Rand McNally

Maps Out a Trip to a Digital Future

By Karla Bohn

Case SummaryCompany Information

Started in 1956 by William Rand & Andrew McNally

Started printing maps in 19161999 – Sold 46 million maps1999 – 46,000 outlets including 29 of its own stores

ProblemsDid not understand full impact of

Internet

Failed to maintain its leadership and pioneering spirit

Unwilling to take risks

New Strategy1999 – Richard Davis new CEO

Put Rand McNally maps on-line

Transform Rand McNally from

a map company into a travel planning and advisory service

New Strategy cont.

Create auto club

“Plan a Trip” section to Website

Entered GPS market

Rand McNally TodayHeadquartered at Skokie, IllinoisMore than 50,000 retail outletsBusiness – All 50 States & CanadaDistribute to 98% of U.S. schoolsCEO – Robert ApatoffMajority owner – Leonard Green &

Partners, LLC

Tag Line

Rand McNally … the most trusted name

on the map.

ProductsConsumer ProductsRand McNally CanadaEducational ProductsCommercial Trucking ProductsPromotional ProductsWireless SolutionsOnline Business Locator

Competition AAA MapQuest.com, Inc. Langenscheidt Publishers, Inc. Compagnie Générale des Établissements Michelin

Tomtom

Meliovation

Enter the world market

Improve wireless solutions

StreetFinder & TripMaker – Add Travel Website links Worldwide trip research & planning Free downloadable travel updates Money back guarantee

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