© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

Innovative advertising for a complex digital

landscape

RAKUTEN DISPLAY

Rakuten DisplayThe world is changing rapidly. A decade of digital innovation has changed the way consumers interact with technology, engage with your brand and relate to one another. Our mission is to empower businesses to win in a global and increasingly competitive marketplace with innovative advertising that engages consumers, drives revenue and builds brand loyalty.

THE OMNI EXPERIENCE

Consumers expect interactions with your brand to be connected, personalized and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels. This is at the heart of what we call the omni experience. We deliver a consistent message and personalized experience across all digital channels, with display at the core. We optimize each channel for performance, while ensuring a consistent message and brand experience across channels.

REACH CONSUMERS ACROSS DEVICES AND CHANNELS

The explosion of digital channels, along with the ubiquity of mobile devices and social media, has created a new world for consumers interacting with businesses. You need to keep up with a new set of consumer demands, requiring individualized marketing tailored to unique interests and affinities, through a multitude of channels.

Time spent on traditional computers still trumps mobile devices, but smartphone and tablet usage has reached unprecedented levels. We reach consumers across devices and channels, target audiences on Facebook based on likes, preferences and demographics, and deliver personalized ads alongside video content. And, we provide cross-device and cross-channel measurement to give a 360-degree view of the consumer journey and conversion funnel.

Benefits of Working with Rakuten DisplayTAKE ADVANTAGE OF INCREASED EFFICIENCY

You need the optimal mix of partners and technology to manage your display budget – this isn’t easy in a landscape of countless ad tech and managed service providers. We simplify your program by providing a complete set of solutions to address all your display needs. We increase performance at a lower cost and save you time, so you can focus on growing your business. Consolidate with one partner that allows you to engage consumers at every stage of the funnel, across devices and channels, with minimal complexity and high returns.

OPTIMIZE CAMPAIGNS FOR PERFORMANCE

We optimize campaigns for engagement because consumers who interact with ads are more likely to convert and become loyal customers. Optimizing for engagement transcends everything we do, from ad creation, to media buying, to measurement. Our dynamic ads influence consumers to engage – they are personalized and designed to create an interactive experience within the ad. We provide visibility into every touch point in the consumer journey and tie it to conversion to maximize the return on your display investment.

DELIVER & MEASURE CONNECTED CONSUMER EXPERIENCES

In a complex landscape of devices, channels, touch points and digital marketing strategies that span several partners and departments, gaining insight into the consumer journey is a huge challenge. We provide visibility into your display campaigns’ performance, as they relate to one another and their impact on conversion. Our cross-channel, cross-device measurement provides performance insight into your digital advertising program across display, paid search, video, social and affiliate marketing on desktop and mobile.

DISPLAY

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

CONSUMERS ENGAGE WITH DIGITAL CONTENT ON AVERAGE 6 HOURS EVERY DAY.

18% OF DIGITAL ENGAGEMENT IS ON SOCIAL MEDIA AND 16% WITH VIDEO CONTENT.

Rakuten Display SolutionsBRAND: REACH LARGE-SCALE TARGET AUDIENCES RAPIDLY

Creating brand awareness is a critical piece of your digital marketing strategy. You’ve worked hard to define your brand – share it with targeted large-scale audiences through display campaigns optimized to increase brand recognition and equity. We buy premium placements with high-profile publishers and programmatically run campaigns with publishers whose audiences align with your target market. In addition, we can reduce the complexity of co-op campaigns and deliver a consistent brand message across multiple co-op partners.

PROSPECTING: DRIVE TARGET AUDIENCES TO YOUR SITE

Reaching new high-quality audiences requires an acquisition strategy that targets likely-to-con-vert, but not-already-engaged consumers. We reach target audiences through segments built on demographic, behavioral and contextual data, as well as interest and geography. Dynamic ads and media buying strategies optimized for engagement find consumers who have an affinity for your brand and a propensity to convert. Transparency provides actionable insight into campaign performance so you can continually fine-tune and improve your prospecting efforts.

