Radio -Television...Vol. 8 DECEMBER Radio -Television E. Appliance Sales 1 No. 12 1 9 5 2 Printed and mailed from Toronto, Canada A Monthly Magazine Serving Canada's Radio, Television

Radio -TelevisionE. Appliance Sales

Fll LLERTON L ISH ING CO. LIMITED TORONTO. CANADA

WHAT'S AHEAD IN 1953?

'Twos the Nighr Before Christmas"

DECEMBER, 1952

real old fashionedCbrisimas Greeting

Verp Neap ebriztina5anb a

Profiperou5 32¢1v Pear

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Stock and display Marconi RVC Radiotrons, the

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MARCONI RADIOTRONSFOR DECEMBER, 1952

So 5impleto Sell -Yes, this great space -saving, low-priced Hooter is to easy tosell! Think of the folks who need and are looking for justsuch a washer-apartment-dwelling families; those who wanta small, convenient washer for daily duty; families who needan economical, portable washer for their summer cottages.The Hoover Washer has a thorough, gentle cleaning action,washing speed and quality features that put typical Hoover"sell" into demonstrations. It has the same famous Hooverreputation that women know-and know they can rely on inthe years to come. Yes, the Hoover Electric Washer, withsale after sale, has become another in the Hoover dealer'slong list of competitive advantages.

Because of features

like ihe9eTAKES BULK

WITH EASE

vvringer's cushionedroll-

ers are kind to buttons

comfortablyaccommo

ated

bulkiest materials.Folds

away whennot in use. Pro-

tectiveguard prevents

rips

or catches.

SO GENTLE

WITH CLOTHES

Hoover pulsator,set in-

side of tub, swirls water

without churning clothes.

Gently, thoroughlywashes

out dirt, leaves fabrics

fresh and clean.

flIS UGLY

IN SMALL SPACE

Size only 31 16 516 t

Slides easilyunder kitchen

counter or into corner 01

laundry roomwhen not be-

ing used. Ideallysuited t

llero

apartmentsand sma

type homes.

KEEPS WATER

HOT LONGERThe easy -to -clean stain-

less steeltub is thermal -

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3 OTHER HOOVERS ...AND THREE MORE REASONS WHY"YOU'LL BE HAPPIER WITH HOOVER"

HOOVERetanik tOasTHE HOOVER COMPANY LIMITED HAMILTON, CANADA

HOOVER TANK -TYPE CLEANER

who prefer a suction cHari.clusive Dirt Ejector, and Litter GitterNozzle make Model 408 ;Li s.11/ble

HOOVER DELUXE CLEANERthe , e!hc,

ency Disposable Handisac innerbag, Triple Action c,,ren.ng prin-ciple, make customers easy prey forModel 118. 4.4

HOOVER FLOOR POLISHER thefeature -filled pai shrr char sccr.ng salesrecords from coast to -coast. Price, appear-ance and efficiency are the only answers tosuch great demand.

2 RADIO TELEVISION & APPLIANCE SALES

Vol. 8DECEMBER

Radio -Television

E. Appliance Sales1

No. 121 9 5 2

Printed and mailed from Toronto, CanadaA Monthly Magazine Serving Canada's Radio, Television &

Appliance Industries

Authorized as Second -Class Mail, Post Off4ce Department, Ottawa

Successor to Radio Sales - Established 1924

Subscription Price: Canada and British Empire $2.00 per year;United States $2.50; Other Countries $3.00. Single Copies, 25c.

ContentiThe Editor Comments 4

TV Practically Wipes Out Night -Time Listening - by T. J

Allard 9

What's Ahead in 1953 10

R.E.T.A. News and Notes 26

Eliminating BC Interference Caused by TV Receivers - byMerle E. Chaney 28

R. A. Hackbusch Elected President of C.R.T.P.B. 30

O.A.R.A.D. News 32

New Products 34

News of the Industry 40

I.R.E. News 48

Calendar of Meetings 56

FULLERTON PUBLISHING CO. LIMITEDPhone EMpire 4-8347

175 Jarvis St. Toronto 2, Canada

JOHN A. FULLERTON, PresidentCHARLES F. FULLERTON, Vice -President

M. A. BLAKE, Secretary -Treasurer

ROBERT C. POULTER, Managing EditorARTHUR L. VINCENT, Editor

H. F. CROSBY, Advertising Manager

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FOR DECEMBER, 1952 3

The Editor Comments

antocrAtel4zig*paka4tasialkyltaa<r9keitaistroa i . errp Cbristma5 Z50 Noll

1 We wish all our readers and advertisers a very Pi

1Merry Christmas and a Happy New Year. We aregrateful for the support we have received during thepast

ACittNIZPOCavatee044L

past year and we pledge ourselves to do the jobwhich will merit continued support in the year ahead.

Government's TV Policy Short -SightedTHE government's announcement with regard to the

establishment of privately -owned television stationsin Canada will be viewed with mixed feelings by theTV receiver industry. Naturally, any move that willallow new stations to be set up will open new marketsfor receivers. At the present time our industry activi-ties are limited to areas in which programmes areavailable and until recently, these were areas servedby the United States stations. With CBC stations nowopening in Montreal and Toronto, the situation haschanged considerably but full development of theindustry will not come until most of Canada is servedwith good programmes.

The industry has supported the Canadian Associa-tion of Broadcasters in the latter's efforts to get thegovernment to permit private broadcasting and it will,we think, be equally ready to protest the feeble at-tempt the government has made to appease not onlythe industry but the members of its own party. Notlong ago, the 225 -member advisory council of theNational Liberal Association, meeting in Ottawa, ap-proved a resolution to the effect that private televisionstations be allowed to operate in Canada, but wedoubt that it had in mind any such scheme as thatnow announced by the government.

The government's action has simply strengthenedthe CBC's monopoly by making certain that thecorporation would have a stranglehold on the largercentres-Halifax, Montreal, Toronto, Ottawa, Winni-peg and Vancouver. In these cities private televisionwill not be allowed, thus preserving the lucrativeadvertising markets for the CBC.

It looks as if all the government wanted to do wasto throw a sop to the private broadcasters. It hassimply said, "Well, you wanted to start in television.Now go ahead, but keep out of our preserves."

Why should the government adopt one policy forradio and another for television? Is it afraid ofcompetition? Is it worried about the fact that adver-tisers might support private stations in preferenceto government stations?

In the Toronto area, the government has not beenable to stop competition from outside Canada. WBEN-

TV is now laying down a signal which in somedistricts is almost as strong as the CBC's. TheAmerican station is on the air all day and evening.It provides a wide variety of programmes. Thus itoffers stiff competition to the CBC-competition notonly for set owners' attention but also for advertising.A number of the U.S. outlet's programmes are spon-sored by Canadian firms and perhaps there will bemore in the future.

The Canadian TV stations have, under the circum-stances, done a pretty fair job. In some types ofprogrammes-sports and drama especially-they arevery good. But they are not on the air long enougheach day. The public wants daytime programmes too,particularly over week -ends. It also wants varietywhich it cannot get with one station. Not everyonelikes sports or drama but we are all tax -payersentitled to some reasonable return for our money.

The situation is particularly serious in Montrealwhere separate French and English stations are needed.Full development of TV in that area will never beattained until such stations are operating. Even thenthere will be no choice of programmes whatever unlessthe set owner is bilingual. Since the government isnot likely to want to operate more than two stationsin Montreal under any circumstances, it should permitprivate stations in that area without delay.

The way the matter now stands the government isattempting to force its programmes and its policiesdown people's throats, whether they like it or not.Such a procedure is undemocratic and totally un-justified.

From the receiver industry's point of view it shouldbe clear that the present manufacturing and distribut-ing capacity is nowhere near being fully utilized. Theindustry is already a sizeable one but full expansionwould mean greatly increased employment with con-sequent benefits to the Canadian economy as a whole.In the years ahead, this may be a matter of vitalimportance to Canada.

Private TV stations should be permitted anywherein Canada regardless of the location of the CBCtransmitter.

We hope that the fight will continue until this endis achieved.

4 RADIO - TELEVISION & APPLIANCE SALES

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RADIO - TELeVISION d APPLIANCE It` -

TV Practically Wipes OutAM Night -Time Listening

Pertinent Quotes From the Minority Group of the MasseyReport Filed by Dr. Arthur Surveyor

THE recent announcement in the;peech from the Throne covering

television shows that the CBC hasno intention of releasing its tele-vision monopoly. Private capitaland talent is not to be permittedto compete with it before massaudiences. Private enterprise willbe permitted to serve only in remoteareas . . . the remote areas, inci-dentally, which CBC radio was orig-inally set up to serve. The massmarkets where TV will be profitablewill be the exclusive monopoly ofthe CBC . . . and the peoples of thehinterland will pay taxes to helpsubsidize the CBC in these areas.

In the quotes from the MasseyReport in the October issue ofRadio - Television a n d ApplianceSales I was most disappointed tofind no quotations from the minor-ity report filed by Doctor ArthurSurveyer. It seemed to me that inthe minority report, Doctor Sur-veyer came to grips with the funda-mental and basic problem of pre-serving freedom of information inboth the new forms of electronicmass communications - radio andtelevision. For example, the soundarguments and the impelling rea-sons for a separate regulatory bodyover both CBC and private radio andtelevision given in the minorityreport are nowhere gainsayed inthe majority report.

On page 395 Dr. Surveyer says:"Ever since the writing of theAmerican Constitution it has beenrecognized that no single bodycould be entrusted with legislative,judicial and executive functions.Yet this is what the Governors ofthe Corporation have to do. Theyhave drawn up a set of regulations(some of which they ignore suchas that against broadcasting newsalready published by a newspaper) ;they act as judges and decide uponpecuniary disagreements betweenmembers of their own staff and theprivate broadcasters; they arecharged with the administration ofthe budgets of the Canadian Broad-

casting Corporation, the inter-national service (and of televisionin the near future) involving yearlyexpenditures which threaten toreach $20,000,000 within the nexttwo or three years. The CanadianBroadcasting Corporation, freedfrom its legislative and judicialfunctions, could concentrate on theoperation of its broadcasting sta-tions and on its three networks andof the production of better andmore varied programmes for radioas well as for television in accord-ance with suggestions made by thenew Control Board."

By

T. J. ALLARDGeneral Manager, the Canadian

Association of Broadcasters

Dealing specifically with tele-vision, Dr. Surveyer stressed whyoperators of non -government AMstations are eager to enter the tele-vision field.

On page 405 of the Massey Reporthe made the following comments:"The Canadian Broadcasting Cor-poration has refused up to now togrant licenses for television to theprivate stations, save on conditionthat two normally rival stationswould associate. This is a surpris-ing condition and I do not see whythe private stations should not bepermitted to venture money in tele-casting if they have the courage todo so. Very recently, the Provinceof Quebec has decided to grant tothe Canadian Broadcasting Cor-poration permission to build a

transmitting television tower onthe mountain of Montreal, provid-ing it does not exercise a monopoly.The decision has been, at first,interpreted as permitting the pri-vate stations to utilize the mountainsite for telecasting purposes justas the Canadian Broadcasting Cor-poration. But it has been pointedout that the private stations cannottake advantage of this privilegeuntil the Canadian BroadcastingCorporation recommends the grant-ing of video licenses to privatestations in Montreal. A recent studycompleted in the United States bythe Association of National Adver-tisers, estimates that in largecentres, "each radio home thatinstalls TV has lost 83 per cent ofits evening potential for the radioadvertiser." The report contends"that TV practically wipes out AMnight-time listening in the radiohomes." This reveals why theprivate stations are so anxious toobtain television licenses immedi-ately. They fear that if the Cana-dian Broadcasting Corporation be-gins telecasting before they areallowed to televise, it will take awayfrom their stations most of thenight radio audience, thus causingthem to lose some of their mostvaluable advertisers. The situationis the same in Toronto as in Mont-real, and in any other city where theCanadian Broadcasting Corporationmight get the jump on its competi-tors by beginning to telecast monthsbefore the granting of TV licensesto the private stations."

Other quotes from the minority(Continued on page .97)

In a letter to Radio -Television and Appliance Sales T. J.Allard, General Manager of the CAB expresses disap-pointment in seeing no quotes from Dr. Surveyor's reportfrom the minority group of the Massey Commission. Weare hereby publishing Mr. Allard's letter, in which herefers to these quotations.


What's Ahead In 1953?INDUSTRY leaders in almost every

branch of the radio, television andappliance industry are extremely op-timistic regarding the possible out-look for 1953. Almost without ex-ception, predictions for a banneryear have been made and from allindications these forecasts shouldhold true.

During the past year, a consid-erable expansion has taken place -not only within our own industry,but in every other type of business.From all side, signs of this expan-sion are taking concrete form. Can-ada is growing and growing fast!Huge industrial factories are beingbuilt, our natural resources are be-ing more fully developed and outsideinterests are starting to look at Can-ada with new interest and in somecases, new hope.

In Canada, England can see anever-expanding market for her pro-ducts. United States looks at Can-ada as the natural site for expan-sion of their own industries. In agood many American cases, develop-ment has reached a peak-geographi-cal and economical conditions impos-ing the restrictions-and in Canada,with its rapidly growing population,the United States can see the facili-ties for a big business boom.

More and more, English, Ameri-can and other countries are movingin. 1952 saw such firms as Motorola,Hallicrafters, and Dumont from theUnited States and Antiference fromEngland-to name just a few-mov-ing in. This is all for our own good,creating jobs of many kinds.

Development of our oil and min-eral resources, completions of im-portant oil pipe lines, and in thefuture, the building of the St. Lawr-ence sea way, all point to a new Can-ada.

Immigration, too, is playing animportant role in Canada's expan-sion. More and more, people fromovercrowded European and othercountries are coming to Canada withnew hope. These people, like our-selves, need homes, clothes, appli-ances, new cars and many otherthings and although they are takingjobs, they are also creating new ones.

Television, as most of the fore-casts point out, will be the white-haired boy in 1953. As more andmore stations are opened, new anduntouched markets will be created.It is extremely unfortunate that theCBC has taken its present stand inregard to private enterprise. Thisshort-sighted policy is preventing the

full development of television inCanada.

The concession made recently thatit would allow private stations tooperate in smaller population cen-tres has created resentment, ratherthan easing the situation. In effect,the CBC has merely stated that itwants to reserve the more lucrativecentres for itself.

In the United States, more andmore TV stations are coming intooperation and unless we can give thepublic a comparable service, they aregoing to turn to the American pro-grammes. Advertisers, too, are be-ginning to give their advertising

programmes to the U.S. stations andthis may prove to be a serious han-dicap to overcome.

A good many of the forecasts in-terject a note of warning in theirstatements. When business is good,a lot of dealers show a tendency tobecome complacent and these arethe ones who will find themselves outon a limb when the levelling off per-iod comes.

So, Mr. Dealer, in spite of all thisoptimism you must continue to selland merchandise to the best of yourability. No matter how much busi-ness you may have, it is always niceto have a little more.

TV Sales Will StaggerUs With Its Volume

H. LIGHTBOWNGeneral Manager,

Addison Industries Ltd.

FOR many years now you haveasked the question, "What's

ahead for the coming year?" Dueto dollar shortages, governmentactions, the taking on and off oftaxes, restrictions of all kinds, ithas been impossible to say anythingwithout the use of a crystal balland lots of wishful thinking.

This year the skies are clear and

one can-with the single exceptionof the Korean situation-forecastwith reasonable sureness. We willhave a good normal year on whitegoods. TV will stagger us with itsvolume. TV will make the earlyboom days of radio - which werewonderful-seem small. There is agreater thrill to TV than radio everpossessed. I lack words to justlydescribe it. I do know it will sweepthis country-nay, the whole world-like a tidal wave.

One word to my dealer friends.To get your share of this wonderfulTV business, see to it that your

The Future of the Industry Looks Very Good In-deed, According to the Experts. Television SeemsTo Be Stealing the Show For the Moment. ManyWarn the Dealers Not To Let Up In Their SellingEfforts.

service is the best possible. That'sthe road to TV sales. It's as simpleas that.

Important That The DealerHas Trained Personnel To

Sell, Service and Install TVJAMES KEY

General Manager, AerovoxCanada, Limited

TO forecast "What's Ahead in1953" one cannot help but be

optimistic. With the establishmentof TV stations in Montreal andToronto, the customer demand fortelevision sets has skyrocketed,stocks are depleted and a shortageof sets in the coming months isimminent.

The CBC stated that TV stationswill be built in Halifax, Ottawa,Winnipeg and Vancouver and thatlicenses will be granted for stationsnot serviced by these areas. Thiswill make television available to allpopulated areas in Canada. Thepotential market is tremendous and

10 RADIO -TELEVISION & APPLIANCE SALES

WHAT'S AHEAD IN 1953?it will be years before it reachesits saturation point.

We in the radio and televisionfield have a great responsibilityin supplying and servicing theneeds of this Canadian market.

The parts manufacturers producethe critical components. The setmanufacturers produce the complexreceivers. However, the chore ofestablishing user satisfaction fallsin the lap of the dealers. It isimportant that he has trained per-sonnel to sell, install and servicethe sets. The growth of the indus-try will depend to a large extenton his ability to cope with thedemand and to provide such service.

