28
* Non refundable in most stores. Total cash value may be less than 5 gold rings. On the first day of Christmas, iMedia gave to me… A rather splendid revision booklet* You’re awesome. Don’t work too hard. Do your best and I’ll be proud of you. “i-Media re-vis-ion Where all your keywords become clear. Don’t forget file formats or le-gis-lation As your Jan-exam-fun-time draws near” Ho Ho Ho Merry Christmas To the tune of Im dreaming of a White Christmas”… Page 1 / 28:

rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

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Page 1: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

* Non refundable in most stores. Total cash value may be less than 5 gold rings.

On the first day of Christmas, iMedia gave to me…

A rather splendid revision booklet*

You’re awesome. Don’t work too hard. Do your best and I’ll be proud of you.

“i-Media re-vis-ion

Where all your keywords become clear.

Don’t forget file formats or le-gis-lation

As your Jan-exam-fun-time draws near”

Ho Ho Ho

Merry Christmas

To the tune of “I’m dreaming of a White Christmas”…

Page 1 / 28:

Page 2: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

Day Date Days Thingy to revise

Sun 08-Dec 31

Mon 09-Dec 30 1.1: describe the purpose and use of a mood boards, mind maps, visualisation diagrams, storyboards and scripts

Tue 10-Dec 29 1.2: describe the contents you'd expect to see on mood boards, mind maps, visualisation diagrams, storyboards and 

scripts

Wed 11-Dec 28 2.1: interpret client requirements for pre-production based on a specific project brief

Thu 12-Dec 27 2.2: identify timescales for production based on target audience and end user requirements

Fri 13-Dec 26 2.3: conduct and analyse research for a creative digital media product using primary and secondary sources

Sat 14-Dec 25

Sun 15-Dec 24 mince pies

Mon 16-Dec 23 2.4: produce a work plan and production schedule containing tasks, activities, work flow, timescales, resources, 

milestones, contingencies

Tue 17-Dec 22 2.5: categorise and describe a target audience (gender / age / ethnicity / income / location / accessibility)

Wed 18-Dec 21 2.6: describe the hardware, techniques and software used for digitising and creating pre-production documents

Thu 19-Dec 20 2.7: describe the health and safety considerations when creating digital media products

Fri 20-Dec 19 2.8: describe how legislation applies to creative media production (data protection, privacy, defamation, certification, 

classification, copyright and intellectual property)

Sat 21-Dec 18

Sun 22-Dec 17 last minute Christmas shopping

Mon 23-Dec 16 3.0: create mind maps, mood boards, visualisation diagrams and storyboards

Tue 24-Dec 15

Wed 25-Dec 14 eat a brussel sprout

Thu 26-Dec 13

Fri 27-Dec 12 3.1: analyse a script in terms of suitability for audience and purpose

Sat 28-Dec 11

Sun 29-Dec 10

Mon 30-Dec 9 3.2: describe the properties and limitations of file formats for still images

Tue 31-Dec 8

Wed 01-Jan 7 sleep

Thu 02-Jan 6 3.3: describe the properties and limitations of file formats for audio

Fri 03-Jan 5 3.4: describe the properties and limitations of file formats for moving images (animation and video)

Sat 04-Jan 4 3.5: describe suitable naming conventions (e.g. version control, organisational requirements)

Sun 05-Jan 3 4.1: review pre-production documents (e.g format, style, clarity, suitability of content for the client and target 

audience)

Mon 06-Jan 2 4.2: identify areas for improvement in a pre-production document (e.g. colour schemes, content, additional scenes).

Tue 07-Jan last minute cramming

Wed 08-Jan R081 Exam!

Page 2 / 28: Schedule

Page 3: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills1.1: describe the purpose and use of a mood boards, mind maps,

visualisation diagrams, storyboards and scripts

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

mind map Used by production teams to help structure ideas

mood board Used by designers to generate ideas for a creative mediaproduct based on similar products or themes

script Used to plan out the speech, storyline and stage direction for avideo, comic or game

storyboard Used by directors and producers to see what needs to be filmedor animated for each scene of an animation or video

visualisation

diagram

Used by designers to sketch and annotate ideas to see what afinal product will look like

Page 3 / 28:

