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8/8/2019 RCOM Research
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RelianceCommunication
Sumbited By:-
Rakesh Kumar Upadhyay
AadyashreeTanvi Mishra
Vivek Madhusudanan
Hiren Shastri
Parag Mathur
8/8/2019 RCOM Research
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INTRODUCTION
One of India's largest provider of communication services
The company sells communications and digital
entertainment products and services through its chain of Reliance .
Reliance Communications is part of the Reliance - Anil
Dhirubhai Ambani Group (ADAG)
Currently Reliance communications is owned by Anil
Ambani
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INDUSTRY PROFILE
Indias telecom industry is one of the fastest growing
in the world
it saw an incredible growth of 36.17% in the year
2010 It is directly contributing more than 1.5% GDP of the
country
The sector directly employs more than 1, 50,000
people
Airtel,Idea TATA BSNL MTNL are some of the major
players
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Market Share
10%
15%
5%
2%
3%
3%
2%20%
18%
22%
idea
hutch
BPLSpice
Aircel
Tata
MTNL
Reliance
BSNL
Bharti
Sources: Wikipedia encyclopedia
8/8/2019 RCOM Research
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PROBLEM CURRENTLY FACED BY
RCOM (exploratory study)
Lack of communication between retailers anddistributor
Lack of improper distribution channel
All retailers are not aware of new scheme of RCOM
Lack of sales promotion and advertisement
Competitors have eaten away the market share.
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RESEARCH PROCESS
RESEARCH PROBLEM
To study the reasons
why RelianceCommunication is
not doing well and
what are the factors
that are contributing
to the same.
HYPOTHESIS
Lack of informationbetween retailer and
distributor Availability of Reliance
product and awareness of new offer w.r.t customersare few.
2G scam and share priceshave and adverse effecton customers and theirloyalty.
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RESEARCH OBJECTIVE
To understand why business is less, even after secondlargest company
To study why reliance communication is not popular
among the customers.
To study factors which persuade retailer for sale of
RCOM Sims and product
To study the affect of irregular sale of RCOM
products and services and Reasons that effect
perception of customer
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RESEARCH METHODOLOGYPrimary data: we did a survey of 40 people which includeRetailers, Distributors, and Customers of Bangalore
Secondary data: Company and other websites and articles
Research Type Descriptive Research
Data Source Primary& Secondary Data
Research Instrument Questionnaires
Type of Questionnaire Non Comparative Scale
Method Cluster Analysis
Contact Method Personal Interview
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FINANCE OF RCOM
Sources: Moneycontrol.com
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CLUSTER ANALYSIS
A survey was conducted to find the reasons why
Reliance Communication is not doing well and what
are the factors that are contributing to the same.40respondents were asked to express their degree of
agreement in a scale of 0 to 7 based on the following
variables:
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VARIABLES
New offers in reliance are few compare to its competitor
like Airtel & Vodafone
Has the share price effect the reliance business w.r.tReliance communication
Customer care services of Airtel, Vodafone are better than
Reliance.
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Availability of Reliance product compared to competitors
product in market is less
Recharge coupon cannot easily available.
Shopkeepers are little aware of new plans and Promotion
Reliance Network coverage is lesser than the Competitors
-How 2Gscam affect the reliance network.
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ANALYSIS
Cluster analysis clustered the entire 8 variables totwo clusters.
Cluster1 = V1&V3&V7 are Predominant with 16 outof 40 responses
i.e Competitors have an edge over Reliance wrtcustomer satisfaction and services.
Competitors are taking away the customers.
Cluster2= V4&V5&V6New product availability and communicationbetween the distribution network and retailer is themain cause.
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Cont.
It has a frequency of 24 out 0f 40 responses.
Thus cluster2 is more predominant than
Cluster1. Thus through our project we find that the
main reason for the customer decline of
RCOM is the poor distribution- retail network.
The 2G scam and share prices have relatively
less implication in this project.
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CONCLUSION
Majority says product availability is less as compare Airtel
& Vodafone.
Customer also feel that retailers are not aware of new
schemes.
Few believe that Reliance has very few offers as compare
to competitors.
Our first two hypothesis were proved correct and the last
one is rejected via the research project.
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SUGGESTIONS
PROMOTIONAL ACTIVITIES to position it as a
fresh and customer friendly yet with a strong
presence in retail market.
Advertising
Persuasive Advertising
Technical Expertise
Media
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Cont
OCCASIONAL DISCOUNT
Off season discount
Festive discount
Other attractive offers
PRODUCT Quality
COUSTMER Service: more innovative and
customer oriented.