RADIO HAD BEEN INVENTED BY GUGLIELMO MARCONI IN 1895 AS "WIRELESS TELEGRAPHY"

ON DEC. 24, 1906, IT WAS REGINALD FESSENDEN, AN AMERICAN WHO HAD DEVISED A MEANS FOR RADIO WAVES TO CARRY SIGNALS FOR A RANGE OF SOUND.

AM (AMPLITUDE MODULATION) FM (FREQUENCY MODULATION) RADAR (RADIO DETECTION AND RANGING) TDM (TIME DIVISION MULTIPLEXING) FDM (FREQUENCY DIVISION MULTIPLEXING) COFDM (CODE ORTHOGONAL FREQUENY DIVISION MULTIPLEXING)

AMPLITUDE MODULATIONAMPLITUDE MODULATION

FREQUENCY MODULATIONFREQUENCY MODULATION

MEDIUM OF MEDIUM OF BROADCASTING BROADCASTING

SATELLITE RADIO SATELLITE RADIO INTERNET RADIOINTERNET RADIO HD RADIOHD RADIO

SATELLITE RADIO SATELLITE RADIO IN SATELLITE RADIO WE HAVE THE PAY SERVICES IN SATELLITE RADIO WE HAVE THE PAY SERVICES

TO WHICH WE SUBSCRIBE AS THE HBO SERIES TO WHICH WE SUBSCRIBE AS THE HBO SERIES OR WORLD SPACE.OR WORLD SPACE.

IN THE BROADCAST RADIO THE SERVICE IS FREE IN THE BROADCAST RADIO THE SERVICE IS FREE AND ONE CAN TUNE INTO IT ANY TIME .AND ONE CAN TUNE INTO IT ANY TIME .

IN SATELLITE RADIO YOU CAN TUNE INTO ANY IN SATELLITE RADIO YOU CAN TUNE INTO ANY FREQUENCY FREQUENCY

IN BROADCASTING RADIO IF WE TUNE INTO ONE IN BROADCASTING RADIO IF WE TUNE INTO ONE CATEGORY WE CANNOT LISTEN TO OTHERS,.CATEGORY WE CANNOT LISTEN TO OTHERS,.

IF WE TUNE INTO FM , WE CAN LISTEN TO ALL FM IF WE TUNE INTO FM , WE CAN LISTEN TO ALL FM STATIONS AVAILABLE BUT NOT AM OR CB.STATIONS AVAILABLE BUT NOT AM OR CB.

INTERNET RADIO INTERNET RADIO

A MAJOR SOURCE OF ENTERTAINMENT OF A MAJOR SOURCE OF ENTERTAINMENT OF LATE IN INTERNET IS INTERNET RADIO LATE IN INTERNET IS INTERNET RADIO WHICH IS POPULARLY KNOWN AS E-RADIO.WHICH IS POPULARLY KNOWN AS E-RADIO.

PODCASTING PODCASTING

RSS FEEDS( REALLY SIMPLE RSS FEEDS( REALLY SIMPLE

SYNDICATION)SYNDICATION)

INTERNET BAND RADIO INTERNET BAND RADIO

HD RADIO HD RADIO

HYBRID DIGITAL OR HIGH DEFINITION HYBRID DIGITAL OR HIGH DEFINITION

A COMBINATION OF AM AND FM CHANNELSA COMBINATION OF AM AND FM CHANNELS

DIGITAL SIGNALS ARE TRANSMITTED ALONG DIGITAL SIGNALS ARE TRANSMITTED ALONG ANALOG CARRIERS WHICH IS KNOWN AS ANALOG CARRIERS WHICH IS KNOWN AS MULTICAST MULTICAST

PUBLIC BROADCASTPUBLIC BROADCAST

ALL INDIA RADIO WHICH IS POPULARLY ALL INDIA RADIO WHICH IS POPULARLY KNOWN AS AAKASHAVANIKNOWN AS AAKASHAVANI

AIR WAS BEEN RENAMED AS AIR WAS BEEN RENAMED AS AAKASHAVANI IN 1957AAKASHAVANI IN 1957

STARTED IN 1927STARTED IN 1927 IT IS THE NATIONAL AND REGIONAL IT IS THE NATIONAL AND REGIONAL

BROAD CASTERBROAD CASTER THE FAMOUS SERVICE OF AIR IS VIVIDH THE FAMOUS SERVICE OF AIR IS VIVIDH

BARATHI SEVA.BARATHI SEVA.

