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Index
2
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Index
3
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
4
• Dramatic change of trend started in 2008 coming to an end in 2014
• Main stoppers for
recovery are Public Debt and Strong Unemployment (+ Activity Rate)
• Unemployment Rate is
linked to a high volume of informal economy
• Stabilization has come
through salaries devaluation & trade balance (Internal Demand still to improve)
Source: National Institute of Statistics and Central Bank of Spain
Economy & Labour Market Positive economic cycle impacting labour market…
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Economy & Labour Market CLUs give sustainability to the positive trend…
5
• Internal & External
devaluation
• Right evolution of ULC vs. Europe
• Global decisions about production already affecting positively
Source: Eurostat, OECD
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
6
•Source: National Institute of Statistics , EPA 2015 / Q1
Actives Employed17.454.800
22.899.400 Unemployed5.444.600
Activity rate = 59,45 Unemployment rate = 23,78(Actives/Population>16 years x 100) (Unemployed / Actives x 100)
Population > 16 years
38.517.200
Inactives15.617.800
Economy & Labour Market …Although the Labour Market is still very weak
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
7
*Source: Eurostat 2013, Eurociett 2014
Temporary Rate Penetration Rate
Economy & Labour Market …And penetration & temporary rates Benchmark are not attractive
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
8
Economy & Labour Market One of the largest potentials in Europe for our activities
Competitive ULCs
Economy
Activity Rate Unemployment Rate
Penetration Rate
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Index
9
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
94 97 06 12
Transition to democracy
1st General Labour Law of Democracy approved
Liberalization of Temporary Contracts
Equal Pay Law & Restrictions for TWAs
Stimulus to open-ended contracts Limitation to temp contracts
Mr. Suarez (Moderate Governments)
Mr. Gonzalez (Socialist Governments)
Mr. Aznar (Conservative Governments)
Mr. Zapatero (Socialist Governments)
Mr. Rajoy (Conservative Government)
Europe Unemployment
Terrorism Development
Decentralisation Temporality
Unemployment Debt / Deficit
CLAs negotiation Collective Dismissals Internal Flexibility New contracts
Unemployment Rate
Penetration Rate
10
80 84 75 82 96 04 11 15
Consensus & Building Blocks
Reduction of Unemployment
TWAs not allowed
Harmonisation with Europe
Labour Flexibility Restrictions to Temp Contracts
Legalization of TWAs
Reduction of Temp Rate
Increase Open Ended Contract
New Open Ended Contract Formulas New limitations to Temp Contracts
Objective use of Temp contracts
“Unclear” elimination of restrictions for TWAs
Collective bargaining
Public-Private Collaboration
Evolution of the legal frame Complex and dynamic regulatory system
01
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
11
• No major legal frame changes in the coming future expected
• Penetration Rate to increase up to 0.8% just with positive Economic Trend
• Staffing Market to double from >2.0 bio to >4.0bio
• Penetration Rate in existing markets
• New markets (Closed Activities) • Salaries Increase
Legal Frame Hot Topics: Threats & Opportunities
High
High
Real opening of restricted sectors
Prosecution of Informal Work and bad practices Public – Private Collaboration
New limitation to Temporary Contracts
Limitation of applicability of Outsourcing CLAs.
Public competition in staffing market
Main Threats
Low
Med
?
Impact
Main Opportunities Impa
ct
Low
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Index
12
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Competition Landscape «Traditional» Competitors (based in 2013 figures*)
* Randstad estimation based in last public annual accounts projections
# 1 Position in the HR Services Market (total portfolio) # 1 Position in the Staffing Activities
661579
263
65 60 57 54
Randstad Adecco Manpower Flexiplan Eurofirms Synergie Iman
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 13
14
Ambition
Competition Landscape «Traditional» Competitors (Last 8Qs)
USG Dis-synergies mainly caused by closed activities linked to risk or profitability reasons (Agriculture and others)
-15%
-10%
-5%
0%
5%
10%
15%
20%
25%
Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 Q3/14 Q4/14
Sales Growth Randstad
Randstad(exc.DisynergiesUSG)
ClosestPeer
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
15
Competition Landscape Perm Professionals Competitors*
* Randstad estimation based in last public annual accounts projections and market information
2% 4%
6% 8,5%
24 48
48
80
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Market Trend Employer driven vs. Candidate driven
Employer Driven Market
Employer Driven Market Candidate Driven Market
Employer Driven Market
2014 2020
Professionals
Staffing
Outsourcing
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 16
Index
17
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
18
93 97
Start Operations in Barcelona
Incorporation of Randstad Spain
(Staffing)
99
1st Acquisition: Tempo Grup
(Staffing)
00
Acquisition of Umano
(Outsourcing)
04
Boost Plan
07
Divestment in Logistics & Call
Centres
09
Integration Vedior
10
Strong Recession
12
GAP Professionals (Perm)
Integration USG
14
Outplacement HR Solutions
Company Lifeline Total History
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
13 11 12 14
19
Company Lifeline Zoom-In Last 5 years strategy
• Focus in Core Products
• Efficiency & Control
• Manage Downturn (Recovery Rates)
• Technology working for efficiency
• Investment in Talent Development
• Outside-In Approach (Differentiation)
• Service Culture
• Focus in Active Customers
• Total HR Offering (Product Mix)
• Different Approach per product (segmentation adapted: New Service Delivery Models vs. New USPs)
• Central Functions: Accountability & SLAs
• Technology working for service level
• Further Investment in Talent Development and Employee Engagement
• Outside-In Approach
• Service Culture
GAP1 GAP2 GAP3
Efficiency & Control From Staffing to Total HR
Offering
10
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Product
Product Positioning Way to Total HR Service Offering
Others
Outsourcing HR(TPO, RPO, HRO) IT Outsourcing
Outsourcing Labour intensive
InPlacement
Others
IndividualOutplacement
Colectiveoutplacement
Subsid. Managm.