Page 4: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills1.2: describe the contents you'd expect to see on mood boards, mind

maps, visualisation diagrams, storyboards and scripts

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

mind map Contains a central idea, primary nodes, sub nodes and linksbetween nodes

mood board Contains images, text, colours, annotations and whitespacecreatively arranged

script Contains set, location, stage directions, shot type, cameramovement, sounds, characters, dialogue (intonation, volume andemotion)

storyboard Contains scene numbers, scene content, timings, camera shots,camera angles, camera movement, camera type, lighting, soundand location

visualisation

diagram

Contains drawings, annotation, colour, text, logos and images

Page 4 / 28:

Page 5: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.1: interpret client requirements for pre-production based on a specific

project brief

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

client The person or company who has asked for the media product tobe made

content The images, text and other items you'd expect to see in a mediaproduct

genre The category of similar products that this media product fallsinto (e.g. horror / kids / comedy)

project brief Description of the media product agreed with the client.

purpose What the final media product must achieve (e.g. educate,inform, entertain, advertise, promote)

requirements The list of what the media product must be like in order to besuitable for the target audience and purpose.

style The colours, fonts and layout of a media product

theme The topic and type of content you'd expect to see in a mediaproduct

Page 5 / 28:

Page 6: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.2: identify timescales for production based on target audience and end

user requirements

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

end user The person who will use or view the final media product

requirements List of features that the final media product should have

target

audience

The group of people that will use or view a pre-productiondocument or final media product

timescale How long the production team has to create a media product

Page 6 / 28:

Page 7: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.3: conduct and analyse research for a creative digital media product

using primary and secondary sources

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

digital Electronic (made and viewed on a computer)

media

product

A video, animation, comic, image, sound or game

primary

source

Finding out new information directly (e.g. focus group, survey,questionnaire or interview)

research Finding out what a target audience wants and how to make amedia product as suitable as possible

secondary

source

Analysing information from someone else's research (e.g. lookingat books, magazines, reviews or similar products)

Page 7 / 28:

Page 8: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.4: produce a work plan and production schedule containing tasks,

activities, work flow, timescales, resources, milestones, contingencies

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

activities The smaller steps that need to be done to complete each task

contingency

time

Time that is set aside without being allocated to a specific task oractivity in case something takes longer than expected

milestones A point in time where a significant amount of progress will havebeen made on a media product

production

schedule

An overview showing which jobs need to be done to design andproduce a media product

resources The hardware and software needed to complete a job

tasks The main jobs required to produce a media product

timescale How long the production team has to create a media product

work flow The order that tasks and activities need to be completed in.

work plan A guide showing what steps to take to create a media product:what order to do them in and how long they'll take.

Page 8 / 28:

Page 9: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.5: categorise and describe a target audience (gender / age / ethnicity /

income / location / accessibility)

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

accessibility Whether the target audience has any physical disabilities andhow that affects access to hardware and software

age How old the target audience is and how that affects theirinterests, vocab and budget

ethnicity The religion, race and nationality of the target audience and howthat affects their language and interests

gender If the target audience is male, female or a mixture and how thataffects their likes / dislikes

income How much money the target audience has and how that affectstheir interests and priorities

location Where the target audience lives and works and how that affectstheir language and interests

Page 9 / 28:

Page 10: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.6: describe the hardware, techniques and software used for digitising

and creating pre-production documents

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

desktop

publishing

Software used to create posters, booklets and newsletters

digital camera Hardware used to capture a photo that can be stored on acomputer

digitising Capturing or recording something so that it can be storedand viewed on a computer

display Hardware used to show software, images and text

file management Software used to rename, copy and delete files andorganise them into folders

graphics editing Software used to create and edit images

graphics tablet Hardware used to control a cursor around the screen andcontrol software using a pen

hardware Physical devices that make up part of a computer

internet browser Software used to view web pages

keyboard Hardware used to type text and control software

Page 10 / 28:

Page 11: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

mouse Hardware used to move a cursor around the screen tocontrol software

pre-production

documents

Mood boards, mind maps, visualisation diagrams, scriptsand storyboards

printer Hardware used to create physical documents from digitalimages and text

scanner Hardware used to capture pages or pictures as a digitalimage or pdf

software Programs that run on a computer

spreadsheet Software used to store and analyse data (e.g. finances)

word processing Software used to write, edit and print written documents

Page 11 / 28:

Page 12: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.7: describe the health and safety considerations when creating digital

media products

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

Location

recces

Visit a place that will be used whilst a media product isproduced to check suitability and safety

Risk

assessments

Documents created to idenfify what could go wrong andminimize the hazards

Safe working

practices

How to stay safe whilst working on a production

Page 12 / 28:

Page 13: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills2.8: describe how legislation applies to creative media production (dataprotection, privacy, defamation, certification, classification, copyright and

intellectual property)

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

Certification Proof that a media product meets a set of technical standards(e.g. Dolby Sound / HD / DVD)

Classification Proof that a media product is suitable for a particular age group

Copyright The right to be known as the creator or owner of a digitalproduct, which prevents others from using it without permission

Creative

Commons

Type of copyright license where you are free to use an asset aslong as you acknowledge who the author is.

