DRIVING SUCCESSFUL SMALL CELL DEPLOYMENT &

INTELLIGENT NETWORK DESIGN

30-31 October 2012Hotel Palace Berlin, Germany

2nd Annual

THE FLAGSHIP EVENT IN THE INDUSTRY’S LEADING SMALL CELLS GLOBAL SERIES

OFFICIAL OPERATOR PARTNER

KAUSHIK GOHELDirector, RAN Fundamental Planning

AT&TUSA

ZHONGRONG LIUHead of Radio Networks Strategy,

DEUTSCHETELEKOM Germany

DR MOHAMED NADDER HAMDYDirector Capacity Planning

ETISALATU.A.E

PAUL CEELYHead of Network Strategy

EVERYTHINGEVERYWHEREUK

BILL CHANGChief Planning & StrategyOfficer

U MOBILEMalaysia

WALTER HAEFFNERHead of Service Engineering

VODAFONEGermany

PLATINUM SPONSOR

NEW FOR 2012OPERATOR MIND SHARE

IN-DEPTH MULTI-TRACKAGENDA

ANALYST BREAKFASTBRIEFINGS

ALL NEW EXPERTADVISORY BOARD

www.smallcellsevent.com

ALL NEW 2012 SPEAKER LINE UP INCLUDING

PANEL SPONSOR

STREAM SPONSORS

ATTENDEES

250+

EXPERTSPEAKERS

60+

EXHIBITORS

20+

OPERATORCASE STUDIES

30+

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DAN SHERSHENManager, Wireline, IP andContent Technology Strategy

SPRINTUSA

KEVIN BAUGHAN Director of Metro Wireless

VIRGIN MEDIAUK

LUIGI LICCIARDIHead of Technology Planand Standards

TELECOM ITALIAItaly

ALAN GANSONHead of Product Marketing

ERICSSON

DR. YAZAN AL-JALILISenior Telecom Advisor,Network Sector – NetworkPlanning & Performance

STCSaudi Arabia

MS LEI WANGSenior MarketingManager, WirelessNetwork Business Unit

HUAWEI

DR. EROL HEPSAYDIRHead of Network Technology

HUTCHISON 3GUK

KAUSHIK GOHELDirector, RAN Fundamental Planning

AT&TUSA

STEFAN SPOERRISenior Mobile Strategist,Corporate CenterSUNRISE COMMUNICATIONSAG, Switzerland

AARON PARTOUCHEDirector, Smart MobileBackhaul Wireless

COLT TELECOMUK

LUIGI LICCIARDIHead of Technology Plan andStandards

TELECOM ITALIAItaly

DR MOHAMEDNADDER HAMDYDirector Capacity Planning

ETISALATU.A.E

JOB OOSTVEENSenior Technical ConsultantRadio Access

TNONetherlands

MANNY ESTRADAHead of NetworkTechnology Strategy

GLOBE TELECOMPhillipines

PETER ZIDARChairman of Operators GroupUMTS FORUMHead of Standardization,TELEKOM SLOVENIA

RICK VERGINCEO

MOSAICTELECOMUSA

ASSER EL-FOULYTechnology Strategy Director

VODAFONEEgypt

YUNE MARKETATMODivision Head, Strategic Planning

PT INDOSATIndonesia

ELIA ASENSIOHead of Radio and TechnologyPlanning

VODAFONESpain

DR YAZAN AL-JALILISenior Telecom Advisor,Network Sector – NetworkPlanning & Performance

STC, Saudi Arabia

ALAN LAWInterim Head of NewTechnologies

VODAFONEUK

ZHONGRONG LIUHead of RN Strategy

DEUTSCHETELEKOMGermany

TERJE ENGEBRESTSENRadio Planner

TELENORNorway

PAUL CEELYHead of Network Strategy

EVERYTHINGEVERYWHEREUK

BILL CHANGChief Planning & Strategy Officer

U MOBILEMalaysia

DR EROL HEPSAYDIRHead of NetworkTechnology

HUTCHISON 3GUK

DR RALF IRMERSenior Manager WirelessAccess Innovation, GroupResearch & Development

