Embed Size (px)
Citation preview
Speaker Kit
Rachel Foster
Do You Need a Fresh Presenter for Your Next Webinar or Live Event? Thank you for considering me to speak at your upcoming event. I offer custom presentations and training on how to create compelling B2B content that attracts leads and turns them into customers. Some of my most-requested topics include: • The dos and don’ts of technology content marketing • Keys to creating awesome B2B content that converts • No More Boring White Papers! How to plan, write and promote white papers • How to write case studies and data sheets that turn leads into customers • Blogging for B2B lead generation • Blogging 101 training for internal subject matter experts • Your custom topic!
What You Can Expect My team and I provide the following: • Prompt replies to your inquiries. • A phone consultation prior to your event, so I can gain an understanding of your
goals and target audience. • All speaking materials and slide decks delivered by your deadlines. • Promotion of your event on my social channels. • A custom blog post covering a topic related to your event. You can use this blog post
to promote the event. • Availability for interviews prior to the event. • Additional resources that will supplement your audience’s learning.
Past Speaking Gigs, Presentations and Training Sessions • Online Marke+ng Ins+tute
2013 LEARN: Digital & Social Media Strategies
• Business 2 Community Webcast7 Keys for Crea@ng Awesome B2B Content that Converts
• Marke+ngProfs 2013 Marke+ng Wri+ng BootcampHow to Write White Papers that Engage, Persuade and Convert
• Content Marke+ng World 2012
• Toronto B2B Marke+ng Meetup
• MagNet: Canada’s Magazine Conference
Testimonials “Thanks for your B2B copywriting presentation yesterday at MagNet – it was well organized, informative, easy to follow and downright inspiring!” Joanne Wallace “I recommend that you go hear Rachel Foster speak. She’ll make you laugh … but, better yet, she’ll make you think hard about effective content marketing.” Judy Gombita, Public Relations and Communication Management Specialist, Co-editor and Canadian contributor at PR Conversations "Superb presentation: great high-level and nitty-gritty detail." A MarketingProfs Marketing Writing Bootcamp student I
Testimonials "Looking to secure a knowledgeable speaker for your upcoming event or project? Of course you are! And Rachel's as insightful and thorough as they come. A seasoned events planner or editorial programmer knows there are also other, equally valuable characteristics to consider when selecting a speaking partner: creativity, responsiveness, flexibility, and detail-minded chief among them. Rachel fits those bills, too. You won't be disappointed with a recycled, canned presentation. Save yourself a headache and bypass the prima donna. Get in touch with Rachel to organize the delivery of a well-thought-out, polished, and audience-specific presentation without any heavy baggage. I look forward to working with her again soon!" Heather Rast, Senior Content Manager, MarketingProfs University
Bio Rachel Foster is the CEO of Fresh Perspective Copywriting, where she helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel has shared her insights on B2B marketing in presentations for the Content Marketing Institute, Business 2 Community, MarketingProfs and the Online Marketing Institute. She was included in the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”. The list recognizes “the luminaries who have paved the way for digital marketing innovation and education throughout the past year.” You can connect with Rachel on LinkedIn, follow her on Twitter (@CopywriterTO) or check out her B2B marketing resources at www.freshperspectivewriting.com.
Download headshot.
Would you like me to educate and inspire your group? Contact Liza Magcale at [email protected] or 647-342-4921 to inquire about my availability. I look forward to hearing from you! Sincerely, Rachel Foster CEO Fresh Perspective Copywriting 647-342-4921 [email protected]