Dealer Should Be OnHis Toes

S. V. WRIGHTVice -President and General

Manager, Aluminum Goods Limited

ALUMINUM Goods Limited sup-ply "parts" for this industry,

particularly in the electrical appli-ance field, and we look forward toincreased volume of sales in 1953,especially in supplying refrigeratorparts to manufacturers of this com-modity. Our optimism is based onbookings for next year and the factthat aluminum metal is in freersupply, also on continuation of thesplendid economic conditions pre-vailing in Canada, and on theassumption that no change will bemade by the Government in itspresent easy payment plans.

The dealer should be, and nodoubt will be, on his toes to takeadvantage of the improved condi-tions in the appliance sales fieldby co-operative advertising withthe manufacturer, by better storedisplays and by continued efforton the part of his sales people tobe more aggressive in their salesapproach to prospective customers.Appliance sales people have recent-ly gone through a very difficultperiod and it takes a period of thisnature to prove whether a salesmanis only an order -taker or whetherhe is a real salesman. Selling isgetting more competitive all thetime, so it behooves all dealers tokeep continually training and devel-oping their sales people. I am alsoa great believer in incentive plansto develop competition among sales-

men in the same organization. Theseincentives do not have to be greatbecause what counts most is theglory the men secure in winning.

Need Have Nothing ButBrightest Optimism For 1953

FRED HARRISManager, Atlas RadioCorporation, Limited

VDU have asked my opinion asto the outlook for 1953, and I

firmly believe we need have nothingbut the brightest optimism.

From my point of view, 1953 willbe a very good year for Canadianbusiness in general. What with theever - increasing applications forelectronics and the gradual spreadof television, slow though it willbe, it will surprise me greatly ifthe radio, electronic and televisionindustry does not reach an all-timehigh in 1953.

There is no doubt that the relaxa-tion of credit restrictions havegiven our industry a great lift.The demand for consumer goodswill continue to be heavy through1953, and we need only hope thatmaterials will continue to flow, atleast as steadily as they do now.Although there is the ever-presentthreat of shortage of material, wehave reason to hope that the threatwill not become an actuality.

To sum up, I can see nothingbut bright prospects ahead, for ourindustry, in 1953.

TV Dealers Must BePrepared To RenderTop Flight Service

J. F. SKELTONSupervisor, Dealer Services,

British Columbia Electric RailwayCompany, Ltd.

1953 looks very bright. The mar-ket appears steady for the old

standbys like electric ranges, stor-age water heaters and conventionallaundry equipment. Refrigerationcould be good for another year al-though it will continue to be verycompetitive and the saturation isreaching the point where sales mayslow down. In addition, the replace-ment market is not yet very ripe onthis item as most of the machines

out have been sold in the last fewyears.

There are two principal reasonsfor the optimistic outlook.

1. The new markets that arebeing opened up by the possi-bility of TV reception and theinterest in the extension ofnatural gas distribution.

2. The new appliances that arenow in production are, in turn,opening up new markets.

Interest in TV is running highin populated centres of Canada andwithout a doubt this will be theglamour boy of the industry. How-ever, this same appliance can bethe cause of the majority of thedealers' problems. Dealers, to besuccessful in this line, must be pre-pared to render top flight servicebut at the same time be able tohandle the competition that willcome from highly specialized TVsales organizations that may haveno intention of serving the samearea two years from now.

The promise of natural gas dis-tribution in certain areas will bringincreased interest in gas ranges,storage water heaters and auto-matic heating. Although the rangebusiness will mostly be obtained atthe expense of the solid fuels, lessgas range replacement business willbe lost to electric than before.

The gas storage water heaterbusiness should show marked in-creases as the largest percentageof our market still lacks an econ-omical automatic supply of hot wa-ter. By the same token, the prospectof economical automatic natural gasheating will find great appealamongst the non -automatic, solidfuel heating customers.

Among the new appliances thathave had phenomenal growth acrossthe line and are starting to gainacceptance here are the homefreezer and the automatic clothesdryer. Food plans have been re-sponsible for the rapid growth andpublic acceptance of the formerand it looks as if this method ofmerchandising freezers will be thebest bet for at least the next yearor so. Dealers should, therefore,make every effort to tie in with areliable food source and providetheir own food plan. Finance com-panies seem happy to get the busi-ness so the success of the operationseems to depend on the extent thedealer is prepared to specialize inoffering this service. A very thor-


WHAT'S AHEAD IN 1953?ough knowledge of the food planstory and the extensive use of theuser in this regard are the success-ful specialist salesman's tools.

The automatic clothes dryeropens up new markets primarilyconsisting of automatic washerusers and, in some cases, conven-tional washer customers. This ap-pliance requires creative salesman-ship to build up the "need" storyand to overcome imaginary objec-tions still existing in people's minds.However, if the salesman is soldhimself he can build up a "savings"story about time, labour and moneyand offer a better product with noweather worries at the same time.

The automatic dishwasher andkitchen waste disposer are begin-ning to feel their way and with theadvent of more suppliers in thefield we are expecting this appli-ance to be merchandised morewidely and aggressively in 1953.

Make Sure InventoryCarries A Good Mixture

Of Saleable GoodsJ. J. KINGAN

General Manager, CanadianMarconi Company

THERE seems to be little doubtbut what the industry will enter

1953 with the pipelines empty. Thismeans that there will be a big jobto be done in filling these require-ments to satisfactory operatinglevels on the dealers' floors and inthe distributors' warehouses. Theindustry will, therefore, need for atime to produce at a faster ratethan the consumer market absorbsthe merchandise in order to reacha good balance.

In the process of building up andbalancing inventory the dealer willneed to be particularly careful thathe does not get carried away by thecurrent of thought created by thepresent high level of consumergoods volume. By this I mean hewill need to be more careful thanever in making sure that his inven-tory contains a good mixture ofsaleable goods and so minimize anyvery bad effects which can comefrom a rapid decline in sales. Ourindustry seems to be very sensitiveto market changes, as we know fromthe difficult going we all experi-enced a year ago. At that time

heavy inventories created pressurefor price cuts and "gimmick" sell-ing at the consumer level, resultingin instability and very complexproblems with respect to futureplanning in the establishment oflong term sound business policies.

The above, of course, also appliesto the manufacturer and distribu-tor. The manufacturer must, forhis part, be just as eager to producefresh highly acceptable competitivemerchandise as he is in roughertimes.

In conclusion, therefore, I feelthat if we can all avoid letting thepresent situation go to our heads inany way we have indeed a brightfuture to look forward to with thefull promise of steadily expandingvolume.

All Should Strive To Make1953 A Profitable Year

C. A. POLLOCKPresident, Dominion

Electrohome Industries, Ltd.

FVERY one seems to be in agree-ment that business during 1952

will continue at a high level. Afterour sad experiences during the"Abbott Appliance Depression",this view is welcome indeed.

However, good volume is notenough. I believe that all of usshould strive to make 1953 a veryprofitable year as well. Sales prac-tices on the part of some manufac-turers and dealers during the pastyear, were far from profitable. Wenow have an opportunity to get backto common sense merchandising bywhich the public will again feel thatthe asking price for an applianceis the actual price he will have topay.

A sellers' market tends to breeda careless approach, both in sellingmethods and in the quality of ser-vice provided. It undermines thevitality of an organization so that,when real selling again becomesnecessary, the dealer is put in aweak position with the only appar-ent remedy being extravagant pricecutting. We believe that the manu-facturer and the dealer who doesnot overlook sound selling methodsand good service backing, will nowfind the going better once a buyer'smarket returns.

We wish the radio, television andappliance dealers of Canada a veryprofitable 1953.

All Trends PointTo A Satisfactory Year

S. D. ROBERTSVice -President and

Sales Manager, The CompoCompany, Limited

ITHINK we can all say that 1952has been a good year, although

several problems have developed inconnection with our industry.

The public is forever on the look-out for new forms of amusement.We in the record industry specializeand cater to home entertainment.Phonograph records are one of thevery few types of entertainmentwhich the consumer can control inits entirety.

Our dealers' problems are towatch inventories, develop a strongmerchandising policy, rememberingthat their record departments aresteady sources of income from yearto year.

Some dealers have felt a reces-sion in their record departments,due to inroads by other forms ofentertainment. This has beenproven to be only temporary and inevery case where proper merchand-ising has been followed, businesshas increased to where it was beforethe recession.

All trends seem to point to asatisfactory year in 1953.

With Sound MerchandisingTactics, Sales Volume Should

Be MaintainedR. L. CUMMINS

General Sales Manager,J. H. Connor & Son Ltd.

GENERALLY speaking, we feelthat appliance dealers should

give serious consideration to put-ting their house in order. Theyshould seriously review their salesvolume from a profit point of viewcovering the year 1952. The typeof sales volume lacking satisfactoryprofits due to flagrant price cuttingand large trade-in allowances, makefor an unhealthy situation, industrywise.

The year 1953 presents a chal-lenge and with sound merchandis-ing tactics sales volume should bemaintained and it is reasonable toassume that they can be increased.

Aggressive dealers will reducetheir lines and concentrate their


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WHAT'S AHEAD IN 1953?efforts on a few lines of each classof product. By so doing they willreduce operating costs and increasethe product knowledge of their salesstaff, which is bound to bring aboutan improvement in the end result ofincreasing the sales volume.

We are looking forward to 1953optimistically anticipating an over-all sales increase.

New Year PromisesTo Be As Good

As 1952S. J. RANDALL

President, The Easy WashingMachine Company, Ltd.

FORECASTING for the yearahead is difficult at any time, but

particularly during times such aswe are experiencing just now. Weare continuously advised by arm-chair economists and Governmentofficials that defence expendituresaccount mainly for our presentprosperity. In Canada, at least,nothing could be further from thetruth. It is true that all branchesof industry in the United Stateshave enjoyed a very heavy share ofthe defence dollars. In Canada,however, this is not a fact as Gov-ernment statistics on defence pur-chases released from time to timeindicate most of the dollars takenfrom the Canadian taxpayer fordefence is being spent abroad or inthe United States for the needs ofour armed forces.

It is, therefore, reasonable toassume that if the "cold war" con-tinues we can look for little taxrelief for 1953. And just so long asthere are two ideologies in thisworld-communism and democracyto be specific-we should be realis-tic and adjust our planning andactions to what has been referredto as "a twilight economy". Mainly,a defence and civilian programmeof production and finance. Shouldit be possible to bring about apeaceful solution to world problems,there is no basis whatsoever tobelieve that a depression, or whatis now commonly called a recession,will be the inevitable result.

Should the money for defenceneeds be reduced, it is reasonableto assume that the tax bite on allCanadians would be considerablyless in the New Year, thereby pro-

viding greater purchasing powerfor the average worker and permit-ting him to raise his standard ofliving through the purchase of newappliance equipment for the home.Equipment, that is today recognizedas an absolute necessity for everyhome; and particularly now thatcredit restrictions are no longer adeterrent, ownership of these appli-ances is within the reach of allclasses of buyers.

My forecast for 1953's businessis indeed one of optimism aftercarefully considering all the vari-ables that tend to discourage anylong-range planning. The New Yearpromises to be equally as good as1952. The retailer and the manu-facturer in the appliance industryhave weathered some very difficulttimes over the last several yearsquite successfully. There is everyreason to feel encouraged as welook forward to the challenge ofanother year.

1953 Will Be AGood Year For

The Appliance IndustryJ. H. McILROY

Vice -President in Charge of Sales,General Steel Wares, Limited

GENERALLY speaking, as 'wedraw close to 1953, the picture

for the appliance industry is some-what brighter and more encourag-ing than a year ago. This has beenbrought about by the easing of re-strictions on credit controls and thereduction in excise tax on mostarticles.

The manufacturing section ofthe Canadian appliance industry isbetter equipped than ever to pro-duce the volume of appliancesrequired and at reasonable prices.Production during the first fewmonths of the new year will likelybe held down by a shortage of steeland other raw materials. This isoccasioned by the defence effortand the decided upturn in demandfor appliances during the past fewmonths which has reduced inven-tories to a low level.

If, as is usual, there is a season-able falling -off in January andFebruary for appliances, we feelthat dealers should not get panickyand engage in cut-price tactics.

It is our opinion that 1953 willbe a good year for the appliance

industry as our Canadian economycontinues at a high level, bolsteredby increased employment in defenceindustries, and by the needs of newCanadians who are rapidly estab-lishing themselves in this country.

Every Retailer ShouldKeep Closer Control

Of CreditE. S. FORCE

Force Electric Products Limited

I BELIEVE that retail selling of-.many items has changed from anexpanding operation to an expandedoperation. As in the past, but par-ticularly more now, it behoovesevery retailer to keep a closer con-trol over the credit he grants andthe collection of due bills from hiscustomers. A customer who be-comes delinquent in his paymentswill usually, through embarrass-ment, shop e l s e w her e therebyaggravating a bad situation, and ifthis is allowed to multiply, verysoon the dealer's relationships withdistributor and manufacturer deter-

and capacity to stay successful.The above thoughts or expression

of thoughts may be repetitious butwe believe it needs repeating today.We hope that it will be useful toyou in your forthcoming publica-tion.

Dealers Should Stress TheRequirement For Quality

EquipmentF. W. BARDGETT

Manager of Distribution,The Hallicrafters Canada, Ltd.

THE sustained interest in TVby the public, their purchases

in the past few months, have result-ed in a sharp upward trend in sales,a demand with which manufac-turers have been unable to keeppace.

The year 1953 will undoubtedlyshow substantial increases in saleswith the opening of additional sta-tions, improved power for someexisting stations plus expansion innetwork facilities. TV, an instru-ment of entertainment, demandsspecial attention in installation andservicing. The antenna is moreimportant than it is for short wave


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Model 7514CHigh SpeedOscilloscope

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Built-in voltage and time marker generators giving 0.1 to 100 V squarewaves and a range of locked oscillations to 0.2 microseconds.

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The Cossor Model 751 IC is a portable oscilloscope for Television monitors,outside broadcast apparatus, aircraft maintenance, industrial electronicsservicing, general laboratory applications and TV receiver service. Doublebeam system. Wideband Pulse performance. Voltage and Time Calibration.Recurrent and Triggered sweeps. Operation on supplies from 80 to 230volts 25 to 2400 cycles.

Twin amplifier channels and double beam tube for simultaneouscomparison of any voltages.

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WHAT'S AHEAD IN 1953?listening. Dealers should stress therequirement for quality equipmentand installation.

Unnecessary demands and servicecalls by the purchaser of TV canbe reduced by prompt follow-upof every installation. Instructionof operation is a "must" for thenew owner the first evening. Thischecking on customer satisfactionestablishes early goodwill for thedealer leading to further sales.Aggressive and alert dealers whorecognize the high potential dollarvolume will not slip in this lushmarket for lack of proper serviceand sound merchandising policies.

I am confident that in 1953 it ispossible for the dealer to realizeone of his most profitable years inTV and radio.

Sell The MerchandiseNot The Credit Terms

J. H. L. ROSSVice -President

Industrial Acceptance Corporation

THOUGH the business prospectsfor the new year ahead seem

bright and encouraging one factordoes cause me, as a representativeof a finance company, some elementof concern.

Because of increasing competi-tion a trend has started again to-wards lowering down payments andlengthening out the terms on in-stalment contracts. Sound mer-chandisers and finance companiesstill adhere to reasonable termsbut there has been an increasingamount of instalment selling onwhat might be called a looser basis.As a result it might now be a goodtime to give some thought to thisbefore the practice spreads anyfarther.

It would seem to me that thereare two comments to be made aboutthis. First of all experience hasshown jt to be unsound. Equity isthe heart of successful instalmentselling. Any change of terms, as aresult of increasing competition isonly a hypodermic. It will bringtemporary relief, but no cure; andwill undoubtedly lead in the caseof credit to business complications.

Secondly, this trend eventuallyonly hampers your sales depart-ment. What is needed is moreaggressive selling of merchandise,

not an emphasis on the sale ofterms. The sale of terms puts aleaning post of a sort at the dis-posal of your sales department,which sooner or later will have tobe taken away. When it is theyhave become used to the artificialsupport, and it quite often takes aconsiderable length of time beforethey regain their ability to sellyour merchandise.

Look ForwardTo A ContinuedHigh Level of

ProsperityM. M. ELLIOTTGeneral Manager,

Motorola Canada Limited

IT is difficult to forecast accurate-ly the trend in any business, and

even more so in the television andradio industry.

For instance, in predicting trendsfor the last half of 1952, figureswere taken from the last quarterof 1951 and the first quarter of1952. There was nothing at thattime to indicate the tremendousdemand for television which start-ed last August. As a result, thetelevision and radio industry inboth Canada and the United Stateswas unprepared, and was unable tosupply dealers with all the setsthey wanted.

Although it is unusual for anindustry to be caught in this way,it is indicative of what can happento prophets in the business world.

