QUT CORPORATE IDENTITY MANUAL Logo – Positive and Reverse 4.1

The QUT logo is a registered trademark and its use by any external organisation is subject to the approval of the Manager, Visual Communication Services.

The QUT logo is the only logo to be used to represent the university and sub-centres of the university are not permitted their own logos unless special approval is granted.

It is important that the logo is always used correctly and the guidelines set down in this manual should be followed carefully.

Digital versions of the logo are available to download in various formats from the Marketing and Communication website at www.marketingcomm.qut.edu.au

The logo is preferably used without the University name attached.

The QUT logo is never to be typeset, drawn manually or using computer graphics software. It must be reproduced from an approved digital file through a high-quality printing method. Care should be taken not to distort the logo when resizing digital versions. The logo should not be reproduced smaller than 7.5mm on printed publications.

Wherever practical, the standard corporate colour should be used. See Section 3. However, if printed on applications which use a colour other than corporate blue, the logo may be used in that colour provided there is sufficient strength of contrast.

Any variation to the guidelines in this manual for specific applications will only be undertaken by Marketing and Communication with the approval of the Manager, Visual Communication Services. example

QUT CORPORATE IDENTITY MANUAL

Logo – Reverse

When appearing on dark background colours, the QUT logo should be reversed.

It may appear with corporate blue, black or, provided sufficient contrast is maintained, the dark background colour in the letters QUT.

When the logo is used on a dark photographic background, the logo may also be used in reverse with the letters QUT appearing in corporate blue or black.

The background image should never ‘show through’ the letters QUT.

4.2

QUT CORPORATE IDENTITY MANUAL Logo – Minimum Background 4.3

A minimum background area or field is to remain clear of any matter. (Text, rules, edge of page)

This area is defined by the broken line in the diagram below. The area to be left clear extends to 1/20th of the logo height (A) below the logo. It extends to 1/10th of the logo height (2A) on the other three sides.

Minimum Background Area

2A H = 20A

H =

20A

2A

A2A

A = 1/20H H = 20A

QUT CORPORATE IDENTITY MANUAL Logo – Embossed and Relief 4.4

The logo is to be embossed only as shown with the background raised 1/20 of the logo height indicated by the dimension ‘A’.

When the logo is used in relief, the letters are to be set forward 1/20 of the logo height indicated by the dimension ‘A’. The background should not be de-bossed.

HA

A = 1/20H H = 20A

A

QUT CORPORATE IDENTITY MANUAL Logo and University Name 4.5

The university name is used in one line under the logo as a composite graphic with the logo – maintaining its size and spacing proportions in relation to the logo when enlarged or reduced.

The university name uses the Helvetica Neue Bold type face and should never be typed or typeset separately.

Where design or space restrictions limit the use of the standard, one-line version, an alternative form is available. This places the university name, in Helvetica Neue Bold, as two lines adjacent to the logo as shown. This is also a composite graphic and should not be typed or typeset separately.

Digital versions of the logo with or without the university name are available to download in various formats from the Marketing and Communication web site www.marketingcomm.qut.edu.au

External organisations wishing to use the QUT logo and university name must first seek permission from Marketing and Communication department and all artwork should be approved by the Manager, Visual Communication Services before finalising print or web.

Care should be taken not to distort the logo when re-sizing digital versions.

Permitted usage for faculties, schools and other sub-centres of the university is referred to in Sections 4.5, 4.6, 4.7, 4.8, 4.9.

Further variation of the QUT logo and university name for any specific application will only be undertaken by Marketing and Communication with the approval of the Manager, Visual Communication Services.

QUT Logo Standard

QUT Logo Standard Reversed

QUT Logo – Alternative

QUT Logo – Alternative Reversed

QUT CORPORATE IDENTITY MANUALApproved Logo ApplicationsQUT Creative Industries 4.7

Special applications of the QUT logo have been approved for QUT Creative Industries Faculty and Precincts.

These logos should only be used as a composite graphic to maintain size and spacing proportions when the logo is enlarged or reduced.

Relevant guidelines for the QUT logo in terms of corporate colour and usage as stated elsewhere in this section apply.

