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Rapid Prototyping & UserTesting
Marieke McCloskey, Director of Research
May 28, 2015
Meal Planning and Grocery List Android App
Food Planner Android App
theoatmeal.com
theoatmeal.com
get inside your users’ heads
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Let me in! I want to do UX Research!
I’m a UX superhero! There are so many great
questions I can answer!
Idea generation & validation
● What are people using now? How are they using it?● What else are they using?● What works and doesn’t about our current system?● What do they need?● Does my idea meet that need?● Are we on the right track?
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Lean UX
Think
CHeckMake
● Show your prototype to your target users● Ask them to perform an activity ● Ask them to describe what they think would happen on
non-interactive elements
How to validate your ideas quickly
● Basic flow and key features● Breadth of offering● Menu items and link labels
What to test
But you can do so many other types of studies!
Current
Idea A
“I don’t know if I’d use the word configure...It doesn’t sound consumer friendly.”
“That’s really helpful, especially for people new to UserTesting”
What about prototypes and multi-channel?
“This is a little broad. I’d want to be able to learn more. ”
Video: http://bit.ly/1BuUCW0
Idea B
Misunderstood to be demographics
“It’s kind of all jumbled on one page, but it’s probably faster.”
“Seems like I could choose more than 1.”
“That’s really simple and the to the point. There’s really no better way of explaining that.”
“That would be really good.”“Not sure what this is”
Idea A V2
“I’d love to see what step I’m in. I have no idea how many steps it’s going to be.”
Video: http://bit.ly/1J9bs4I
“Do we really want people doing tests while they’re driving or on their bike. That seems a little dangerous?”
Idea B v2
“At home for sure, but will people be willing to take tests at work? I really don’t know.”
“Can you explain this? Is there extra cost involved? I would want to know if I’m going to be paying more.”
Video: http://bit.ly/1GK9xls
● People won’t provide feedback● We need the final visual design● It must be interactive
Common misconceptions
Use whatever you can make changes in quickly
Benefit of sketching: ● Collaborative ● Elicits feedback
Doesn’t have to be a sketch
Great Resource: Design Better And Faster With Rapid Prototyping - Smashing Magazine
Good: Testing 1x during project, ad hoc changes
testing design changes
Better: “3 on Thursdays”, frequent changes
testing design changes
Best: Rapid prototyping & testing days
testing design changes
How UserTesting Works
Diverse PanelScreen + Video Recording Cloud-based Console
1 hour laterMany at once
Unmoderated remote rapid design & testing
testing design changes
Full blog post: ww
w.usertesting.com
/blog/2014/12/04/launch-mvp
Challenge: Spend a day rapid prototyping● 10am: Sketch● 11am: Create a UserTesing account, set up study, and use
code “LeanProdMeetup” for 3 free credits● 11.30am: Run study with 2 participants during lunch● 1pm: Watch videos, discuss, make changes● 2pm: Run study with 1 participant ● 3.30pm: Watch videos, discuss, and make changes
