Co. G Co. H

Information & Telecommunications

5 year total)

Telecommunications

© 2010 Hitachi, Ltd. All rights reserved.‐orbit、Pat-List/CN

Hitachi Gr.Co. E Co. H Co. F Co. G

28

Page 30: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

4-3. Current state of paten

Company

E

■ Example areas of IP activity foc

Power Systems CompanyEpg

Industrial & Social InfrastructureIndustrial & Social Infrastructure Systems Company G

Information Control Systems Company

SCompanyUrban Planning & Development Systems Company E

Information & EInformation & Telecommunication Systems Company

ENC

B tt S t C

FS: Flagship PPM: Patent portfolio mana

Battery Systems Company L

t acquisition (1)

FY 2010 FS/PPM theme

E i t l/hi hl ffi i t th l

us for social innovation business

Environmental/highly efficient thermal power generation; Nuclear power generation; Power device (SiC)

Global rail

Smart grid

Elevator

Eco-friendly data centersEco friendly data centersNext generation networks (NGN)Cloud computing

b

© 2010 Hitachi, Ltd. All rights reserved.

agement

Li-ion batteries

29

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4-4. Current state of paten

■ Environment-related technologyon

sor

maj

or n

atio

nts

in 2

009

fobl

iciz

ed p

aten

HitachiGroup Co. A Co. D Co. C

No.

of

pub

1) Total of patents publicized patents for Jpan, USA, EU (EPC), and 2) Hitachi survey based on Shareresarch、PATOLIS、IFIPAT/Questel

t acquisition (2)

y patent portfolio

Highly functional materialsInformation & TelecommunicationsTelecommunicationsPower & industrial

Co. B Co. F Co. G Co. E

© 2010 Hitachi, Ltd. All rights reserved.

China‐orbit、Pat-List/CN

30

Page 32: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

4-5. IP activity targets

■■ Diff ti ti & tiDiff ti ti & ti■■ Differentiation & preventionDifferentiation & prevention

■■ Secure degree of freedom fSecure degree of freedom f

■■ Income from patent feesIncome from patent fees

t ib t t dt ib t t d, contribute to orders, contribute to orders

for business (cross licensing)for business (cross licensing)

© 2010 Hitachi, Ltd. All rights reserved. 31

Page 33: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

ContentsContents

1. Corporate R&D 2. R&D to pioneer

businessbus ess3. Positioning for t4 IP strategy4. IP strategy5. Summary

organizationfusion & environment

he future

© 2010 Hitachi, Ltd. All rights reserved.

Page 34: R&D strategy - Hitachi · PDF fileContents 1. Corporate R&D or 2. R&D to pioneer fu business 3. Positioning for the 4. IP strategyIP strategy 5. Summary rganization sion & environment

Summary

■ New corporate R&D structu• Shift the R&D portfolio towa• Consolidation of IT research

Design Division

■ Research strategy• Reinforce development of o

IT PIS f i b iIT-PIS fusion business• Innovative technology to ex

& reinforce development of & e o ce de e op e t o

■ IP strategyReinfo ce o e seas (esp in• Reinforce overseas (esp. in patent applications

ureards social innovation businessh facilities & integration of the

riginal technology to pioneer

xpand environmental business key componentsey co po e ts

de eloping nations in Asia)

© 2010 Hitachi, Ltd. All rights reserved.

developing nations in Asia)

33

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© 2010 Hitachi, Ltd. All rights reserved.