VODAFONEGROUP R&D

GEIR OVE JENSSENHead of Femtocells

NETWORKNORWAYNorway

WALTER HAEFFNERHead of Service Engineering

VODAFONEGermany

DAN SHERSHENManager, Wireline, IP andContent Technology Strategy

SPRINTUSA

HEINZ BECKERHead of Group Radio Systems

VODAFONEGermany

NEW 2012 ADVISORY BOARD

@smallcellsgc #smallcellsgc

OPERATOR SPEAKERS INCLUDE:

VIRAJABHAYAWARDHANAPrincipal Researcher

BTUK

GIOVANNI ROMANOCo-ordinator for Radio Standards

TELECOM ITALIAItaly

30-31 October 2012Hotel Palace Berlin,

Germany

Networking opportunities

SPEED NETWORKING! A chance to meet yourpeers in a fun informal atmosphere – taking theconcept of ‘speed dating’ into the business arena

NETWORKING REFRESHMENT BREAKS – Meet your industry colleagues and discuss theirviews on the market over a tea or coffee

BLOG – http://smallcellsevent.wordpress.com Check out the latest thoughts of the Small CellsGlobal Series team and guests including speakersand sponsors.

JOIN THE DEBATE on Twitter @smallcellsgc#smallcellsgc

LINKEDIN – smallcellsevent.com/linkedin Join our growing LinkedIn community to discuss allthings small cells.

ONLINE NETWORKING TOOL - Providing you with theopportunity to network, pre, during and post conference

EVENING DRINKS RECEPTION – At the end of the day,unwind at our drinks reception, and mingle withprospective new partners

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DAY ONE: TUESDAY 30TH OCTOBER

“PT INDOSAT IS LOOKING FORWARD TO MEETING AND NETWORKING WITHTHE HIGH LEVEL SPEAKERS AND ATTENDEES AT THE SMALL CELLS GLOBALCONGRESS. THIS EVENT PRESENTS THE IDEAL OPPORTUNITY TO DISCUSSAND DEBATE THE KEY ISSUES WHICH NEED TO BE OVERCOME FOR MASS DEPLOYMENT OF SMALL CELLS.”YUNE MARKETATMO, DIVISION HEAD, STRATEGIC PLANNING, PT INDOSAT

Chair: David Chambers, Editor,THINKSMALLCELL

13.50 Examining the key drivers of smallcell deployments• What are the requirements for small cell

deployment• The effect of social media on data

consumption • The role of small cells in capacity and

coverageDr. Erol Hepsaydir, Head of NetworkTechnology, HUTCHINSON 3G, UK

14.15 Operator Case Study: Connectingsmall rural communities with smallcells • The business model for small cells rural

area deployments• Overcoming the major challenges;

quality and type of backhaul, IPassignment, installation with other inhome devices

• Understanding the opportunitiespresented by small cells

Rick Vergin, CEO, MOSAIC TELECOM,USA

14.40 Indosat Case Study: Connectingthe unconnected, small cells forrural areas in Indonesia• Challenge and issues to cover rural

areas• How small cell could help penetrating

rural areas • Lesson learnt from pilot and commercial

projectsYune Marketatmo, Division Head,Strategic Planning, PT. INDOSAT,Indonesia

15.05 Monetizing Small cells throughapplications and services• Which cells are best suited to providing

applications and services?• Assessing the potential to exploit small

cell zonal awareness capabilities• Small cells and the connected homeMagnus Johansson, Principal Consultant,WIRELESS 20|20

15.35 Networking Break and Exhibition Visit

16.30 Small cells and Super ConnectedCities• An update on the latest results of Virgin

Media's small cell trials • The opportunity for a step change in

mobile broadband performance• New business models for a new

approach to radio infrastructureKevin Baughan, Director of MetroWireless, VIRGIN MEDIA, UK