DIFFERENT AAKASHAVANI DIFFERENT AAKASHAVANI STATIONS AND THEIR FREQUNCIESSTATIONS AND THEIR FREQUNCIES Agra 1530 kHzAgra 1530 kHz Allahabad 1026 kHz Allahabad 1026 kHz Delhi 'Indraprastha' 819 kHz Delhi 'Indraprastha' 819 kHz Delhi 'Rajdhani' 666 kHz Delhi 'Rajdhani' 666 kHz Delhi 'D' 1017 kHz Delhi 'D' 1017 kHz Jaipur 'A' 1476 kHz Jaipur 'A' 1476 kHz Jalandhar 'A' 873 kHz Jalandhar 'A' 873 kHz Jammu 'A' 990 kHz Jammu 'A' 990 kHz Jodhpur 'A' 531 kHz Jodhpur 'A' 531 kHz Lucknow 'A' 747 kHz Lucknow 'A' 747 kHz Srinagar 'A' 1116 kHz Srinagar 'A' 1116 kHz Varanasi 'A' 1242 kHz Varanasi 'A' 1242 kHz

East regional serviceEast regional service

Bhagalpur 1458 kHz Bhagalpur 1458 kHz Cuttack 'A' 972 kHz Cuttack 'A' 972 kHz Darbhanga 1296 kHz Darbhanga 1296 kHz Jamshedpur 1584 kHz Jamshedpur 1584 kHz Kolkata 'A' 657 kHz Kolkata 'A' 657 kHz Kolkata 'B' 1008 kHz Kolkata 'B' 1008 kHz Kolkata 'C' 1323 kHz Kolkata 'C' 1323 kHz Patna 'A' 621 kHz Patna 'A' 621 kHz Ranchi 'A' 549 kHz Ranchi 'A' 549 kHz AIR FM Kolkata has two stations 107FM AIR FM Kolkata has two stations 107FM

Rainbow and 100.2FM Gold. Rainbow and 100.2FM Gold.

North-east regional serviceNorth-east regional service AgartalaAgartala 1269 kHz 1269 kHz Guwahati 'A'Guwahati 'A' 729 kHz 729 kHz ShillongShillong 864 kHz 864 kHz West regional serviceWest regional service Ahmedabad 'A'Ahmedabad 'A' 846 kHz 846 kHz AurangabadAurangabad 1521 kHz 1521 kHz Bhopal 'A'Bhopal 'A' 1593 kHz 1593 kHz GwaliorGwalior 1386 kHz 1386 kHz Indore 'A'Indore 'A' 648 kHz 648 kHz JalgaonJalgaon 963 kHz 963 kHz Mumbai 'A'Mumbai 'A' 1044 kHz 1044 kHz Mumbai 'B'Mumbai 'B' 558 kHz 558 kHz

Nagpur 'A' 585 kHz Nagpur 'A' 585 kHz Panaji 'A' 1287 kHz Panaji 'A' 1287 kHz Pune 'A' 792 kHz Pune 'A' 792 kHz Rajkot 'A' 810 kHz Rajkot 'A' 810 kHz Ratnagiri 1143 kHz Ratnagiri 1143 kHz Sholapur 1602 kHzSholapur 1602 kHz Sangli 1251 kHz Sangli 1251 kHz

South regional serviceSouth regional service

Adilabad 1485 kHz Adilabad 1485 kHz Bangalore 'A' 612 kHz Bangalore 'A' 612 kHz Chennai 'A' 720 kHz Chennai 'A' 720 kHz Gulbarga 1107 kHz Gulbarga 1107 kHz Hyderabad 'A' 738 kHz Hyderabad 'A' 738 kHz Hyderabad 'B' 1377 kHz Hyderabad 'B' 1377 kHz Kozhikode 'A' 684 kHz Kozhikode 'A' 684 kHz Madurai 1269 kHz Madurai 1269 kHz Ootakamund 1602 kHz Ootakamund 1602 kHz

Pondicherry 1215 kHz Pondicherry 1215 kHz

Port Blair 684 kHzPort Blair 684 kHz Thiruvananthapuram 'A' 1161 kHz Thiruvananthapuram 'A' 1161 kHz Tiruchirapalli 'A' 936 kHz Tiruchirapalli 'A' 936 kHz Vijayawada 'A' 837 kHz Vijayawada 'A' 837 kHz Visakhapatnam 927 kHzVisakhapatnam 927 kHz