RETARGETING: DRIVE CONVERSION WITH ENGAGED CONSUMERS

All of your digital marketing investments work together to achieve the ultimate goal of driving conversion. We identify audiences who’ve visited your site and deliver dynamic ads, personalized with specific products they’ve viewed. Retargeting campaigns yield the highest display returns, as they engage consumers near the bo#om of the purchase funnel. We provide transparency into the performance of your retargeting campaigns, as they relate to other display campaigns and across all digital advertising channels.

RETENTION: INFLUENCE LOYAL CUSTOMERS TO RE-ENGAGE

Increase customer lifetime value by engaging customers who’ve spent money with you. Target customers based on recent online conversion data with a loyalty strategy, or put your offline customer relationship management (CRM) data to work with segmented display ads. Consumers who’ve recently purchased demonstrate high conversion rates. Drive incremental revenue from these prime audiences and build a relationship with consumers to turn them into loyal customers.

“THEIR ENGAGEMENT BUSINESS MODEL ENABLES US TO SEE THE CONSUMER JOURNEY AND STORY. WE CAN LOOK

AT CLICKS ALL DAY LONG, BUT THROUGH ENGAGEMENT WE CAN ACTUALLY TRACK METRICS AND THE DYNAMIC

INTERACTION WITH THE AD.” DANIELLA K.

DIGITAL MARKETING MANAGER QUIKSILVER

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

PROSPECTING CAMPAIGN AUDIENCES HAVE A 25% HIGHER CONVERSION RATE.

RETENTION CAMPAIGN AUDIENCES ARE 10 TIMES MORE LIKELY TO CONVERT.

OUR COMMITMENT TO INNOVATION ALLOWS YOU TO BENEFIT FROM UNPRECEDENTED CROSS-CHANNEL AND CROSS-DEVICE INSIGHT INTO THE CONSUMER JOURNEY, AND SIMPLIFIED CAMPAIGN MANAGEMENT AND OPTIMIZATION – ALL THIS WITH ONE CONSOLIDATED PARTNER TO ACHIEVE OPTIMAL PERFORMANCE ACROSS YOUR FULL DISPLAY BUDGET.

The Rakuten Marketing DifferenceObjectivity and transparency are critical components of any client engagement. When you work with Rakuten Display, you receive a complete view into the consumer journey and how it applies to your overall marketing efforts. Your Rakuten Display team consists of designers, media buyers and account managers who are focused on your success every step of the way.

REPORTING

We provide full transparency into campaign performance with our client portal and custom reports. Gain insight into click, engagement and conversion metrics in real time, including cross-channel, cross-device measurement to obtain a 360-degree view of the consumer journey. Providing this transparency demonstrates our commitment to delivering a complete view of performance and reinforces our confidence in delivering against your campaign goals.

CREATIVE

We develop dynamic ads optimized for engagement that adhere to brand guidelines and showcase current marketing messaging. Our flexible ad framework allows for scrolling, searching, video and more, while ensuring a seamless rendering across devices. Dynamic ads allow consumers to interact with your brand and products within the ad or click through to the site, pu#ing the consumer in control of the experience.

CLIENT SERVICE

Account Managers are your display advocates – their understanding of the complicated display ecosystem guides strategic recommendations that deliver against your campaign goals and refine your strategy to yield the highest returns. Account managers provide creative consultation, in-depth reporting tutorials and custom reporting. Operating with total transparency, your account team provides insight into your display program’s performance through regularly scheduled status updates and account reviews.

MEDIA OPTIMIZATION

Media buyers make their optimization decisions with your KPIs and specific business needs in mind. They review data and make adjustments every day to maximize campaign performance. They are experts at identifying and targeting user a#ributes most-correlated to conversion, increasing audience engagement and delivering results. It’s a combination of technology and expertise that makes our media buying strategy so effective at driving performance and delivering results.

© 2014 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.

INNOVATIVE STRATEGY AND DYNAMIC CREATIVE THAT DRIVE ENGAGEMENT

DISCOVER WHAT THE RAKUTEN DISPLAY TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM/DISPLAY OR CALL +1 800-519-1432.

EMAIL INQUIRIES: SALES@MEDIAFORGE.COM

LEARN ABOUT OUR OTHER RAKUTEN MARKETING SERVICES

Rakuten Search

Rakuten A#ribution

Rakuten Affiliate Network