However, we look forward opti-mistically to a continued high levelof prosperity for the radio andtelevision business in the first halfof 1953. To maintain this condi-tion the manufacturers, distributorsand dealers must work together tobuild consumer confidence. Suchthings as over -production, unneces-sarily high discounts, too muchadvertising of special prices, extra-vagant trade-in offers and unusualwarranties all work adversely onthe consumer.

Although these practices doresult in spot sales, they work toplant a suspicion in the consumer'smind that prices are due to tumbleagain. This creates an almost un-breakable consumer resistance toregular prices, which affects thewhole industry.

As Canada is enjoying prosperityto an extent beyond our fondestexpectations, sound merchandisingand a determined effort to maintaina stable industry should make 1953a bright year, indeed, for all of usin the television and radio industry.From what we can see now, 1953will offer manufacturers, distribu-tors and, particularly, dealers, anopportunity to establish themselvesin their respective markets on a firmand profitable basis for many yearsto come.

To Get The Most Out Of OurOpportunities, We Must

Increase Our EffortsWM. F. KELLY

Wm. F. Kelly Company

cci ,OOKING ahead" is alwaysjust a bit dangerous. One's

words are apt to come bouncingback. However, I feel quite certainthat 1953 will be one of the radio -TV industry's greatest years. Theopening of Canadian television, theannouncement that stations will beerected in other cities and that atleast some private TV broadcastingwill be allowed, should be veryencouraging to our industry andshould further stimulate the up-ward trend in sales.

However, 1953 may not all be abed of roses. If we are to get themost out of our opportunities, wemust increase our efforts, both insales and service. In television,good service is of paramount impor-tance; the man who owns a TV setis not so tolerant as he was when heencountered trouble with his radio.

Therefore, in 1953, the dealershould make sure of his servicedepartment, which must be well-equipped and well -manned if it isto operate efficiently and profitably.Good equipment costs less in thelong run. Fortunately it is easilyobtainable these days. Good techni-cians are not so easy to come by;this is already a difficult problemand may easily become worse. Thedealer must recognize this and makeplans to develop his present staffthrough the various training plansnow available.

I look forward for a banner yearfor both radio and TV but, as I saidbefore, to make sure of it we mustwork for it!


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WHAT'S AHEAD IN 1953?Harder Selling Punch

Will Be RequiredRAY F. TILLEY

Vice -President in Charge of Sales,National Carbon Limited

N formulating our own plans forI1953, c a r e f u 1 study has of

necessity been given to the probabletrend of business in the forth-coming 12 -month period. It is ourconsidered opinion, based on thisstudy, that prospects were neverbrighter than they are at themoment.

Nor is the optimism premisedon wishful thinking-a mere hopethat business will never declinefrom its present high level. On thecontrary, we, as a company, aremaking large capital expenditureson new plant and equipment, apositive indication of our faith inthe immediate future of Canadianbusiness.

Regardless of how bright thepicture may be for 1953, we alsobelieve a harder selling punch willbe required if present sales volumesare to be maintained and increased.Those willing to expend this extraeffort will certainly harvest theirrewards in greater sales and profits.

1953 Picture LooksVery BrightG. R. SPARKS

General Manager, TheMaytag Company, Ltd.

WE would not presume to fore-cast for the industry because,

as you know, our participation isconfined to the Home Laundry Divi-sion. We in Canada are a subsidiaryof The Maytag Company, Newton,Iowa, affording the maximum inter-change of ideas, know-how, andengineering techniques with thelargest and oldest manufacturer ofwashing machines in the businessand while we cannot avoid consid-eration of the trend in the UnitedStates, which casts its shadow withmore than passing significance onour pattern, any forecast we makewould necessarily include only ourown field.

Maytag in Canada have beenactively operating under a Mani-toba Charter since February, 1911,and we only celebrated, last Sep-tember, our first anniversary, inour new Canadian plant. This

modern plant has made it possiblefor us to approach the future withthe necessary confidence in main-taining a world-wide acceptance ofMaytag products and has contri-buted substantially in our over-allexpansion programme.

For us, the 1953 picture looksvery bright and in this convictionwe are supported by our healthyfield organization.

For example, the Prairie Prov-inces are experiencing an acceler-ated programme in farm and ruralelectrification. By a freak act ofnature, they have recently harvest-ed two crops this year, the secondbeing one of the largest in ourhistory and, of course, it would beunfair to underrate the added pur-chasing power from oil and otherdevelopments of natural resourcesin that area west of the GreatLakes. The trend in Eastern Canadamakes it possible for us to expecta substantial increase in the over-all Canadian sales volume. Likeourselves, we expect that otherswill be introducing new productswhich could provide a stimulus inthe direction of our optimistic fore-cast.

Dealers Should Enter 1953With Plenty of Enthusiasm

J. A. PARDIEPresident, Ontario Association

of Radio and Appliance Dealers

FACII year at this time onebegins to take stock of what has

happened during the past elevenmonths and what we should lookforward to in 1953.

In our industry it really has beena hectic year. At the beginning ofthe year, due to Consumers CreditRegulation, our sales were verysmall and many dealers resorted tobusiness promotion that was un-heard of in the past. Quite frank-ly, a good many dealers lost con-siderable money. As soon as thesurplus merchandise which thedealers and manufacturers had intheir warehouses was disposed ofand when the Consumer CreditRestrictions were removed the mar-ket again opened up and the dealershave enjoyed better business eversince.

The manufacturers were caughtshort after these restrictions wereremoved and it has kept them goingto supply the trade with merchand-

ise. In addition to this, TV hascome quickly to the front, whichhas caused a shortage in this line,and the dealers are practicallyliving from hand to mouth at times,with no sets on the floor to showthe public. No one knows how longthis condition will exist. Therefore,it is hard to predict the future, notknowing the exact position of themanufacturers. However, our deal-ers should enter the 1953 seasonwith plenty of enthusiasm, as theusual demand for all radio andappliances should be prevalent, andI firmly believe that if the dealerswill give more time to sales promo-tion and less thought to how muchmerchandise they can give awaythey will be much better off at theend of 1953.

My advice to all dealers is notto forget that they can fool thepublic some of the time but not allthe time.

Greater Market PotentialIn 1953

T. A. WITZELPresident, On ward

Mann factnring CmnpanyLimited

THERE will be, in my opinion, agreater market potential in 1953

for appliance sales than in anyyear to date.

Dealers who use aggressive andmodern merchandising methodsshould find 1953 to be a recordyear.

I am full of enthusiasm andoptimism for 1953.

Sales Should Reach HigherThan Current Levels

S. L. CAPELLVice -President and General

Manager, Philco Corporation ofCanada, Limited

IAGREE with you . . . 1953 does1 look bright for the radio -televi-sion and appliance industries. Salesshould reach even higher than cur-rent levels, and shortages arealways overcome one way or an-other, so that supplies should besufficient, but not over -sufficient.

Taxes are, of course, much toohigh for comfort, and unless thegovernment gives radio and tele-vision excise tax relief in April,everyone in the industry - manu-


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WHAT'S AHEAD IN 1953?facturers, distributors and retailerswill have to work on shorter per-i.ontage margins than once thoughtpracticable. However, we are alllearning that sufficient volume andvelocity of turnover make true netdollar profit possible even withtoday's shrunken percentages.

Competition at all levels will con-tinue to keep pace with rising salespotential ; so that we can all braceourselves for even greater effort ifwe are to hold our own.

Dealers Who Are On TheirToes Will Get Greater

ShareR. M. ROBINSON

General Manager, ApplianceCanadian General Electric

Co., Ltd.

THE year just passed providedample evidence that the Canadian

public shies from buying radios andappliances, when buyers realize thatthe purchase price of the productincludes excise tax. Certainly salesin the last quarter 1951 and the firstquarter 1952 reflected this thinking.Radio and appliance sales were verypoor, but as soon as the tax wastaken off or decreased, purchasessurged ahead and the industry re-employed workers which it had beencompelled to release during the slowperiod starting June, 1951.

Further relief in excise taxes isanticipated in 1953 ; this alone willprovide stimulus to sales and furtherensure continuing employment forworkers in the Radio, Television andAppliance Industry.

In the television field, the C.B.C.is contemplating new stations in thelarger population centres and hasgiven the long-awaited green lightfor private enterprise in other cen-tres. This means that new marketsfor TV will be opening up-marketswith virtually no saturation. I amsurprised at the extent of the tele-vision market in British Columbia,even now, with no station of theirown and only fair reception from theUnited States.

Canadian General Electric willcontinue to design and market newmodels in all fields-applianceswell as radio and television. Me-chanical processes such as the dipsolder process and the printed cir-cuit are being incorporated into the

production lines to facilitate thefabrication and to improve the qual-ity of new and present models.

Prices, I believe, will maintain afairly level balance depending uponmaterial and labour costs. Any in-creases in either of these two areasmust, in the majority of cases, in-crease the selling price of products.We also anticipate improved pricestabilization by dealers, particularlyin metropolitan areas.

There are still a few tight spotsas far as the supply situation isconcerned but the industry is en-deavouring to catch up on produc-tion and to get goods into freer sup-ply. This applies particularly to tele-vision. In spite of stepped -up pro-duction schedules, the demand fortelevision is still in excess of supply,and the fact that there are still afew hard -to -get components tends toput a drag on production.

Keeping pace with the rapid econ-omic growth of the country, Cana-dian General Electric will continueto expand its manufacturing andengineering facilities. Work is underway for an immediate extension ofthe Barrie plant, and doubtless otherproiects will be considered in 1953.

To summarize, I belive that 1953will be an excellent year for the in-dustry. Dealers who are on theirtoes in salesmanship and service tothe consumer will get a greater shareof this ever expanding market.

Aggressive SellingWill Be Necessary

In 1953H. W. MAXWELL

President, Maxwell Limited

CANADA's long range future isa brilliant one. Appliance Deal-

ers need have no fear in this direc-tion. It will not be so that throughthe future years there will alwaysbe a sellers' market or one whicheven approaches a sellers' market.The buyer would periodically havehis innings. In 1953, good businessfor the appliance dealer seems as-sured for the first six months. Thelast six months of the year is indoubt with a probability that at leastaverage conditions will apply. Fromthe manufacturer's point of view andso affecting the supply of appliances,the problem of procurement of mat-erials and particularly steel is still

strongly in evidence. This conditionmay ease as the year progresses.

Aggressive selling will be morethan ever necessary during 1953. The"laissez faire" attitude which be-came prevalent immediately after thelast war has not been overcome.Sales must be made not just ac-cepted. Appliance salesmen mustwork hard at their job. This actionif satisfactorily applied will, I think,do more to produce the desired re-sults than any other single factor.

Television A GodsendTo Various Branches

of BusinessCHARLES W. POINTON

Charles W. Pointon,Manufacturers Representatives

WE in the trade are all awareof what a godsend to our vari-

ous branches of business televisionhas been. Clear reception of pic-ture has made this possible. Fortu-nate are the TV set owners anddealers who are located geographic-ally in Canadian cities and areaswhere good clean reception ofshows originating from CanadianBroadcasting Corporation studios,and on fringe shows originating invarious United States stations. Tothe dealers located in these areasit means daily rising sales curves.

When reading the various dealersadvertisements covering TV re-ceivers in the daily press, that givesnewspaper coverage to these areasand cities offering standard knownname receivers at bargain prices, afellow would be lead to believe that,First, we are in the midst of arecession or, Second, that TVreceivers were on an oversupply.Neither is the fact; therefore, weask why, with all of the varioustrade associations that we havehere in Canada functioning for thegood of the trade as a whole, hasnothing been done to ease or cutout this deplorable situation?

In my opinion it is not necessaryto "Scare Sheet" television in suchtype and class of advertisement.Television and television productsfrom the broadcast stations,receiver manufacturers, jobbers,dealers, servicemen and what haveyou, is on short supply in face ofa vastly rising market, a marketsuch as suppliers of specialty pro -


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WHAT'S AHEAD IN 1953?ducts of a class or kind have neverheretofore encountered in the mer-chandising history of Canada-ourcountry.

I predict that the year 1953 willbe far greater from a sales stand-point, greater by at least 35 percent in volume or over, than thatshown in 1952. In view of this, itwould behoove the credit depart-ments of the receiver manufac-turers, jobbers, parts jobbers, etc.,to watch their credits as neverbefore, as good times breeds creditlaxities.

To the salesmen, you are sellingproducts on a rising market, pro-ducts that are short in supply,therefore, get your individual salesstory across to your prospects truth-fully, and do not offer concessionsfor them to place their orders, asthis type of selling at this time isnot necessary. And a last wordaddressed to both sales and creditdepartments of the trade: "Remem-ber a sale is not a sale until it ispaid for."

Industry Can Look ForwardTo Good Progress And

Increased SalesF. R. DEAKINS

President, RCA Victor Company, Ltd.

THE radio industry witnessed asharp upturn in demand for its

products in the second quarter ofthis year when some relief wasgranted by a reduction in excisetaxes and the removal of time pay-ment restrictions. Heavy inventorieswhich had previously been accumu-lated began to move, and with thecoincident inauguration of televisionin Canada at Montreal and Toronto,and the opening of the Fall seasonin early September, the demand forour production began to take on theproportions originally predicted.

Looking to 1953 with this back-ground in mind, it is generally pre-dicted that the industry can lookforward to a demand which will per-mit of good progress and increasedsales. We believe these predictionsare well founded when we considerthat high income and high employ-ment ratios generally will be main-tained, and specifically on televisionalone where we will have longerand better programmes and televi-sion service broadened to reach alarger segment of the population.

We Have A Lot OfCatching Up To Do

S. D. BROWNLEEExecutive Secretary, Radio -TelevisionManufacturers Association of Canada

TWO years ago we endeavouredto look well into the future on

sales of television receivers andestimated 50,000 for 1951, 100,000for 1952 and 200,000 for 1953. Theheavy excise tax and credit pur-chase regulations held the industrysales down to about 40,000 TVreceivers in 1951 but present indi-cations are 1952 sales will be 30to 40% higher than the 100,000estimated. Sales for the end ofOctober are well over the 90,000mark and running at over 20,000per month. Our present view into1953 is much clearer than whenwe hazarded the guess two yearsago but we still think that 1953sales will double those of 1952.With two months of 1952 still tonear from at the time of writingmat means from 260,000 to 300,000television receivers to be sold inCanada next year and we person-ally go along with the higher figure.There is no doubt of the industry'sability to produce this number ofreceivers with 21 companies alreadyin the field and three or four otherssetting up production lines. Todate 40% of the sales have beenin the Toronto -Hamilton area and30% in the Windsor area, but thesedistricts are far from saturated andshould continue to take a goodproportion of the total sales. Mont-real will continue to increase asprogrammes improve and with thepressure that is now building upfrom all sides, who knows but thatthe powers -that -be may see fit toissue licenses to some of the privateenterprise applicants. By March1953, the micro -wave link betweenToronto and Montreal will be com-pleted by way of Ottawa and sinceToronto and Buffalo is alreadylinked, U.S. network shows shouldthen be available to Montreal audi-ences. A station is expected inOttawa by September 1953 andpresent indications are that Winni-peg, Vancouver and Quebec Citymay also see television before theend of next year. Even if Van-couver does not receive a localstation in 1953 it will be within thereception range of a station thatwill open at Bellingham (channel

12) 90 miles closer than Seattle onwhich Vancouver and Victoriapresently rely for television.

All these new markets add upto a terrific increase in demandfor television receivers. For thosethat think 300,000 receivers is ahigh figure for Canada, it shouldbe pointed out that over twentymillion TV receivers have alreadybeen sold in the United States andU.S. sales for the past three yearshave reached over six million an-nually. A conservative estimate ofCanada's potential for TV wouldbe one -twentieth of that of theUnited States so that if a realisticpolicy had been followed in licens-ing TV broadcasters in this countryone million receivers would now bein operation in Canada and saleswould be averaging over 300,000units per year. We have a lot ofcatching up to do!

In our enthusiasm for televisionwe must not overlook radio, whichwill continue to be a strong andimportant factor. In the UnitedStates it has been found that evenwith television sales soaring toover six million units per year,radio has held at over the twelvemillion mark while showing tremen-dous gains in portable, auto radiosand clock radios. It appears thatthis trend will also hold for Canadaand that radio business will con-tinue to be strong in 1953, withnew higher levels reached in theportable, car radio and clock radiolines.

Dealers Must Be AlertTo Sales Opportunities

W. L. PARRGeneral Manager,

Ray -O -Vac (Canada) Ltd.

BUSINESS outlook for 1953 ap-pears good. Excluding unfore-

seen circumstances, such as all-outwar or prolonged strikes in basicindustries, supplies should be ade-quate.

Competition will probably bekeener in trade generally whichshould keep a brake on price in-creases. This condition will un-doubtedly react on earnings as mostbusiness will find a cost squeeze.Labor costs still rise, and this reactson the individual operation as wellas in the cost of basic materialswhere increased costs are passedon to the customer; freight rates

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WHAT'S AHEAD IN 1953?will rise to some extent as it canbe anticipated railway employeeswill be granted some increase;municipal costs and taxation alsocontinue an upward trend.