16.55 Operator Case Study: Sunrise'svision for deploying small cells• Why small cells? - It is no longer just

about connections but about usage• Small cells – the key to future capacity

and user experience• The business case - TCO to deliver

capacity into hot zones• Evolving role of small cells in

applications, use cases and differentdeployment scenarios

• Opportunities and challengesassociated with small cell underlay

Stefan Sporri, Senior Mobile Strategist,SUNRISE COMMUNICATIONS,Switzerland

17.20 In building small cells for largeenterprise – where are theopportunities and how will itwork? • Deployment guidelines for enterprise

small cell deployments• Interference mitigation, mobility

management and handoveroptimisation

• Deploying small cells in clusters forlarge enterprise

Emmanuel Estrada, Head of NetworkTechnologies Strategy, GLOBETELECOM, Philippines

17.45 Close of Track B

Small cell vendors will have 4 minutes to present their solutions and demonstrate how they are working with operators and other vendors in the ecosystem towards the commongoal of making small cells work! Delegates will vote on the most compelling pitch and a prize will be awarded to the winner!If you are a vendor and are keen to take part in this session please contact Adam Sillitoe at adam.sillitoe@informa.com

TRACK A – SMALL CELL BACKHAUL

SMALL CELL KEYNOTES

18.00 – PRE-DRINKS VENDOR SHOOT OUT

Sponsored by TRACK B – DIFFERENT CELLS, DIFFERENT SCENARIOS –SMALL CELL ENABLED USE CASES

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8.00 Registration and Coffee

8.40 Conference Welcome and Speed NetworkingCaroline Hicks, Senior Conference Researcher, INFORMA TELECOMS & MEDIA

8.50 Chairperson’s IntroductionDimitris Mavrakis, Principal Analyst, INFORMA TELECOMS & MEDIA

9.00 INTERACTIVE OPERATOR PANEL DISCUSSION: Assessing the commercialdrivers for small cells - what is the real business case?• Are small cells really necessary?• Understanding how, where and when to deploy small cells• Licensed vs. unlicensed small cells• Examining cost of deploying small cells vs. macro cells and the return on investment• Is the business case for small cells strong enough to cause real discontinuity and change the

way that operators build mobile networks?Zhongrong Liu, Head of Radio Networks Strategy, DEUTSCHE TELEKOM, Germany Kevin Baughan, Director of Metro Wireless, VIRGIN MEDIA, UK Bill Chang, Chief Planning and Strategy Officer,U MOBILE, MalaysiaLuigi Licciardi, Head of Technology Plan and Standards, TELECOM ITALIA, Italy

9.45 Small cells for network performance, capacity and customer experience• Overview of Vodafone’s global small cell product portfolio• Utilising small cells for performance and capacity.• Customer experience and feedback.• Putting this into practice - a market case studyAlan Law, Interim Head of New Technologies, VODAFONE, UK Heinz Becker, Head of Group Radio Systems, VODAFONE, Germany

10:10 How to make Hetnet networks a reality?• How to introduce different small cells in the right sequence? • Macro and small cells coordination is the key• Hetnet network future visionsJu Liu, Small Cell Product Director, HUAWEI

10:35 Networking Coffee Break and Exhibition Visit

11.35 Quantifying small cell savings: where and when can real savings be made?• Examining the differences in estimated capex and opex for a small cell network, a macro

network, and a heterogeneous network• Justification for investment – how can small cell ROI be measured?• How might investments in small cell technology effect macro network investment? Asser El-Fouly, Technology Strategy Director, VODAFONE, Egypt

12.00 Assessing the suitability of line of sight microwave backhaul in an urbanenvironment• The advantages and disadvantages of using microwave backhaul for small cells• Do the cost benefits of high frequency microwave backhaul outweigh the disadvantages?• Point and multi point technology Dan Sershen, Manager - Wireline/IP and Content Technology Strategy, SPRINT, USA

12.25 Content owner speech: small cells and big newspapers!• The chicken and egg problem of innovation in media• Impact of connectivity on publishing• The consumer and what we mean to them• The prize we will pay?Simone Loesch, Head of Mobile Marketing, AXEL SPRINGER MEDIA IMPACT

12.50 Networking Lunch

Chair: Dimitris Mavrakis, Principal Analyst,INFORMA TELECOMS & MEDIA

13.50 Backhaul solutions for public smallcells – evolution or revolution?• Challenges of public small cell backhaul

deployments• Key design requirements and network

architecture• How to ensure a profitable business

case for small cell deploymentsMarkku Ellilä, Vice President & GeneralManager, Mobile Routing Business,TELLABS

14.15 Panel discussion: Backhaul forsmall cells – the single biggestbarrier to small cell deployment?• Are any of the current backhaul

capabilities available really suitable forsmall cell deployments?

