Rahul Consumer Behaviour Icici Inshu

8/10/2019 Rahul Consumer Behaviour Icici Inshu

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Objectives of Project Study.

1) To study consumer behavior towards Shetakari Bazar.

2) To Know about the test & preferences of the customers.

) To !nd out the customers "eve" of satisfaction of

Shetakari Bazar.

#) To study about the factors in$uencin% customers

buyin% behavior.

) To 'dentify the e(pectations of customers towards

Shetkari Bazar.

) To !nd out attributes of the consumer.

Limitations of Project Study

1) Time "imit is one of the important "imitation.

2) *ata is co""ected from on"y + customers of Shetakari

Bazar.


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Research Methodology used for study :-

,esearch is fact !ndin% process. Throu%h research use

can so"ve prob"em systematica""y & scienti!ca""y. 't %ives

scienti!c ana"ysis & %ive new theory discovery of new idea

and modi!cation of o"d concept for research there are

di-erent method adopted by researcher to so"ve the

business prob"em. They are study by usin% di-erent steps in

research. o""owin% are some methods adopted by ///

0ase study method

Survey method

ther method

! "ase study method

case study refers to studyin% phenomenon throu%h &intensive study of the case. The case may be an

individua" & or%anization a %roup a community a

society a process or any other unit of socia" "ife so it

has "imit.

#! Survey method

The survey research method is techni3ue of

investi%ation by direct observation of a phenomenon or

by systematic %atherin% of data.

' am co""ected data from survey of + customers

of Shetakari Bazar.


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The study of consumer behavior towards Shetakari Bazar.

This study is based on primary & secondary data co""ection.

*ata co""ected by *irect observation is ca""ed primary data &

*ata co""ected by indirect"y e.%. books is ca""ed secondary

data.

a! Primary data -

'f the investi%ator co""ects data ori%ina""y for

investi%ation4 the data is ca""ed primary data. 5eans are

sha"" co""ect data persona""y. 't is !rst hand information.

b! Secondary data

The data co""ect by others used in research forinvesti%ation is ca""ed secondary data.


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S$%&'('R) M'*$+,'R&) S'$'('R)

R'$'( $'/*'R L&*.

ranch )nformation

/o

.

ranc

h

'ddress St. *ate 'rea

0S1.ft

!

Sales

#223-

#224

Sales

#224-

#225' *e6artmental Stores1 Shetak

ari

Bazar

6ew

7n%"ish Schoo"

San%o"a

289#91::

+

1;++ ;;.#8 #;2.;

2 Shetak

ai

Bazar

5ain chouwk

5ahud Bk.

Ta".. Sadubhauchowk

'ndapur ,oad

k"u>.

1991:; 2++ 18.#8 1:;.:


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Retail Outlets Ko"e%a

on

9p.Ko"e%aon4

Ta".ari

Bk

9= 5an>ari

Ta".

San%o"a4*is.

so"apur

9291::+ 1+ #.:2 #.#

8 Bharati

?as

%ency

;94 nant

@asahat4

Bibbewadi

0orner4 =une OR'/)S'&)O/:

a) 0ompany %ives advertise before the add4 there is

"imited stock &. < Dhen peop"e see the add4 they

demand for the %ood but because of "imited stock a""

the demands are not fu"!""ed.

b) There is an o-er that bye one %et one free so the free

items are diLcu"t to be kept.


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L%'L 'SP%"& O> P'"()/:

There are some "e%a" of packin% & they must fo""owed.

There are some thin% which are necessary on the packin%

e.%. wei%ht4 price4 packin% date9 e(piry date. Ee%a""y there is

packin% of 1++9124 1+ %rams4 but not ++. #++ %ram for

some items.

"OMP%&%&)O/:

There is more competition in now days. 'f someone

wants to be in tins competition be must "ow his prices4 %ive

advertises in newspapers of his %oods4 %ive so many o-ers4

schemes.


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Organi?ation Pro@le

Sr.

/o.

/ame Position

. Shree. Kumar nuse Branch

5ana%er#. Shree.?anesh *hanwade ccountant7. shree .Suni" *an%e Supervisor9. Shree. Shakti Ba>are Aead cashier3. Shree. Shivkumar Shete Stora%e

supervisor4. Shree.0handrashekhar

*eshmukh

Lce c"erk

5. Shree. Babasaheb

Khi"are

?odown 0"erk


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Organi?ation $ierarchy

Branch 5ana%erI1)

Supervisor

I1)

ccountant

I1)

?odown c"erk

I1)

Aead 0ashier

I1)

Sa"es ?ir"9

Sa"es 5anI28)

0"erk I2)

=eon I1) Dorkers I:) Bi""in% cashierI)


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Progress at a glance AA3-#225

+ear Shareholder

Shareca6ital

/et6ro@t

'uditclass

*ividend

1:: 1; 11.;; 1.2# actors )nEuencing "onsumer uying ehaviorF

0onsumer buyin% behavior is a-ected by various

factors that determine the product & brand preferences of

consumers. The factors that in$uence the consumer buyin%

behavior inc"ude cu"tura"4 socia"4 persona" & psycho"o%ica"

factors.