This competition and forwardlook means those selling goods andservices must be alert to sales andsales opportunities including ser-vice to customers to retain or buildup goodwill. Price cutting shouldbe avoided as it only means a verytemporary advantage, and eventu-ally all involved are losers. A morepositive approach of increased salesobjectives, particularly throughconsumer service, seems to be theanswer.

Television Will StimulateSales Of Other Electrical

AppliancesR. W. PRINGLE

The Record Pressing Companyof Canada.

IN myhumble belief the year to

come should be an expanding onein the electrical appliance field -with the Television industry leadingthe way. We must remember thatwe in Canada are just at the begin-ning of national television-a condi-tion that has prevailed in the UnitedStates for more than a year. Thiswill open up vast new markets fortelevision sets in all populated areas.

It has been my contention in thepast and I continue to subscribe tothe belief-that with the advent oftelevision; sales of other electricalappliances will be stimulated. Thisis especially true of the record busi-ness. Just as radio gave early im-petus to the sale of records and re-cord players-in the 1920's-Tele-vision will do the same in the 1950's.

I believe general business in 1953may show signs of lagging-but Itruly think that the electric appli-ance business as a whole will showadvancement and record sales volumethroughout all the ensuing twelvemonths.

Dealers May Have ToAdopt Special Merchandising

MethodsJ. E. REYNOLDS

President, Remington RandLimited

THE introduction of the newDeLuxe Model 60 Remington

electric shaver proved a strong

stimulant to sales and at year's endour factory was unable to supplyall unfilled orders. The reductionof the federal tax earlier in theyear contributed to 1952's increasedsales volume.

The coming year should see deal-ers enjoying still larger electricshaver sales. The market is stillfar from the saturation point andan improved product has convertedmany more men to this new andeasier way of shaving.

With many products in goodsupply, competition for the con-sumer's dollar will increase anddealers may have to adopt specialmerchandising methods to increasesales. Remington Rand is prepar-ing various tested ideas that haveproven their effectiveness. Theseplans will be announced in the tradeearly in 1953.

Blue And CloudlessSky For 1953

S. H. MUGFORDVice -President and General

Manager, Schick (Canada) Limited

can call me a starry-eyedoptimist if you wish, but, trade -

wise, I see a blue and cloudless skyfor 1953 (provided unpredictableUncle Joe stays quiet).

Here are the signs as I believethe business world will read them:

There is no log jam of merchand-ise in retail channels to dam up newproduction. The year is ending withfavourable inventory balances -materially more favourable thanthey were at the close of 1951.

Last year every producer andbuyer in the country was sure thatsomething was going to happen toexcise taxes (and hence to prices)but no one was sure just how muchwas going to happen. Resultantlybuyers twiddled their thumbs tillbudget -time. This year the crystalball doesn't reveal a thing aboutexcise taxes, but all the tax expertsseem to agree that no changes arein prospect. There's a healthfulcertainty about the stability ofprices. There will be less hand tomouth buying; more buying onnormal stock need grounds.

And talking about prices, whathappened to the horrible spectreof price cutting which plagued thebusiness world at the time of theabandonment of legally maintainedresale prices? It vanished like the

wraith that it was. Those amongus who feared the worst overlookedthe twin facts that suggested resaleprices are, by and large, fair prices,and that average profit margins toretailers are made necessary by thecost of doing business. So you canadd voluntarily maintained resaleprices to the list of favourablefactors.

A year ago I wrote that one ofthe greatest needs of Canadianretailing was a more sensitive mer-chandising sense. It was not thatthere was a total absence of sellingforce in retailing; not that retailerswere not driving for business; butthat the understanding of merchan-dising was still elemental. My ownfirst hand observations through thisyear suggest that there has been anoticeable "catching on fire" in amerchandising sense. The signssuggest that retailing in general isswinging healthily into its promo-tional stride.

These then, are the reasons I seefor expecting a good year. Lookfor a substantially better first sixmonths and an overall performancefor the year that will be very good.And, as a final note of cheer, theOttawa experts are sure that you'llpay less income tax both corpora-tively and individually.

Canadian Business ProspectsGenerally, Are Splendid

A. C. SIMMONDSPresident, A. C. Simmonds

& Sons Limited

ONE does not have to try to bean optimist as far as prospects

for 1953 are concerned!With business conditions already

good and with every prospect oflower taxation, which should makebusiness conditions better, I thinkCanadian business prospects gener-

(Continued on page 39)

The January issue of Radio -

Television & ApplianceSales will be a special ser-

vice number. Reserve space

Now!


Radiotron and Radio Parts Division

CANADIAN MARCONI COMPANY

FOR. DECEMBER, 1952 25

R.E.T.A. News and Notes

Season's Greetings from theOntario President

F4VEN in the hustle and bustleof the busy Christmas season

we find ourselves putting forthgreater efforts to please one an-other.

With the increasing demand fortelevision this year, it is exceed-ingly difficult for the service tech-nician to meet the demands madeon his time.

We are all putting forth everyeffort and sacrificing our leisuretime to give service to the radioand television public during thisimportant season. We therefore,ask a little tolerance in return.

Let us not forget the true mean-ing of Christmas, the age old"Peace on earth good will towardmen". Each year we renew ourpledge of a deeper understanding of our fellow man. Each yearas time slides by we gradually forget this pledge. Must wewait a year to remember? Or better, to dedicate ourselveseach day.

My pledge: "I, offer my thanks to all the people that makemy position possible and with the help of God, I hope to carryon my duty to the best of my ability through the coming year."

I wish to extend my most sincere wishes to all R.E.T.A. mem-bers across the country and to all electronic technicians notassociated with the R.E.T.A., for a truly Merry Christmas anda very Happy and Prosperous New Year.

BERT H. HOFSTETTERPresident, R.E.T.A. of Ontario Inc.

Fraternally yours,

B. HOFSTETTER, Pres. R.E.T.A.

Kitchener, OntarioHE regular meeting of theR.E.T.A. Kitchener district was

held at the highway lunch, Centre-ville, on Nov. 10.

The minutes of the previous meet-ing were read and discussed. Thesecretary moved adoption as readand was seconded.

The secretary called the roll -14full members and 3 associate mem-bers were present. Norm Friedman,representing the local hams, dis-cussed the plan of co-operating inevery way possible to eliminate hamhash and interference to TV opera-tions. As spokesman for the hams,

Norm offered their full support tothe R.E.T.A. in this matter.

N. Beach announced to the meet-ing that Bob Parsons of Marconi washolding a Marconi TV service clinicand lecture on Nov. 18/52, at theHighway Lunch, 8 p.m. and allR.E.T.A. members of this districtwere welcome.

This being nomination night forR.E.T.A. officers, the meeting wasclosed at 9.30 p.m.

At the close of the nominationmeeting, interesting films wereshown by Earl Koch, courtesy of theBell Telephone Library and a heartyvote of thanks was expressed.

Hamilton, OntarioTHE regular meeting of the Ham-

ilton District, R.E.T.A. of Onta-rio, Inc., was held on November 17in the studio of CKOC. 23 mem-bers and 4 visitors were present.

The first part of the evening wasturned over to "Sandy" Day of Dom-inion Electrohome Industries Ltd.,who presented a very instructive lec-ture on the new models of Electro-home TV receivers. Mr. Day spentclose to two hours dealing with syn-chro-lock and horizontal oscillatorcircuits.

The latter part of the evening wastaken up with business matters, in-cluding further discussion on news-paper advertising and the formationof a nominating committee to gathera slate of candidates for the nextyear executive.

T. C. Darling Wins CaseAgainst Master Electricians

of QuebecTtlE case of Laurant Granger,

executive secretary of the Cor-poration of Master Electricians ofthe Province of Quebec versus T. C.Darling of T. C. Darling and Com-pany, Montreal radio dealers, hasbeen decided in favour of Mr.Darling.

Mr. Darling was charged withcarrying on business as a masterelectrician when he was not amember in good standing of theCorporation. The Corporation hasan "Electronists Section" and hasnotified all these "electronists"-which includes radio service tech-nicians-in the Province of Quebec,that they must join the Corporationif they wished to carry on a busi-ness or to practice their trade.The annual fee is $30.

Mr. Darling, in his defence, statedthat the work on which the chargewas based, namely the repair of aradio which an investigator for theCorporation had brought to him,consisted of replacing worn outtubes and a resistor.

Mr. Darling claims that he is amerchant of radios and radio equip-ment and that as a necessary con-dition of his livelihood under theagreement he has with the manu-facturers, he has to maintain aguarantee on the radios he sells byreplacing used or defective parts.He claims that he does not manu-facture, construct, design or alterradios.

The defendant also claims that(Continued on page 33)


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Eliminating BC InterferenceCaused By TV Receivers

ATYPE of interference that mayaffect broadcast receivers

results from the radiation of 15.75kc harmonics from nearby tele-vision receivers. This interferenceis especially annoying as it causesgarbled sound, squeals and howls.Fortunately the distance over whichthis signal is radiated is quite small,and unless the broadcast receiverand TV set are in the same houseusing a common power line or other-wise spaced but a few feet apart,there is usually no disturbance.

The source of the interference isthe horizontal deflection circuitswhich operate at a frequency of15,750 cycles. Pulse voltages ofseveral thousand volts occur inthese circuits. They are of complexwave shapes and rich in harmonics.The 35th harmonic of 15.75 kcs is551.25 kcs which falls at the lowerend of the broadcast band, whilethe 100th harmonic is within theupper limits of the band. Interfer-ence, therefore, is greater at thelow end of the band than at the

Fig. 1-Example of deflection yoke lead dressto reduce radiation.

upper end. This is easily observedby turning the broadcast tuningdial from the low to high limits ofthe band. The interfering signalgradually decreases as the higherfrequencies are tuned in.

At first glance it would seem that

Reproduced from, the Novemer-December,1951 issue of PF Index and Technical Digestwith permission of the owners, Howard W. Sams& Co., Inc.

byMERLE E. CHANEY

the 35th to the 100th harmonic ofa signal would be of such smallmagnitude as to be negligible. It istrue that the harmonic signals areweak, but it is conceivable that thesignal strength of the interferencepresent at the broadcast receivermay be equal to, or greater thanthe strength of the signal from abroadcast transmitter located sev-eral miles distant. Because of thesmall magnitude of the harmonicsignal, it is often possible to listento a local broadcast station whosesignal far overrides the interfer-ence. However, as soon as a distantstation is tuned in, the sound inthe broadcast receiver may be sogarbled as to be unintelligible. Thisis noted particularly when the fre-quency of the broadcast signaloccurs at an harmonic of 15.75 kcs.

Elimination of harmonic inter-ference takes the form of applica-tion of techniques associated withthe construction of a shielded align-ment booth, since the interferencefrom the television receiver may betransmitted through the air or con-ducted by the AC power lines.Application, therefore, of one ormore of the following methods willusually reduce interference to aninsignificant degree.

1. Shielding2. Filtering3. Lead dress.

The necessity for shielding isdetermined when it is found thatspecific circuits, components orleads are acting as radiators ofthe interfering signal. Usually thegreatest offender in this respect isthe horizontal output circuit, sinceit is the source of the interference.Shielding, therefore, is highly im-portant in minimizing direct radia-tion from this source. Many tele-vision sets have the horizontal out-put transformer and high voltagecontained in a shielded cage.This not only reduces the shockhazard but radiation from these

components is also decreased. Insome instances the horizontal out-put transformer and associatedcomponents are mounted beneaththe chassis whereby the chassis andaprons tend to form a loose shieldabout them.

Deflection yoke leads are a majorcontributor to radiation difficulties.In a large number of cases theseleads were found to be the realcause of the interference. Obser-vation of several TV sets showsthat these leads are often containedin a shield formed by the support-ing metal bracket for the yoke andfocus unit. In the absence of sucha shield one may be formed out ofmetal to loosely enclose the leads.Care should be exercised that theleads are not run directly in contactwith the metal bracket since thiscould introduce too much capacity

Fig. 2-Cabinet with screen mounted toreduce radiation.

in the circuit, thus altering linear-ity in the picture. Cabling the yokeleads might be a satisfactory solu-tion were it not for the high volt-ages present and the possibility ofchanging circuit capacitance.

Fig. 1 illustrates the manner inwhich the yoke leads were treatedin one chassis. The yoke and focuscoil leads are loosely grouped andheld in position within the support-ing frame members by an insulatedpaper, forming a loop about themand secured to a metal frame.

Another type shield sometimesfound effective is a screen wire ormetal bottom plate placed on thebottom of the TV chassis. This de-creases radiation from componentsand leads beneath the chassis.


An excellent shield for reducingdirect radiation from the televisionreceiver consists of metallic foil,screen wire or hardware cloth form-ed on the interior of the cabinetenclosing the TV chassis as shownin fig. 2. This shield must makegood contact with the chassis andalso be connected to an externalground.

A possible remedy for interfer-ence conducted by the AC powerline or house wiring is throughthe use of a filter network in theAC leads where they enter the TVchassis. The filter usually consistsof two .01 mfd. capacitors in seriesconnected across the AC leads withthe junction of the two capacitorsconnected to chassis and to anexternal ground.

Grounding the chassis beforeapplication of shielding may con-duct most of the interfering signalto ground. (See fig. 3). It might bewise to try this before more com-plicated measures are employed. Donot attempt this, however, on atransformerless r e c e i v e r, sincesome of these TV sets may havechassis connected to one side of theAC line.

The television antenna systemmay also be responsible for radia-

GROUND LEAD

GROUND ROD

Fig. 3-Example of chassis grounding techniqueto lessen BC interference.

tion of harmonics of 15.75 kcs. Forreduction of interference emanat-ing from this source, a high passfilter is inserted in the lead-in,from the antenna to the TV set.One filter for this purpose is a two -section, M -derived circuit, designedto cut off at 50 mc and to attenuateall lower frequencies. Such a filteris shown in use in fig. 4.

High pass filters for this purposeare manufactured by the R. L.Drake Company of Dayton, Ohio.Units are available for use witheither 300 ohm line (type TV -300-

50 H.P.) or for 72 ohm coaxial line(type TV -72-50 H.P.). Another fil-ter (type TV -300-54 H.P.) is de-signed for use with receivers em-ploying video IF frequencies in the45 mc region. This unit has sharpercut-off characteristics which allowthe passage of Channel 2 signals,but effectively reject any video IFsignals which might be coupledback to the antenna terminals.These filters are connected extern-ally to the TV receiver as shown infig. 4 and are easily installed. Theyshould prove helpful in preventingany interfering signals being coup-led to the antenna.

In addition to alternating inter-ference being generated in thereceiver, the filter also suppressesinterference signals which mightotherwise pass on through the tunerand cause poor reception. This isespecially true of a signal whichfalls within the IF range of thereceiver.

Proper lead dress is consideredgood practice in reducing the tend-ency toward radiation of unwantedsignals. Where leads are found thatare radiating a signal, they shouldbe dressed close to the chassis, inchassis corners, as much as pos-sible, and within supporting framemembers. In some cases channelingof these leads to confine their radia-tion often produces satisfactoryresults.

A misadjusted horizontal oscilla-tor control may be instrumental inchanging the nature of the inter-fering signal causing additionalsound distortion. An instance ofthis might occur when a ringingcoil in a horizontal oscillator cir-cuit is out of adjustment. A strongsignal may be capable of pullingthe oscillator into sync, but the phaseshift caused by the pulling actionof the ringing coil has a seriouseffect on the emanated signal. Cor-rect adjustment, in this case, ofthe ringing coil, could very wellchange the type of interfering sig-nal in a manner to have decreasedeffect on the broadcast receiver.

There is very little that can bedone at the broadcast receiver toremedy the harmonic interferencesince the signal frequency is withinthe broadcast spectrum. Employingtraps in the broadcast receiverantenna lead-in would be of novalue since the interfering signaland the signal from the broadcaststation would both be attenuated.However, a filter network insertedin the AC leads to the receivermight pr o v e effective. Also an

Fig. 4-Proper connection of high pass filter toreduce radiation from antenna.

external antenna placed above theroof of the building would help byincreasing the distance the tele-vision interference signal has totravel, and improve the signal tointerference ratio. A shielded lead-in from the antenna to the broad-cast receiver would prevent signalsbeing picked up in the lead-in.

A summation of methods discuss-ed for reducing harmonic interfer-ence to broadcast receivers is givenbelow :

1. Shield horizontal deflectioncircuits.

2. Dress yoke leads within sup-porting brackets.

3. Use shield or bottom plate onTV chassis.

4. Use shield inside TV cabinet.5. Use filter on power leads to

TV set.6. Ground TV chassis to external

ground (except some AC -DCtype receivers).

7. Use high pass filter in TVantenna lead-in.

8. Correctly ad j u s t horizontaloscillator control.

9. Use line filter on power leadsto broadcast receiver.

10. Use e x t ern a 1 antenna andshielded lead-in to broadcastreceiver.

Application of one or more of theabove - suggested methods aid inreducing the interference to aminimum. If it can be determinedinitially what specific circuits resultin transmission of interference,appropriate measures may be ap-plied without the necessity of per-forming all the above steps.

Let's Have Your Gripes!Radio -Television and Appli-

ance Sales will welcome anyhelpful criticisms and sugges-tions readers may care to sendin. Your letters and commentswill be of inestimable value inhelping us to give you the kindof magazine you want.