• To what extent does the cost ofbackhaul and site acquisition raise thecost of small cell deployment?

• Exploring the role of shared backhaul asan enabler of small cell deployments

Panel Moderator: Frank Bernhard,Director of Strategy and Operations,DELOITTE CONSULTING LLPDan Sershen, Manager - Wireline/IP andContent Technology Strategy, SPRINT, USAViraj Abhayawardhana, PrincipalResearcher, BT, UKAaron Partouche, Director, Smart MobileBackhaul Wireless, COLT TELECOM, UKRan Avital, Vice President of StrategicMarketing, CERAGON NETWORKSBjorn Odenhammer, Strategic ProductManager, ERICSSONSenior Representative, HUAWEI

14.45 Outdoor backhaul solutions –alternatives to copper• What options exist for outdoor small cell

backhaul?• The role of fixed line operators in the

small cell ecosystem – is there a newpartnership opportunity to facilitateinfrastructure optimisation?

• Femto cells offloading solution benefits• Current internet backhauling drawbacks

• Proposed Femto backhauling over GPON• Difficulties encountered with the

proposed backhauling schemeMohamed Nadder Hamdy, Director ofCapacity Planning, ETISALAT, UAE

15.10 Panel Discussion: Optimising thequality of experience in HetNetdeployment with backhaulFrank Bernhard, Director of Strategy and Operations, DELOITTECONSULTING LLP

15.40 Networking Break and Exhibition Visit

16.30 Wireless backhaul and last milebackhaul in an urban area• Exploring the potential for the provision

of backhaul through unlicensedspectrum

• Leveraging high frequency spectrum forsmall cell backhaul

• Achieving a reliable backhaul to siterelationship to guarantee QoS & QoE –fibre or wireless, which is best?

Aaron Partouche, Director, Smart MobileBackhaul Wireless, COLT TELECOM, UK

16.55 Assessing the options forincreasing backhaul efficiency• Building a smart network with

distributed backhaul capability• Self organising intelligent backhaul –

increasing QoS with optimum bandwidthaggregation and low latency

Dr. Yazan Al-Jalili, Senior Telecom Advisor,Network Sector – Network Planning andPerformance, STC, Saudi Arabia

17.20 Backhauling Small and Large LTE Cells• Small cells as part of a larger

environment in an LTE deployment• Example of an LTE based service offer

and the related technical implications• The role and importance of small cells

and the monetary justificationsWalter Haeffner, Head of ServiceEngineering, VODAFONE, Germany

17.45 Close of Track A

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“VODAFONE IS DELIGHTED TO BE SPEAKING AT THIS INDUSTRYLEADING EVENT. WE VERY MUCH LOOK FORWARD TO SHARINGOUR EXPERIENCES TO DATE AND FOR US THE SMALL CELLS GLOBALCONGRESS IS THE IDEAL OPPORTUNITY TO BENCHMARK WITHOTHER OPERATORS WORLDWIDE UNDER ONE ROOF.”ALAN LAW, INTERIM HEAD OF NEW TECHNOLOGIES, VODAFONE, UK

DAY TWO: WEDNESDAY 31ST OCTOBER

Proximity marketing and LBS using small cellsZahid Ghadialy, Managing director, EXPLANOTECH LIMITED

Are the operators moving too slowly to handle upcoming data demand?Joe Madden, Principal Analyst, MOBILE EXPERTS

Operator class Wi-Fi – beyond PasspointMorgan Mullooly, Research Analyst, Spectrum Research Programme, ANALYSYS MASON

‘Open to all’ vs. ‘Closed User Group’ (CUG) deployments of femtocellsMarco Knitel, Senior Strategy Telecoms Consultant, CAPGEMINI

Business case analysis of a small cell network deployment and its key findingsMagnus Johansson, Principal Consultant, WIRELESS 20/20

Assessing the business risks involved in deploying small cellsDimitris Mavrakis, Principal Analyst, INFORMA TELECOMS & MEDIA