Vividh Bharati serviceVividh Bharati service

Chennai 'C' 783 kHz Chennai 'C' 783 kHz Cuttack 'B' 1314 kHz Cuttack 'B' 1314 kHz Delhi 'C' 1368 kHz Delhi 'C' 1368 kHz Hyderabad 'C 102.8 MHz Hyderabad 'C 102.8 MHz Jalandhar 'C' 1350 kHz Jalandhar 'C' 1350 kHz Kanpur 1449 kHz Kanpur 1449 kHz Kolkata 'C' 1323 kHz Kolkata 'C' 1323 kHz Lucknow 'C' 1278 kHz Lucknow 'C' 1278 kHz Mumbai 'C' 1188 kHz Mumbai 'C' 1188 kHz

Panaji 'B' 1539 kHzPanaji 'B' 1539 kHz Vijayawada 'B' 1503 kHz Vijayawada 'B' 1503 kHz Varanasi 'B' 1602 kHz Varanasi 'B' 1602 kHz Varanasi FM' 100.6 MHzVaranasi FM' 100.6 MHz

ESTIMATING & TARGETING LITE&MEDIUM RADIO LISTENERS SECTION A&B&C

GROWTH OF FM STATIONSGROWTH OF FM STATIONS THE FIRST FM STATION WAS IN GOATHE FIRST FM STATION WAS IN GOA THE GROWTH RATE OF STATIONS GREW THE GROWTH RATE OF STATIONS GREW

BY 35% FROM 2005-2007.BY 35% FROM 2005-2007. THE PERCENTAGE OF HEAVY LISTENERS THE PERCENTAGE OF HEAVY LISTENERS

GREW FROM 11% TO 63%. GREW FROM 11% TO 63%. THE PERCENTAGE OF RADIO LISTENERS THE PERCENTAGE OF RADIO LISTENERS

INCREASED TO 75% FROM 20%INCREASED TO 75% FROM 20% Source:Source: (Research & technologies unit of Initiative Media, a part of (Research & technologies unit of Initiative Media, a part of

Lowe group)Lowe group)

% SPLIT OF LISTNERS IN HYDERABAD ACCORDING TO SOCIO ECONOMICS

RESTRICTIONS ON FM RADIORESTRICTIONS ON FM RADIO

NEWS IS NOT PERMITTED ON FM RADIONEWS IS NOT PERMITTED ON FM RADIO

THE LICENCE FEE IS 10% OF THEIR ANNUAL THE LICENCE FEE IS 10% OF THEIR ANNUAL REVENUEREVENUE

MAJOR RADIO OPERATORS IN INDIA ON FM, MEDIUM WAVE AND MAJOR RADIO OPERATORS IN INDIA ON FM, MEDIUM WAVE AND SHORT WAVESHORT WAVE

Aamar 106.2 FMAamar 106.2 FM : HITZ FM Radio India Pvt Ltd: HITZ FM Radio India Pvt Ltd

All India Radio All India Radio (AIR / Akashvani): Prasar Bharati (Broadcasting (AIR / Akashvani): Prasar Bharati (Broadcasting Corporation of Corporation of

India)India)

Radio OneRadio One : Mid-Day Multimedia Limited Gyan Vani:Indira Gandhi National Open University (IGNOU)

Power 107.8 FMPower 107.8 FM:India FM Radio Pvt Ltd;Radio City; Star India Pvt Ltd

Radio MirchiRadio Mirchi: Times of India Group; Red FM;Radio Today Suryan FMSuryan FM: Sun TV Pvt Ltd; Win 94.6;Millennium

Broadcast,

Occupation

Employment, 2004

Percent change, 2004-14Number Percent

       

All occupations 327 100.0 10.7

       

Management, business, and financial occupations

34 10.5 13.8

General and operations managers

9 2.8 10.2

Sales managers 4 1.3 8.8

Accountants and auditors 3 0.8 13.5

       

Professional and related occupations

159 48.6 5.4

Computer support specialists

2 0,7 39.4

Network and computer systems administrators

2 0.6 48.7

Electronics engineers, except computer

2 0.5 12.0

Electrical and electronic engineering technicians

2 0.7 20.2

Producers and directors 21 6.5 10.0

Radio and television announcers

39 11.9 -7.3

First-line supervisors/managers of office and administrative support workers

5 1.4 9.7

Bookkeeping, accounting, and auditing clerks

4 1.3 0.6

Customer service representatives

14 4.2 48.4

Receptionists and information clerks

3 1.0 3.3

Dispatchers, except police, fire, and ambulance

2 0.6 31.8

Production, planning, and expediting clerks

2 0.7 16.1

Executive secretaries and administrative assistants

6 1.8 10.0

Secretaries, except legal, medical, and executive

4 1.1 -8.5

Office clerks, general 9 2.9 3.7

       