R. A. Hackbusch Elected President

Canadian Radio Technical Planning Board

R. A. Hackbusch of Toronto,president and managing director ofStromberg-Carlson Co. Ltd., was re-elected president of the CanadianRadio Technical Planning Board atthe Eighth Annual Meeting of theBoard here recently.

C. W. Boadway, communicationsengineer, Ontario Hydro ElectricPower Commission, was re-electedvice-president and Stuart D. Brown-lee of Toronto was re-electedsecretary -treasurer.

Mr. Hackbusch in his annualreport pointed out that 160 of thetop-ranking engineers, scientists,and specialists of all kinds in theelectronic fields have been devotinga considerable portion of their timeand effort to planning the futureof electronics in this country.

This planning by the members ofthe C.R.T.P.B. is a co-operativeeffort of all branches and phasesof industry, resulting from:-

(1) The need to use and sharea common medium-the air-waves;

(2) The fact that space in thiscommon medium is controlledand allocated by a Govern-ment Agency;

(3) The fact that the equipmentutilizing this common med-ium must be syncronized anddesigned for non -interferingoperation.

The C.R.T.P.B. is the mediumthrough which this work has beencarried on for the past eight years.Its stated objectives are to formu-late sound engineering principlesand to organize technical factswhich will assist in the develop-ment, in accordance with publicinterest, of the electronic industryand electronic services of thenation, to advise Government,Industry and the People of itsfindings and recommendations.

"In layman's language," said Mr.Hackbusch, "the contributing spon-sor representatives of the C.R.T.-P.B., may be likened to a group

R. A. HACKBUSCH

of city fathers laying out a patternfor tomorrow's super highway.We know we have, say, ten lanesat our disposal whereas the trafficcan readily use, particularly duringpeak periods, 20 or more lanes.Consequently, we have the job ofmaking an intensive study of thepossible future use of this highwayand recommending the allocationand regulation of its use so thatthere will be a minimum of con-gestion and interference and so thatonce the pattern is set, it will oper-ate efficiently to take care of re-quirements of the future. For ex-ample, specific frequencies must beallocated to new services such asfrequency modulation and televi-sion so that manufacturers andusers can plan in advance to makeand obtain the proper type of equip-ment to operate these frequencies.It is our duty to try and avoid thesituations which have alreadyarisen in some countries where thespace allocated some time ago tocertain services must now be re-allocated-with the resulting neces-sity of costly conversion or replace-ment of existing equipment."

"Further, in the Canada of to-morrow, such services as police,forestry, railway and medical willall be utilizing electronics to afar greater extent than in the pastand will require a larger part ofthis 'super highway'. These, to-

gether with an unlimited numberof services and uses, must all bereconciled and fitted into a patternfor tomorrow."

"The formation of this planningboard in 1944 was prompted by therealization that there existed inCanada an immediate need for co-operative action by the Governmentand industry with a view to makinga comprehensive technical study ofthe allocation problem involved individing the airwaves-so that thetraffic arteries of the ether wouldbe regularized and allocated inaccordance with public need andso as to permit the minimum ofinterference."

Membership in the PlanningBoard is open to all non-profit asso-ciations, bodies and societies thathave an interest and which indicatea willingness to co-operate inachieving the objectives.

The Board has now sixteen spon-sors :-

American Institute of ElectricalEngineers, District No. 10; Americ-an Radio Relay League (CanadianSection) ; Canadian Association ofBroadcasters; Canadian Broadcast-ing Corporation ; Canadian Educa-tion Association; Canadian Elec-trical Association; Canadian Elec-trical Manufacturers Association;Canadian Motor Coach Association;Canadian Transit Association; TheEngineering Institute of Canada;Hydro -Electric Power Commissionof Ontario; Institute of RadioEngineers; Quebec Hydro -ElectricCommission; Radio ManufacturersAssociation of Canada; The Rail-way Association of Canada; TheTelephone Association of Canada.

In addition, the following bodiesare assisting in the studies beingmade:

Canadian Standards Association!National Research Council; RoyalCanadian Navy; Canadian Army;Royal Canadian Air Force.

The size and membership of theseparticipating organizations is initself indicative of the importanceof the work.

30 RADIO . TELEVISION & APPLIANCE SALES

,.414.4 HE Christmas Season once more gives us the

opportunity of expressing our sincere appreciation toall our customers and friends in the trade. May weextend to one and all our wish for a really MerryChristmas and a Happy and Prosperous New Year.

sends

FISHERRADIO

COMPANY LTD.738 Colborne St. London, Ont.

Phone 2-3431

To All Our GOOD FRIENDS in the Trade

Although ESSCO is a new company in nameonly, our business and personal friends in thetrade are many . . . to them, and all trademembers, we send our Hearty Best Wishes. Itis good to have served you and it is our ambition

to continue to serve you so well as to merityour uninterrupted friendship and good will.

ELECTRO SONIC SUPPLY CO. LIMITED543 Yonge St., Toronto 5, Ont. Midway 2481

FOR DECEMBER, 19.52 31

O.A.R.A.D. NewsBelleville District

ON Monday November 17 theBelleville District of the As-

sociation held a very successful meet-ing with about 42 members sittingdown to the dinner. Enos David waschairman of the meeting.

The guest speaker of the eveningwas Ron Fraser from the CBC inToronto. Mr. Fraser gave a very in-teresting talk on television and an-swered the dealer's questions.

Joe Pardie, president of the On-tario association gave a short resumeof what had happened in the as-sociation since he became president.R. C. Poulter, managing editor,Radio -Television and ApplianceSales, gave a general talk on theadvantages of the association. Har-ry Hunter superintendent of thegroup insurance plan spoke on group

insurance and finally Wilf Hodginsbrought the new members, of whichthere seems to be quite a few, up-to-date on the activities of the associa-tion.

Several dealers came all the wayfrom Peterborough for the meeting.

Oxford County AssociationON November 20, the very first

meeting of the association, everto be held in Oxford County, tookplace. Among the 44 members inattendance was a delegation fromthe London district.

It was decided to form an OxfordCounty association and the follow-ing officers were elected : Presi-dent-W. Boys, Woodstock; vice-president-Don Davidson, Tillson-burg; secretary treasurer-GordonPowell, Norwich. Directors elected

Toronto Dealers Hold Annual Turkey Roll

The Toronto Association of Radio and Appliance Dealers held one of their most suc-cessful turkey rolls on December 3 at Columbus Hall in Toronto. Around 220 dealersand their friends attended and not a single turkey was left. Top photo shows a por-tion of the hungry dealers at the buffet lunch and the bottom photo shows the wheelof chance used to raffle off the turkeys.

were: Harold Utting, Woodstock;William Carroll, Tillsonburg; W.Snyder, Norwich. It was decidedthat the meetings would alternatein each of the three places.

The guest speaker of the eveningwas R. C. Poulter, managing editor,Radio -Television and ApplianceSales. Besides reviewing the pro-gress of the association, Mr. Poul-ter quoted figures to show the rapidgrowth of television and greatlyimpressed the dealers by showingthem the extent of radio business.Wilf Hodgins, Joe Pardie and Har-ry Hunter also spoke at the meet-ing.

Following the speakers therewas a sales and service panel ontelevision. Wilf Hodgins w a schairman of the panel and theother members were: Fred Cavers,St. Catharines ; Ray Krieger, Brant-ford ; R. C. Poulter. The dealersshowed their intense interest byasking a large number of questionsand the meeting did not break upuntil 11.30.

Your Secretary SpeaksIWOULD like to take this oppor-

tunity of expressing the goodwishes for a Merry Christmas andabove all, for a very successfulNew Year from both Joe Pardie,the president and myself on behalfof the association. It looks asthough the coming year is to be agood one, and by continuing yoursupport of the Association of Radioand Appliance Dealers, it shouldbe a better one.

The association is becomingstronger, day by day and month bymonth. I notice a lot of new facesat all of the numerous meetings Ihave attended during the past fewmonths and hardly a day passeswithout one or more applicationsfor membership coming in.

There is quite a schedule ofmeetings already set-up for thecoming year. If your district isnot included in this schedule, whynot get in touch with me at 30Bloor Street, West room 406 inToronto.

Our group insurance plan isgrowing by leaps and bounds. Deal-ers are realizing the value of thisplan more and more and I couldcite many actual cases to provethis statement. If you wish toknow more about this plan, write tothe Ontario Association of Radioand Appliance Dealers at 30 BloorStreet, West, room 406. There isno obligation of any kind.

Wilf HodginsSecretary -Manager.


Season's GreetingsWe extend our heartiest Christmas Greetings to ourCustomers and friends in the trade. May the NewYear bring health, happiness and prosperity to all.

MARCONI MOFFATCOLUMBIA

Radio and Industrial Electronic Parts- Amateur Accessories - TestEquipment - Marconi Receivers -Columbia Records - Moffat Ranges- Crosley Refrigerators - TableAppliances.

ELECTRICALSUPPLIES

LIMITEDWholesale Distributors

Established 1926

306 ROSS AVE.

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R.E.T.A. NEWS(Continued from page 26)

electrical repairs and alterations assuch are not an offence under theAct.

The case has created widespreadinterest and a great deal of im-portance is attached to it.

OTTAWA, ONTARIOMITE regular monthly meeting of1 the Ottawa Chapter, R.E.T.A.

of Ontario, Inc., was held at Del-roy's Hall on Friday, November 14.Ten members attended the meetingand Bill Welsh presided.

Plans were discussed for the an-nual election of officers at theDecember meeting. Applicationsfor three new members were ap-proved with one other applicationpending.

Much favourable comment washeard about the recent specialmeetings sponsored by the localchapter. The first of these washeld in September with the co-operation of Canadian Westing-

house when a very enlighteningtalk on television alignment, alongwith slides, was capably given byGordon Dixon of that company.Sixty guests attended the session.This was the first in a series ofsimilar lectures.

The second meeting was spon-sored by the Ottawa R.E.T.A. withthe help of the Philco Corporationand the local distributor and washeld on November 5. The meetingfeatured servicing techniques andwas on film-handled by Paul For-get, Eastern Division service repre-sentative. Thirty guests were inattendance for this affair.

The members were in agreementthat such special events shouldtake place periodically throughoutthe winter months.

SASKATOON, SASK.THE regular monthly meeting ofR.E.T.A. was held in the King

George Hotel on November 5th,1952.

The application for membershipfrom Victor Chabot, Arborfield wasaccepted as was application from M.G. Paulrun.

Discussion of amendments to be

made to the constitution to includethe Regina and Moose Jaw chaptersunder our charter was then held.The changes in the constitutiondidn't amount to very much, justmore or less a change in wordinghere and there. These changes willbe mailed into the Registrar's Officeat Regina.

The counting of the ballots forthe new executive was then held. AlShakotko and J. Galbraith were ap-pointed to count them. The resultsof the election are as follows : Presi-dent, Don Hyde; vice-president, W.Bergen ; secretary -treasurer, M. L.Olson; 4th director, Fred Fischer.

We wish to congratulate the retir-ing executive on the good job theyhave done during the past year andto wish the new executive every suc-cess in the coming year. With tele-vision stations planned for this partof the country the new executive hassomething of a little different towork on.

SERVICE ISSUEThe January issue of Radio -

Television and ApplianceSales will be a special numberfor service technicians.


RADIO -TELEVISION and APPLIANCE SALES

Three 21 -Inch TV ReceiversAnnounced By RCA Victor

Officials of RCA Victor have an-nounced three 21 -inch receivers as anaddition to their current televisionline. The new designs include a tablemodel (the "Winston"), an open-facedconsole (the "Fairfield"), and a con-sole model with "Stay -put" doors (the"Bentley").

The receivers all use the same chas-sis, which includes a newly developedCascode tuner said to give betterselectivity and provide a more highlydefined picture, undistracted by noiseinterference. Other RCA Victor fea-tures in the chassis are the "GoldenThroat" matched accoustical systemand the "Magic Monitor", which "actslike an engineer inside your set". Thecompany claims this is the most highlydeveloped and engineered chassis theyhave yet produced. It uses 22 tubes(plus kinescope) and develops 18,000volts on the face of the picture tubefor "crisper, brighter pictures". UHFconversion has been simplified byelimination of the need for a separateconverter unit. When a set owner de-sires to pick up a UHF station, a UHFchannel tuning strip is substituted inthe tuner for that of an unused VHFchannel.

The "TV-Phono" switch is con-veniently located in the front of thereceiver as part of the tone controlswitch. As is the case with all RCAVictor TV sets, a built in phono jackis located at the rear of the chassis.

Cabinets for the new receivers areavailable in a choice of mahogany, wal-nut or blonde finishes. The table -

model "Winston" is available with amatching consolette base. All cabinetsare designed to fit in with any style ofdecor.

New "Rek-O-Kut"The universal demand for a 16 inch,

3 -speed transcription turntable, specifi-cally designed and engineered for the3 popular disc recording speeds, hasnow been filled by the Rek-O-KutModel B -16H.

Entirely new elements of design andengineering, based upon suggestionsmade by leading engineers in the field,were embodied to produce this "authen-tic" 3 -speed turntable. As a result,all 3 recording speeds -33A, 45 and 78-can be selected with equal facility,simply by turning an indicator. The45 RPM adapter is a disappearing typewhich is built into the hub of the turn-table. The turntable is sub -mountedon a heavy aluminum base, dimensionedfor ready replacement of obsolete 2 -speed tables in present consoles orcabinets with very slight modifications.From a standing start, the turntableattains full speed in a fraction of arevolution.

Further information from Rek-O-Kut in Canada, Atlas Radio Corpora-tion, 560 King Street West, Toronto,Ontario.

RMS Portable Bar GeneratorRMS, manufacturers of television

antennas, accessories, and electronicproducts, has introduced a new low-cost portable bar generator which per-mits accurate, on -the -spot linearityadjustment of the television receiver.

The new instrument, designatedModel BAR -1, transmits a modulatedcarrier on channels 4, 5, or 6, as pre-determined by the service technician,

producing both vertical and horizontalbars on the screen. A control is pro-vided for adjusting the number ofbars to suit the technician's conven-ience. By adjusting the linearitycontrols (and size controls when neces-sary) of the set so that the bars areproperly proportioned across the screen,an accurate linearity adjustment canbe quickly made, even when the stationis not on the air.

Bar -1 Bar Generator is housed in arugged metal case finished in attrac-tive green and gray color pattern.Because of its ideal compactness, theunit is readily accommodated in theserviceman's kit. To avoid loss ormisplacing of the receiver cord, thiscomponent comes pre -attached to thegenerator. Complete instructions forits use and servicing are included witheach package.

RMS are represented in Canada byMJS Television Accessories Co., Ajax,Ontario.

Hallicrafters 17 -inch TV withMobile Matching Base

The Hallicrafters Canada Limitedannounces the distribution of a 17 -inchtable model TV. This model No.1011CA features the three -stage "local -fringe" reception switch, Cascodetuner, rectangular black tube and theHallicrafters exclusive, new controlpanel that simplifies channel selectionand minor picture adjustment. Aswith all Hallicrafters TV, this 17 -inchmodel has the effective tilted glassfront that practically eliminates glareplus provision for UHF.

Hallicrafters Model 1011CA with matchingbase.

There is a choice of Walnut, Mahog-any or Blond finishes.

Also available is the new Hallicraf-ters caster -mounted matching basewhich transforms a table model TVinto a mobile console model. This baseis sold in finishes to match the cabinet.


aPmei*EArtviNe*EAvoieNbf-AeLNINIOArimeN0A,AmeNiatroe4

il GreetingsandBest

: Wishes

iv t E extend heartiest

Christmas Greetings to our

customers and friends in

the trade. May the New

Year bring health, happi-

ness and prosperity to all.

MACDONALD ELECTRIC ;11.307 QUEEN ST. S.

LIMITEDKITCHENER ONT. C4

tet0:021k,34CeaturISZTC:14C7rt°317

fr, Aierrp ebriottneusanb

3bappp Pau rearFrom the

Staff and Directors

RADIO COLLEGE OF CANADASchools At Montreal and Toronto


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Specially suitable for use in midget,auto and AC -DC sets, Aerovox TypePRS Capacitors are hermeticallysealed tubular units in aluminum cancontainers. 2 W solid dead soft baretinned copper leads on single units,and single insulated negative leadswith double insulated positive leadson multiple units, provide safe, easyand dependable connections. There's acomplete range from 4 to 1000 mfd-25V. D C.W to 500 V D C.W.-andevery type is individually tested beforeshipment. See Aerovox CatalogueNo. 4 for technical data.

011MMaradt4"1

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AEROVOX CANADA LIMITED, HAMILTON, CANADAManufacturers of fixed capacitors for all radio and electrical uses

5108

Hotpoint Automatic Washer andDryer Now On Canadian MarketRCA Victor Company, Ltd., distribu-

tors of Hotpoint products in Canada,has announced to dealers the introduc-tion of the U.S. produced Hotpointautomatic washer and dryer.

The washer and dryer are matchedin appearance, and designed for flush -to -wall installation with controls loca-ted on top of the cabinets, set at aneasy -to -see angle at the rear.

