Raju Inplant Traing Final 2

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INPLANT TRAINING ON ORGANISATION STRUCTURE

BBA PROGRAMME Page 1

01 .

INFORMATION

ON

WINE INDUSTRY





INTRODUCTION

³BEFORE YOU CAME, ALL THINGS WERE WHAT THEY ARE«

THE SKY WAS SIGHT¶S BOUNDARY«

THE ROAD, A ROAD«

THE GLASS OF WINE , A GLASS OF WINE!´

-FAIZ AHMED FAIZ¶S (1911-1984)

Wine is an ancient drink associated with and described with king¶s era and popularly

noun as VARUNI, SOMARASA, MADYA, MADHU, OR MAI. Wine is the fermented juice of

the Grape. It is one of the beverage, it is a natural wine made from grape juice by adding east.

Natural wine is made from French and other grapes which are very sour and usually not eaten. Its

natural acidic content helps in fermentation of the wine.

Today, wine is getting promoted as a healthy drink over other hard alcoholic drinks

available in the market. The Indian wine industry has been steadily growing over the last ten

years. Wine is gradually becoming a part of urban Indian life style. Rising incomes of Indian

population, changing demography and exposure to new culture is adding to the higher

consumption. The market for wine is expected to grow at over 25% per annum.

Grape wine making is gradually picking up especially in India. Apart from world

market, India is a very good market. Wine consumption in the country is still at nascent stage.

Wine is now accepted as a health or social drink and its consumption is increasing gradually.





CONTENTS OF GRAPE WINE

S.NO PARTICULARS PARCENTAGE

01 Water 86.0%

02 Sugar 0.3%

03 Alcohol 11.2%

04 Organic Acids 0.6%

05 Minerals K,ca,na,mg,fe 0.5%

06 Phenols 0.3%

07 Nitrogen 0.1%

08 Protein 0.001 to 0.01

09 Mineral A 15 per 100 Grams

Mineral B 40 per 100 Grams

Mineral C 03 per 100 Grams

10 Calorie 45%

VARIETIES OF WINE

Wine is prepared by using various kinds of Grapes. Growing under different

climatical conditions the varieties as below.

White Wine

Red wine

Rozo Wine

Sparkling Wine

Fortified Wine





IMPORTANCE OF GRAPE WINE

It is made by natural juice <fruit juice> hence it made available, minerals, vitamins, protein, sugar &

others essentials directly to health. It is promoted as health drink.

It is energetic and supports the resistance against diseases, as wine reduces the viability of bacteria

and viruses and strengthens the immune system.

It improves digestive system, because enjoying wine during meals stimulates the glands, supports the

function of gastric acids, stimulates the intestines and thus increases the intake of valuable vitamins

and minerals. More ever the appetite increases.

Wine is prepared by adding east. As a result of which it increases insulin & reduces sugar contains in

the blood, because of Wine's glucose tolerance factor it helps to reduce blood sugar.

Grape Wine's Polyphinal helps to reduce and dilutes cholesterol ratio in the blood. And thus reduces

the chances of heart decease.

It is recommended as General Tonic, has a relaxing effect and reduces stress.

It prevents or delays the onset of cancer, eliminate bacteria which causes stomach poisoning.

Enjoying wine owing meals stimulates the glands.

Decontaminates the entire body, because the kidney activity and therefore the urinal flow is

increased, washing out waste substances and toxins.

Efficiently combats diarrhea, as wine has an excellent detoxicating effect.





SOIL AND CLAMATICAL CONDITION

Grape wine grown under a variety of soil and climatic conditions in three distinct agro

climatic zones namely SUB TROPICAL, HOT TROPICAL and MILD TROPICAL regions in

India Grape wine is major forex remunerating fruit crop commercially grown in India.

Maharashtra, Karnataka and Andhra Pradesh are the leading states for cultivation of wine grapes.

Factors affecting wine quality

Wine grape plant prefers warm bright days, dry cold night temperature and mild winters

under tropical regions. ³Terroire´ can be defined as basic identity of the wine owing to soil,

climate and the wine making practices. There is bound to be variation in weather during theripening of grapes from year to year bringing in variation in quality of must. The vinification

practices have to be modified in accordance with the climatic changes.





02.

