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Rathin Sinha, SVP & Chief Marketing Officer, NaviSite
CEO, America’s Job Exchange (A subsidiary of NaviSite)June 12, 2008
Discussion Document
New York Association of Training and Employment Professionals
Executive Summary
• America’s Job Exchange (AJE) Provides Job Exchange Services to New York
– Hosts, Manages and Maintains New York State Job Exchange web-site and functionality
– Exchange job content information with AOSOS states, as well as with other sites
– Provides help desk services to the states, employers and ensures site integrity
• AJE is Committed to Continue Services and Strengthen Relationship with New York
– Services provided to NY and other affiliated states are completely free of charge
– The New York state site is advertisement free as well as free of cost to site users
– The relationship enables both to continue services provided by AJB – thus filling a void
• AJE has Established Commercial Viability of its Business Model and Growing Rapidly
– Approx. 1 Million monthly visitors, 700,000 AJE postings, plus many more from the Web
– Strong growth in new employer accounts, new job seeker accounts and seeker resume
– Significant traction with recently introduced paid services for advertisers and employers
MaintainMaintain EnhanceEnhance
Develop partnership with states, associations, large employers and other job sites to provide job postings content to Job Seekers and Resume and Applies to Employers who have been using AJB:
• Free to Job Seekers• Free Service to States• Free Basic to Employers• Helpdesk assistance
Develop partnership with states, associations, large employers and other job sites to provide job postings content to Job Seekers and Resume and Applies to Employers who have been using AJB:
• Free to Job Seekers• Free Service to States• Free Basic to Employers• Helpdesk assistance
Ensure supply of high volume of relevant job content; Add useful tool and an attractive navigation design.
• Intuitive look and feel• Career related content • Career advise and content• OFCCP Assistance• Helpdesk assistance
Ensure supply of high volume of relevant job content; Add useful tool and an attractive navigation design.
• Intuitive look and feel• Career related content • Career advise and content• OFCCP Assistance• Helpdesk assistance
Generate revenue to support continued growth of AJE through contextually relevant advertising, and value added services to many employer users of our service
• Relevant advertising• Nominal Fee to Employers• Free Service to the States
Generate revenue to support continued growth of AJE through contextually relevant advertising, and value added services to many employer users of our service
• Relevant advertising• Nominal Fee to Employers• Free Service to the States
Grow
America’s Job Exchange : The Evolution from AJB
New York Home Page
Job Content Data Transfer to NY State
Illustrative
AJE Home Page
Steady Traffic
Since launch in July site traffic grew rapidly and stayed above the million mark each month
without any meaningful marketing efforts.
Monthly Visits ( in ‘000)
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Jul-07 Aug-07
Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08
Significant Job Content
Number of jobs available has also been steady – without counting millions served from the web
Job Postings On Site (in ‘000)
0
100
200
300
400
500
600
700
800
Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08
Growth in Job Seekers
Steady increase in seeker accounts
Seeker Accounts (in ‘000)
0
50
100
150
200
250
300
350
400
Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08
Engaging Users
Steady growth in employer accounts
Employer Accounts (in ‘000)
0
5
10
15
20
25
30
35
Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08
OFCCP Services
AJE Next Steps
• Strengthen Relationship with New York and Other States– Product roadmap for enhancements – seeker registration /resume creation (e.g. BG)– Collaboration in fighting spammers and ensure job posting quality for seeker confidence– Sign up new states to use the AJE service – AJE has established itself as a leading site
• Enhance Functionality and Ease of Use for the Web Site– Continuously innovate to cater to job seekers and employers with new functionality– Implement recent technologies and if rewrite important parts of the application– Execute on current roadmap that includes several enhancements – seekers & employers
• Grow AJE Revenue Stream to Fund Continuous Improvement– Grow AJE revenue to be able to recoup cost and increase investment on the program– Basic services on AJE are free, and add-on value added services competitively priced – Introduce new value added services and advertising – relevant for seekers and employers
Thank You
Q&A