Installation, maintenance, and repair occupations

23 7.1 42.7

Telecommunications equipment installers and repairers, except line installers

4 1.4 47.2

Telecommunications line installers and repairers

11 3.4 46.9

 

MARKETING STRATEGY OF AIRMARKETING STRATEGY OF AIR AIR FORGED AHEAD OF THE PRIVATE CHANNELS IN AIR FORGED AHEAD OF THE PRIVATE CHANNELS IN

TERMS OF VISIBILITY AND REACH.TERMS OF VISIBILITY AND REACH. AIR COVERS 99.37% OF INDIA’S POPULACE OF OVER ONE AIR COVERS 99.37% OF INDIA’S POPULACE OF OVER ONE

BILLION. BILLION. AIR MAINTAINS 225 BROAD CASTING STATIONS, 384 AIR MAINTAINS 225 BROAD CASTING STATIONS, 384

CHANNELS AND 24 DIFFERENT LANGUAGES AND CHANNELS AND 24 DIFFERENT LANGUAGES AND DIALECTS.DIALECTS.

The The YUV-VANI SERVICEYUV-VANI SERVICE OF AIR PROVIDES AN ENRICHING OF AIR PROVIDES AN ENRICHING AND NOVEL RADIO-EXPERIENCE BY ENCOURAGING AND NOVEL RADIO-EXPERIENCE BY ENCOURAGING YOUTH PARTICIPATION. YOUTH PARTICIPATION.

VIVIDH BHARATI SEVAVIVIDH BHARATI SEVA– TRANSLATING TO MULTI-INDIAN – TRANSLATING TO MULTI-INDIAN SERVICE.SERVICE.

THE PRASAD BHARATI REVENUE HAS CROSSED 12 THE PRASAD BHARATI REVENUE HAS CROSSED 12 BILLION RUPEES WITH 9 BILLION RUPEES BEING THAT OF BILLION RUPEES WITH 9 BILLION RUPEES BEING THAT OF THE DOORDARSHAN AND 2.7 BILLION RUPEES OF THE ALL THE DOORDARSHAN AND 2.7 BILLION RUPEES OF THE ALL INDIA RADIOINDIA RADIO..

MARKETING STRATEGY OF MARKETING STRATEGY OF PRIVATE FM CHANNELS PRIVATE FM CHANNELS

RADIO MIRCHI IS THE LARGEST PRIVATE FM RADIO RADIO MIRCHI IS THE LARGEST PRIVATE FM RADIO IN TERMS OF NUMBER OF OPRATIONAL STATIONS IN TERMS OF NUMBER OF OPRATIONAL STATIONS AND REVENUE.AND REVENUE.

THEY PROVIDE YOU WITH CREATIVE AND THEY PROVIDE YOU WITH CREATIVE AND INNOVATIVE CONTENTINNOVATIVE CONTENT

THEY ARE FORAYING INTO BOLLYWOOD AS THEY THEY ARE FORAYING INTO BOLLYWOOD AS THEY ACQUIRE EXCLUSIVE RIGHTS FOR FM ACQUIRE EXCLUSIVE RIGHTS FOR FM BROADCASTING OF THE FILM MUSICBROADCASTING OF THE FILM MUSIC

THEY AIR SHOWS THE DEMAND PUBLIC VOTING THEY AIR SHOWS THE DEMAND PUBLIC VOTING AND HENCE CREATE INTEREST AMONG PUBLIC.AND HENCE CREATE INTEREST AMONG PUBLIC.

ADVERTISINGS ON RADIO IN HYDERABAD

RADIO MIRCHI OPERATES IN 10 CITIES.RADIO CITY RADIO MIRCHI OPERATES IN 10 CITIES.RADIO CITY OPREATES IN 18 CITIES.OPREATES IN 18 CITIES.

THEY HAVE PROMOTIONAL CONTESTS SUCH AS THEY HAVE PROMOTIONAL CONTESTS SUCH AS KISMAT KHOL DE WHERE ODIANS WIN GOLD.KISMAT KHOL DE WHERE ODIANS WIN GOLD.

THEY ARE EXPLORING OPPURTUNITIES TO THEY ARE EXPLORING OPPURTUNITIES TO BECOME CONTENT PROVIDERS TO THE BECOME CONTENT PROVIDERS TO THE INTERNATIONAL MARKETINTERNATIONAL MARKET

AS APURVA PUROHIT, CEO RADIO CITY SAYS AS APURVA PUROHIT, CEO RADIO CITY SAYS “WHILE TELIVISION “WHILE TELIVISION TALKS TO PEOPLETALKS TO PEOPLE, RADIO , RADIO TALKS WITH PEOPLETALKS WITH PEOPLE”.”.