LITARATURE

REVIEW





THE PRINCIPAL MACHINERIES REQUIRED FOR SETTING

UP THE WINERY

Destemer Machine

Crusher

Pneumatic Machine

Hydraulic Press

Screw Pumps

Fermentation Tanks

Chilling Plant

Filter Press

Generator Set

Insulated Tanks

Heat Exchanger

Water Softener

Bottling Machine





WINE MAKING PROCESS

Step1. Wine Grapes collected from the Vineyard. (The place where grapes are cultivated is

noun as vineyard. And the cultivation of grapes required for wine is known asVITICULTURE)

Step2. Grapes turned to Juice through Pneumatic press.

Step3. Then transferred to Tanks, and the juice was placed at low temperature.

Step4. Then after the Grape juice was transferred to Refrigerator & kept there at 18 to 20degree Celsius temperature.

Step5. Carbon dioxide added to juice in ordered to protect juice from the effects of the Air Gums.

Step6. The juice and natural yeast are added to steel vats for fermentation process.

Step7. Fermentation process continued for 3 to 4 days.

Step8. The dead yeast removed.

Step9. Potassium motabia sulfide added to it.

Step10. The product will be placed at 10 to 14 degree centigrade temperature for 2 months.(Depending on the variety of wine the product will be kept in low temp for differentduration).

Step11. Bottling will be made after filtration.





BRIEF DIAGRAM ABOUT WINE PROCESSING





COUNTRY WISE WINE PRODUCTION

S.NO NAME PRODUCTION

1 France 5.6 Billion liters

2 Italy 5.3 Billion liters

3 Germany 1.0 Billion litters

4 U S A <California> 2.2 Billion liters

5 Russia 2.6 Billion liters

6 Australia 750 Million liters

7 South Africa 770 Million liters

8 Span 3.5 Billion liters

9 India 1.2 Billion liters

10 Romania 675 Million liters

11 China 690 Million liters

12 Argentina 611 Million liters

SOURCE :- Updated from Shree Kumbar (Grapes Cultivation Adviser )





WINE PRODUCING STATES IN INDIA

Basically MAHARASTRA and KARNATAKA are very famous for growing grapes so

more then 50 to 55 Wineries are placed at both states. Especially in Maharashtra there are more

than 50 wineries, and in Karnataka there are only 2 wineries.

MAHARASTRA

KARNATAKA

ANDRAPRADESHE &

TAMIL NADU.

WINE INDUSTRY SCENARIO OF KARNATAKA AND

MAHARASTRA

KARNATAKA MAHARASTRA

Total number of Wineries 2 51

Total Wine produced 7.0 lakh liters 1.32 Crore liters

Total Wine consumed 16.6 lakh liters ( Including

Fortified wine)

11.24 lakh liters

Rise in Wine Sales 30% 40%

SOURCE :- Updated from internet www.inadianwine.com





NEW UP COMING WINERIES IN KARNATAKA

The new upcoming wineries raised near grapes cultivating Zones the details are

as below.

South Karnataka

Nakaspurt Winery, Devanahalli.

Nandi Winery, Dodballapur.

Laterra Winery, GowriBidanur

North Karnataka

Dada Winery, Belgaum.

Bhanodaya Winery, Khustagi, Belgaum

WINE PRODUCING SITUATION OF OUR COUNTRY

Our country is lacking behind in wine making even after having sufficient naturalresources we are not able to compete with European countries. We have to make all out our

efforts to enhance wine grape production and to produce good quality wine. Our people thought

that wine is an alcohol; we have to create awareness about wine and its brands among the

masses. Recently Karnataka state wine Board, in order to promote wine production it approved

WINE POLICY and declared that wine is not alcohol but it is beverage. & Simplified the

licensing system to promote the settings of wine bars, the policy has brought out reasonable

permit fee, one time license fee of Rs.5000, and yearly renewal fee of Rs.2000. Till now the

natural wine licensing was clubbed along with liquor and the permit was very high. Government

of India propose to implement NATIONAL WINE POLICY beside this National Horticulture

Mission come forward to extend necessary help, assistance and guidance to wine grape growers

and wine makers .





EFFECTS OF WTO AGREMENT ON WINE INDUSTRY

With the opening up of global markets under the WTO agreement export and

import scenario is likely to change much faster pace under such circumstances major

productivity remains the major challenges. Which need to be addressed if the country

wants to achieve major share of the Global trade.