Data

Protection

Act

Legislation saying how all personal data collected must beaccurate, stored securely and not kept for longer than isnecessary

Defamation

Act

Legislation saying how media products mustn't lie in a way thatdamages someone's reputation

Intellectual

property

Patents, trademarks and copyright

Legislation A law or set of laws.

Page 13 / 28:

Page 14: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

Privacy Personal data must only be used, shared or stored for thepurpose that was stated when a user gave their consent.

Public

domain

When an asset is freely available without any copyrightrestriction

Trademark A word or short phrase that is the name of a company orproduct which can only be used legal permission

Page 14 / 28:

Page 15: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.0: create mind maps, mood boards, visualisation diagrams and

storyboards

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

annotation Written descriptions that explain design decisions

Audience The group of people that will use or view a pre-productiondocument

Client The person or company who has asked for the media product tobe made

content The images, text and other items you'd expect to see in a mediaproduct

layout How the content is arranged on screen / paper

Mind map A diagram showing a central idea connected to primary nodeswhich are then structured into sub nodes

mood board A combination of images, colours, text

Purpose What the pre-production document will be used for

relevence How suitable the content and design ideas of a pre productiondocument are for the theme

storyboard A sequence of diagrams showing each scene of an animation orvideo

Page 15 / 28:

Page 16: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

structure How content is linked together in a mind map

visualisation

diagram

An annotated sketch showing a design idea

Page 16 / 28:

Page 17: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.1: analyse a script in terms of suitability for audience and purpose

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

audience The people who will use the script (e.g. actors or comic designers)

camera

angle

High or low position of a camera

camera

movement

Crab, zoom, pan, tilt, tracking

characters Who's speaking or moving

dialogue What a character says

emotion How a character should speak (e.g. angrily, sadly, lovingly)

exterior When a scene takes place outside

interior When a scene takes place inside

intonation How a character should speak (e.g. as a question, uncertainly,confidently)

location Where the action takes place

purpose What the script is trying to achieve (e.g. educate, entertain,inform, advertise, promote)

Page 17 / 28:

Page 18: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

script Written document that contains dialogue, stage directions,location, set and characters

set Props that are needed

shot type Where the camera is in relation to what it's filming (e.g. extremelong shot, long shot, medium shot, close up, extreme close up)

sounds Music or noises that are essential to the scene

stage

directions

Instructions to the actors that describe movement or posture

suitability Whether the script is appropriate for the target audience andpurpose

volume How loud or quiet the character should speak

Page 18 / 28:

Page 19: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.2: describe the properties and limitations of file formats for still images

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

bitmap An image made up of individual pixels

colour

palette

The number of colours used in the image

compression Technique used to reduce the file size of an image

DPI A measure of quality calculated by the number of dots or pixelsin a line that's 1 inch long.

file format The type of file that has been saved

file size The number of bytes used to store the image.

GIF File format that uses lossy compression to reduce file size.Great for logos or cartoons with a limited number of colours butnot suitable for photos. Supports animation and transparency.

height The number of pixels in each column up/down an image

JPG File format that uses lossy compression to reduce file size.Great for photos or use on the internet but doesn't supporttransparency and reduces the number of colours and detailavailable.

limitations Weaknesses of a particular file format

Page 19 / 28:

Page 20: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

PDF File format that combines images and text in a way that can beeasily distributed without needing particular fonts or software tobe installed.

PNG File format that uses lossless compression or no compressionfor high quality images. Large file size but supports full or partialtransparency. Suitable for diagrams or logos but not ideal forphotos due to large file size.