Digital versions of these logos are available through Marketing and Communication, Visual Communication Services.

creative industries

creativeindustries

creative industriesprecinct

creative industries precinct

creative industries

creative industries

QUT CORPORATE IDENTITY MANUALApproved Logo ApplicationsQUT Business School 4.7

Special applications of the QUT logo have been approved for QUT Business School and QUT Graduate School of Business.

These logos should only be used as a composite graphic to maintain size and spacing proportions when the logo is enlarged or reduced.

Relevant guidelines for the QUT logo in terms of corporate colour and usage as stated elsewhere in this section apply.

Digital versions of these logos are available through Marketing and Communication, Visual Communication Services.

QUT Business School is Australia’s first business school with triple international accreditation. A standard grouping of the accrediting organisations is available in the two arrangements shown below. Please contact Visual Communication Services for artwork or advice on the use of the triple accreditation logos.

Business School

Business School

Business School

Business School Brisbane Australia

Graduate School of Business

QUT CORPORATE IDENTITY MANUAL Logo and University Name – Extensions 4.6

Extensions to the QUT logo and University name are permitted for approved uses such as faculties, schools, divisions and centres.

The name of the faculty or school etc is set in Helvetica Neue Medium directly below and sized to match the University name.

Only approved University Centres are permitted to substitute their name for the University name, in the same style and size, directly under the logo.

When used in an international context, the extension includes Brisbane Australia as shown.

See Sections 4.7 – 4.9 for further examples of acceptable and unacceptable uses of logos / names.

Other variations to the QUT logo and associated names/extensions for any specific application will only be undertaken by Marketing and Communication with the approval of the Manager, Visual Communication Services.

Queensland University of TechnologyFaculty of Health

Queensland University of TechnologyBrisbane Australia

Queensland University of TechnologyCentre for Health Research

Queensland University of TechnologyFaculty of HealthSchool of Nursing

Queensland University of TechnologyDivision of Technology, Information and Learning Support

QUT CORPORATE IDENTITY MANUAL

Approved Logo Applications QUT Research Institutes Special applications of the QUT logo have been approved for QUT’s two research institutes.

These logos should only be used as a composite graphic to maintain size and spacing proportions when the logo is enlarged or reduced.

Relevant guidelines for the QUT logo in terms of corporate colour and usage as stated elsewhere in this section apply.

Digital versions of these logos are available through the Visual Communication Services.

QUT Institutes 4.8

ife Institute for Future Environments

ifeInstitute for Future Environments

QUT CORPORATE IDENTITY MANUALApproved Identification logotypes - Corporate Departments 4.9

A range of special identification logotypes has been approved for use by specific corporate units of the university to identify the services provided by these units.

These logotypes are generally intended for internal identification within QUT with the exception of a number of units whose services are extended externally.

Development of identification logotypes for any specific application will only be approved and undertaken by Visual Communication Services.

Alumni

Art Museum

Bookshop

Careers and Employment

Foundation

Gardens Theatre

International

Library

Precincts

Examples of applications approved for general use.

Caboolture campus

QUT CORPORATE IDENTITY MANUAL

Faculty of Health

Examples of applications approved for internal use only..

Schoool of Nursing

Facilities Management

Facilities Management

Information Technology Services (ITS)

Learning Environments and Technology Services (LETS)

Printing Services

eLearning Services

4.10

QUT CORPORATE IDENTITY MANUAL

The slogan, a university for the real world is a registered trademark of QUT and is the only slogan permitted to be used with the university name and logo, as determined by Marketing and Communication and approved by the Vice-Chancellor.

The slogan has been designed in Helvetica Bold and should only be used as a composite graphic to maintain its proportions and typographic integrity.

The slogan is used both separately to and in predetermined combinations with the QUT logo as shown.

Any variations to the above for marketing purposes, must be approved by the Manager, Visual Communication Services.

Logo and University slogan 4.11

QUT CORPORATE IDENTITY MANUAL Unacceptable Uses of the Logo 4.12

Spacing incorrect between logo and name.

Incorrect typeface used for name.

Name must be in Helvetica Bold.

Logo and name are distorted.

The square should be solid.

The stylised letters must always be within the square.

The minimum background area should be left around the logo, see section 4.2.

Use of the stylised letters QUT should not be used as individual design elements unless approved by Visual Communication Services.