Because of Globalization countries like USA, RUSSIA, ITALY, FRANCE,

SPAIN, GERMANY made a huge investment in wineries with an aim to grab the world

Wine marketing.

In our country natural resources required for the wine industry are abundant.

Our government under the great leadership of Prime Minister Mr. Manmohan Singh

planning to introduce NATIONAL WINE POLICY in order to utilize natural resources

and to combat with other wine making countries.

In 2001 Maharashtra government declared the wine policy for Maharashtra

state and extended several facilities to the winery owners and grape growers.

In 2008 Karnataka government has accorded approval for implementing wine

policy and declared wine as a beverage not liquor, and simplified wine marketing license

system. Now wine license is available by paying 5000 rupees to district administrative

authority. Beside this huge loan made available to wine producers at lowest interest with

higher subsidy.

Government of Karnataka has already proposed planning for the wine parks at

Nandi valley & Krishna valley area.





TOTAL WINE SALES IN KARNATAKA

The potential for the wine can be gauged from the following table

Year Source of supply Quantity Value In lakh liters

(In CBs)(Rs. In lakh)

2003-04 55098 1180.94 4.9

2004-05 107465 9.6

2006-07 Foreign 9281 909.09 0.8

Imported

(Within the country)

37411 1087.85 3.4

Local

(Within the state)

103285 1225.76 8.9

Total 149977 3222.70 13.1

2007-08

(till Jan08)

Foreign 11636 1081.94 1.0

Imported

(Within the country)

37094 1156.84 3.3

Local

(Within the state)

105387 1325.63 9.1

Total 154117 3564.14 13.4

SOURCE :- updated from internet www.indianwine.com





THREE IMPORTENT ASPECTS OF WINE GRAPE

PRODUCTION

S.NO PARTICULERS PARCENTAGE1 Viticulture 60%

2 Enology 10%

3 Marketing 30%

SOURCE :- Updated from Shree Kumbar (Grape Cultivation Adviser )

viti culture

Enology

Marketing





WINE CONSUMTION FROM PEPOLE BY AGE WISE

SOURCE: - Updated From seminar on wine grapes at Bijapur dated 30th

December 2008.

Young stars

15%

Middle Age

45%

Old Age

40%

CONSUMTION

Class Percentage

Youngsters 15

Middle Age 45

Old Age 40





ALCOHOLIC CONTENTS OF DIFFERENT TYPES OF WINE

PRODUCT TOTEL INSTALLED

CAPACITY

ALCOHOL CONTENT

%

White wine 40000 12-14

Red wine 40000 12-14

Port wine 10000 17-18

Concentrated wine 10000 5-7

Source: - Updated from WWW.indianwine.com

ALCOHOL CONTAINTS IN THEWINE

WhiteWine

RedWine

PortWine

Concentrated





PRODUCTION STATE OF WINE GRAPE IN INDIA

YEAR NO OF CASES MARKET

CONSUMTION

2002-2003 100000 85000

2003-2004 250000 175000

2004-2005 525000 420000

2005-2006 715000 572000

2006-2007 850000 6800002007-2008 1000000 800000

UP TO DEC 2008 1200000 960000

SOURCE: - www.indianwineacadamy.com





03.

COMPANY PROFILE

OF

GREEN GOLD WINE PVT LTD





COMPANY PROFILE

NAME : - Green Gold wine Private Ltd.

STATUS : - Small Scale Industry

CONSTITION : - This is a Private limited company.

OWNERSHIP : - Private Shareholders

FACTARY LOCATION : - Gat No 659, Bedag, tal Miraj

Dist SanglyMaharashtra.

REGISTER OFFICE : - 38,Savswati Sadan,

Near dadage high schoolSangly-416416.

DIRECTARS : - 1. Mr. M.B Bagane 2.Mr. B.J Nandgave

3. Mr. S.R Chougute 4.Mr. B.B Bargate

5. Mr. S.R Chipparge 6.Mr. M.B Gare

7. Mr. Ram Patil

TECHNOLOGY : - Enoventa Italy

NATURE OF BUSINESS : - Grape wine Production and Marketing.