PSD File format used by Photoshop that stores layers and effectsseparately so images can be easily edited providing that youhave Photoshop installed. Very large file size.

still image A picture rather than a video or animation

transparency Whether or not parts of an image can be completely or partiallysee through

vector An image made up of shapes, colours and patterns

width The number of pixels in each row across an image

Page 20 / 28:

Page 21: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.3: describe the properties and limitations of file formats for audio

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

audio A sound recording

bit depth The number of bits used to store one sample

bit rate The number of bits needed to store one second of audiorecording

channels The number of different speakers that the sound is designed tobe played through

lossless

compression

Technique used to reduce the file size of a sound recordingwithout reducing audio quality

lossy

compression

Technique used to reduce the file size of a sound recording thatreduces audio quality

mono An audio recording with only one channel

mp3 Compressed (lossy) audio file format that reduces sound qualityin order to reduce file size. Suitable for distribution online

sample rate The number of times that the volume of sound is recorded everysecond

stereo An audio recording with two channels (usually left and right)

Page 21 / 28:

Page 22: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

wav Uncompressed audio file format suitable for high qualityrecordings but large file means it's not ideal for distributiononline

Page 22 / 28:

Page 23: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.4: describe the properties and limitations of file formats for moving

images (animation and video)

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

animation A moving picture made up of individual frames (e.g. stop motionor keyframe)

aspect ratio The width divided by the height, used to show the shape of thescreen a video should be played on (e.g. 4:3 or 16:9widescreen)

avi A video file format that is usually uncompressed with a verylarge file size, suitable for editing but not online distribution

bit rate The number of bits needed to store on second of a videorecording

compression Technique used to reduce the file size of a video recording. Canbe lossy (reduces quality) or lossless (doesn't reduce quality)

file size The number of bytes used to store the video

frame rate The number of images shown each second

height The number of pixels down each column of a video

limitations Weaknesses of a particular file format

Page 23 / 28:

Page 24: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

mp4 A video file format that uses lossy compression to reduce filesize by reducing the picture and sound quality

swf An animation file format that stores sounds, images and videoswhich is optimised for online distribution but doesn't work well onmobile devices

video A moving picture made up of individual photos or images shownin quick succession

width The number of pixels across each row of a video

Page 24 / 28:

Page 25: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills3.5: describe suitable naming conventions (e.g. version control,

organisational requirements)

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

file

extension

The letters that go after a full stop at the end of a file namewhich indicates the file type and which program the file shouldopen with (e.g. JPG)

file name What you save a file as (e.g. Final video)

folder A storage location where you can organise your files

naming

convention

Set of rules to follow when choosing the file name to save amedia product

organisation

requirement

Rules you have to follow to meet the needs of a company (e.g.supported file formats or maximum file size)

version

control

Allows lost work to be recovered or changes to be undone in amedia product

Page 25 / 28:

Page 26: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills4.1: review pre-production documents (e.g format, style, clarity, suitability

of content for the client and target audience)

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

age How old the target audience is and how that affects theirinterests, vocab and budget

budget

constraint

Limits to the amount of money that can be spent whendesigning and creating a media product

clarity The readability of a pre-production document: is there enoughdetail in annotations? How does it use whitespace?

client The person or company who has asked for the media product tobe made

client brief Document that explains exactly what the client wants theproduction company to create

ethnicity The religion, race and nationality of the target audience andhow that affects their language and interests

format The layout and structure of a pre-production document: does itlook like a moodboard / mindmap / visualisation diagram / script/ storyboard?)

gender If the target audience is male, female or a mixture and how thataffects their likes / dislikes

Page 26 / 28:

Page 27: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

income How much money the target audience has and how that affectstheir interests and priorities

interest What the target audience likes and dislikes

legal

requirements

Rules that the pre-production document has to consider basedon the law (e.g. data protection, privacy, copyright, defamation)

location Where the target audience lives and works and how that affectstheir language and interests

purpose What a pre-production document is trying to achieve (e.g.educate, inform, advertise, promote, entertain)

style The design choices of a pre-production document: does it usesuitable colours / fonts / images?

suitability How effective the content of a pre-production document is forthe target audience and purpose

target

audience

The person or group of people who will use the pre-productiondocument

time

constraint

Limits to the amount of time available when designing andcreating a media product

Page 27 / 28:

Page 28: rD ] r À ] r ] } v t Z o o Ç } µ l Ç Á } } u o X } v ... · questionnaire or interview) TGUGCTEJ Finding out what a target audience wants and how to make a media product as suitable

iMedia R081 Pre Production Skills4.2: identify areas for improvement in a pre-production document (e.g.

colour schemes, content, additional scenes).

Keywords:

Test your self on these keywords and definitions using the games below or

Keyword Definition

Content what the pre-production document is expected to include

improvement How a pre-production document can be made better and whythat would make it more effective.

Purpose what the pre-production document is supposed to be used for

Suitability how relevant or effective a pre-production document is for it'starget audience or how closely it meets the requirements of theclient brief

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