Upload
others
View
9
Download
0
Embed Size (px)
Citation preview
Phot
o: M
arku
s Ja
ns
Rate Card No. 5 | effective January 1, 2020
2
Phot
o: P
hilip
Ric
hes
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
The progressive premium magazineFrankfurter Allgemeine Quarterly stands for looking to the future with courage. The magazine discovers traces of the future for its readers in the here and now and offers them inspiration and impulses for the world of tomorrow. F.A.Z. Quarterly unites spirit with glamour, quality and depth with surprising viewpoints of lifestyle, fashion, culture, design, technology, business and society. Progressive and visually stunning, analytical and emotional.
Frankfurter Allgemeine Quarterly compels creative pioneers. They want to help shape the world and constructively face the challenges of today and tomorrow. Their opinions as trailblazers are very much in demand and have a lasting effect on the actions of others. The readers of F.A.Z. Quarterly are vigorous creators, smart trend setters and innovators.
Frankfurter Allgemeine Quarterly offers a high-quality backdrop for brand communication. Thanks to a special kind of lean back reception, F.A.Z. Quarterly promises highly emotional reader involvement. The excellent quality of this top-notch coffee table magazine and its intensive use make F.A.Z. Quarterly a valuable vehicle for communicating with premium target groups.
You will find further information at » www.faz.media/english.
Portrait
KEY FACTS
Publication: four times/year Copy price: 12.00 Euro Print run: 60,000 copies
Distribution:
• Available at the top sale points in the German-speaking region and by subscription
• Targeted address of selected touchpoints (galleries, museums, design hotels, and airport lounges)
3
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Optimistic about the future89 % are curious to see what the future will bring2
Learning new things83 % think this is important and desirable – compared to only 49 % of the total population2
High profile communicators57 % enjoy convincing others of their opinions – versus 35 % of the total population2
61 %professional deciders1
Total population 25 % (of employed persons)
73 %university degreeTotal population 18 %
67 %aged 49 or youngerTotal population 50 %
Broad range of interestsScience/Research 80 % Modern design 80 % Politics 80 % Arts/culture 75 %
3,000 Europersonal net income per month: 49 %
Readership
1 Managers/civil servants, self-employed, freelancers, farmers, assisting family members in own businesses / AWA 2018: Respondents‘ profession: Managers or higher level civil servants or owners, managing directors of a larger company, director, freelancer, or owner of a small or mid-sized business or trade company, farmer, assisting family members in own businesses
2 Agreement level 1 or 2 on a scale of 1 to 6 / AWA 2019: agreementSource: Frankfurter Allgemeine Quarterly newsstand survey 2017, 86–107 respondents / total population according to AWA 2019
4
TRIVIA ,TTRRIIVVIIAA,,VARIA ,VVAARRIIAA,,KURIOSAKKUURRIIOOSSAA
ZURZZUURRZEITZZEEIITT
Wer glaubt, er müsse nur auf die Uhr schauen,um zu wissen, in welcher Zeit er lebt,
der irrt gewaltig. Die Zeit ist konstruiert, relativ –und oft unberechenbar.
FotosJOHANN CLAUSEN & ALEXANDER
GRAESER
pullov
erun
djack
ettjoseph
Wenn man nur Durchschnit tswerte und Net tozeiten misst , dann arbeitetder Deutsche im ganzen Leben bloß acht Jahre lang.
1ARBEIT
EN
High gloss with depthF.A.Z. Quarterly sets the standard with its exceptional content, it is emotional and in-depth. The premium magazine also goes its own way when it comes to design: It fascinates with progressive imagery and unique layout. Within each issue, F.A.Z. Quarterly uses high-quality paper grades to add a tactile element to the sensual reading experience. This high design quality was able to convince the jury of the 2019 Red Dot Award, the ADC, the European Publishing Awards and the World Printers Forum.
The editorial pages illustrate the magazine’s unique position in terms of both content and form – and present valuable quality environments for communication with premium target groups.
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Editorial pages
In seiner Heimatstadt hatte Englander vor Jahren einen Wettbewerb im Parcoursgewonnen. Warum ihm jetzt so schnell schwindlig wurde, verstand er nicht. Er wollte
das Gefühl bekämpfen. Er wusste aber nicht, mit welchen Drogen das ging.link
s:Lu
cast
rägt
eine
Hos
evo
nCalvin
Klein
Perfor
man
ce,S
ocke
nvo
nG
ucci
und
Vin
tage
-Sch
uhe
LINKS: Sakko und Hose Giorgio Armani, Hemd Balenciaga, Gürtel Floris van Bommel, Krawatte Stylist’s ownRECHTS: Hemd und Hose Louis Vuitton
5
All r
ates
in e
uro
(€) e
xclu
sive
valu
e ad
ded
tax.