TECHNICAL ASPECT : - Technically the unit is most feasible, the company is

availing service of technical exports.

EMPLOYMENT : - Wine Master General Manager

Production Manager Purchase Manager

Sales ExecutivesChief Accountant

Computer Operator Public Relation officer

Plant supervisor Chilling plant operator

Skilled workers





INFRASTUCTURE : - Manufacturing area built up 1300 Sqmtrs

Plot area covers 2000 Sqmtrs. Well equipped withadvanced Machinery and lab, more ever there is

provision for storage of wine, empty bottles andtechnical items.

ELECTRICAL POWER : - 50 H P, This winery is availing electrical power from

Maharashtra state electrical board, High power generator sets also installed.

COMMERCIAL ASPECT : - This plant has good scope at present and also in

Future it can be seen from the details of futurePotential of the product as given in project there

Shall be continues demand for the product in themarket.

SALE TAX REGISTERATION : - VAT TIN 27380308490

BANKER : - Axi¶s Bank ltd, Sangli

DIRECTOR BACK GROUND : - Shree B.J Nandgave

Age 59 years

Experience and Background ± Experience of 30 years in

Wine Production and Marketing.

Well conversant with marketing policies and Strategic

Policies for wine marketing

Fully conversant with winery equipments (Indigenous

Imported) Grape processing and Fermentation

Techniques, winery equipment selection, bottling and

Sanitization proceedings.





Company HistoryGrape is an impartment fruit crop in Maharashtra with more than 45000 ha area under

cultivation with an average productivity of 28 MT/ha.

In 2001 the Maharashtra government declared the µWine Policy¶ for Maharashtra

state. The policy contains many advantages to grow a wine industry some of them are,

1) Wine industry put in the category of SSI units

2) The wine industry exempted from excise duty from 100% to 0%.

3) The sales tax will be reduced from 20% to 4%.

4) No requirement of non-agricultural land for builds a wine industry.

5) Easy available of BRL license at district place.

6) Provide the facilities of food processing industries.

7) MIDC will develop the wine parks at Palus, Sangli district and Vinchur, Nashik district.

Due to this policy many grape growing farmers & industrialists came forward to build

such kind of industry. Some of them were.

1) Saikripa winery, Palus

2) Green gold wine private ltd

3) Data cone wine industry

4) Kalyani wines & beverages

5) H.M. fine wines

6) Grape city Winery Co-operative ltd

As sangli district grows the wine variety grapes in large quantity & of very good

quality, these were no problem of raw material for this industry. The biggest problem was

marketing of wine product due to its name µWINE¶ and no awareness in general people. As they

think it is liquor.

All the above wine producers produced their wines and made brandings. But after

some time they found it¶s not easy to market these product & brands against the existing

competitors due to lack of finance and man power. So all above five producers came together and formed an organization on 1

stSeptember 2005 named Ritza Wine Pvt. Ltd. with directors.

They demoluted their existing brands and come under one roof and produced 15 nos. of

different brands of red, white and rose wines. Now these brands became famous in state of

Maharasthra, Goa, Punjab, Diu Daman & Pondichery. Also it is in process to provide the

product in the market of other states of India as well as in abroad to Singapore & Venezuela.





04. MISSION OF THE COMPANY

y To create general awareness about benefits of the wine to health.

y To provide best price to the grape manufactures of the vicinity.

y To provide technical and financial assistance to interested farmers and manufacturers.

y To give best product at the cheapest price.

y To improve necessary training to employees to perform their task effectively,

efficiently and build team spirit.

y To increase interest in wine grape growers by extending them good returns.

y To produce best and export quality grape wine.

y To Market Quality wine at competitive price.

y To attain the entire satisfaction by customers.

y To attain the market leadership.

y To make best use of natural resources and human resources available at sangly area.

SPECIAL FEATURES OF THE COMPANY

1. Produce most of the raw materials by themselves.

2. One of the first and for most of this type of company in South Maharashtra.

3. The company cultivates more than 600 Acers of grape cultivated land.

4. The only company in South Maharashtra to produce such huge quantity of raw

material.

5. Managed by all farmer background families.

6. One of the most fast growing wine companies in India.

7. The company bottles and forwards wine for Grover wine of Karnataka which is one

of the leading players in Karnataka market.

