RAV4

Presented by:Leebrian Gaskins

Circe NiezenSara Piwowar

Sonia Rahi

RAV4 Real Life

•Manufactured by Toyota•Upgrade model in 2000•Competitors:

•Honda CRV•Chevy Tracker•Kia Sportage•Suzuki Vitara•Ford Escape•Mazda Tribute

RAV4 Autosim•Models:

•Base•4WD•Hfi

•Competitor:•Dodge Neon

Strengths & Weaknesses

• Style• Image• Only SUV in

simulation

• Price• Economy• Small advertising

budget with misdirected target market

• Inappropriate competitor

Competition

RAV4Neon

Target Customer

• Free Spirits (91.5%)• Safety Conscious (3.5%)• Other (5.0%)

Decision # 1 - Year 2 Qtr 2

Decision # 2 - Year 2 Qtr 3

Decision # 3 - Year 2 Qtr 4

Decision # 4 - Year 3 Qtr 1

Decision # 5 - Year 3 Qtr 2

RAV4 Product Growth

-10

0

10

20

30

40

50

60

70

Initial Data Decision 1 Decision 2 Decision 3 Decision 4 Decision 5

Contribution ($M)

Sales ($1K)

$ Market Share (%)

Small Car Sales ($10K)

RAV4 Advertising and Production

-10

0

10

20

30

40

50

Initial Data Decision 1 Decision 2 Decision 3 Decision 4 Decision 5

Advertising ($M)

Production - Base (K)

Production - 4WD (K)

Production - Hfi (K)

Contribution ($M)

Model Sales RAV4

Net Contribution

Thank you!!