Raahgiri Day Impact

Amit Bhatt

Impact of Participants, Local Business, Environment & Safety between Nov 2013 – April 2014

Some alarming

facts about our

mobility …….

140,000 deaths every year in India due to

road traffic crashes

http://www.topnews.in/law/files/delhi-pollution.jpg

627,426 premature deaths every year in

India due to air pollution

Source: http://www5.imperial.ac.uk/medicine/metabolic_risks/bmi/

436,122 premature deaths every year in India

IT Hub

- Cyber City

Housing

- Golf Course Rd

Small / Medium

Industry

- Udyog Vihar

Auto Industry

- Maruti

- Honda

Heavy

Industry

- Manesar

SEZ

- Raliance

Delhi

About 106 cars add to Gurgaon’s vehicle

population every day Source :https://in.news.yahoo.com/slowdown-luxury-cars-rule-gurgaon-roads-183000604.html

Public Transport share – 10%

Walking and Cycling – 33%

Average trip

length – 7Kms

No Cycle track

Roads with usable footpath-less than 23%

Annual road traffic deaths around 500

Pedestrian and cyclist deaths close to 70%

Raahgiri Day – Giving Street back to people

Temporary closing the street to motor vehicles for:

Sensitising towards sustainable transportation

Developing safe streets for all road users

Promoting Road Safety

Advocating healthier lifestyles

Addressing issue around Air pollution

Inclusive city development

Improving quality of life

District Administration

Press Conference to Launch Raahgiri

17 Nov

2013 7 AM-12 PM

th

Impact Analysis

1. Participants

User survey

2. Local Business

Business establishment survey

3. Environmental Impact

Noise level survey

Air quality (PM 2.5) survey

4. Road safety

Accident analysis (FIRs)

17

Participation

18

about 3.5 lac People participated till April 2014

1. User Survey Details

• Online and in person survey done in March 2014

• Raahgiri was not extended to Palam Vihar

• Total of 185 samples collected

– 85 Online responses

– 100 in person interviews

19

Gender Age

Gender

43% Women

57% Men

73% Adults

19% Kids 8%

Elders

20

Alone

Family

Friends

53% 31% 17%

Size

21

44% Regular visitors

29% First Timers

Frequency of Visit

22

15%

More than 3 no’s

29% 20% 36%

56%

Group Size

87% Safety, Activities, Community, Fun ….

Reasons for participating

Time Taken to Reach the Venue

10 MIN 50% 40% 10-30 MIN

59% Bicycle Walk

Distance to Venue

Mode to Reach Venue 24

46% Within 2 KM

31% Within 2-5 KM

51% 7AM-8AM

77% 11AM-12PM

Arrive

Leave

Arrival / Departure

26

1 Hour 2 Hours

> 4 Hours 3 Hours

7% 13%

20% 60%

Time Spent

27% Zumba Yoga Skate Games Music

22% 20% 9% 22%

Activities – Raahgiri Day

61% 25% 14%

At home, relax

Eat out Shopping

Activities – Non Raahgiri Sunday

28% Bought Bicycles post Raahgiri

Cycle Sales

87% Started Walking /

Cycling for Short Trips

NMT Usage

71% In favor of Raahgiri beyond March 2014

Extension

Suggestions

Make it a Full Year

Event

19% 47% Additional Activities &

Cycles

18% Summer Timings

16% Awareness

Building

2. Local Business Survey Details

In person survey done in March 2014

Total of 63 samples collected

1) 23 from Galleria Market

2) 16 from Sushant Arcade

3) 13 from Super Mart

4) 11 from Vyapar Kendra

Sushant Arcade

Super Mart

31

13% 10% 11%

Apparels Grocery Formal Eatery

Health Informal

/ Hawkers

9% 19% 16% 22%

Others Fine

Dining

Typology of Establishments Surveyed

Typology of Establishments in the four Markets

Eatery ( Normal Eater + Fine Dining)

Electronics

Informal Shops / Hawkers (Paan shop , Juice, Tea St)

72% 15%

10% 3%

68% 14%

11% 7%

60%

32% 5%

3%

93% 4% 2% 1%

Galleria Market

Super Mart

Vyapar Kendra

Sushant Arcade

Others (Real estate , Garments , Grocery, Body care, Chemist , Gift ,etc.)

32

90% were aware

Owners awareness & opinion about Raahgiri

Marketwise positve opinion about Raahgiri Day

79% liked Raahgiri

Galleria Market 87%

Vyapar Knd. 73%

Super Mart 61%

Sushant Arcade 81%

Market

Wise opinion

33

Reasons for liking Raahgiri Day

50%

Increase in Sales

Activities, Fun, Safety

Health & Fitness

Increased Environmental Awareness

27% 13% 10%

34

Lack of awareness

Shop owners perception before the start

Reasons for negative perception

80% of shop owners did not support Raahgiri before it’s launch

46% 35%

Not Related

19%

Impact mobility

35

Activities & Fun

Consumers opinion on Raahgiri Day – according to business owners

73%

14%

29%

36

14%

sales

Timings Foot Fall

Impacts on Local Business

Vs Non Raahgiri

Sundays

17% Eateries

28% Fine

Dining

5% Body Care

6% Grocery

37

Informal Eateries 44%

Typology of Establishments impacted favorably

84%

Extension of Raahgiri Day

Suggestions

24% 40% 20% 16% Improve

Enforcement Encourage more participation & start early in Summers

Allow Marketing & Publicity

Increase Coverage

Shop owners wanted Raahgiri to extend beyond March 2014

39

90 db

74 db

88 db

Non Raahgiri Sundays

Weekday

3. Noise Levels

40

Impact on Noise levels by location

24% reduction near Sushantlok Police St.

Compared to average weekday noise levels at the same location

2% reduction near activity stage (Galleria Mkt.)

Compared to average weekday noise levels at the same location

41

4. Air quality - exposure to PM 2.5

Week Days Avg. 194 µg/m3

Non Raahgiri Sunday Avg. 147 µg/m3

Raahgiri Day Avg. 99.8 µg/m3

42

Motor Vehicles Prohibited (Totally)

CAR

Near Galleria Market

Near Huda City Centre

Reduction in exposure to PM 2.5 by location

69% reduction compared to weekdays

25% reduction compared to non Raahgiri Sunday

28% reduction compared to weekdays

18% reduction compared to non Raahgiri Sunday

Motor Vehicles Prohibited (Partially)

5. Road Traffic Fatalities (Sushant lok area)

43

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Jan – Oct, 2013

5 Fatalities Zero Fatalities

Nov 13 – Oct 2014

44

22 Weeks

Environment

Local Business

Fun

NMT

Family

5

Public Space

Noise

Raahgiri Day

Safety

Quality of life Equity

Impact ….

45

THANK YOU

abhatt@embarqindia.org

https://www.facebook.com/RaahgiriDay

http://raahgiriday.com/