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“Talk Title” Name Title CDB Annual Conference May 23, 2012
Race Against the Machine Andrew McAfee Erik Brynjolfsson
1
CDB Annual Conference May 23, 2012
The Problem
“Ten years ago we had Steve Jobs, Bob Hope, and Johnny Cash…”
2 http://www.reddit.com/r/reddit.com/related/l2y30/10_years_ago_we_had_steve_jobs_bob_hope_and/
The Problem
“Ten years ago we had Steve Jobs, Bob Hope, and Johnny Cash…
Now we have no
jobs, no hope, and no cash.”
- LiamMyers, Reddit.com
3 http://www.reddit.com/r/reddit.com/related/l2y30/10_years_ago_we_had_steve_jobs_bob_hope_and/
Productivity, Wealth Creation, Wages, and Jobs: Good News and Bad News
4 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Productivity Growth
5 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
GDP Growth
6 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
100
110
120
130
140
150
160
170
180
190
1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008
Inde
x (1
975
= 1
00)
Index of Growth in US Real GDP per Capita and Real Median Household Income, 1975-2009
Real GDP per Capita
GDP per capita vs median Income
7 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
100
110
120
130
140
150
160
170
180
190
1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008
Inde
x (1
975
= 1
00)
Index of Growth in US Real GDP per Capita and Real Median Household Income, 1975-2009
Real GDP per Capita
Real Median Household Income
8 Copyright © 2012 Andrew McAfee
9 Copyright © 2012 Andrew McAfee
Median Income
Source: BLS 11 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Job Creation
Source: BLS 12 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Duration of Unemployment
BLS 13 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
What’s Going On?
Business Cycle
“All the facts suggest that high unemployment in America is the result of inadequate demand—full stop”
15 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Stagnation
“We have been living off low-hanging fruit for at least three hundred years. ... Yet during the last forty years, that low-hanging fruit started disappearing… we are at a technological plateau… That’s it. That is what has gone wrong.
16 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Our View “Digital technologies change
rapidly, but organizations and skills aren’t keeping pace. As a result, millions of people are being left behind. Their incomes and jobs are being destroyed, leaving them worse off … than before the digital revolution. While the foundation of our economic system presumes a strong link between value creation and job creation, the Great Recession reveals the weakening or breakage of that link. .”
17 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The Digitization of the Economy
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 18
IT Investment Over Time
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 19
IT Investment Over Time
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 20
IT Investment Over Time
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 21
What are the Economic Consequences of this Rapid
Digitization of the Economy?
Three Sets of Winners and Losers
1. High Skilled vs. Low Skilled workers
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 23
Three Sets of Winners and Losers
1. High Skilled vs. Low Skilled workers
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 24
Skill Disparities
25 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Three Sets of Winners and Losers
1. High Skilled vs. Low Skilled workers 2. Superstars vs. Everyone Else
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 26
Superstars
Source: Piketty and Saez
27 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Superstars
28 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Three Sets of Winners and Losers
1. High Skilled vs. Low Skilled workers 2. Superstars vs. Everyone Else 3. Capital vs. Labor
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 29
Capital
30 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
… vs. Labor
31 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
We Ain’t Seen Nothing Yet…
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 32
Our View “Computers are now doing
many things that used to be the domain of people only. The pace and scale of this encroachment into human skills is relatively recent and has profound economic implications. Perhaps the most important of these is that while digital progress grows the overall economic pie, it can do so while leaving some people, or even a lot of them, worse off.”
33 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Our View “Computers are now doing
many things that used to be the domain of people only. The pace and scale of this encroachment into human skills is relatively recent and has profound economic implications. Perhaps the most important of these is that while digital progress grows the overall economic pie, it can do so while leaving some people, or even a lot of them, worse off.”
34 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Our View “Computers are now doing
many things that used to be the domain of people only. The pace and scale of this encroachment into human skills is relatively recent and has profound economic implications. Perhaps the most important of these is that while digital progress grows the overall economic pie, it can do so while leaving some people, or even a lot of them, worse off.”