8. Has reached to all the markets in India.





05. MANAGEMENT HIRARCHY OF

GREEN GOLD WINE PVT LTD.

TOP LEVEL MANAGEMENT : - 1. Mr. M.B Bagane (Chairman)

2. Mr. B.J Nandgave (Vice-Chairman)

3. Mr. S.R Chougute ( Managing Director)

MIDDEL LEVEL MANAGEMENT : - Wine Maker-Krishna Kapil Grover

Production Manager-Mahesh Awate

General Manager ± Subhash Kale

LOW LEVEL MANAGEMENT : - Chief Accountant-Mr.Dhamane

Lab Assistant- Mr. Prakash Pawar

Plant oprater- Mr. Keppana

Excise supervision- Mahadeve Patil

Sales Executives & Skilled Workers

TOP

MIDDEL

LOW





06 .

ORGANIZATION

STRCTURE

a) PRODUTION DEPARTMENT b) F INANCIAL DEPARTMENTS

c) H UMAN RESURSES DEPARTMENT

d) MARKETING DEPARTMENT





Organization Chart of Green Gold Wine Pvt Ltd.

BOARDOF

DIRECTORS

Managing

Director

General

Manager

Winery

Manager

Winery

Staff

Winery

Workers

Marketing

Officer

Accounts

Officer

Admn.

Staff





A. PRODUTION DEPARTMENT

Shree Mahesh Awate is the in charge of Production Department; he is having

good experience in collecting raw materials for wine making. He is working in this firm

for the last five years. His contribution to for wine making is exemplary. The firm is

collecting 1600 tons of wine grapes for making 10 lakhs litters of grape wine yearly.

RAW METARIALS: -

The main raw materials required for grape wine is Grape. The Raw material is

available in Sangli and surrounding areas. Green Gold winery collecting its raw materialsfrom their own vineyards as result they are getting lesser rate in each verity, more ever

being their own vineyards they are able to maintain good quality wine by producing three

to four tons per acre. The plant is able to get one litter grape juice for making wine by

using 1.600 kg grape.





QUALITY OF THE PRODUCT: -

The quality of wine Grapes is depending on the following aspects.

1. Acidity

2. Color

3. Aroma

4. Sugar

5. Flavour

a. Astringency

b. General quality

QUALITY STRATEGY:-

The firm get feedback on quality from varies sources once they have

launched the product in market, before launching they issued product as a free sampling at

selected wine bars and get response of its products from their representatives who look after

sales by enquiring with outlets. If the feedback for the product is good then the plant starts to

increase the availability of product in the market. The firm will supply products as per its

demand. Then they will start pre sampling and tasting session. After the session spot selling done

to promote the wines by doing this it will get feedback on the product once the basic product that

is their products in price range where the sales is maximum start to settle then they start passing

their higher end products in the market.





GREEN GOLD¶S MACHINARYS¶ WITH THEIR VALUE

S.NO NAME OF THE MACHINE COST (in lakhs)

01 DESTEMER CRUSHER MACHINE 3.85

02 PNEUMATIC PRESSING MACHINE 16.5

03 TWO STAGE DOZING PUMP 1.2

04 CENTRIFUGAL PUMP 0.4

05 LILLTTER MACHINE 4.4

06 PAD & FRAME FILLTER MACHINE 2.5

07 SMARKLING MEMRAN FILLTERMACHINE 5.6

08 SEMIAUTOMATIC BOTTELING MACHINE 2.5

09 SCREW CAPPING MACHINE 0.8

10 FULLY AUTOMATIC BOTTELING MACHINE 16.5

11 BOTTEL WASHING MACHINE 1.5

12 CHILLING PLANT 30

13 4CT CHILLING PLANT 6

14 DISEL GENERATOR 4.6





Plant Layout

1. M.D. cabin

2. Destemming and crushing unit

3. Storage tanks

4. Various kinds of filters

5. Tank condensing to -4 degree Celsius

6. Bottling machines

7. Corking and Packaging machines

8. Bottle washing machine

9. Storage

10. Condensing room

11. Laboratory

12. Generator room13. Guest room

14. Raw material Storage

15. Effluent treatment plant

16. Water tank





MANUFACTURING PROCESS OF DIFFERENT PRODUCTS.

