2011 Preseason Media Coverage

Interbike 2011 Coverage

Raleigh Furley A city bike inspired by cross, the singlespeed Furley (as in Mr. Furley of Three's Com-pany) brings simple, but smart styling to a lock-it-anywhere commuter that can double as a cross racer. With workaday Avenir bits and pieces, Tektro/Promax disc brakes, and all-business wheels, this bike is unabashedly about utility. Case in point: the 39x18 gearing, which should get you any-where in town, but not especially fast. Yet the pumpkin-orange frame and matching highlights on the wheels and overall hard-wearing attitude will definitely appeal to the cool kids, as evidenced by the ring of gawkers constantly gathered around it at Interbike. And the rear derailleur hanger gives the option of gears should you decide to do so later. Alternatively, the analogous Roper packs a Shimano 105 drivetrain into a more subdued gray version.

The racier Militus, above, uses their Direct Connect Evolution frame where the head- and downtubes are molded as one piece and the chainstay/bb are molded as one piece. The rest of the carbon tubes are cus-tom “drawn” according to size of bike then cut and mitered to the frame. Raleigh’s marketing guy Brian says “this allows us to custom tune each ride to ensure the ride qualites are the same from the smallest to the largest frame we make.”

Interbike 2011 Coverage

Sales Dept. RestructureRaleigh America has restructured its IBD sales team to better respond to the unique regional needs of its dealers.

At Raleigh America’s dealer meeting in July, President Steve Meineke stated, “Raleigh will help facilitate the connection between the local rider, the local dealer, and local events. This is our mission heading into 2012 and beyond.”

To deepen it connections on a regional and local level, the sales team was restructured this month as Raleigh EAST and Raleigh WEST. Two new senior sales management positions – East and West Sales Directors – were created to manage the organization. George Simone and Jim Holleman have been promoted to East and West Coast Sales Directors respectively.

“Our goal is to move our sales leadership out of the office and into the field, where the action is happening. We need to be able to make decisions quickly, and to understand the specific needs of different markets. Therefore we needed senior management in the field with a broader amount of latitude to make decisions quickly with a strong understanding of their markets” Meineke said. “We are fortunate that we already had two great leaders in the organization in George and Jim who can take on this responsibility and push the Raleigh brand to the next level.”

George Simone previously served as Raleigh’s Regional Manager for the East Coast and has been in the bicycle industry for over 30 years. He has worked in virtually every aspect of the industry including ownership of a retail bicycle business and as a road sales representative in addition to holding various management positions both in sales and business development.

Raleigh x BikeMSNovember 9, 2011 -- New York, NY and Kent, WA – Bike MS, the largest charity cycling series in the country with 100 events nationwide, and Raleigh, a bicycle brand synonymous with quality and community, today announced that they are teaming up to form a unique part-nership and cycling program in 2012. The partnership integrates two trusted brands in the bike industry with a focus on engaging cycling enthusiasts and cause riders as participants in Bike MS.

“We’re incredibly excited that more than 110,000 Bike MS participants nationwide will have the support of Raleigh and access to the experienced committed cycling experts affiliated with Raleigh’s independent bike dealers.” said Graham McReynolds, Executive Vice Presi-dent for Marketing and Development, National MS Society. “Our partnership with Raleigh will provide new resources and support to Bike MS participants; engage new cyclists; ex-pand fundraising, and cultivate relationships to grow the Bike MS network. Our relationship will also enhance business opportunities for and engagement with Raleigh’s independent bike dealers.”

Raleigh America is excited to announce that it will be presenting its 2013 product launch in conjunction with the annual DealerCamp event this coming July. While Raleigh has previ-ously invited its top dealers to attend the unveiling locally in Washington, it believes that syncing schedules with the already popular DealerCamp event will lighten the travel load for busy retailers during their sales season.

At DealerCamp, retailers will have the chance to meet with Raleigh product and marketing team as well as sales representatives to test ride and discuss new bikes before committing to yearly orders. What’s more, DealerCamp will host Raleigh’s second annual Midsummer Night’s Cyclocross Classic, which promises racers prestigious prize packages and new team positions that are up for grabs in 2012.

“The Deer Valley venue is spectacular, and the timing really works to effectively launch our bicycles to a wide range of dealers and the cycling industry as a whole,” said Raleigh VP of Product & Marketing, Chris Speyer. We will have a preview event for our top dealers two days prior to the start of DealerCamp, and the bikes will be showcased for public viewing throughout the rest of the show."

Raleigh x DealerCamp

Web Features

Raleigh Clubman: This heritage inspired 10 speed has been upgraded with Brooks bar tape and saddle and constructed with Reynolds 520 Classic Steel Tubing to absorb rough city com-mutes and long distance touring. WIth integrated steel fenders this beauty is set up for riding in all seasons.

This past Sunday marked the 10th Anniversary of The 9.11 Attack on New York City’s World Trade Towers. Everybody has their way of remembering and honoring this great loss many New Yorkers suffered. Myself and 35 friends gathered for the 2nd Annual 100 Mile Bicycle Ride. We met up in the LES and then had a sorta plan mapped out all over Brooklyn, Queens, The Bronx and Manhat-tan ( Sorry Staten Island ). Riding in and out of traffic with such a powerful and enthusiastic crew was exhilarating. We hit up some of the best sites and tastes New York has to offer. I would like to congratulate all who participated in the ride and hope to see you on the bike path and city streets soon. And a big thanks to Raleigh Cycles for the support!