Toward hybrid models “WiFi AND Femto”... bridging and integrating as lever tomanage future quality traffic growthKarim Taga, Managing Partner, Global Practice Leader, ARTHUR D. LITTLE

Linking strategy and execution to small cells growth Frank Bernhard, Director of Strategy and Operations, DELOITTE CONSULTING LLP

Chairperson: Karim Taga, Managing Partner,Global Practice Leader, ARTHUR D LITTLE

13.55 Interference mitigation strategiesfor small cell deployments• The role of multi-function access points

in interference mitigation• Interference mitigation guidelines• Distributed reception• Interference avoidance• Interference reduction• Interference mitigation: defining what,

where and whyTerje Engebretsen, Radio Planner,TELENOR, Norway

14.20 Achieving satisfactory small celldeployment at street level in highcapacity urban areas• Size matters: the importance of small

cell form factors for urban deployments• Small cell site security at street levelRalf Irmer, Senior Manager, WirelessAccess, VODAFONE GROUP R&D

14.45 Intelligent network routing –what, when and where?• Traffic offloading strategies: when

should traffic be routed over the macronetwork, and when should it be routedover a small cell network?

• Automated provisioning Iain Gillot, Founder and President, IGR

15.10 Networking Break

16.05 The role of self-organisingnetworks in small celldeployments• Will current SON techniques be enough

to effectively manage small celldeployments?

• Where does the future of SON lie?• Leveraging SON techniques to allow

small cell and macro cell networks towork together nicely withoutinterference

Job Oostveen, Senior TechnicalConsultant Radio Access, TNO, TheNetherlands

16.30 Back to basics: facilitating optimalsite acquisition and access forsmall cells• The importance of site acquisition in

maximising the efficiency of small cells • Power management and network

sharing • Forming agreements – working with

Municipalities to optimise small cellinfrastructure

Giovanni Romano, Co-ordinator for RadioStandards, TELECOM ITALIA, Italy

16.55 Small cell security • Examining the different options for

security in the small cell network• Guaranteeing customer data security Geir Ove Jenssen, Femtocell ProjectDirector, NETWORK NORWAY, Norway

17.20 Chairman’s closing remarks

17:25 Close of Conference

TRACK C – SMALL CELLS AND SPECTRUM –STRATEGIES FOR NETWORK INTEGRATION

8.00AM – 9.00AM ANALYST BREAKFAST BRIEFINGS SESSION

SMALL CELL KEYNOTES

Sponsored by TRACK D – CELL OPTIMISATION – ENABLINGTECHNOLOGIES FOR SMALL CELLS

"THE SMALL CELLS GLOBAL CONGRESSIS A GREAT PLATFORM TO NETWORKWITH POTENTIAL CUSTOMERS ANDOTHER VENDORS. IT'S THE KEY EVENTWHERE THE BIG INDUSTRY PLAYERSSHARE EXPERIENCES AND FURTHER THEDEPLOYMENT OF SMALL CELLS. HUAWEIARE LOOKING FORWARD TO BEING APART OF THIS EVENT AND DRIVE SMALLCELL ROLL OUT."JU LIU, SMALL CELL PRODUCT DIRECTOR, HUAWEI

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8.30 Registration and Coffee

9.00 Chairperson’s IntroductionDavid Chambers, Editor, THINKSMALLCELL

9.10 Informa Telecoms & Media Research small cell market status update• How has 2012 progressed so far for the small cells market?• Forecasts for growth: what might 2013 and beyond hold for small cells?Julian Bright, Senior Analyst, INFORMA TELECOMS & MEDIA

9.35 Exploring the case for macro and small cell coordination – how does it really work?• What do operators stand to gain by coordinating macro and small cell networks?• Leveraging small cells as a complement to existing networks• The importance of integrated central intelligencePaul Ceely, Head of Network Strategy, EVERYTHING EVERYWHERE, UK