White Wine

1) Pickup the fresh grapes from vineyards at 24 degree briks.

2) Press: the grape brooches in prumatic press M/c. and collect the only the grape juice in

vat/tank.

3) Add the yeast specially used for white wines and ferments it for 7 to 9 days to achieve the

required alcohol up to 12 to 13%.

4) 7 to 8 racking required at an interval of 30 days.

5) Before bottling cold stabilization at 0 degree to -2 degree is required. To clear the wines

(time period 48hrs to 72hrs.)

6) At the time of bottling pass the wine through a membrane filter of 0.4

Red Wine

1) Fresh grapes handpicked from vineyards.

2) Briks/sugar content should be 24 degree briks.

3) Crushing- destem the grape by destemer M/c and crush it by crushing M/c. the crushed

pulp with skin-store in steel vats for 24hrs.

4) After 24hrs add imported yeast (special for wines).

5) First fermentation: - for period of 7 to 9 days gives alcohol @ 13 to 14% and extract

required red colors from skin.

6) First racking: - withdraw all skin & seeds by transferring the clear juice to another

vat/tank.

7) Secondary fermentation: - store the above juice for the 36 days. At temperature 13 to 15degree centigrade. The malice acid converts in to lactic acid so it is also called as malo-

lactic fermentation.

8) Second racking-transfer the juice or row wine to next tank and withdraw the sediments

collected at the base of the tank.





9) Make the 3rd

, 4th, 5th, 6th, 7th, 8th racking at an interval of 30 days. And wash out the

sediments to get clear wine.

10) Aging²store it for required time to maturation of the wine say for 1 year or 2 year old

wine.

11) Filtration:-

y chiselger filter : - for polishing wine and getting up to 5 filtration.

y Pad filter : - for 5 to 1 filtration.

y Cartridge filter : - for 1 to 0.5 filtration.

12) Cold stabilization (C.T.) lowers the temperature of wine up to 1 degree to 3 degree

centigrade. And keep it for 48 to 72hrs as per requirement to enhance the unwanted

particles to be settled before bottling.13) Bottling & corking:- after (C.T.) operation make a final filtration at 0.5 to 0.65 and add

KMS(potassium meta bi-soleplate) up to 40 ppm before bottling. Make the bottle air less by

vacuum and an inert gas like nitrogen is filled into the bottles before filling of wine.

14) Filling use a wooden cork provides microairation to red wine for its before maturation.

Rose Wine

1) Fresh grapes hand picked from vineyards.

Briks/sugar content should be 24 degree briks.

2) Crushing- destem the grape by destemer M/c and crush it by crushing M/c. the crushed pulp

with skin-store in steel vats for 24hrs.

3) After 24hrs add imported yeast (special for wines).

4) First fermentation:- for period of 3 to 4 days gives alcohol @ 13 to 14% and extract required

red colors from skin.

5) First racking:- withdraw all skin & seeds by transferring the clear juice to another vat/tank.





6) Secondary fermentation:- store the above juice for the 36 days. At temperature 13 to 15 degree

centegrate. The malice acid converts in to lactic acid so it is also called as malo-lactic

fermentation.

7) Second racking-transfer the juice or row wine to next tank and withdraw the sediments

collected at the base of the tank.

8) Make the 3rd

, 4th, 5th, 6th, 7th, 8th racking at an interval of 30 days. And wash out the

sediments to get clear wine.

9) Aging²store it for required time to maturation of the wine say for 1 year or 2 year old wine.

10) Filtration: -

y Chiselger filter: - for polishing wine and getting up to 5 filtration.

y Pad filter: - for 5 to 1 filtration.

y Cartridge filter: - for 1 to 0.5 filtration.

11) Cold stabilization (C.T.) lowers the temperature of wine up to 1 degree to 3 degree

centigrade. And keep it for 48 to 72hrs as per requirement to enhance the unwanted particles to

be settled before bottling.

12) Bottling & corking:- after (C.T.) operation make a final filtration at 0.5 to 0.65 and add KMS

(potassium meta bi-soleplate) up to 40 ppm before bottling. Make the bottle air less by vacuum

and an inert gas like nitrogen is filled into the bottles before filling of wine.

13) Filling use a wooden cork provides microairation to red wine for its before maturation.

