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BRAND BOOK

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THE BRAND

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Founded in 1986 by Frank and Gilbert Ros, the Paco Chicano brandwas born out of the neo-romantic movement from Andalusia.Paco chicano soon reveals itself as a mystical yet avant-gardist shifteduniverse, flled with rocknroll and edge. The two brothers and Spainnatives decide to make a bet from their early start: to revolutionize theworld of Fashion through playful use of their glamorous and novative style.Their success takes off in 1988 after producing the cover of the famousGipsy Kings' album entitled "Mosaïque", which sold millions of copiesaccross the globe, therefore propelling them to the top of their glory.

History

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The acclaimed album cover made for the Gipsy Kings by the duet PacoChicano, the Ros brothers.

History

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Frank and Gilbert Ros are primarly respected for their strongattachments to traditional values, their main focus being to romanticallydevelop a sense of tradition in the RTW (ready to wear) feld.Values such as respect, family, love, and spirituality are strongly reinforced and represented through the brand image. The Virgin Mary for instance,and idyllic symbol for Paco Chicano, remains a timeless fgure. Bohemian style, glamor and luxury prevail as well, adding a sense ofsensuality that is set off by a rich palette of colors tinted with a golden keytouch, An invitation to a whole new realm of seduction, grace and poetry.

Values

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Peace, love and oneness are the mainmessages conveyed by the Ros brothersthrough their creative designs. To do so, theywill not hesitate to constantly put themselvesforward in the media by collaborating withdifferent agencies and partnering up withcompanies for major events such as ecological, humanitarian, etc..

Values

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● Participated in Brazil's NGO with Amazon

● Participated in humanitarian actions for Africa

● Created a series of t-shirts with Transat/ Jacques Vabre

● Charity gala in collaboration with the "Intervida" NGO in Madrid

● Created the Spanish solidarity tree logo

Humanitarian actions

Values

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● Creative design for Salvador Dali's opera "Being God"

● Creative design "Dali's Aucas by Franck & Gilbert"

● Foundation Gala for "The wells of the desert"

● Paco Chicano sold at Christie's in favor of the Spanish foundation "Chain ofHope"

ValuesHumanitarian actions

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Through its various emblems and symbols, the brand targets a range of people who tend to follow trends and traditional cultural values such asromance, love and the spiritual. Fashionistas of all ages are constantly onthe lookout for new trends designed by the iconic duo of brothers, Frankand Gilbert Ros, founders of the brand Paco Chicano.

Target

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The emblematic t-shirts are worn by both fashionistas and celebritiesthroughout the world.

Pete Doherty Michelle Rodriguez

Target

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Collections

Neo-romantic : Roses, hearts, doves, babies  

Spiritual : Virgin Mary, crosses, angels, Jesus

Rock : Fire, gothis font, hearts, chains

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Collections

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CollectionsRock

Fashion show in Moscow

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CollectionsRock

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The Paco Chicano brand launches a collaboration with the tennisbrand Bensimon in order to create a unique yet trendy shoe model.The four brothers, Frank & Gilbert Ros and Serge & Yves Bensimon have been close friends for nearly 30 years and have partnered up in thissuccessful adventure to give rise to a colorful tennis collection.An assured hit for Summer 15' !!!

Collaboration

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Collaboration

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THE BROTHERS

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The brothers Frank and Gilbert Ros were born in Lorca, a small townof Andalusia, from a Cathedral restorator father and a seamstress motherwho dressed all of Spain's aristocracy. The Ros brothers were raised in abohemian and artsy universe, which gifted them with an open mind and apronounced taste for aesthetics and elegance. As early as 1986, theyrevolutionize the fashion industry with their innovative style and glamor,quickly becoming the ultimate fore-runners of "neo-romantism" as well aswhat was called the "Latin mystical touch". Their freedom of thought wasrevolutionary.

Background

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The brothers had always known how to stand out from other marketparts players, specifcally through using their undeniable sense ofinnovation and boldness. Within 30 years, the brothers came up withmany trends and always were able to exploit patterns before they even gotcreated. They were fore-runners when it came to using Swarovski crystalsfor RTW collections and were faithful spokespersons each time amovement was meaningful to them. These ideas and trends were subsequently applied by many houses lateron, throughout their collections.

Trendsetters

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The Paco Chicano house has successfully imposed its unique style foralmost three decades. Perceived as precursors and trendsetters, thebrothers have witnessed many renowned houses follow their preciousromantic-spiritual current, houses such as Dolce & Gabbana, GIVENCHY or BALMAIN.

Trendsetters

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Dolce & Gabbana

Dolce & Gabbana

Paco Chicano

Paco Chicano

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PRESS-KIT

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Fervent admirers of art, music and cinema, the Ros brothers do not limittheir expertise to Fashion. Throughout ages, they have found a way toincorporate their unique style and designs into modern Arts, therefore arousing media interest accross the globe.

