REVIVING CORNERSTONE

WORSHIP CENTER

By: Ashley Cox

BACKGROUND AND HISTORY OF CWC

Pastor Michael and Sharon Cox began church in 1987.

Started as Church of God religion based now non-denominational.

Began with two members, now over 500!

‘Cornerstone Worship Center of Jamaica’ began in 1999.

PROBLEMS

Lacking quality PR in surrounding County).

CWC must change broadcasting networks and time of broadcast in order to reach the desired audience.

Lack of information given concerning children’s ministry.

CWC must begin to put more interest into children’s ministry.

GOALS

By August of 2009 have airtime on FOX6 and TBN (Trinity Broadcasting Network).

Hire a full-time employee for children’s department.

CWC’s ministry making an in-pact not only in the church but in local communities and families alike.

OBJECTIVES The following actions need to be taken in

order to address the problems previously stated:

Invest in different TV slot times in order to address a different crowd.

Air more than one TV program during the week on more than one TV station.

Begin a door-to-door ministry in local neighborhoods.

Hire a PR representative or a full-time employee to strictly manage the children’s program.

AUDIENCE

Primary audience concerning improvements on children’s ministry would be family’s (parents, children, grandparents, etc.)

Primary audience concerning improvements on television program would be Calhoun County

STRATEGIES AND TACTICS

STRATEGIES AND TACTICS CONTINUED

Family is a key factor in church, therefore representing the children’s ministry in a positive way is very important.

When parents realize the time and effort being put into their children, that will greatly influence their decision to stay with the church.

Parents will be able to worship freely during service knowing that their children are in great hands.

2009 CALENDAR (KAY HAZEL-FORMER ALABAMA DIRECTOR OF

CHILDREN’S MINISTRIES)

JANUARY

Inform employees of new changes.

Begin re-evaluation of children’s ministry.

FEBRUARY

Begin preparation to re-launch television ministry.

CWC staff hires Kay Hazel as new children’s minister.

MARCH

Kay Hazel begins training in children’s department

Begin fundraisers to earn money for new TV. airing time

APRIL

Begin preparation for a kid’s festival at CWC during spring break. (possibly advertise on myspace.com)

MAY

Spring break festival (week of spring break)

Ask members of church to volunteer for door-to-door ministry.

JUNE

Begin advertisement on myspace.com and FOX6, informing viewers of the upcoming changes

CONTINUED CALENDARJULY

Kay Hazel and other attend the National Children’s Ministry Convention in Daytona Beach, FL

AUGUSTBuy airtime on FOX6 for Monday-Friday (nightly)

Sponsor a church golf t-ment to help raise money for children’s ministry

SEPTEMBERPreview Day. First Sunday in September.Preview of new and improved children’s ministry (only available to CWC members)

OCTOBERBegin putting finishing touches on new children’s ministry.

NOVEMBERFirst Sunday of November open new children’s program to public

DECEMBEROffice staff has an ‘end of the year meeting’ and take a look at what has been accomplished throughout the year and begin setting goals for next year.

Evaluating process

BUDGETP.R. resource Cost Description Target

Audience Begin Door-to-door $225.00 Three times a week, SurroundingMinistry travel to local homes Communities to visit.

Full-time children’s $55,000- To help benefit and Parents and Children

Minister $80,000 grow the church. Of surrounding communities

Flyers $300.00 Inform surrounding neighboring are about upcoming communities events.

Broadcasting time $1,000 Commercial playing K98 listening audience

On WVOK, K98 in a loop throughout (young adults) the week. National Children’s $11,500 Train CWC Parents and childrenMinistry convention employees of CWC

Yearly Total Expenses: $73025.00

EVALUATION

The new improvements will be viewed as a success when CWC begins to see drastic improvements in every are of the church.

Begin to have a more diverse group of people drawn in (due to the change of

television stations)

With a little publicity the children’s ministry will take off

By December 2009 CWC will be able to see drastic improvements

REFERENCE

Kingdom by design. (2008). Retrieved November 26th 2008. Web Site: http://www.cwcchurch.com

Personal Interviews

Michael Cox. Pastor CWC. Interviewed November 25th

Sharon Cox. Interviewed November 25th

Tonya Gossage. Interviewed November 17th