In this way the Ritza winery is producing different varieties like WHITE WINE RED

WINE ROSE WINE.





B. FINANCIAL DEPARTMENTS

This winery is financially viable. the financial planning of it has been made after

taking into account all aspect of the winery.

SHARE CAPITAL :-

The Share capital during 2006 and 2007 was Rs 69.90 and it was intact during the

coming years it shows the investors had full faith and trust on this firm, and willing to invest

much more in this firm.

TURNOVER :-

The turnover of Green Gold Wine Pvt Ltd during the financial year 2006 and 2007

was Rs 66.63 lakhs and in 2007 and 2008 it was raised to Rs 72.25 lakhs. The turnover was

raised by Rs 5.62 lakhs.

PROFIT :-

The total profit of the green gold wine Pvt Ltd in 2006 and 2007 was rupees 10.23

lakhs however it was raised to Rs 15.21 lakhs during 2007 and 2008 hence there is a increase

in profit of Rs 4.98 lakhs

GOOD WILL CALCULATION:-

Good will = total profit / number of years

The total good will calculation of last 2 years was Rs 12.72 lakhs





C. HUMAN RESURSES DEPARTMENT

Human Resurses department is most important department. For industry four factors are

necessary for example money, material, man power, and management. There are

altogether 12 skilled operators working in the firm their average salary is Rs 5000 per

month. The operating team had the following facilities.

1. Medical

2. Refreshments

3. Guest house

4. Training

5. Travelling

Beside this they are availing one holiday in a week and availing national holidays. The

selection of the workers is made from the students graduating from Grape Processing

and Research Institute, Palus and they will be appointed after completion of there one

month probation period. The operators are working 8 hours per day on shift bases.





D. MARKETING DEPARTMENT

The company is manufacturing a wide variety of wines and has growth potential

in present and in long run.

The Wine making industry is one of the most lucrative business opportunities. It¶srich taste and the great flavor has a big market, which is always greet the finest and wine are not

an exception. The art of making wine can be mastered with constant efforts and use of the latestavailable technology and marketing strategies.

Owing to liberalization policy of the government of India, the doors for all types

of industries have been opened. The nature of market has also been undergone substantial changei.e. the market to buyers. This has created competition, quality awareness amongst all the

industries.

GREEN GOLD WINE PRIVATE LTD is marketing their product bythrough RITZA WINE PRIVATE LTD and GROWERS VINEYARDS LTD.

PRODUUCTS: - The Green Gold winery produced quality products there are as below

TYPE BRAND NAME

WHITE WINE

a. RESERVE Leaf

b. REGALIA Dry

c. REFFERTY

d. RITZA

RED WINE

e. RESERVE Leaf

f. REGALIA Dry

g. REFFERTY

h. RITZA

PINK WINE

I. RESERVE Leaf Rose

j. RITZA Rose





1. 2. 3. 4.

5. 6. 7. 8.





9. 10. 11. 12.

Ritza Rose Wine





S. NO NAMES

1. Reserve Leaf

2. Regalia

3. RITZA Sauvignon Blanc

4. Rafferty Souvignon Chardonnay

5. RITZA Chenin Blanc

6. RED WINES

7. Regalia Dry Red Wine

8. RITZA Cabernet Sauvignon

9. Rafferty Cabernet Merlot

10. RAFFERTY Pinot Noir

11. RAFFERTY Cabernet Shiraz

Reserve Leaf Rose Wine

12. Reserve Leaf Rose Wine





PRICE OF GREEN WINERY PRODUCTS

When customers purchasing wine may be almost all are see the price so in

marketing price plays important roll, The firm has fix the price on the bases on varieties and all

brands having competitive price.

PRICE LIST OF GREEN GOLD¶s RITZA BRANDS

S. NO NAMES PRICE

1. Reserve Leaf _ _ _

2. Regalia _ _ _

3. RITZA Sauvignon Blanc _ _ _

4. Rafferty Souvignon Chardonnay _ _ _

5. RITZA Chenin Blanc _ _ _

6. RED WINES _ _ _

7. Regalia Dry Red Wine _ _ _

8. RITZA Cabernet Sauvignon _ _ _

9. Rafferty Cabernet Merlot _ _ _

10. RAFFERTY Pinot Noir _ _ _

11. RAFFERTY Cabernet Shiraz _ _ _

12. Reserve Leaf Rose Wine _ _ _





y TARGET CUSTOMER

The Green Gold wine pvt ltd has fixed and target customers comprising of

youngsters, middle age and old people. Already its products & brands marketing in

Mumbai, Goa, M.P and Rajasthan by through RITZA WINE PRIVATE .

y COMPETATERS

At present number of foreign and Indian wine producers are marketing their

products in our country. Now there is huge competition in between Sula, Ritza and chateau

Indage brands. There are the differences in between Ritza brand and sula brand is given

below.

