RABIH ASSY ASSY_____________________________________________________________________________________ Baabda, Lebanon I Tel: 9613-225-080 I Email: rabih_assy73@hotmail.com

EXECUTIVE PROFILE AND CORE COMPETENCIES Director of Sales and Marketing, Specialist in Display Solutions / Point of Sale Materials Provider

Self-made senior executive with over 10 years of progressive industry experience with special expertise in point of sale design, display and materials. Proven performance in linking corporate vision with the delivery of desired results, while maintaining a high level of integrity and professionalism. Strong motivator and team player with effective leadership, analytical and interpersonal skills, together with a corporate focus and a results-driven attitude. Ability to find solutions that lead to marketing success while pursuing excellence.

Core competencies include:

●Business Development ●Operations Management ●Client Services●Supply Chain Management ●Sales and Marketing Management ●Product Development

PROFESSIONAL EXPERIENCERAY CREATION 2004 - presentDirector of Sales and Marketing Baabda, Lebanon

●Establish strategic direction while planning and executing business operations strategies●Oversee operations and resources of the company while devising and executing new branding initiatives●Spearhead the development of cutting-edge marketing solutions that significantly enhance revenue growth●Perform sales and marketing functions for 40+ MNCs in Lebanon and the MENA region ●Responsible for penetrating new markets according to the strategic expansion plans and forecasts●Supervise all BTL marketing campaign activities from design development to the market implementation phase for supermarkets, exhibit halls, conference centers, hotels, and restaurants●Expertise in point of sale materials, display stands, and accessories for better points of purchase and transactions ●Specialize in promotional and product displays (tailor and ready-made), exhibition stands and booths, in-store/outdoor branding, decoration and activation, interior design, shop fitting, tasting and sampling activities, promotional gift items, and indoor/outdoor signage

Past and present clients include:●Nestle ●Amatoury ●Master Food ●Président ●3M●L’Oréal ●Cadbury Adams ●Almaza ●Gatorade ●Bic●Wella ●Fine ●Al Rifai ●Henkel ●Afia●Sanita ●SMLC/Al Marai ●Machaalany ●Lipton Ice Tea ●JTI●Nokia ●SMLC/Pepsico ●Café Najjar ●Rotana Café ●Alvita●Akira ●Nizoral ●Tony’s Food ●General Mills ●Dewars●Diesel ●Viktor & Rolf ●Helena Rubenstein ●Régilait ●Lancôme

USAID / YMCA 2005 – 2006Marketing Trainer and Consultant Sin el Fil, Lebanon

●Worked on a consulting basis on the USAID financed SMART Program ●Prepared and delivered marketing training, materials and packages

STALQ / MAKING 2002 – 2004HR Manager, Operations Coordinator, Sales Representative Nahr Ibrahim, Lebanon

●Headed and deployed regional company projects for multinational clients in KSA and Oman●Managed projects from concept development to market installation●Established internal operational and communication systems and procedures for all departments●Was responsible for all HR related tasks (recruitment, legal, SSNF, policies, procedures, regulations)●Negotiated with suppliers and handled all metal plant machinery purchases

LCT 2001 – 2002Management Consultant Antelias, Lebanon

●Acted as the business development consultant and recruitment advisor●Created and implemented work systems and procedures while managing operation systems

EARLY CAREER SUMMARY

SELWAN DENTAL LAB 2001 – 2002Client Services Coordinator Zouk, Lebanon

VIVA-CLAIR 1998 - 2000HR Manager, Business Development Manager Sin el Fil, Lebanon

LEBANESE ARMY 1997 – 1998Dental Prosthesis Technician Badaro, Lebanon

HI DENT LAB 1994 – 1996Production Coordinator Hadath, Lebanon

ASSY WOODEN FACTORY 1990 – 1994Production Supervisor Ghosta, Lebanon

EDUCATIONLEBANESE AMERICAN UNIVERSITY (LAU), GPA 4.0 2004 – 2005Coursework towards Masters of Business Administration Byblos, Lebanon

ANTONIN UNIVERSITY 1992 – 1996Bachelor of Science, Prosthesis Dentistry Baabda, Lebanon

ANTONIN SCHOOL 1991 – 1992Baccalaureate, Experimental Sciences Baabda, Lebanon