The LC -3 Automatic Washer oper-ates on the agitator principle anduses 10.9 imperial gallons of hotwater (less than any other made, saysRCA Victor) to wash an eight pounddry load of clothes. The completewashing, rinsing and damp -dryingcycle time can be varied from 20 to 31minutes. Actual washing time can bepre -determined at from ti to 111minutes. The spin -tub rotates at 650rpm maximum. The washer features"Swirlaway triple -rinsing", which in-cludes two spray rinses, and a thirddeep -overflow rinse to remove loosenedsuds, film and soil over the top of thetub while the agitator operates. Thisis especially effective as a final rinse,says the company. Control of completewashing requirements is pre -deter-mined by the Hotpoint "Wond-r-dial",a single control that allows the home-maker to choose the amount andtemperature of water desired and theproper length of washing time.

The front loading Hotpoint LD-3Automatic Dryer will dry any quantityof clothes washed by the LC -3 washer(up to 8 lbs., dry weight). The cycletime can be varied from 15 to 90 min-utes and the drum rotates at 50 rpm.The sealed dryer features "Rainbow"drying action, which requires nospec.al vents yet causes no moistureor lint to escape into the room. Anutomatic drain pump removes all

lint and moisture down the drain.Both the Washer and Dryer operate

on 60 cycle AC. A 15 ampere sepa-rate branch circuit is recommendedfor the Washer. The Dryer is ratedat 4,700 watts, operates on 115/230or 120/240 volts and requires a threewire, 30 ampere circuit.

RCA Victor says a long range pro-gram of sales promotion and advertis-ing has been planned to back up Cana-dian introduction of these Hotpointproducts. The company also forecaststhat at least 20' (and perhaps asmuch as 25'; ) of Canadian washerbusiness in 1953 will be in AutomaticWashers.

Make sure your salesmenand service technicians seethis copy of RADIO -TELE-VISION AND APPLIANCESALES.


TELEVISION(Continued from page 9)

report which I think might havebeen included are: Page 387, para-graph 11: "In Great Britain . .. theobjective is to give the people whatthey ought to have; in the UnitedStates . . . the policy is to give theaudience what they want." AndPage 387, paragraph 12: "There isa tendency to underestimate theimportance of advertising in theeconomic life of the country . . . inorder to sell goods people mustknow that they exist and must learnthrough the various advertisingmedia the quality of these goodsand their possible usefulness . . .

It might be argued that the privatestations advertise Canadian goodswhile the Canadian BroadcastingCorporation commercial networkprogrammes a d v e r t i s e chieflyAmerican goods made either in theUnited States or in the Canadianplants of American companies."

With regard to your quotes fromthe Massey Report itself, in the firstparagraph is given the reason forgovernment control of such apowerful influence over our nationallife. "Television, like radio, is akinto a monopoly" reads the justifica-tion.

In point of fact, the limitednessof the air channels for both radioand TV are very much exaggerated.In 1950 when the last North Ameri-can Regional Broadcasting Agree-ment was signed, there were some3,000 radio broadcasting stations inAmerica in the official standardband list. In the United Statesalone there are additionally some700 frequency modulated broadcast-ing stations and engineers indicatethere is room for at least 3,000 moreFM broadcasting stations.

The other reason whereby theMassey Report justified governmentmonopoly of television was that "itpromises to be a more popular aswell as a more persuasive medium"(than radio). It seems to us that ifthere is any medium which shouldnot become a monopoly of govern-ment it is the most popular andpersuasive medium of the land. Itwas because the printing press wasthe most popular and influentialmedia of her day that printing wasput under the authority of the StarChamber, and no book could beprinted without a licence during thereign of Elizabeth Tudor.

FOR SERVICE IN ELECTRONICS

CESCO40 YEARS EXPERIENCE . . .

Into this latest 1953 Radio - TV - ElectricalBuying Guide has gone 40 years experiencein the industry. Nearly 200 pages full ofnew merchandise and profit making ideas.Write for your FREE copy to -day.

TELETYPE SERVICE

In constant operation between our Montrealand Toronto branches this fast TeletypeService places largest stocks at your disposaland brings you the fastest possible service.Warehouses across Canada to give you

efficient service.

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24 hour mail order service on all orders.

Some day service in Montreal, Toronto andEdmonton. Constant phone service at alltimes, insures you immediate attention toyour long distance calls and fast service onall orders.

RIGHT ACROSS CANADA!

CESCO in TORONTO

phone EM 6-8731WHOLESALE DISTRIBUTORS

CANADIAN ELECTRICAL r.Pr1,TMONTREAL

TORONTO

EDMONTON

275 Craig St. W., Phone: PL. 3421*

143 Yonge St., Phone: EM. 6-8731

9923 101A Ave., Phone: 41224-41321


AND THEY CHOOSE

A

EVERY TIME

From coast to coast, every day,more people want the best in homeentertainment and are specifyingJENSEN Speakers in their radiosand for replacement purposes.Cash in on this increased businessby carrying a complete line ofJENSEN SPEAKERS.

Write for catalogue No. 102.

COPPER WIRE PRODUCTSLIMITED

FACTORY: GUELPH, ONTARIOSALES OFFICES: Toronto - 351 Carlow Ave., RI. 3511; Montreal-Room 301, 1500 St. Catherine St. W., Fl. 3271; Calgary - RadiovisienSales Ltd., 510 9th Ave W., Phone 2-3294.

YOU WANT TO MAKEMONEY, DON'T YOU?

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THE FREEZER WITH THE

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FAR GREATER FREEZING ABILITY THAN OTHER LEADINGMAKES. 50 lbs. of meat or produce can be safely frozen at one time.Owners report much greater quantities.

GREATLY REDUCED RUNNING COSTS. Gem insulation is 5 to 6inches thick instead of the usual 4 inches. Keeps more of the "cold"in ... less current consumed.

ENTIRE CAPACITY OF THE CABINET CAN BE USED. Thefreezing unit is neatly placed on top of the cabinet. No wasted space.

DAY-TO-DAY REFRIGERATION AVAILABLE. A 3 cu. ft. KitchenRefrigerator is available at very low cost in place of one of thecabinet lids, and this does NOT reduce freezing space.

EVEN WITH ALL THE ABOVE ADVANTAGES, THE PURCHASEPRICE OF A "GEM" IS LESS PER CU. FT. OF FREEZER SPACETHAN MOST OTHER LEADING MAKES.

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Yi3 RADIO - TELEVISION & APPLIANCE SALES

WHAT'S AHEAD IN 1953(continued from page 24)

ally are splendid. But with TV justgetting off to a good start, surelythe prospects for the electronicindustry, in particular, should begood enough to make us enthusias-tically optimistic!

At any rate, I am!

Business Will BeVery Competitive

J. V. STARKVice -President and

Director of Sales, SimplicityProducts Limited

THE pastseveral years have beenI very difficult to forecast and I

believe 1953 will be just as difficult.My opinion is that supplies will

be easier and business will be verycompetitive, due, we feel, to thepresent law in force eliminatingfixed prices.

I think we should try to havethe Government rescind the presentlaw and permit the fixing of retailprices, particularly on the whitegoods line as this is a stabilizer fordealers.

I believe that business in 1953will be about the same as in 1952.The first four months should showa decided increase over the firstfour of 1952 as we were burdenedby the heavy excise tax imposed onwhite goods, that was taken offApril 11th.

Accent Will Be OnThe Service Department

VINCENT BARRECAPresident, Canadian Admiral

Corporation, Ltd.WE believe that 1953 will bringa substantial increase in the

sale of television receivers inCanada over 1952. This shouldmean that by the end of 1953 it isextremely likely that there will beabout a half million television setsin operation in Canada.

Next year 21 inch tubes will bethe most popular screen size andwill supersede and make obsoletethe present 17 inch tube. I referof course to the 21 inch sphericaltube, not the cylindrical tube whichAdmiral is currently using in itstelevision receivers both in Canadaand the United States. The open-ing of the Toronto and Montrealtelevision stations and the in-

creased signal from WBEN Buffalo,will once and for all eliminate theidea that 21 inch screens are toobig for the average living room.Viewers in the Toronto, Montreal,Niagara Peninsula and Windsorareas are now receiving a strongsignal with almost 100% perfectpicture clarity from their local ornearest TV stations. With the 21inch spherical tube, the manufac-turer's price of 21 inch receivershas now been considerably reduced.So much so that Admiral has foundit possible to manufacture and sella 21 inch television set for the

price of other 17's. This tube willbe available to the industry in gen-eral in 1953 on mass productionbasis.

With regard to the action thetelevision dealer should take tomaintain or increase his sales in1953, the most important step everyretailer of television must take atthis time is in his service depart-ment. Those dealers who do nothave a service department or ser-viceman will from here on find itmore and more necessary to set upa service department in his ownstore, or else be forced out of the

Dependability.

General Industries'Model TR 3 -Speed Phonomotor

an important reason why leading manufacturersprefer General Industries' 3 -Speed Phonomotors

Year after year, General Industries' Smooth PowerPhonomotors provide trouble -free performance-backing

up fine radio, television and record -changer engineeringwith highest quality motor design and construction.

Write for complete information, including specifications,design features and dimensions. Quantity price

quotations available on request.

THE GENERAL INDUSTRIES CO.DEPARTMENT MJ ELYRIA, OHIO

CANADIAN SALES REPRESENTATIVECHAS. W. POINTON 1926 Gerrard St. E., TORONTO


television business by better equip-ped competitors. Those dealerswho already have a service depart-ment may find it necessary to in-crease their service personnel tohandle the increased business thatis coming next year. Since ser-vice after sale is more importantin the sales of television receiversthan in the sale of any other con-sumer product, every dealer shouldrealize now that the time has comewhen a service department is anabsolute must for his business ifhe is going to continue to sell tele-vision and to increase his sales in1953.

Dealers ShouldOrder Goods

Well In AdvanceC. L. GULLEY

President, Superior Elect ries LimitedTHE cancellation of credit

restrictions and the eliminationof the Excise Tax on electricalcooking appliances early in 1952,together with a high degree ofemployment during all 1952, causedthe normally high inventories offinished electrical heating and cook-ing appliances, as of April 1st, todisappear in a few months.

Inventories of finished goods arenow the smallest for many yearswhich means distributors and deal-ers should, in their own interests,anticipate their spring and summerneeds, by placing stocking orderswith their sources of supply withoutdelay. This puts the manufacturerin a better position to step up hisproduction schedule of the individ-ual appliances sufficiently to be ableto supply the demand properly andaccurately.

Let us not forget that the appli-ance manufacturer must, in someinstances, place his orders for cer-tain critical raw materials as muchas six months in advance of actualrequirements.

With Real Effort, 1953Should Be A Good Year

R. C. DOBSONPresident, Radio College of

CanadaWE believe at Radio College that

1953 is going to be a goodyear. We feel quite certain thatthere is little doubt that the firstsix months will be fully up to ouraverage of 1952 and that althoughthe last half of the year may flat-

ten out slightly, the over-all resultwill, be satisfactory.

As a school we know that the in-dustry in general is suffering froman insufficient supply of trainedpersonnel and consequently we feelconfident that the placement of ourgraduates will present no moredifficulty than it did during thiscurrent year.

The dealers' problems are likelyto be the same as our own, with agood start in the first half of theyear but with "plain order takers"having trouble competing with the"go-getters".

With proper planning and properdrive all branches of the radio andtelevision industry should comethrough 1953 with satisfactory re-sults but it is up to us all to makeplans further ahead to take care ofsome levelling -off that must in-evitably take place perhaps at theend of 1953, but certainly some-time in 1954.

Good Service Is OneOf The Dealers

Best Selling ToolsA. B. HUNT

President, Radio -Television.Manufacturers Association

rr ELEVISION, although still inI its infancy in Canada, promises

to dominate the consumer anddealer interests in the CanadianElectrical Appliance field during

1953. Industry forecasts that salesduring 1953 will be in the order of225,000 sets, which represents anincrease of about 80% over 1952.

The projected extension of CBCtelecasting facilities in cities otherthan Montreal and Toronto and thecompletion of microwave televisioncircuits connecting Buffalo, Tor-onto and Montreal during the firsthalf of 1953 will provide a furtherstimulus to television receiver salesnext year. Even now demand fortelevision receivers is ahead ofproduction.

The television dealer must real-ize the importance of skilled ser-vice. Good service is probably oneof the dealer's best selling tools.The Radio -Television Manufac-turers Association, recognizing theimportance of this phase of selling,has already sponsored serviceschools and a home study course totrain technicians for this neces-sary work; more are being plannedfor the coming year but this pro-gramme must be further expandedto develop locally organized train-ing schools.

The production of electronicequipment for defence purposeswill be on the upswing during thecoming year. Manufacturing facil-ities, however, are adequate tomeet this projected increase aswell as a step-up in the commercialproduction of television and radioreceiving sets.

R.T.M.A. Protest C B CTelevision Policy

Members of the Radio -TelevisionManufacturers Assoc i a t ion ofCanada in session here today voicedstrong protest over the recentlyannounced Government proposalthat private enterprise televisionstations be limited to areas notserved by CBC.

"There is no logical reason whylong standing applications for pri-vately -owned television should notnow be considered," stated M. M.Elliott, spokesman of the manufac-turers. "The Massey Commission'sReport recommended that theseapplications be deferred until CBCgots its TV production centresoperating in Toronto and Montrealbut there was no recommendationin the Report that CBC be given acomplete monopoly of television in

all of the larger Canadian marketareas."

"The members of the Radio -Television Manufacturers Associa-tion, which includes twenty-twoCanadian companies manufacturingtelevision receivers, eight compan-ies manufacturing transmitters, andforty-eight companies manufactur-ing tubes and components are onrecord as strongly recommendingcompetitive television broadcastingin Canada as the best method ofmaking this new education andentertainment medium available tothe greatest number of Canadiansat the least cost," said Mr. Elliott.Mr. Elliott also pointed out thatalready over 20 million UnitedStates homes are enjoying televisionon a competitive basis without anyannual license fee.


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2781 DUFFERIN STREET TORONTO

R. H. NICHOLS LTD.,2781 Dufferin St., Toronto, Ont.Dept. A.Please send me complete information onyour AvoMeter Multi -Range Instrumentwith Automatic Cut -Out Protection.

FIRM

ADDRESS

REQUESTED BY

Comprehensive Avo-Meter Bulletin avail-able on request. Sendfor yours to -day.

EXCESS

RESISTORREQUIRINEIRS

I.R.C.

SHORTAGE

PRODUCT ION

NORESISTOR

PROBLEMS!Our engineering and sales staff are al-ways at your service when you have aresistor problem. Whether it be withstock resistors or special orders, large orsmall, our technical knowledge devel-oped through years of experience is

there to guide you. So don't let a littlething like a resistor get YOU down,write or phone IRC.

Our jobbers carry a complete line of IRCresistors for your convenience.

Power Resistors Voltmeter MultipliersInsulated Composition Resistors

Low Wattage Wire Wounds ControlsVoltage Dividers Precisions

High Stability ResistorsHF and High Voltage Resistors

Insulated Chokes

INTERNATIONAL RESISTANCE COMPANY LTD.HEAD OFFICE 8 FACTORY 349 CARLAW AVE., TORONTO RI. 3511Montreal-Room 301, 1500 St. Catherine St., W., Fl. 3271Calgary-Itadiovision Sales Ltd.,510, 9th Ave.,W.,Phone 2.3294

SPEED your work

with XCELITE

Color -Coded Nut Drivers!Don't waste time on the jab fumbling for the right nut driver.The various colored handles on this set of seven XCELITENut drivers tell you at a glance the size you want. They'remade of top grade tool steel with large XCELITE handlesand come in the most needed sizes. Complete with strong,lockable holder. See your dealer!

Originators - Not Imitators.

XCELITE INCORPORATEDFormerly Park Metalware Co., Inc.

Dept. T Orchard Park, N.Y.

Canadian Representative:Charles W. Pointon

1926 Gerrard St. E.,Toronto, Ont.

°11194LOOK TO lalliM13

Season'sGreetings

In appreciation of our pleasant busi-ness relations, we extend to you andyour associates, the Season's Greet-ings and our Best Wishes for aProsperous New Year.

THE

BIG "A" COMPANYLIMITED

179 Pinnacle Street, Belleville, Ontario

"We Guarantee Same Day Service"

42RADIO - TELEVISION & APPLIANCE SALES

1952

flierrp ebriottnazanb a

1,e1PPP Peiv pearAt this age-old Season of Good-will and Remembrance, we ex-tend our most sincere Greetingsfor A Merry Christmas and AHappy New Year to our manyfriends.

EASYHAMILT011

Rt1010ENCHMIGE RADIO PARTS

1953

EAST HAMILTON RADIO EXCHANGEHamilton's Largest Radio -Television Supply House.

KENILWORTH & BARTON STREETS ONTARIO

Best WishesOur business relationship has been built

on sincerity

This same feeling is behind this greeting

BENSON-WILCOXELECTRIC COMPANY188-190 KING STREET LONDON, ONTARIO


RADIO -TELEVISION

and

APPLIANCE SALES

Vol. 8

Receives Rogers MajesticAppointment

Morley C. Patterson, manager ofTube and Component Division RogersMajestic Electronics Limited, Leaside,Ontario, announces the appointment ofHarry J. Robinson as sales representa-tive for British Columbia and Alberta.