35 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Our View “Computers are now doing
many things that used to be the domain of people only. The pace and scale of this encroachment into human skills is relatively recent and has profound economic implications. Perhaps the most important of these is that while digital progress grows the overall economic pie, it can do so while leaving some people, or even a lot of them, worse off.”
36 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Recent Technological Progress
State of Understanding, 2004
Human Abilities - Pattern Matching - Complex Communication
38 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The bakery truck driver is processing a constant stream of [visual, aural, and tactile] information from his environment… to program this behavior we could begin with a video camera and other sensors to capture the sensory input. But executing a left turn against oncoming traffic involves so many factors that it is hard to imagine discovering the set of rules that can replicate a driver’s behavior.
State of Understanding, 2004
39 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The bakery truck driver is processing a constant stream of [visual, aural, and tactile] information from his environment… to program this behavior we could begin with a video camera and other sensors to capture the sensory input. But executing a left turn against oncoming traffic involves so many factors that it is hard to imagine discovering the set of rules that can replicate a driver’s behavior.
State of Understanding, 2004
40 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
State of Understanding, 2010
41 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication
Source: http://www.nytimes.com/2010/03/09/technology/09translate.html 42 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication Human Evaluation Scale 5 – Excellent The information was presented clearly and with
appropriate grammar, vocabulary, and style and can take action on it.
4 – Very Good There may be minor errors in the text, but I am very confident that I understand the meaning and can take action on it.
3 – Actionable There are errors in the text, but I am reasonably confident that I understand the meaning and can take action on it.
2 – Unclear Errors in grammar, vocabulary and style make it difficult to understand the meaning, but I can guess it.
1 – Poor Fundamental errors in grammar and vocabulary make it very difficult to understand the meaning.
0 – Exceptionally poor No useful information is conveyed at all.
Source: Lionbridge 43 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication Segment Ratings
您送来的风扇是最初随处理器一起提供的吗?
You sent the original fan with the processor? 5 GeoFluent
You sent the first with the processor fan is provided with it? 2 Google
好的,先生,我会立即向您发送需要填写的系统配置表单(通过电子邮件),填写此表单后,请您将其发回来,我会立即上报您的案例
Hello, Sir, I will immediately send you a system configuration form to complete (via email), fill this form after I would request you to send it back, I will escalate you case 3 GeoFluent
Yes, sir, I will immediately send you a form to fill in the system configuration (by email), fill out this form, please send it back to you, I will be immediately reported to your case 2 Google
风扇上是否有任何物理损坏?
Any physical damage on the fan? 5 GeoFluent
Are there any fans on the physical damage? 1 Google
我们需要您单独将此设备的购买凭证发送给我们。
We need you to separate to send us the proof of purchase of the unit. 2 GeoFluent
We need your proof of purchase separate devices to send this to us. 2 Google
Source: Lionbridge 44 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication Segment Ratings
Nos alegramos de serle de ayuda.
We are glad to be of help. 5 GeoFluent
We welcome help. 1 Google
Con el fin de procesar el pedido de sustitución, le pediría que me confirmara los detalles de más abajo.
In order to process replacement order for you I request you to confirm the below details. 4 GeoFluent
In order to process the replacement order, I would ask that I confirm the details below. 2 Google
Recibirá un mensaje de correo electrónico generado automáticamente que incluirá instrucciones detalladas acerca del procedimiento de embalaje y la dirección a la que debe enviar la unidad defectuosa.
You will receive an auto generated email which will contain detailed instructions regarding the packing procedure and the address to which you will have to send the faulty unit. 5 GeoFluent
Receive an automatically generated email that will include detailed instructions on the packing procedure and the address to which to send the defective unit. 3 Google
Tenemos muchos problemas con esta misma memoria, ya que no es compatible con el procesador.
