7/29/2019 Rajan Sharma

1/12

MUFTI

The brand "Mufti" stands for cutting edge

fashion in casual wear, with a focus on shirts ,jeans, t-shirts, sweatshirts, sweaters andjackets. It is currently available across India in185 Exclusive stores and 950 multi brandstores, with 41 outlets in Shoppers stop, 69

outlets in Westside, 20 in Globus, 13 in Maya& 8 in Central. The brand was launchedin1998 by Credo Brands Marketing Pvt. Ltd.,under Mr. Kamal Khushlanis guidance andleadership.

7/29/2019 Rajan Sharma

2/12

Origins of the Brand "Mufti

The origins of this brand go back to 1992 when alabel called Mr. Mister, under Kamal.

Khushlani, started manufacturing mens clothing.Innovation was the core strength of this

fledgling brand. The brand appointed businesspartners all over India to spread its network.

The response was overwhelming. Realizing its

true potential, and that of the market, 1998 saw the launch of MUFTI- fashion much in

advance of retail expectations

7/29/2019 Rajan Sharma

3/12

Origins of the word "Mufti"

MUFTI is a term used for casual dressing, as

opposed to wearing a uniform, derived from

colonial Indias armed forces

7/29/2019 Rajan Sharma

4/12

ERP solution implemented by the

Credo Brand Marketing Pvt. Ltd.,

Mufti 1. Planning

2. Procurement

3. Production

4. Wholesale

5. Distribution

6. Retail

7. Point of sale

8. Analytics

7/29/2019 Rajan Sharma

5/12

Support System

GINESYS looks at each of its customer

relationships as a long-term partnership.Theirvtechnical support team offers friendly,

high-quality, responsive technical support tolicensed users of their products. An annualmaintenance contract is available for purchaseto owners of licensed GINESYS products.

GINESYS offer two kinds of support to itscustomers.

7/29/2019 Rajan Sharma

6/12

Product support: The product support

services offers telephonic and web support

through our skilled staff of technical analysts

for problem resolution and bug reporting.

Update Services: The update service provides

the client with the right to product updates

and maintenance releases and patches

released during the subscription period

7/29/2019 Rajan Sharma

7/12

Escalation process as described below:

7/29/2019 Rajan Sharma

8/12

Pre Implementation Stage

Before Ginesys, MUFTI was having some localsoftware installed in their outlets. The basic

problem with the software was datasynchronization and data discrepancy. Thecompany

was looking for a solution that would bring all ofits businesses and processes together in a

synchronized way. MUFTI wanted a cost effectivesolution which is easy to implement

with smooth operation and data synchronizationwith effective MIS

7/29/2019 Rajan Sharma

9/12

Challenge Faced Before

Implementation

The prime challenge forGinesys implementation

team was to carry out the system according to

the need or desire of MUFTI management

.They wanted a customize Retail ERP solution

to control their outlets located at different

cities. Some of the key areas were mapping

their sales process with correct tax parametersand Stock Transfer to EBO

7/29/2019 Rajan Sharma

10/12

Implementation Stage

During the implementation they have to understandthe traditional internal processes of MUFTI toimplement the project successfully without any helpfrom Mufti IT team. The lack of skilled IT professionals

at the backend of MUFTI causes the major hindranceduring implementation process. Another problem wasthe new data that was uploaded every day because theworking of the company could not be stopped andcoping with that data created the major hindrance.

Also the reforms in the government policy and thechanging trends in the market need to be updatedfrom time to time.

7/29/2019 Rajan Sharma

11/12

Post Implementation Stage

After implementing Ginesys in Mufti, they faced many challengessuch as:

As the employees were not familiar with the ERP system, so theywere needed to be

trained which required time and money.

In the initial stage, there was delay in work due to lack ofknowledge of ERP in

employees.

Employees needed to be updated with ERP processes due tomodification in ERP

module and government policies. Modules are needed to be modified if there is any change in the

internal process of

7/29/2019 Rajan Sharma

12/12

Benefits to Mufti by implementing

ERP

Inculcate Process Excellence.

Huge Cost Savings by successful

implementation of GINESYS.

Emerged as High quality & cost effective

solution strategic direction to Mufti.

Better control on Sales and stock through

Data synchronization.

Consolidated Branch information at TIPs.