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BICYCLE TOURISM STUDIORiver Canyon Country
January 2013
Bicycle Tourism Niches
•Road Cycling
•Mountain Biking
Road CyclingDay Riders• Destination driven• Diverse ride options
Touring Rides• Multi stages• Credit / self-
supportive• Event driven
Road Cycling
• Experience and challenge
Epic Ride - Scenic Bikeway
Diverse Road Options
Road Cycling
Photo by bikeportland.org
Road Cycling Self-supported Through Riders
Road CyclingCredit Card Touring
• Shorter distance tours• Require hotels and
services
Photo courtesy Greg Lee
Facilities – Road Cycling
• Low traffic• Good pavement• Wide shoulders
Roads good for bicycling
Facilities – Road Cycling
Bike-route signage
Facilities – Road Cyling
Resources signage
Facilities – Road CyclingBike-parking / bike racks
Facilities – Road Cycling
Public restrooms
Facilities –Road Cycling
Water
Facilities – Road Cycling
Bike-friendly transportation options
Facilities – Road Cycling
Visitor information centers
Routes & Itineraries - RoadFood/wine
Routes & Itineraries - Road
Mountain BikingSegments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring
Mountain BikingSport Segments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring
Mountain BikingSport Segments
• Trail Biking
• Cross Country
• Downhill / Gravity
• Freeride / Dirt Jump
• Mountain Bike Touring
Image: Bicycle Touring Pro
1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation
1. Variety and Difficulty of Terrain 2. Number of Trail Miles 3. Scenery 4. Reputation
Destination Mountain Biking Destination Mountain Biking
Vail, ColoradoVail, Colorado
What Do Mountain Bikers Look For?What Do Mountain Bikers Look For?
OptionsOptions
State College, PennsylvaniaState College, Pennsylvania
Short easy trailsShort easy trails Long epic challengesLong epic challenges
Well Signed TrailsWell Signed Trails
Copper Harbor, MichiganCopper Harbor, Michigan
Excellent Trail Maps Excellent Trail Maps
Mountain Biking
Pump Tracks / Trick Parks
Mountain Biking
Public restrooms and Parking
Mountain Biking
Loops / Amenities
Events - RoadEvent Driven
Events – Road Races
Hood River • Mt. Hood Cycling Classic
Events – Dirt Races
Events - Bend, Oregon
Events – Family Road
Cycle Oregon Weekend Ride
Photo by Jonathan Maus bikeportland.org
Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication
Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication
Business Goods & Services
Tourist-related signs
Business Goods & Services
Visitor center
Business Goods & ServicesServices at appx 20-mile intervals
Business Goods & ServicesBike shop / Rental(s)
Business Goods & ServicesGuide services and Concierge
Business Goods & Services
Bike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
Business Goods & Services
Bike-friendly beverage•BEER !?!
Business Goods & Services
Bike-friendly lodging
Business Goods & ServicesBike-friendly lodging
Business Goods & Services
Link in with other tourism
Business Goods & Services
Other Amenities•Amusement Parks•Mini Golf•Big Golf•Local Shopping•Bowling•Interpretive Centers•Unique Natural Features•Museums•Historical Sites
•Hiking•White Water•Rock Climbing•Running•Bird Watching•Hot Springs•Skiing•Etc.
•Hiking•White Water•Rock Climbing•Running•Bird Watching•Hot Springs•Skiing•Etc.
Cycle Tourist Wants & Needs
What do cycle tourists want and need?
•Facilities: Road / Mountain
•Business Goods & Services
•Marketing & Communication
Marketing & Communications
Marketing & Communications
Websites
Marketing & Communications
Articles and Publications
Marketing & Communications
Social Media
Marketing & Communications
Cycling-specific maps
Bicycle Tourism Studio
Scott BrickerBricker Consulting
503.757.8342; [email protected]
Kristin DahlTravel Oregon
503.784.1072; [email protected]