We had lots of problems with this same memory as it is not compatible with the processor. 5 GeoFluent
We have many problems with this same report, it is not compatible with the processor. 2 Google
Source: Lionbridge 45 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication
0
1
2
3
4
5
Comprehension Rating for Actionable Content
2.8
4.1 Human evaluators ranked
customized GeoFluent output 48% higher than a
baseline engine
Human Evaluation of Spanish to English Chat Translation
Baseline MT Engine
GeoFluent customized MT
Source: Lionbridge 46 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Complex Communication
47
90% of the translated segments were found to be actionable
83% of users responded that in cases where the translation was not clear, they were able to achieve a successful translation by asking for clarification
Source: Lionbridge
Combining Complex Communication and Pattern Matching: The Digital Frontier
The Digital Frontier
49 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The Digital Frontier
Source: “Building Watson: It’s not so elementary, my dear” – W. Shih. HBS case #9-612-017 50 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The Digital Frontier
51 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
The Digital Frontier
52 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
How Is This Happening?
Moore’s Law
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 54
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008
Dolla
rs
Average Transistor Price
Moore’s Law
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 55
1.E-08
1.E-07
1.E-06
1.E-05
1.E-04
1.E-03
1.E-02
1.E-01
1.E+00
1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008
Dolla
rs
Average Transistor Price
Moore’s Law
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 56
1.0E+06
1.0E+07
1.0E+08
1.0E+09
1.0E+10
1.0E+11
1975 1980 1985 1990 1995 2000 2005 2010 2015 2020
(Hz)
Microprocessor Clock Speed
Sources: Berndt et al., ITRS
Second Half of the Chessboard
1958 + 32 * 1.5 = 2006
We enter second half of the technology chessboard?
US BEA starts tracking IT
Moore’s Law doubling period (years)
57 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
What Is To Be Done?
58 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
Education
1.Invest in education 2.Hold teachers accountable for performance 3.Separate student instruction from testing and
certification 4.Keep K-12 students in classrooms for more
hours 5.Increase the ratio of skilled workers in the
United States by encouraging skilled immigrants
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 59
Entrepreneurship
6. Teach entrepreneurship as a skill not just in elite business schools but throughout higher education
7. Boost entrepreneurship in American by creating a category of founders’ visas for entrepreneurs
8. Create clearinghouses and databases to facilitate the creation and dissemination of templates for new businesses
9. Aggressively lower the governmental barriers to business creation
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 60
Investment
8.Invest to upgrade the country’s communications and transportation infrastructure .
9. Increase funding for basic research and for our preeminent government R&D institutions
Copyright © 2011 Erik Brynjolfsson and Andrew McAfee 61
Law, Regulation and Taxes 12.Preserve the relative flexibility of American labor markets by
resisting efforts to regulate hiring and firing . 13.Make it comparatively more attractive to hire a person than
to buy more technology 14.Decouple benefits from jobs to increase flexibility and
dynamism 15.Don’t rush to regulate new network businesses 16.Eliminate or reduce the massive home mortgage subsidy 17. Reduce the large implicit and explicit subsidies to financial
services 18.Reform the patent system 19.Shorten, rather than lengthen, copyright periods and increase
the flexibility of fair use 62
The Digital Frontier
63
The Digital Frontier
Every generation has perceived the limits to growth that finite resources and undesirable side effects would pose if no new ... ideas were discovered. And every generation has underestimated the potential for finding new ... ideas. We consistently fail to grasp how many ideas remain to be discovered. ... Possibilities do not merely add up; they multiply. - Paul Romer
64 Copyright © 2011 Erik Brynjolfsson and Andrew McAfee
“The material conditions of life will continue to get better for most people, in most countries, most of the time, indefinitely.” - Julian Simon
The Digital Frontier
“… look around you and see a world beyond the dreams of any colonial citizen. Now, as in 1776, 1861, 1932 and 1941, America’s best days lie ahead.” - Warren Buffett, 2011 letter to shareholders
The Digital Frontier