Premium placement1 Rate
2/1 page Opening Spread (2nd cover page + page 3) 40,600
1/1 page Left page next to editorial (FTC1) 18,600
1/1 page Left page next to Mitwirkende (FTC2) 18,600
1/1 page Left page next to Unsere Welt (FTC3) 18,600
1/1 page Left page next to content (FTC4) 18,600
2/1 page 1st double page after content 36,300
1/1 page Left page at chapter heading 17,700
2/1 page 1st campaign 38,900
2/1 page 2nd to 4th campaign 37,200
1/1 page 1st right page 18,600
1/1 page 2nd right page 17,700
1/1 page 4th cover page (back cover) 22,000
Other formats upon request. A surcharge of 5 % is applicable if two or more consecutive ads are booked.1 Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad closing date. In case another customer submits a booking confirmation for a reserved premium placement, we reserve the right to release that
reservation for booking if the booking of the reserving customer is not received within three working days.2 Artists, museums, exhibition halls, auction houses, galleries, art fairs, and art book publishers. AE possible, but no further discounts can be applied.3 Applied to books, audiovisual media, and CDs published by the advertiser. AE possible, but no further discounts can be applied.
Literature discount3
Literature ads are eligible for a 30 % discount off theregular ad rate.
Standard formats Rate
2/1 page 33,800
1/1 page 16,900
1/2 page upright / across 11,000
1/3 page upright / across 8,500
Volume discount
from 2 pages 2 %
from 4 pages 4 %
from 6 pages 7 %
Arts and culture2 Preis
1/1 page 8,450
1/2 page upright / across 5,500
1/3 page upright / across 4,250
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Rates and discounts
Ad formats » see page 6
6
Other formats upon request. Due to the adhesive binding and clamp forces in the binding, visible ad elements should be placed at sufficient distance from the binding. We recommend a minimum of 10 mm.* Trim area plus 4 mm bleed.
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Ad formats
w×d Type area Trim area*
1/1 page 182 × 265 mm 210 × 285 mm
1/2 page
upright 95 × 265 mm 105 × 285 mm
across 182 × 130 mm 210 × 140 mm
1/3 page
upright 60 × 265 mm 70 × 285 mm
across 182 × 85 mm 210 × 95 mm
2/1 page 400 × 265 mm 420 × 285 mm
7
Sophisticated, elegant and future-oriented
F.A.Z. Quarterly is the exclusive environment for unique campaigns: F.A.Z. Quarterly offers four sections with intelligent insights into a wide range of topics – from business, fashion and culture to technology and lifestyle, all the way to current world events. In each issue, one of these sections focuses on the cover topic and illuminates it from all sides. The editorial office follows current developments, opens up new perspectives and takes a look at the future – always with the magazine’s own cool elegance.
F.A.Z. Quarterly is the perfect reading material for a sunny Sunday afternoon on the terrace, a long-distance flight to Hong Kong, or a relaxed evening on the sofa. In this special environment, advertising enjoys the attention of a sophisticated premium target group.
An updated overview of special topics is available at » www.faz.media/english/special-topics.
No. Publication date Closing date Closing date* Copy date
2/2020 19.3.2020 10.2.2020 20.1.2020 21.2.2020
3/2020 18.6.2020 11.5.2020 20.4.2020 22.5.2020
4/2020 17.9.2020 10.8.2020 20.7.2020 21.8.2020
1/2021 19.11.2020 12.10.2020 21.9.2020 23.10.2020
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
* Closing date for premium placements/ad specialsThe editorial office reserves the right to change the issue dates and design of special topics.
Schedule and topics
„Viele Marken arbeitenjetzt bewusster, ver-wenden kein Fell mehr,verwerten ihre Über-produktion. JungeDesigner gründen Label,für die Nachhaltigkeiteine Grundvoraus-setzung ist. Aber daskapitalistische Systemmuss sich ändern.
lDie Mode ist ein kleinerTeil eines großen Pro-
lblems. Der Klimaratder Vereinten Nationenweist darauf hin, dasswir unsere Konsumge-wohnheiten radikal än-dern müssen. Es bringtnichts, daran zu ver-zweifeln, wir bleibenhoffnungsvoll. Schließ-lich sind wir Roman-tiker.“
jeranimo trägteinen Mantelaus Seiden- undTüllresten vonViktor & Rolf,Nylon-Leggingsvon 6 Moncler 1017Alyx 9SM, Sockenvon AnonymusIsm und Clogsvon Birkenstock.noémie trägt einBaumwollkleid undein Netztop vonMolly Goddardund Sandalen vonBirkenstock.