Mr. Robinson will operate fromRogers Majestic Electronic's new Tubeand Component Division office, 375Terminal Avenue, Vancouver, B.C.

Residing in Edmonton, Alta., forthe past twenty-five years, Mr. Robin-son served for fourteen years as man-ager of the Radio and Appliance De-partment, Taylor and Pearson Ltd.Prior to this he was associated forfive years with the T. Eaton Co., RadioDepartment.

DECEMBER, 1952

Mr. Robinson is a graduate of theRadio College of Canada, Toronto.

F. 0. Hipwell is Sales Head ofEasy's Alliance Motor DivisionThe appointment of F. 0. Hipwell as

sales manager of the recently acquiredAlliance Motor Division is announcedby S. J. Randall, president of the EasyWashing Machine Co. Limited.

Mr. Hipwell was edacated at Uni-versity of Toronto Schools and gradu-ated in Electrical Engineering fromUniversity of Toronto in 1943. Spenttwo and one half years with CanadianArmy and then joined Burke Electricand X-ray Company. In 1947, Mr.Hipwell joined the Alliance Tool andMotor Company Limited as Chief

Montreal Branch For Trans -Canada Distributors

Shown above is the recently opened Montreal branch of the Trans -Canada Distributors.The branch has very modern showrooms and is under the management of H. Picard,former Quebec manager for Addisons Ltd. The branch is being operated as a divisionof D. D. Martin Ltd., Leaside, Toronto.

No. 12

F. 0. HIPWELL.

Engineer. In 1949, after a change ofownership, he was appointed generalmanager and retained this positionuntil the summer of 1952 when theabove company was acquired as a di-vision of the Easy Washing MachineCompany Limited.

Insuline Catalogue SupplementA monthly supplement to its regu-

lar catalog, indicating the availabilitystatus of racks, panels, chassis, etc.,has been inaugurated by the InsulineCorporation of America, Long IslandCity, N.Y. Known as the "Metal GoodsStock Calendar", the eight -page publi-cation is being mailed regularly toelectronic -parts distributors all overthe country. It is already fulfillingits mission of facilitating the ship-ment of critically -needed merchandiseand of eliminating time-consuming cor-respondence and back -ordering, accord-ing to Joseph Maresca, assistantdistributor sales manager, who is re-sponsible for the calendar.

Insuline is represented in Canada bythe Canadian Marconi Company, Tor-onto.


Advertising ManagerFor Radio -Television& Appliance Sales

H F. CROSBY

Mr. Crosby, who has been with the Ful-lerton Publishing Company for severalyears, was recently appointed advertisingmanager of Radio -Television and Appli-

ance Sales.

International Harvester AppointsE. R. Hux

E. R. Hux, product specialist, Re-frigeration Sales, International Har-vester Company of Canada, Ltd., hasbeen appointed general supervisor,Refrigeration Sales, general office,Hamilton, Ontario, effective November1st, 1952.

E. R. HUX

After spending some years in theretail refrigeration business, Mr. Huxjoined Harvester of Canada, at theHamilton district office in July 1941as refrigeration sales and servicerepresentative. In November 1947, hewas transferred to the general office,Hamilton and appointed product spe-cialist, Refrigeration Sales.

your PROFIT picture, that is .. .when you stock the Turner 80

hottest item in the microphone field

This is the reasonSince the Turner Model 80 was first introduced to thetrade last May, jobbers and retailers have been generousin their praise of this radically different crystal micro-phone. Demand has been exceptional ... and the Turner80 practically sells itself! Reports of its sensational per-formance continue to pour in. "Wonderful for PA" ..."Fastest moving mike we stock" ... "Congratulations onmaintaining high quality at such a low price!"Level is approximately 58 db below 1 volt/dyne/sq. cm.Response is 80 - 7000 c.p.s.Improve your future profit picture by ordering theTurner Model 80 now. Contact your Turner Represent-ative or write direct for more information.

D c TV pictures, too, are clearer with ther'''° Turner television booster, Model TV -21

THE TURNER COMPANY900 17th St., N.E. Cedar Rapids, Iowa

IN CANADA:Canadian Marconi Co. Ltd., Toronto, Ont., & Branches

EXPORT:Ad. Auriema, Inc., 89 Broad St., New York 4

Crystals licensed under patents of Brush Development Co.


RADIO and TELEVISION TUBES

data terre40#6,/* ASK YOUR JOBBER ABOUT DEALER HELPS

CANADIAN WESTINGHOUSE COMPANY LIMITED HAMILTON CANADA

Appointed Maytag DistributorsAppointment of Trans -Canada Dis-

tributors, Toronto, as exclusive dis-tributors of Maytag products in Ontarioand Quebec was announced November20th by George Sparks, general man-ager of The Maytag Company Limited.

A meeting was held in Toronto fol-lowing the appointment, at whichmembers of Trans -Canada Distribu-tors Limited were given a course ofinstruction in the assembly and ser-vice of Maytag products. A productknowledge and service school was heldat the Royal York Hotel, and the three-day meeting was pronounced a distinctsuccess by Mr. Sparks who personallyintroduced the line of Maytag washers.Norm Frick, Maytag service manager,supervised the course of instruction.

The appointment is the result of anaggressive sales policy adopted by theWinnipeg firm to expand the Easternmarket for their Canadian -madewashers. Earlier, short supplies hadprevented The Maytag Company Limit-ed from setting up a distributorship ofsuch a complete nature in the East.Maytag washers are made entirely inthe Winnipeg factory, and representyears of research in the washer field.Maytag pioneered and developed suchoutstanding contributions to the indus-try as the swinging wringer, cast and

Presentation of the Maytag distributor con-tract, by D. D. Martin, president, of Trans-Canada Distributors Limited, to G. R.Sparks, general manager, of The Maytag

Company Limited.

formed aluminum plate tubs, and theprinciple or gyrafoam washing which"forces the water through the clothesrather than the clothes through thewater."

President D. D. Martin of Trans-

Canada Distributors Ltd. is well knownto the trade in Eastern Canada. Hewas accompanied at the Toronto meet-ing by Comptroller Orville Bowles andservice heads who learned the back-ground of Maytag manufacture. GeorgeSparks described the close liaison be-tween his Canadian factory and theResearch, Testing and DevelopmentDivision of the Maytag Company inNewton, Iowa, world's largest pro-ducers of home laundry equipment.

New Ward Pamphlet"Report on Portland" is the title of

a new pamphlet released by WardProducts. Division of the GabrielCompany. Since Portland was thefirst commercial UHF station, the re-port describes receiving antenna per-formance as a guide to future areas.

On -the -spot reports by distributors,newspaper comments, and specifica-tions on the Ward "Trombone" and"U-Vee" antennas are included. Freecopies of the report may be obtainedfrom distributors or direct from AtlasRadio Corporation Limited, Toronto.

Why Not Reserve Space Nowfor Our Special January

"Service Issue"?

CHRISTMAS GREETINGSTo our many friends in the trade we offer YuletideGreetings in all its simplicity. May the New Yearbring you every happiness.

WESTERN AGENCIES LIMITEDVancouver, B.C., and Victoria, B.C., distributors of Connor Home Appliances, Marconi Radio and

Television, Radio and Television Parts, Refrigeration Parts, Mercury Records, etc.


ftlerrp Cbrittniatanb a

jiyippp getv Pear

At this. festive season we take pleasure in

extending Greetings and Best Wishes to all

our friends in the radio industry.

We earnestly hope that the New Year

will bring to you a full measure of

good health, happiness and prosperity.

ERIE RESISTOROF CANADA LIMITED1151 ROSELAWN AVENUE TORONTO 10, ONT.

FACTORIES: Toronto, Ontario; London, England; Erie, Pa.

Manufacturers ofRESISTORS CERAMICON CONDENSERS SUPPRESSORS


News of the Industry ,

First New Coleman Heating and Ventilating Unit

Sheldon Coleman, president, CharlesR. Corn, vice-president and generalmanager and W. L. Rowe, vico-presi-dent in charge of production proudlyexamine the first Blend -Air Furnace tocome off the production line at thenew $2,000,000.00 Coleman Etobicoke

plant near Toronto. Blend -Air, a newtype home heating and ventilating sys-tem, manufactured by the ColemanLamp and Stove Company Limitedcombines, for the first time in Canada,a complete heating and ventilating sys-tem into one three part engineered

unit. Designed to save space and givehigh heating performance at low cost,the furnace operates on oil, gas orL.P. gas and delivers hot air throughspecial 3%" heat tubes from the fur-nace to magic blenders in the walls ofthe home. The hot air is then blendedwith room air and gently re -circulatedto give the room an even temperaturefrom floor to ceiling. The unit isequally adaptable to old or new homes.

Hockey Star GetsMarconi TV Set

Montreal Canadien's hockey star, Maurice"Rocket" Richard points to a likeness ofhimself on a Marconi television set. Can-adian Marconi Company donated the setto Maurice on the occasion of his breakingthe all time goals scored record in the

National Hockey League.

New Type Heating Unit On Display

'teaPORTABLE HEATING PANE-

OAT 81 L34

VA I L 0411.AULT! URPOSE

POD U.SIUXtr. .A.01

On display for the first time in Canada is the new Glassheat multi -purpose portableheating unit shown recently at Eddie Black's appliance store in Toronto. This newportable heater can be tilted to direct the rays as desired, used as a wall panel oras an attractive occasional table when not plugged in. Now in production they will

be introduced in other centres across Canada in the near future.

New JFD CatalogueShown above is the new JFD antennaand accessory catalogue. Printed in threecolours, the catalogue contains 36 pages,fully illustrated. JFD is represented inEastern Canada by J. R. Tilton, 15 Hart -field Rd., Toronto and in Western Canadaby the Millen Dumin Agencies, 370 Donald

Street, Winnipeg.


461W111711/001-611/Wafor your convenience and profit

RIPI I

[11111 wooril

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!"II .1

'T"::11111.11111::100

ttiC

FROM COAST TO COAST:

A Complete Line Quick -Supply Warehouses On-the-job Technical Service

GENERAL ELECTRICELECTRONIC TUBES

Whatever your tube requirements-whetheryou sell them or use them-there are G -EElectronic Tubes designed to give yousuperior performance-to last longer inevery application. And G -E tubes-in steadysupply and in constant demand . . . arealways a step ahead in electronic develop-ment.

Constant research and precision manu-facturing, plus convenient warehouses inevery major locality, and a large staff of

tube specialists from coast to coast inCanada, make it possible for you to getthe type of G -E tube you want with theleast possible delay ... make it possible foryou to get the best technical advice andassistance right on the job.

So remember, when you stock, specify oruse G -E Electronic Tubes you get better,more advanced design; quicker, more com-plete service and supply; and the advice ofmen trained to serve the electronic industry.

CANADIAN GENERAL ELECTRIC COMPANYLIMITED

Head Office: Toronto-Sales Offices from Coast to Coast 52-TU-1


News of the lattstryDevelop Long Range VHF

TransmissionIt's done with "mirrors". That's

the explanation given by an outstand-ing scientist for a new method of radiotransmission which opens new pos-sibilities in long-range communication.

Speaking on a recent General Elec-tric Science Forum radio program inSchenectady, Dr. Henry G. Booker,professor of electrical engineering atCornell University, said use of the newtechnique contradicts the generally -accepted theory that direct transmis-sion of very -high -frequency radiowaves is limited to distances of about50 miles.

The method, developed by Dr. Bookerand five other scientists working incooperation with the U.S. State De-partment's Voice of America project,

employs ever-present irregularities inthe upper atmosphere as "mirrors" bywhich VHF waves are bent around thecurvature of the earth.

Direct communication between points616 miles apart has been maintainedin experiments with the new technique,Dr. Booker revealed.

The Cornell professor said the re-cent discoveries have led scientists toreappraise the practical utility forlonge-range communication of VHFwave lengths such as those now usedin telecasting.

He emphasized, however, that whiledirect transmission of VHF soundsignals to comparatively far -distantpoints has been proved feasible, fur-ther research will be necessary toestablish whether a clear picture canbe televised beyond the horizon with-out relay equipment.

Gibson Ranges To Be MadeBy Beach

It was announced in Ottawa to -day,by D. J. (Don) Beach, president ofBeach Foundry Limited, that the firmhas embarked on an important expan-sion programme in production of do-mestic ranges under an agreemententered into with Gibson RefrigeratorCompany of Greenville, Michigan.

J. L. Johnson, vice-president of theGibson Refrigerator Company, statedunder this agreement Gibson Rangeswill be manufactured in Canada byBeach Foundry Limited and distributedthrough the Branches of CanadianFairbanks Morse Company, Limited.In addition, Beach will enlarge theline of products sold under the Reach

name and continue distributionthroughout Canada.

Beach Foundry Limited was foundedin 1894 by the late Benson C. Beachand has enjoyed 58 years of successfulmanufacturing in Canada of a fullline of domestic ranges, warm airheating equipment, etc.

The Gibson Refrigerator Companyof Greenville is now in its 76th yearof successful operation.

Mr. Reach said "We have recentlygreatly expanded our manufacturingfacilities, particularly with the additionof new modern heavy duty presses andan electrically operated continuousenamelling furnace. The new agree-ment will enable us to make fullest useof these added facilities and to provideadvance design and other importantadvantages to the Canadian public".

New Tie between Beach Foundry Limited, Ottawa, and Gibson Refrigerator Companyof Greenville, Michigan. I. L. Johnson, Vice -President of the American Companyexplains fine points of Gibson Range to Beach Officials. Standing (left to right) D. J.

Beach, President, Irving C. Sheppard, Works Manager, W. J. Beacock, Sales Manager,and T. M. Fraser, Secretary -Treasurer

Linda Christian PresentsWestinghouse Combination

The appliance business can have cer-tain unexpected advantages as Geof Wat-son, left, of the Canadian WestinghouseSupply Company found out recently.Geof was on hand to show Hollywoodstar Linda Christian the Kensington com-bination she presented to a lucky winnerat the Ottawa Men's Press Club 25th an-niversary party while club PresidentGeorge Kitchen shows little interest inthe record. And who can blame him?

ICA Executive Appointments

Industrial Acceptance Corporation,Limited, Montreal, has announced thepromotion of B. J. Stafford and F. T.Jones as assistant vice-presidents.

Mr. Stafford will retain his posts asmanager of IAC's Kingston branch andregional manager for Eastern Ontario;while Mr. Jones continues as Vancou-ver branch manager and regionalmanager for British Columbia.

Both men have been with IAC formany years and have had wide ex-perience in sales finance.

Turner Company AppointmentR. P.' Evans, president of the Turner

Company, announces the appointmentof Thomas H. Moss as assistant salesmanager. Mr. Moss was formerlysales and advertising manager for theHarper Brush Works in Fairfield,Iowa. He holds a B.A. Degree fromParsons College and a Master's Degreefrom the University of Missouri.

As assistant to sales manager H. M.Murdock, Mr. Moss will be concernedwith all phases of the recently -ex-panded sales program of Turner micro-phones and TV boosters, including salespromotion, advertising, distributor re-lations, and customer service.

The Turner Company is representedin Canada by the Canadian MarconiCompany, 861 Bay Street, Toronto.


Culled from a typical scene of celebration as picturedso long ago by CHARLES DICKENS in David CopperfieLd"

" (:entlemen." said Mr. Micawber, clearing his throat in his magnificent way.my friend here is so obliging as to solicit, in my ear, that he should have the

privilege of ordering the ingredients necessary to the composition of a moderateportion of that beverage which is peculiarly associated in our minds with theBoast Beef of Old England. I allude to-in short. punch. Under ordinarycircumstances, I should scruple to entreat the indulgence of

But circumstances place our friends and ourselves far apart this Christmas. andwhen we indulge in a convivial glass together before departing to the happyatmosphere of family -and fireside. the Staff of Hunts will think of you. inCanada; drink a toast to friends far away; express the hope for your futuregood health and happiness-in short, wish you a Merry Christmas and HappyNew Year.

,Aecifgr,

CAPACITOR S

Represented in Canada 1)y CAN M A R C O N I Co. Ltd.. Toronto.


News of the laustryElectroluminescence Explored For

WestinghouseElectroluminescence, the illumination

exhibited by a phosphor -coated flatglass panel when subjected to anelectro-magnetic field, is being ex-plored for the Westinghouse LampDivision by the two top scientists inthe field. Professor Georges Destriauand Dr. Joseph Mattler, both from theSorbonne, University of Paris, France,have been working in the Lamp Divis-ion research laboratories for the pastnine months on advanced electrolumin-escence experiments.

The two scientists began exploringthe phenomenon in 1935, more thanten years before American lightingengineers suspected its possible com-mercial uses. They published jointpapers on the basic ideas in 1936. Inthe United States, they have been test-ing a new superior phosphor and fromthem Westinghouse scientists have re-ceived first hand information on theprogress of electroluminescence. Pro-fessor Destriau has returned to Franceto continue experiments as a Westing-house consultant.