10.00 Small Cell Economics and Use CasesKaushik Gohel, Director, RAN Fundamental Planning, AT&T, USA

10.25 Networking Break and Exhibition Visit

11.25 Where does the future lie for deployments of small cells?• As mobile data continues to explode and voice traffic continues to decline, what role can the

femtocell play in the future of mobile networks?• Examining potential opportunities for next-generation residential femtocells- standards,

apps and featuresElia Asensio, Head of Radio and Technology Planning, VODAFONE, Spain

11.50 Interactive Operator Panel discussion: Multi technology traffic management– are single vendor or multi vendor solutions the answer?• Which scenario is better in achieving QoS and QoE management from end to end in a mix up

of different access networks?• Coordinated vs. ad hoc deployment – is deploying to capacity hotspots only a short sighted

approach?• What is the industry doing to encourage interoperability and open standards?Alan Law, Interim Head of New Technologies, VODAFONE, UK Dr. Erol Hepsaydir, Head of Network Technology, HUTCHINSON 3G, UKAsser El-Fouly, Technology Strategy Director, VODAFONE, EgyptKaushik Gohel, Director, RAN Fundamental Planning, AT&T, USA

12.30 More MoCo - How MNOs affect the evolution of mobile content• How MNOs aided the evolution from the polytone to the mobile app• MNOs role in transition from web 2.0 to the $1B "Instagram" era • How the mobile layer and operator connectivity will fuel future growth in mobile content

innovationJohn Miller, Director of Mobile Marketing, JESTA DIGITAL, Germany

12.55 Networking Lunch and Exhibition Visit

Chairperson: Julian Bright, Senior Analyst,INFORMA TELECOMS AND MEDIA

13.55 ASA Spectrum Opportunity for LTE Small CellsLaurent Fournier, Senior Director,Business Development, QUALCOMM

14.20 WiFi – competitor or complimentary?• Is the increasing use of WiFi as a means

for data offload competitive orcomplimentary to small cell technology?

• The balance and interrelationshipbetween licensed spectrum small cellsand unlicensed operator Wi-Fi hotspots

• Achieving seamless handover betweenWiFi and Small Cells

Luigi Licciardi, Head of Technology Planand Standards, TELECOM ITALIA, Italy

14.45 Panel discussion: Integrating small cells, WiFi, 3G & LTE • Is the use of small cells for a 3G network

really a sensible value proposition foroperators, or are small cells destined forLTE networks only?

Bjorn Odenhammer, Strategic ProductManager, ERICSSONLuigi Licciardi, Head of Technology PlanStandards, TELECOM ITALIAStefan Spörri, Senior Mobile Strategist,SUNRISE COMMUNICATIONS,SwitzerlandRalf Irmer, Senior Manager, WirelessAccess, VODAFONE GROUP R&DJu Liu, Small Cell Product Director,HUAWEI

Panel Sponsor

15.15 Networking Break and Exhibition Visit

16.05 The opportunities and challengesfacing LTE small cells• The need for small cells in order to

deliver on user experience expectations• The challenges facing LTE small cells and

what is being done to overcome them• The future of small cells in LTE-AMonica Paolini, Founder and President,SENZA FILI CONSULTING

16.25 Examining the development ofregulation of small cells • What industry standards and regulation

actually exist for small cells at themoment?

• Will future small cell regulation follow asimilar path to that of macro basestation regulation?

Prof. Simon Saunders, Chairman, SMALL CELL FORUM

16.50 Panel discussion: The future of spectrum regulation in a HetNet world• What industry standards and regulation

are being created for heterogenousnetworks?

• What are the spectrum allocationoptions?

Prof. Simon Saunders, Chairman, SMALLCELL FORUMDan Sershen, Manager - Wireline/IP andContent Technology Strategy, SPRINT,USAPearse O’Donohue, Chair, Radio SpectrumCommittee, EUROPEAN COMMISSION Giovanni Romano, Co-ordinator for RadioStandards, TELECOM ITALIA, Italy

17.20 Chairman’s closing remarks

17:25 Close of Conference

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SMALL CELLS GLOBAL CONGRESSOPERATOR MINDSHARE PROGRAMME

WIFI OFFLOAD PRE-CONFERENCE WORKSHOP: UNDERSTANDING THEBUSINESS CASE AND THE REVENUE OPPORTUNITIES FOR CARRIERS

NEW FOR2012

For a deeper learning experience, get involved in theseinteractive debates hosted by leading operators.A great new addition to the Small Cells Global Congress 2012, thispre-conference afternoon session provides you with the opportunityfor face-to-face discussions with the leading operators in the smallcells ecosystem.