Den Städten drohen Dreck,Chaos, Stillstand – undwo der Verkehr fließt,
kämpfen alle gegen alle.Die Autos müssen raus,
darüber herrscht Konsens.Aber dann: Wie werden wir
uns fortbewegen?
bild
:vi
ncen
tca
lleb
autar
chitec
ture
s
Wir wolleneine Bewegung
sein
8
All r
ates
in e
uro
(€) e
xclu
sive
valu
e ad
ded
tax.
The current print run figure for supplements – included partly-booked print runs – will be indicated in the order confirmation. Minimum run: 20,000 copies. For information on technical specifications and data delivery please contact your » sales representative.
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Total print run Split run
Inserts Format (wxd): min. 100 × 120 mm / max. 200 × 275 mmMin. weight: 2 pages: 115 g/m2, 4/6 pages: 80 g/m2, 8 pages: 50 g/m2
up to 30 g 152 ‰ 182 ‰
up to 40 g 166 ‰ 199 ‰
up to 50 g 180 ‰ 216 ‰
higher weights upon request
Inserts are added to the magazine loosely and with the closed side toward the binding. They must be delivered ready to be inserted (product samples and CDs upon request).
Tip-ons Format (wxd): min. 80 × 60 mm / max. 160 × 235 mmMin. weight: 2 pages: 150 g/m2, 4/6/8 pages: 80 g/m2
Postcards 80 ‰ –
Booklets/product samples up to 20 g 94 ‰ –
Tip-ons are pasted to a 1/1 carrier ad in the magazine and can be removed by the reader. They must be delivered ready to be processed.Multi-page tip-ons or complex objects like product samples, CDs, booklets must be approved on a case-by-case basis. In special cases, a test run may be required.For product samples and objects with a thickness of 2.5 mm or more, additional postage is due (rates upon request).
Stitched-in inserts Format (wxd): Individual approval, min. 100 mm upright, Recommendation min. DIN Long (100 × 210 mm), max. format carrier productMin weight: 2 pages: 115 g/m2, 4/6 pages: 100 g/m2, 8/10 pages: 70 g/m2, from 12 pages: 50 g/m2
up to 4 pages 166 ‰ –
up to 4 pages with extra product 179 ‰ –
up to 8 pages 186 ‰ –
up to 8 pages with extra product 199 ‰ –
Stitched-in inserts are printed material or brochures that are firmly integrated into a magazine. They can be delivered ready for processing or produced by F.A.Z. Media Solutions upon request.
We will be glad to implement your ad specials for you and develop your tailor-made solution! For further information please contact your » sales representative
Ad specials
9
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Advertorials
Communicate smarter... with advertorials in the media of the Frankfurter Allgemeine: This is where advertisers score with sound content and position themselves as experts in their fields. F.A.Z. Media Solutions offers ...
• implementation with one partner: From conceptualisation to texts, images, illustrations, and layout, all the way to publication, F.A.Z. Media Solutions delivers a professional solution entirely to your specifications.
• expert competence: A personal advisor and a team of specialist editors and designers support advertisers with the creation of their advertorial and the perfect integration into the media.
• more attention in credible environments: Thanks to its native design, the advertorial is met with greater reader interest. Relevant content in quality media offers added value – and is received more intensely.
For more information and best cases please see » www.faz.media oder » www.manufaktur.media (only in German). Feel free to contact us for an individual consultation and detailed proposal.
10
Tailor-made ideas for your communicationDiscover the “Manufaktur” principle of F.A.Z. Media Solutions: individual solutions for the highest standards. F.A.Z. Media Solutions develops innovative solutions with all-round service and intensive consulting for advertisers and agencies. The experts of the Manufaktur offer customized service packages consisting of idea, concept, graphics, text, programming, shooting, film production, and success monitoring.
From advertorials and info-graphics to digital storytelling and branded content, all the way to events and ad specials – these tailor-made solutions put brands at the very top of the agenda with prime target groups.
F.A.Z. Media Solutions ...
• offers ideal conditions for your strong content marketing: The Frankfurter Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print and digital channels to high-profile event formats.
• analyzes markets, target groups, and brands based on individual requirements, and develops cross-media communication programs tailor-made to suit the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team of communication and content experts, market researchers, events specialists, graphic designers, web programmers, photographers, film makers, and illustrators.
Discover exciting cases at » www.manufaktur.media or simply contact us directly.