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"ultural >actors -

&he cu"tura" factors that in$uence 0onsumer buyin%

behavior inc"ude the cu"ture4 subcu"ture & socia" c"ass of the

buyer. 0u"ture ob does not end when the product is bou%ht. 5arketers

must monitor post purchase satisfaction4 post purchase

actions


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#. OIers G Purchase H customer 6urchasing from

oIers

Res6onden

t

Purchase

from oIer

/ot

6urchase

Sometime

6urchase+ 28 : 1#

ut of the + customers # customers are know

the di-erent types of o-ers provided by Bharathi Bazar

& 8 customers are not know that o-ers.

ut of + customers 28 customers are purchase

the product from o-er time. 1# customers are purchase

sometimes from o-ers & : customers are not purchase

the product from that o-ers.


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7. (ey attributes

Res6ondents Price Duality Service+ 1: 2 +

ut of the survey of + customers 1: customersare said that price is important attributes for purchase

2 customers said for the 3ua"ity of product &

customers said the service is the important attribute

for purchase of product.


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9. Satisfaction Jith the staI

Res6ondent +es /o+ # +#

The survey of + customers of their satisfactiontowards the sta- of Shetkari Bazar. ut of +

customers # customers are satis!ed toward the sta-

service & # customers are not satis!ed to the service

provided by sta-.


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3. Satisfaction Jith 6aring facility

Res6ondent +es /o+ 2: 21

ut of tota" respondent ;M are satis!ed withparkin% faci"ity provided by Bazar & remainin% i.e. #2M

are not satis!ed.


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5. &ime of 6urchasing

Res6ondent &otalSpecia" o-er

time

8

,e%u"ar"y +*iscount time estiva" time 8Deekend o-er 1

ut of tota" respondents 1#M customers purchase

on specia" o-er time +M customers purchase on

re%u"ar"y basis4 1+M on discount time4 1#M on festiva"

time & remainin% 2M customers purchase on weekend

o-ers.


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K. Satisfaction about 1uality G 6rice

Res6ondent +es /o+ # #

ut of tota" respondents :2M respondents aresatis!ed to ward 3ua"ity & price of Shetkari Bazar

products & remainin% respondents are not satis!ed.


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A. Sector Jise 6urchasing of 6roduct

Res6onde

nts

>M" "osmeti

cs

Stationa

ry

ifts

+ ;

ut of tota" respondents M respondents are

purchase A0? products4 12M respondents purchase

cosmetics4 1M customers purchase stationary & M

customers are purchase %ifts items.


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Duestionnaire

1. 're you regular customer of Shetari a?ar

a) Fes b) 6o. c) Sometime.

#. 're you noJ the diIerent ty6es of oIers 6rovided

by a?ar

a) Fes b) 6o.

7. 're you 6urchase the 6roduct from that oIers


9. ,hich are the ey attributes that you @ll im6ortant

Jhen you come to 6urchase in a?ar

a) =rice b) 3ua"ity c) Service.

5. 're you satis@ed Jith the staI of Shetaari a?ar

a) Fes b) 6o.

4. +ou get all these 6roduct Jhich are im6ortant for

your monthly consum6tion

a) Fes b) 6o.

5. 're you satis@ed the 6aring facility 6rovided by

a?ar

a) Fes b) 6o.

8. ,hat ty6e of eCtra facilities you Jant in Shetaari

a?ar


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a) food items b) 0"oths c) thers.


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A. *o you get 6roducts easily Jhich are re1uired for

you


2. *o you 6urchase for family consum6tion or

business 6ur6ose

a) ami"y. b) Business.

. ,hen do you 6urchase more

a) Specia" o-er time b) re%u"ar"y c) *iscount

time

d) estiva" time e) Deekend o-ers.

12.'re you satis@ed the 1uality G 6rice of 6roduct in

Shetaari a?ar

a) Fes b) 6o.

13.*o you com6are the 6rice of Shetari a?ar 6roduct

Jith other a?ars 6roducts


9. *o you get the home delivery facility

a) Fes b) 6o.

3. >or hoJ much 1uantity 6urchase you get home

delivery facility

a) ,s.::: to 1#:: b) ,s. 1++ to above

c) 'f other specify.


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16.Out of all the Shetaari a?ar 6roducts Jhich

6roducts do you use.

a) 50? b) 0osmetics

c) Stationary d) ?ifts.

5. *o you get the discount on bul 6urchases


K. *o you have the bene@t of credit card facility


19.*o you have any suggestion for Shetaari a?ar

Findings:


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1. There are wide diferences in service

providers preerred by consumers.

2.Shetakari Bazar is most preerred service

provider by consumers.

3. Famiy members or riends in!uence to wide

e"tent on seection o service provider by

consumer.

#. Some consumers are not satis$ed with

Shetakari Bazar service provided by service

provider and its services.

%onsumer perception about particuar

service provider &et afected due to

marketin& strate&y used by service

provider


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Suggestions:

1. To attract more number o consumersservice provider shoud reduce their rates

and provide schemes re'uenty.

2.Fre'uent rate probems shoud be soved

propery.

3.(romises made by service provider shoud

be u$ed to increase or at east maintain

number o consumers.

The Bazar has to know the tar&et

customer and their taste and preerences

and accordin&y modiy their service


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Conclusion:

%onsumer behaviour in!uences new

product deveopment and success and

aiure o Bazar. Bazar to en&a&e in

e"tensive marketin& research to identiy

unsatis$ed consumer needs) as

consumers are hi&hy compe" as

individuas have very diferent needs. So

to desi&n product or service and deveop

suitabe marketin& strate&ies that woud

satisy consumers) they have to $rst

study consumers and consumption

reated behaviour in depth.

*ore number o consumers in need

o innovative products with ower rates


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Philip Kotlar

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Rahul Consumer Behaviour Icici Inshu