FORMAT:

• 4-5 roundtables in a room – each holding a discussion concurrently

• Roundtables to be hosted by an operator expert

• Each table can accommodate up to 15-20 delegates

• The session will be an interactive debate, led by the host(s) and encouragingopen debate amongst the participants

• Each Executive Operator Mindshare will last for 1 hour 45 minutes

14:00 Tables A to E commence

What are the key elements and mainchallenges in consumer femtocelldeployments? And why have they failed to attract mass market attention so far?Rick Vergin, CEO, MOSAIC TELECOM

Ensuring a balance between licensed small cells spectrum and unlicensed Wi-Fi hotspotsPaul Ceely, Head of Network Strategy, EVERYTHING EVERYWHERE

What are the challenges facing public LTE small cells and how can we overcome them?Dr. Erol Hepsaydir, Head of Network Technology,HUTCHINSON 3G UK

How far can current backhaul capabilitiesaddress the demands of small celldeployments and which backhaultechnologies will be critical for small cells?Dr. Yazan Al-Jalili, Senior Telecom Advisor, NetworkPlanning and Performance, STC, Saudi Arabia

Making LTE Backhauls IP Ready Dr. Walter Haeffner, Head of Service Engineering,VODAFONE, Germany

16:15 Tables F to I commence

Understanding which services andapplications are possible over small cells? Kaushik Gohel, Director RAN Fundamental Planning,AT&T

Will small cells be deployed in shared or dedicated spectrum?Giovanni Romano, Radio Access Standards Co-ordinator, TELECOM ITALIA

Opportunities and challenges in offering wholesale small cell services(including Femto as a Service)Aaron Partouche, Director Smart Mobile BackhaulWireless, COLT TELECOM

What are the challenges facing public LTEsmall cells and how can we overcomethem? How is LTE influencing small cellsdeployment?Peter Zidar, Chairman of Operators Group, UMTS FORUM & Head of Standardization,TELEKOM SLOVENIA

17:45 Chair's summary

18:00 Close

Registration: 09:00

This workshop will last from 09:30 – 13:00 including breaks.

Led by: MAGNUS JOHANSSON, Principal Consultant, WIRELESS 20|20

While much has been discussed about WiFi Offload and how it can help with the growingmobile data explosion load for carriers, more examination is needed to understand thebusiness case impact of WiFi Offload. For Mobile Network Operators, it is critical tounderstand the circumstances of how, when and where it makes sense to add WiFi Offloadinto your network. If you decide to deploy WiFi Offload, modelling the business case canhelp you pinpoint the optimum amount of WiFi Offload to add to your network for optimumcost savings and return on investment.

In addition to cost savings, the implementation of a carrier-grade WiFi Offload network tosupplement 3G and 4G networks presents operators with new revenue generationopportunities. The workshop will examine various revenue opportunities, and model thepotential impact the additional revenue can have on the business case.

The workshop will show the participants the key success factorsfor deploying WiFI Offload, how to maximize cost savings in 3Gand 4G networks, and how to generate new revenue streams.The workshop will covers the business models, cost structures,implementation options, and discuss potential strategies formaking a successful WiFi Offload project.

WORKSHOP OBJECTIVES:

• Examine the business case impact of WiFi Offload• Understand the circumstances of how, when and where it

makes sense to add WiFi Offload into your network• Outline how to model the business case for WiFi Offload in

order to help pinpoint the optimum amount of WiFi Offloadto add to your network for optimum cost savings andreturn on investment

• Examine the new revenue generation opportunitiesattached to WiFi Offload to 3G and 4G networks and howthese might affect the business case

15:45 Refreshment and Networking Break

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AGENDA:

13:30 Registration

13:55 Chair's Welcome: Dimitris Mavrakis, Principal Analyst, INFORMA TELECOMS & MEDIA, Julian Bright, Senior Analyst, INFORMA TELECOMS & MEDIA

MONDAY 29TH OCTOBER

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