Manufaktur
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
11
PublisherFrankfurter Allgemeine Zeitung GmbH Postal address 60267 Frankfurt am Main Office address Hellerhofstraße 2–4 60327 Frankfurt am Main
Head of Advertising Markets & Media SolutionsIngo Müller Telephone:: +49 69 75 91-13 14 E-mail: [email protected]
Order registryTelephone:: +49 69 75 91-33 44 E-mail: [email protected]
Trade registryHRB 7344, Local court Frankfurt am Main
VAT-ID No.DE 114 232 723
Tax-ID No.045 227 77055
Internet» www.faz.media/english
PZN507616
Frequency of publicationfour times a year
Place of publicationFrankfurt am Main
General terms and conditions» www.faz.media/english/rate-cards
Note on pricing informationAll prices in this rate card are presented in Euro (€) and do not include currently applicable VAT.
Bank accountsPostbank AG, Frankfurt am Main BIC: PBNKDEFFXXX IBAN: DE73 5001 0060 0105 9766 05
Commerzbank AG, Frankfurt am Main BIC: COBADEFFXXX IBAN: DE43 5004 0000 0589 8200 00
Deutsche Bank AG, Frankfurt am Main BIC: DEUTDEFFXXX IBAN: DE61 5007 0010 0092 7046 00
Terms of paymentAll rates/invoices are in Euro (€). Invoices are payable on receipt, 2 % discount for payment in advance or participation in the direct debit procedure. In the event of default in payment or deferral, the publisher reserves the right to request payment in advance for new advertisements.
Agency commissionThe agency commission is 15 % and only granted to registered advertising agencies.
Technical detailsPrinting method: Offset
Binding: Adhesive binding
Colour printing: four-colour continuous printing
Image resolution: colour/grayscale images 300 dpi line art 1270 dpi
Colour profile: Cover: „ISO Coated v2“ Content matt: „PSO Uncoated ISO12647“ Content glossy: „ISO Coated v2 300“
Data format: PDF/X-1a
Binding overlap: For ads spanning the binding, a binding allowance is to be included because of the adhesive binding: on content pages 2 mm, for the transition from the 2nd cover page to the 1st content page 10 mm.
Important note: Due to the adhesive binding and clamp forces in the binding, visible ad elements should be placed at sufficient distance from the binding. We recommend a minimum of 10 mm.
Data deliveryE-mail: [email protected]
Duon-Portal: » www.duon-portal.de
If you have any questions on supplying materials for print, please contact us Monday through Friday from 8.00 a.m. to 6.00 p.m. at +49 69 75 91-11 45.
Ads can also be submitted through the Online Booking System OBS: » www.obs-portal.de
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Publisher information
12
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
Media brand for top target groups
Frankfurter Allgemeine Zeitung – the daily paper of top performers
F.A.Z. Metropol – business in Rhein-Main
F.A.Z. Magazin – the most beautiful pages of F.A.Z.
Frankfurter Allgemeine Sonntagszeitung – at home with the top performers
F.A.Z. Quarterly – inspiration and impulses for the world of tomorrow
FAZ.NET – quality journalism any time and anywhere
FAZ.NET app – always soundly informed, with personalisation function
Frankfurter Allgemeine
F.A.Z. Der Tag – the key news of the day in an app
F.A.Z. Digitec – all there is to know about digitalisation and technology from the world of the F.A.Z.
F.A.Z. Einspruch – all about state, law and taxes F.A.Z. Podcasts – audio on demand for mobile target groups
More Information at » www.faz.media/english
F.A.Z. Gesundheit
F.A.Z. Essay F.A.Z. Bücher Am Tresen Wie erklär ich‘s meinem Kind
F.A.Z. Einspruch F.A.Z. DigitecF.A.Z. Podcast für Deutschland
F.A.Z. Wissen – der Podcast
13
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
13.8 million users per month
Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches
F.A.Z. + F.A.S.
3.4 million
Print + Online
= 7.3 millionPrint + Online + Mobile/Apps
= 13.8 million
FAZ.NET
+ 3.9 millionm.faz.net + F.A.Z. Apps
+ 6.5 million
Other Print Media
F.A.Z. Quarterly: 60,000 copiesPrint run
F.A.Z. Metropol: 20,000 copiesDistributed circulation
Cross Media Brand Reach
Frankfurter Allgemeine
14
Portrait Rates and discounts Schedule and topics Ad specials Advertorials Manufaktur Publisher information Contact and booking
We are always at your disposal.
Telephone: +49 69 75 91 – 13 44 / –12 98E-mail: [email protected] can fi nd your contact person at » www.faz.media/english/team