The Review: After 6 weeks of use, my panniers were still in great shape! No tears in the material, and most importantly, no leaks! They were waterproof throughout the entire trip, for the most part. Though I had no leaks, the bottom of the bag is made of a different material than the sides, and after hours of riding in the rain, that part did get a little saturated. However, I don’t fault Avenir for this- it was a LOT of rain. Only on 2 days of our entire trip did I have mildly damp panniers. Avenir also makes a seatbag and handlebar bag of the same material, and I’d have full confidence that those would be waterproof enough

Web Features

Broadcast + WebBest Autumn Bike Trails in Utah: Peter Flax, Editor in Chief, Bicycling Magazine

Some ‘cross racers may think this is too nice of a bike to be a singlespeed, but I came to appreciate the Hodala SSCX for exactly that reason, even when I raced against folks on chain-driven bikes. Raleigh built the bike around the redesigned Gates CenterTrack Carbon Belt Drive System, a carbon-strand belt and cog that replaces your standard drivetrain. The weight savings are significant: The belt and two sprockets weigh less than a standard chain by itself.

Date Media Story Featured Circulation Link

Nov Popular Mechanics Spokes Person: New bike gear One Way 1,219,000 HayterprNov Whole Living Photoshoot w/Raleigh Alley Way 746,400 HayterPRSept Details Featured Ride International 440,841 HayterPR

Oct Fox 13 Utah Bicycling in Utah - moving into winterRevenio 4 4,714,600 FOXnews

Dec Coolhunting.com Holiday Gift Guide Clubman 900,000 CoolhuntingDec PodiumCafe.com Raleigh x Dealercamp release none 40,000 PodiumCafeDec Bikerumor.com Raleigh x Dealercamp release none 50,000 BikeRumorDec Malakye.com Raleigh x Dealercamp release none 15,000 MalakyeDec BRAIN Raleigh x Dealercamp release none 8,900 BrainDec BloodSweatandCheers.comContest Giveaway Revenio 2 (two models) 18,000 BloodSw&ChDec PopularMechanics.com Holiday Gift Guide Raleigh One Way 1,114,340 PopularMechNov BikeMonkey.com Raleigh x Bike MS Release none 15,000 BikeMonkeyNov ROAD Online Raleigh x Bike MS Release none 40,000 ROADNov Sporting Goods Intell. Raleigh x Bike MS Release none 9,500 SGI.comNov Malakye.com Raleigh x Bike MS Release none 15,000 MalakyeNov BikingBis.com Raleigh x Bike MS Release none 7,700 Bikingbis.comNov BRAIN Raleigh x Bike MS Release none 8,900 BRAINNov Rails To Trails Conserve. Raleigh x Bike MS Release none 150,000 RtoTconserveNov Texbiker.com (Texas local)Raleigh x Bike MS Release none 2,500 TexbikerNov BicycleTrips.com Raleigh x Bike MS Release none 2,500 BicycleTripsNov BikeConversations.com Raleigh x Bike MS Release none 2,500 BikeconvosNov National MS Society Raleigh x Bike MS Release none NationalMSOct SportsOneSource.com Raleigh Restructures Sales Dept none 1,400 SOS.comOct Nutsbike.com Raleigh Restructures Sales Dept none 2,500 Nutsbike.comOct Silobreaker.com Raleigh Restructures Sales Dept none 2,500 SilobreakerOct Snewsnet.com Raleigh Restructures Sales Dept none 5,000 SnewsOct BicycleCritics.com Raleigh Restructures Sales Dept none 2,500 BikeCritsOct Malakye.com Raleigh Restructures Sales Dept none 15,000 MalakyeOct Sporting Goods Intell. Raleigh Restructures Sales Dept none 9,500 SGI.comOct BRAIN Raleigh Restructures Sales Dept none 8,900 BRAINOct Gearjunkie.com Treasure Hunt: Roanoke VA Revenio 3 150,000 GearjunkieOct OutsideOnline Interbike Feature: CX, Commuters Furley SS 565,000 OutsideOnlineOct Bicycle Times First Impression: Raleigh Roper 12,000 BicycleTimesOct Gear.com Product Review: Bags Rain City Waterproof Pannier 50,000 Gear.comSept Bicycle Times Interbike Ride Feature Cadent i11 12,000 BicycleTimesSept Bicycle Times Interbike Recap/Mycyclingevent.com Record Ace, Furley, road 12,000 BicycleTimesSept Bikerumor.com Interbike Recap Talus Carbon, Furley, RCX Pro 627,000 BikeRumor.comSept Bikerumor.com Interbike Recap: Road Carbon Revenio, Capri 627,000 BikeRumor.comSept 29inches.com Interbike Recap: 29ers XXIX, 5,000 29inches.comSept Velonews.com Interbike Dirt Demo Photocap Militis 3 1,100,000 Velonews.comSept Radcollector.com 9.11 Tribute Ride One Way, DB Insight 500,000 RadcollectorSept CXMagazine.com Interbike Recap: CX All new CX Models 15,000 CXMAG.comAugust BRAIN Interbike stories at Raleigh Sales Campnone 8,900 BRAIN

TOTAL: 13,251,881

2011-12 MEDIA COVERAGEPublished

Print Publications

Broadcast

Online