Ritza brand Sula brand

1) Grapes from their own vineyards 1) Grapes from contract forming.

2) Lesser rates in each variety. 2) Higher rates in variety.

3) Whole wine is produced in winery itself

in very good conditions.

3) Some of wines purchased from Chile are

somewhat oxidized and became of low

quality product.

4) Quality in each range is far better

specially in range of Rs.200/-

4) Quality is moderate in each range.

In Goa market ritza brands occupied SECOND position after their immediate competitor

Chatu Indage.





y PROMOTIONAL MEASURES: -

The Green Gold wine Private ltd Packaging the bottle in shape color and the

tables with an attractive styling should catch the customers¶ attention this aspect is going

to play a very crucial role in establishing brand in market place. The Green Gold Wine

Pvt Ltd is marketing directly through the RITZA WINE PRIVATE LTD. Wine

transported through Truck Containers. These available at local market easily.

y OVER ALL SALES STATE OF GREEN GOLD WINE PRIVATE

LTD

(RITZA WINE PRIVATE LTD)

Type of wine Percentage

Red 50%

White 30%

Rose 20%

Sales

RED

WHITE

ROSE





07. Analysis of the Company

Strengths

o Self sufficient in raw materials as cultivation of 600acers of land.

o Strategic position nearby to the markets likes tourist destinations like Goa,

Mahableshwar, entire western ghats and industrially developed cities like Mumbai,

Pune, Nasik, Aurangabad ,etc.

o Nearby to dockyards due to which exports are easy and less transportation cost.

o Rebate in tax for 15years for sales in Maharashtra.

o Low transport cost for raw materials as nearby to the industry.o The company can produce cheaper and good quality wine.

o Capable of taking over a company in India and Abroad.

o Captured good market share in less time.

Weaknesses

y There are companies in market with grater experience.

y Percentage of tax for taking wine to other states markets is very high due to which

comparativeness is loss in cost.

y Government restriction on direct advertisement of wine.

Threats

y Higher rate of taxes on imported goods.

y Higher rate of sales tax makes the product more costlier.

y Threats from more experienced companies.





08. SUGGESTIONS

1) Green Gold should start to export their brands to various countries which will make

their brand image strong in global market.

2) Wines are made from fruits other than grapes such as Perry is produced from pears,

cherry wines and plum wines & wines from various berries. So Green Gold should

give these varieties of wine to their customer.

3) As the wine has number of health benefits but they are not properly highlighted, so

Green Gold should work out on that ,which will creates awareness about wine & helps

to increase their sale .

4) As the company is established in sangli, even though the Green Gold brands are

unknown to the potential customers of sangli.

5) The company should appoint the separate dealer for sangli district.

6) It should place advertising boards to create awareness among masses.

7) To arrange seminars, meetings and exhibition.

8) To provide lesser quantity wine packets for example 90ml, 180ml and 350ml so that a

common man can also prefer to by it.

9) To appeal to government to implement NATIONAL WINE POLICY forthwith.





09

. Conclusion

As per the analysis, we conclude that there is consistency in rate of sales growth of

Green Gold Wine Pvt Ltd. The brand image of Green Gold¶s RITHZA brand is good in market,

as compare to the existing competitor¶s brands.

So it is seen that within few years, Green Gold brand will capture the whole market &

it will becomes a leading company in Indian wine market provided it should create awareness

among masses about wine culture and its brands.

I Sincerely express my heartiest Gratitude to Shree B.J Nandgave (Chairman, Green

Gold wine Pvt Ltd) and General Manager Subhash Kale for their guidance. I Pray for their bright

future.





10.

SCRAPS ON WINEINDUSTRY













































11.

Maps on Grape wineProducing Zones












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