E. F. G. Arnott, director of theLamp Division research laboratories inBloomfield, has stated that the experi-

ments have been most valuable inlearning more about the lighting quali-ties of phosphors. As a commerciallighting source, electroluminescence isstill just a possibility. Under ordinaryconditions, it produces only a smallamount of light at very low efficiencies.

CSA Hold Fall MeetingThe fall meeting of the CSA Com-

mittee on the Canadian Electrical Code,Part I was held at the Royal YorkHotel, Toronto, at which the ProvincialChairmen's Committee approved theSixth Edition, with editorial changes,together with other revisions decided atthis meeting. The revised Sixth Edi-tion, after approval by the CSA MainCommittee, will then be ready for pub-lication and will be distributed through-out Canada in 1953.

The subject of motors and their pro-tection has been co-ordinated into onesection, which will make it easilyunderstood for all users of the Code.

Never before written up and issuedfor the first time will be the require-ments for induction and dielectricheating equipment and fixed electricspace heating systems.

High potential installations have

New Supply Company In Toronto

Shown above are some of the staff of the newly formed Electro Sonic Supply Companyat 543 Yonge Street in Toronto. Top row (left to right)-Jeff Jeffrey, purchasing; TomKendrick, purchasing; Val Galka, sales. Bottom row (left to right)-Al Herron, sales;

Fred Wilson, sales; Ted Bodman, purchasing.

been interpreted in greater detail andconsiderably revised.

The matter of intrinsic safety forlocations, where there are hazardousindustrial vapours, was dealt withand supplementary tentative require-ments will subsequently be issued.

The Canadian Electric Code is theonly Code that has been produced byvoluntary effort, as recommended goodpractice, that has won a position ofuniversal acceptance by force of law,in any nation of the world.

RMS AppointmentMartin Bettan, sales director of

RMS (Radio Merchandise Sales, Inc.),announced the appointment of MikeMeyers as chief field engineer.

Mr. Meyers, a veteran of 16 yearsin the electronics industry, specializedprimarily in the field of radar instal-lation and television. As engineer forConlan Electric Co. (Marine Div.),Mike Meyers supervised installationof radar and anti -magnetic mineequipment for the British Ministry andthe War Shipping Administration.

RMS will use Mr. Meyers' knowledgeto assist distributors and service or-ganizations with their antenna prob-lems. He will also assist in conductingthe well known RMS technical forumsgiven by the company throughout theentire nation.

General Electric Lighting MovieReleased

"Bright Future," a new full -colourmotion picture designed to play a sig-nificant role in improving the lightingof the average home, has just been re-leased by the Lamp Division of Cana-dian General Electric Company.

Both informative and entertaining,the new 29 -minute movie dramatizeswhat "Light Conditioning" can do tochange the homes and lives of indi-viduals in an average family. It dem-onstrates how truly modern lightingbrings such benefits as: easier, saferand faster seeing; greater eye com-fort and protection; improved homecharm and beauty; and, above all,happier home life.

Beamed at the hundreds of thous -sands of families who have yet to tryHome Light Conditioning, "BrightFuture" is based on the experience ofthe many who have already applied the22 simple lighting recipes delivered byG -E residential lighting specialists.This enthusiastic minority, portrayedas the folks who might well be one'sown neighbours, appears in the film asthree average families in three differ-ent home types.

In addition to being designed forshowings before home makers every-where, the film is intended for use bysuch groups as home builders, con-tractors, retailers, wholesalers, electricutilities, manufacturers, schools, andservice and women's clubs.


*toeprof ei(444,/"'Twos the night before Christmas,

when all through the house

"Not a creature was stirring,

not even a mouse;

"The stockings were hung

by the chimney with care,

"In the hopes that St. Nicholas

soon would be there ..."

HappyNew Year!

ELECTRICAL PRODUCTSManufacturing Company Ltd

MANUFACTURERS OF ONeedatood RADIOS, PHONOGRAPHS AND TELEVISION

.., " "'4FOR DECEMBER, 1952

,, AL - * .`e " WWWWWWWWWW ur , ' " ,. ) 00" , ,+ ,-

". ' w ". K.

53

News of the laustry .

Westinghouse President LaudsLong Service Employees

Long service employees are not in-dustry's forgotten people but instead avery important group in any organiza-tion, is the opinion of Herbert H.Rogge, the Canadian WestinghouseCompany's president. Speaking tosome 1200 members of the Company'sSenior Veteran Employees' Associationand their wives, Mr. Rogge remindedthe long -service men and women of thevital role they play in the progress ofWestinghouse and the electrical manu-facturing industry as a whole.

"It takes a veteran to appreciatethe value of service and a man withexperience to know the answers to to-day's complex problems, regardless ofwhere he works, what industry he maybe in or what his job may be," he said.

Mr. Rogge attributed much of thesuccess of Westinghouse and the de-velopment of a better community tothe lifetime efforts of members of theVeterans' Association. At the presenttime some 1600 employees with over 20years' service with the company are

Frigidaire Open New PlantThe Hon. C. D. Howe, Premier Frost

and C. E. Wilson, President of the Gen-eral Motors Corporation, attended cere-monies marking the official opening onThursday, October 16, of FrigidaireProducts of Canada Ltd's new $11,000,-000 plant and head offices in Scar-borough.

Located on Eglinton Avenue East,the Frigidaire plant is the largest ofthe several new industrial develop-ments in the Toronto suburb. On itsten acres of factory floor space it canproduce in excess of 1,000 appliancesand other products a day. Electric re-frigerators and kitchen ranges, bever-age coolers, ice cream cabinets, foodfreezers and air conditioning equip-ment are some of the several items itis now making.

At Scarborough Frigidaire will also

members. Fifteen employees receivedengraved gold watches from the West-inghouse president to mark 35 years ofservice with the company.

C.A.E. Canadian Distributor forE. K. Cole

The appointment of Canadian Avi-ation Electronics, Ltd. as the Canadiandistributor for the products of E. K.Cole Limited of Great Britain has justbeen announced jointly by N. C. Rob-ertson, managing director of E. K.Cole and K. R. Patrick, president andmanaging director of Canadian Avi-ation Electronics, Ltd.

E. K. Cole are world famous manu-facturers of radio, television, communi-cations, radar and nucleonic equipment.

The arrangement concluded betweenthe two companies was made on thepart of E. K. Cole by A. J. Brunker,export manager for that company. Itgives exclusive rights in these fieldsfor the Canadian market to CanadianAviation Electronics, Ltd. who will

make for the first time in Canada anumber of other General Motors pro-ducts formerly imported from theUnited States. These will include waterheaters, automatic washing machinesand clothes driers.

About 1,000 guests from all partsof Canada were on hand to hear Mr.Wilson's opening address. The cere-monies took place in the factory'sbuilt-in auditorium which is completewith a motion -picture projection room,balcony, foyer and stage. Public ad-dress systems carried the speeches to1,800 office and factory employees.

Construction of the new Frigidaireplant formed part of a multi -milliondollar expansion program launched byall General Motors Canadian divisionsin 1950. It involved the second bigcapital expenditure by Frigidaire sinceWorld War II.

Frigidaire Products of Canada Limited's $11,000,000 Scarborough plant. It covers 10acres and provides 34 times the floor space used in the company's first Canadian

plant back in 1932

assemble and manufacture the productsof E. K. Cole in Canada.

Mr. Robertson has just completeda visit to all the CAE plants acrossCanada in Montreal, Toronto, Winni-peg and Vancouver.

K. A. Hovington, formerly of Van-couver, has been appointed sales en-gineer with direct responsibility forthe E. K. Cole products. Enquiriesdirected to Mr. Hovington at ourMontreal head office will be attended topromptly and courteously.

Canadian Admiral PromotionsVincent Barreca, president of Cana-

dian Admiral Corporation, Ltd., todayannounced the election of two vice-presidents to the company. William M.Hummel, formerly treasurer of the com-pany, now becomes vice-president andtreasurer. Mr. Hummel served withAdmiral Corporation in Chicago from

STANLEY LUNDY

1941 until 1946. He has been asso-ciated with Canadian Admiral since itsinception in 1946.

Stanley Lundy, general sales man-ager of Canadian Admiral Corporation,Ltd. since 1949, is now vice-presidentin charge of sales for Canada. Mr.Lundy has been in the appliance busi-ness in Canada for over 25 years.

You can hire a R.C.C.graduate with confidence.

When you need

Radio and TV Technicians

Phone or Write

EMpire 4-5176

PLACEMENT BUREAU

RADIO COLLEGE of CANADA

86 BATHURST ST., TORONTO 28.


000reasons why

You - as a dealer - can makemore money now by selling theElectro-Wipe...Duotone's sen-sational, new record cleaning

cloth. The reasons? They're the 20,000Electro -Woes sold to date by word-of-mouth!

Duotone's Electro-Wipe is the magicrecord cleaning cloth that eliminates staticcharges, preserves and lengthens recordlife. It's completely self contained ...yourcustomers have nothing else to buy. Electro-Wipes, that list at $1.80, are packed insealed plastic pouches -12 to each self -selling counter display rack.

Duotone-famous for quality phononeedles and accessories-developed theElectro-Wipe for fast, clean, profitablesales. Place your Electro-Wipe order now. Andask your Duotone dis-tributor, he'll tell youwhy-more than ever-it pays to handle the linethat hos everything!

ti

KEYPORT, NEW JERSEY

REPRESENTED IN CANADA BY

CHARLES W. POINTON, TORONTO, ONTARIO

Marshall Refrigeration Co.LIMITED

We Are NowAuthorized Electric Motor Distributors

for Delco Motors, Parts and Service

WHEN YOU MUST REPLACE

WITH

DELCOqeteizzve e 4 4, 0a e

MOTORSDELCO MOTORS-builtto do a better job, longer- are noted for quiet,dependable service asstandard equipment onleading Household andIndustrial AppliancesThere is a size and typeto meet every need fortrouble -free performanceunder all operating con-ditions

Make Us Your Headquar-ters for Delco Motor Parts

and Service.

mmv-REFRIGFRIVION (0.2081 Yonge Street Branch: 175 Barons Ave. N.Toronto 12, Ont. Hamilton, Ontario

FOR DECEMBER, 19.52 55

Calendar of Meetings

Canadian Hardware andHousewares Show

The 1953 edition of the CanadianHardware and Housewares Showwill be held on February 2, 3, 4 and5. In previous years, this annualexhibition has been held at theRoyal York Hotel, but the eventhas grown to such a size that ithas been necessary to rent thefacilities of the Automotive Build-ing, located on the Canadian Na-tional Exhibition grounds in To-ronto, for the 1953 show.

1953 Canadian InternationalTrade Fair

The 1953 Canadian InternationalTrade Fair will be held at the Cana-dian National Exhibition in To-ronto and will run from June 1 toJune 12.

1953 Canadian NationalExhibition

The dates for the 1953 CanadianNational Exhibition in Toronto havebeen set to run from August 28 toSeptember 12.

Atlas Precision Meetingsfor 1953

Once again, the Precision ApparatusCo., Inc., in conjunction with AtlasRadio Corporation Limited and yourPrecision Apparatus jobber, bring Pre-cision's senior applications engineer,R. G. (Bob) Middleton, to lecture be-fore television service technicians onservice problems.

Most of the TV service techniciansare familiar with the talks given byBob Middleton in the past few years,and know that his talks are strictlyeducational in nature, dealing with themany problems involved in TV inter -carrier type receivers.

Mr. Middleton has written a fewbooks, one of which is "Modern TVServicing", published by the John F.Rider Company. The book is an author-ity on TV receiver circuitry, and meth-ods of remedying faults that may occur.

The meetings, as usual, will be heldin various centres in Canada, and thelectures are accompanied by practicaldemonstrations. The time spent atthese lectures by the service men willbe a worthwhile investment.

The meetings are scheduled as fol-lows:

Thursday, January 8th, 1953-QuebecCity, sponsored by Atlas RadioCorporation, in conjunction withCrobel Limited.

Monday, January 12th, 1953-Mont-real, sponsored by the MontrealPrecision jobbers.

Wednesday, January 14th, 1953-Toronto, sponsored by the TorontoPrecision jobbers.

Thursday, February 5th, 1953-Van-couver, sponsored by the Vancou-ver Precision jobbers.

Monday, May 4th, 1953 - Windsoror Chatham, Ontario, 'the locationyet to be decided. Will be spon-sored by the Precision jobbers lo-cated in London, Windsor, Sarniaand Chatham.

Check with your local jobber for timeand place, and watch for further an-nouncements in this magazine.

New Guelph Plant For C.G.E.As a further development in its long-

range decentralization program, Cana-dian General Electric Company hasstarted construction of a large plantto produce power transformers, on theoutskirts of Guelph.

Plans call for the erection of oneof the world's most modern and best -equipped engineering and productioncentres for the design and productionof large power transformers and highvoltage bushings. Employment will beabout 1,000, most of whom will befrom the city and surrounding district.Cost of the development, including alarge amount of elaborate and expen-sive equipment, will be several mil-lion dollars.

Announcement of the project wasmade recently by A. M. Doyle, gen-eral manager of C.G.E.'s ApparatusDivision. He indicated that, with thesize of the undertaking and with thecritical situation in some types ofbuilding materials, it will probably bewell into 1954 before the plant is readyto operate.

Mr. Doyle said the company's Daven-port Works in Toronto will continue tomanufacture its present volume ofpower transformers until 1954. "Untilthen, we will be preparing for ex-panded production in Davenport's otherapparatus products, such as distribu-tion transformers, Cochrane equipmentand industrial heating equipment," hesaid.

The new plant will produce a fullrange of power transformers, someweighing as much as several hundredtons and in ratings higher than anyyet produced in Canada. The plant willbe equipped with special machines andelaborate and expensive testing equip-ment. A large portion of the equip-ment has already been specified andsome has been ordered, much of it re-quiring a year or more to obtain.

Make sure your salesmenand service technicians seethis copy of RADIO -TELE-VISION AND APPLIANCESALES.

ADVERTISERSIN THISISSUE

DECEMBER 1952 ISSUE

Aerovox Canada Limited 36Atlas Radio Corporation Limited I.B.C.Automatic Electric (Canada) Ltd. 19

Beatty Bros. Ltd.Benson Wilcox Electric Co.Big "A" Co. Ltd., The

64342

Canadian Astatic Limited 17

Canadian Electrical Supply Co. Ltd. 37Canadian General Electric Co., Ltd. 8, 49Canadian Marconi Company 1, 25Canadian Westinghouse Co., Ltd. 46Copper Wire Products Limited 38Cossor Canada Limited 15

Duotone Company, The 55

East Hamilton Radio Exchange 43Electrical Products Manufacturing Co. 53Electrical Supplies Ltd. 33Electra Sonic Supply Co. Ltd.Erie Resister of Canada Ltd.

Fisher Radio Company

31

47

31

General Industries Inc. 39Goodman's Industries Limited 17

Groh's Cooler Limited 38

Hallicrafters Canada Limited 13

Hoover Co. Limited, The 2

Hunt Capacitors Ltd., A. H. 51

Industrial Acceptance Corp., Ltd. 7

International Resistance Co., Ltd. 42

MacDonald Electric Limited 35Marshall Refrigeration Co. Ltd. 55Maxwell Limited (Lovell) 5

Nichols Limited, R. H. 41

Philco Corporation of Canada Ltd. O.B.C.

Radio College of Canada 35, 54, 56Rogers Majestic Electronics Ltd. 27

Sams & Co. Inc., Howard W. 3Standard Radio Products 23

Triplett Electrical Instrument Co. 21

Turner Company, The 47

I.F.C.46

Waugh & MacKewn LimitedWestern Agencies Ltd.

Xcelite Incorporated 42

You can hire a R.C.C.graduate with confidence.

When you need

Radio and TV Technicians

Phone or Write

EMpire 4-5176

PLACEMENT BUREAU

RADIO COLLEGE of CANADA

86 BATHURST ST., TORONTO 28.


HEIBER

(ES

t"rs 54es pr°e"Ofic,

The Management andStaff of

Atlas Radio CorporationLimited,

Torono, wish to expressto all their

friends and customers

Compliment5of the

ea5on

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co,4.668, oNs

PrOmDtip

A. E.

4136e. see' uli3ORKIN

$ Pr°"$otio

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OY,PCIIrNIKON

" Sates

4.

PHI ILCO a/atdw/thdTo those of your .customers who select with care and are

mindful of lasting quality, performance, and beauty, far beyond the

exciting Christmas season, Philco has the utmost to offer.

PHI LCOazcwo/t-a4mew a,

Be it a Radio-Phonograph, Television, Refrigerator, or

Home Freezer, traditional Phiko quality

assures your customers the best

value possible...regardless

of price comparison.

Yes, sell Philco Quality

for Christmas...you'll have

opsatisfied customers and

future success.

Documents

Radio -Television...Vol. 8 DECEMBER Radio -Television E. Appliance Sales 1 No. 12 1 9 5 2 Printed and mailed from Toronto, Canada A Monthly Magazine Serving Canada's Radio, Television