Media actions

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MusicCreation of the Gipsy Kings album cover

Creation of the international musical channel MTV logofor Latin America

CinemaCongratulations by Pedro ALMODOVAR

Outfts for the movie "Prêt-à-Porter" by RobertALTMAN

Outfts for the movie "Carmen" by Carlos SAURA

Media actions

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ArtDesigning of the "Gitanes" logo upon release of thebook and exhibit "Gitanes creations by famous fashiondesigners" for SEITA.

Makeover of the renowned doll "Blythe" by PacoChicano, exhibited accross many international artgalleries.

Media actions

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French Press

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VOGUE Magazine

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ELLE Magazine

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GALA Magazine

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LE BON MARCHÉ

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FRANCK ET FILS

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InternationalPress

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VOGUE ESPAÑA

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The New York Times Magazine

Constantly revolutionizing the industry of Fashion, Paco Chicano launches a siblingjeans brand entitled "Ninos de Lorca", abright and colorful palette of jeans,introducing the frst models of hipsterjeans on the market, slims and trumpetswith gold embroidery.

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MUSES & FRIENDS

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Muses & Friends

// PENELOPE CRUZ / SHARON STONE / EVA LONGORIA / CHARLOTTE RAMPLING / JANEFONDA / PARIS HILTON / NAOMI CAMPBELL / NICKY HILTON / LINDA EVANGELISTA / MICHELLE RODRIGUEZ / MARIA CONCHITA ALONSO / PAZ VEGA / KATE MOSS / SOPHIEMARCEAU / CLAUDIA SCHIFFER / BERENICE BEJO / CAROLE BOUQUET / ANNEPARILLAUD / ROSSY DE PALMA / AGNES VARDA / CHANTAL THOMASS / INES SASTRE /NOEMIE LENOIR / CLOTILDE COUREAU / KAREN MULDER / JADE JAGGER / FRANCASOZZANI  (VOGUE ITALIE ) / AYO / MADONNA / JENNIFER LOPEZ / BRITNEY SPEARS / JANET JACKSON / LATOYA JACKSON / SHAKIRA / MARY J BLIGGE / MACY GRAY / KYLIEMINOGUE / NENEH CHERRY / VANESSA PARADIS / BRANDY / PUFF DADDY / SNOOP DOG / PHARRELL WILLIAMS / KANYE WEST / NE-YO / ENNIO MORRICONE / PETER DOHERTY / DAVE STEWART / DEPECHE MODE / BOBBY BROWN / CERRONE / JERMAINE DUPRI / LESGIPSY KINGS / CHICO ET LES GYPSIES / CISCO REYES / GARY DOURDAN //

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// ROBERT DE NIRO / JAMIE FOXX / SYLVESTER STALLONE / JEFF GOLDBLUM / MIKETYSON / PETER COYOTE / MICKEY ROURKE / STEVEN BAUER / PEDRO ALMODOVAR / BILLY ZANE / ROMAN POLANSKI / TOM SIZEMORE / JEAN-MARC BARR / MICHAEL EMERSON / NICOLAS CAGE / LAMAR ODOM / JAMES GOLDSTEIN / JEAN PIERRE MOCKY / FREEMAN WHITE / BOKEEM WOODBINE / SAID TAGMAHOUI / MALIK BARNHARDT /SERGE GAINSBOURG / VINCENT CASSEL / JEAN-PAUL GAULTIER / KENZO / FRANCOISLESAGE / PIERRE CARDIN / HUBERT DE GIVENCHY / JEAN-CHARLES DE CASTELBAJAC / AGNES B / PHILIPPE DE MARCHELIER / GILLES BENSIMON / MAURICE RENOMA /BARBARA BUI / ROBERT COMBAS / CATHERINE MALANDRINO / TOXIC / RAFAELNADAL / RAFAEL AMARGO / FREDERIC BEIGBEDER //

Muses & Friends

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USASaks Fifth, Bergdorf Goodman,Barneys, Henri Bendel,Bloomingdales, Macy 's, Maxfeld,Ralph Davies, Fred Segal, Charivari,Kitson, Stanley Korshack.

JAPONBeams, Hollywood Ranch Market,Mitsukoshi, United of ArrowsRosebud, Isetan, Takashimaya.

HONG KONGJoyce.

Distribution FRANCE

Galeries lafayette / Printemps / BonMarché / Franck et Fils / Victoire /L'éclaireur / BHV / Joseph / Kabuki /Galerie 66 / Autour du Monde Jeans /Club 55 St-Tropez

ENGLAND: LONDON

Harrods, Duffer of St-Georges

ITALY 

Raspini / Firenze / Tony boutique /Penelope

SPAIN

Exception Madrid & Puerto BanusMarbella

51Contact@pacochicano.com

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www.pacochicano.com