E-learning
Other
Training Executivesearch
Perm-middle
Perm-staffing
Perm-Professionals
Inhouse
Direct Payroll
Others
Staffing
Interim Professionals
HR Consulting
Talent Development
Employee Engagement
Employer Branding
SMEs
SMEs
#1
#1
Top3
Top10
Top3
Top10
Out
#1 May 2015 SOUTHERN EUROPEAN INSIGHT DAY 20
Product Positioning Different approach per product
Inhouse
Direct Payroll Others
HR Consulting
Individual Outplacement
InPlacement
Others
Others
Subsid. Managm.
E-learning
Other
Executive search
Perm-middle
Perm-staffing
Talent Development
Employee Engagement
Outsourcing HR (TPO, RPO, HRO)
IT Outsourcing
Employer Branding
Outsourcing Labour intensive
Training
Perm-Professionals
Staffing
Interim Professionals
Collective outplacement
Productivity (tools)
Positioning
Reactive
Analysis
“Productization”
Markettshare Growth
“e” end to end
Risk Control
Positioning Out Growth-ABFS
Blended approach
Boost
Organization
Specialized Unit
Consultancy
Appraisal Systems Development Centers Talent Pools
Leverage
Growth Platform
Efficiency (SDMs) Differentiation SME
Exit barriers
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 21
Strategic Approach Our building blocks
Technology
Organization Brand & Communication
Product
Talent
Gaps of Talent Logistics
(Speed – SLAs)
Atraction (Emp. B)
Retention (Emp. Engagemt)
Productivity (Training & Dev.)
Costs (Retribution)
Differentiation Efficiency (SDMs) Product Menu
Tech for Differentiation
Tech for Efficiency
Security
Capacity Mobility
Cross Selling HO Organisation
Relationship Mgt.
Physical Network
Consultive Selling Org. Combinations Content Generation
Digital
Commecial Material Logistics
ATL Priorities BTL Differentiation
Ambition
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 22
Strategic Approach Our Implementation System (from concepts to actions)
Planning & Execution Steering System
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 23
STI QR Code OCA Center (e-contracting)
24
Increase Capacity Tools for Internal Efficiency & SDMs Tools for Customer Service
Strategic Approach Innovation & Technology
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Strategic Approach Innovation & Technology
From 15% to 25% total revenue impacted Loyalty close to 100% Growing catalogue (over 25 functionalities covered)
May 2015 SOUTHERN EUROPEAN INSIGHT DAY 25
Index
26
1
2
4
5
3
Economy & Labor Market
Legal Frame
HR Service Markets – Competitive Landscape
Our company
Next Steps
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Next Steps
27
1. Completing the Product Portfolio
2. Developing Consultative Knowledge Capacity
3. Widening ICT delivery capacity
4. Avoiding turnover of staff in the upper cycle
5. Finishing the implementation of the Outside-In approach
6. Adapting the distribution model
7. Developing our new SDMs for Staffing, Training & Perm
8. Leverage Cross-Selling
9. Reaching our profitability targets
10.Influencing the legal development
May 2015 SOUTHERN EUROPEAN INSIGHT DAY
Key Take Aways
28
1. Positive Economy trend sustainable – Competitive economy
2. Strong Potential of the market (Penetration rate + Economic Growth)
3. Reduced impact of potential legal changes
4. Concentration of the HR Markets
5. Good trend of Randstad to Total HR Service Supplier
6. Solid strategy and methodology of implementation and steering
May 2015 SOUTHERN EUROPEAN INSIGHT DAY