REVENUE SHARESREVENUE SHARES INDIAN RADIO SECTOR MIGHT BECOME 1200 INDIAN RADIO SECTOR MIGHT BECOME 1200

CRORE INDUSTRY BY 2010. By FICCI.CRORE INDUSTRY BY 2010. By FICCI. AS OF NOW, FM RADIO SHARE IS MEAGRE 3%.AS OF NOW, FM RADIO SHARE IS MEAGRE 3%. THEY HOPE TO GROW TO SUBSTANTIOUSLY.THEY HOPE TO GROW TO SUBSTANTIOUSLY.

VARIOUS TAGLINES OF RADIO VARIOUS TAGLINES OF RADIO MIRCHIMIRCHI

98.3FM - 98.3FM - Ahmedabad Tagline "Radio Mirchi - It's hot" Tagline "Radio Mirchi - It's hot" 98.3 FM - 98.3 FM - Bengaluru It uses the tagline "Sakat hot It uses the tagline "Sakat hot

maga!" maga!" in Bangalore. in Bangalore. 98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot" 98.3 FM - Bhopal Tagline "Radio Mirchi - It's Hot" 98.3 FM - Chennai It uses the tagline "Idhu sema hot 98.3 FM - Chennai It uses the tagline "Idhu sema hot

machi!" in Chennai. machi!" in Chennai. 98.3 FM - Delhi Ranajoy and Mirchi is Hot 98.3 FM - Delhi Ranajoy and Mirchi is Hot 98.3 FM - Hyderabad It uses the tagline "idi chaala hot 98.3 FM - Hyderabad It uses the tagline "idi chaala hot

guru!" in Hyderabad. guru!" in Hyderabad. 98.3 FM - Indore 'It is Simply the Best.But very hot' 98.3 FM - Indore 'It is Simply the Best.But very hot' 98.3 FM - Kolkata It uses the tagline "Radio Michi Shune 98.3 FM - Kolkata It uses the tagline "Radio Michi Shune

mon always khush khush. Radio mon always khush khush. Radio Mirchi Mirchi is hot" in kolkatais hot" in kolkata. .

98.3 FM - Mumbai It uses the tagline "Its HOT!" 98.3 FM - Mumbai It uses the tagline "Its HOT!" in Mumbai. in Mumbai.

98.3 FM - Nasik - It uses the tagline "Its HOT!". 98.3 FM - Nasik - It uses the tagline "Its HOT!".

98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot" 98.3 FM - Goa Tagline - "Radio Mirchi - It's Hot" 98.3 FM - Vadodara Tagline "Radio Mirchi - It's 98.3 FM - Vadodara Tagline "Radio Mirchi - It's

hot" hot" 98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot" 98.3 FM - Rajkot Tagline "Radio Mirchi - It's Hot" 98.3 FM - Varanasi - Test Signal Started on 14 98.3 FM - Varanasi - Test Signal Started on 14

July 2007 July 2007

FACTORS EFFECTING CUSTOMER FACTORS EFFECTING CUSTOMER BEHAVIOUR.BEHAVIOUR.

PROGRAM CONTENTPROGRAM CONTENT PUBLIC INTERACTIONPUBLIC INTERACTION ETHNIC TIESETHNIC TIES GENDER GENDER LOCAL FLAVOURLOCAL FLAVOUR POLITICSPOLITICS DEMAND FOR PUBLIC SERVICEDEMAND FOR PUBLIC SERVICE

% OF PEOPLE WHO ARE BRANDLOYAL

PLACE OF LISTENING PLACE OF LISTENING IN CARIN CAR SHOPPING MALLS SHOPPING MALLS SMALL BUSINESS ESTABLISHMENTSSMALL BUSINESS ESTABLISHMENTS STUDENTSSTUDENTS HOMEHOME

POPULATION THAT LISTENS TO RADIOPOPULATION THAT LISTENS TO RADIO 45% OF ADULTS LISTEN TO COMMERCIAL RADIO45% OF ADULTS LISTEN TO COMMERCIAL RADIO IN CAR AUDIENCE OCCUTS TO 15%.IN CAR AUDIENCE OCCUTS TO 15%.

Time-bands dominant across audiences

RADIO LISTENERSRADIO LISTENERS

%SPLIT IN LISTNERS IN HYD ACCORDING TO AGE

LOW AD AVOIDANCE ON RADIO