Quiznos Living History

• L I V I N G H I S T O RY •

198719641981

Rick Schaden searches for

the perfect toasted sub...is this the start

of something BIG?

1ST

store open

First logo Second logo

Little did Rick know, at the corner of 13th & Grant

Streets in Denver, the toasted sub was born at a

sandwich shop called Quiznos...

Rick Schaden finds the perfect toasted sub and purchases his first Quiznos at Crossroads inBoulder. It was the start of something BIG.

19921993

3 corporate employees run the show—

Rick Schaden, Sue Hoover & Les Jenkins

1991FIRST FRANCHISE GATHERING IN BRECKENRIDGE, COLORADO

WITH 20 ATTENDEES

FRIDAY, FEBRUARY 1, 1991

“Father-son team buysQuizno’s chain”

Rick & Dick Schaden purchase Quiznos chain

QUIZNOS FIRST

COMMERCIAL...

“AUTO PARTS” AIRS

IN DENVERWins Denver Advertising Federation “Alfie” Award

for Best TV Spot — Budget $5,000 or less

Named one of Adweek Magazine’s

Best Spots of 1992

Quiznos tests Quiz Kidz Meals and introduces them with“Kidz Eat Free” campaign. The response was overwhelming!

Quiznos proprietary bread recipe is deciphered and duplicated

FRANCHISE GATHERING HELD IN ESTES PARK, COLORADO

WITH 75 ATTENDEES

Quiznos starts Area Director Program

and begins national expansion

QUIZNOS:SERVING UP A

HIGH-CLASSHERO

Named Hot Prospect

along with House of Blues,

Panda Express and

St. Louis Bread Company

(Panera)

Quiznos sells2.5 million subs

18stores open

Third logo

19941995

Quiznos first LTO

QUIZNOS AD CAMPAIGN“EAT. BE HAPPY” AIRS

Quiznos named a“Hot Concept”

Quiznos introduces

1200 square foot linear store

“Quizno’s redesigncuts costs, expands

location options”

JULY 17, 1995

MAY 16, 1994

FRANCHISE GATHERING HELD IN COLORADO SPRINGS, COLORADO

WITH 150 ATTENDEES

100stores open

Quiznos promotes “Oven Baked Subs”

with fourth logo

19961997

Quiznos tests “Cheeze Louize”

take-n-bake pizza

Quiznos first termination

of a Franchise Owner...

for throwing a sub at a customer

“No sub for YOU!”

FEBRUARY 1997

LTOs:

STEAK PARMESAN

HONEY BACON CLUB...so popular it became a permanentmenu item

THE TRADITIONAL...so popular it became a permanentmenu item

Quiznos becomes 3rd largest submarine

sandwich chain in the world (passing TOGO’s)

Quiznos adds required reading for

every FO and corporate employee:

1) Behind the Arches — The Story of McDonald’s

explains brand building by a proven leader

2) The E-Myth looks at the entrepreneurial

experience

Quizno’s MakesThe List!

#76 of 100 fastest growing franchises

Quiznos tests french fries

Store #39 in St. Louis, MO is the first to

reach $1 million in annual sales

LTOs: SOUTHWEST CHICKEN BBQ

GRILLED CHICKEN CHEDDAR

Quiznos forms Research & Development Department

Professional chefs gather for 1st annual Ideation Session

Quiznos throws a party to celebrate 100 units open

Q100 pins are now industry collector’s item

29 Food FranchisesAnyone can Afford

MAY 1996

FRANCHISE GATHERINGHELD IN DENVER

WITH 250 ATTENDEES

19981999

QUIZNOS AD CAMPAIGN“THERE’S A BETTER WAY TO

TOAST A SUB” AIRS

FRANCHISE GATHERINGHELD IN TAMPA, FLORIDA

WITH 750 ATTENDEES

Quiznos donates $50,000 to

CARE Foundation through beverage

promotion — CARE fights global poverty

LTOs:CLASSIC ITALIAN

1ST

internationalstore opens• TOKYO, JAPAN •

MEDITERRANEAN CHICKEN

New soup line increases soup sales 25%

“More than just mayoon white bread”

Quiznos is first to introduce flavored breads and proprietary

gourmet sauces...

¨

Quiznos introduces

“Smoothie Q’s”

FRANCHISE GATHERINGHELD IN LAS VEGAS, NEVADA

WITH 500 ATTENDEES

In September, Quiznos launches

www.quiznos.com

QUIZNOS AD CAMPAIGN“NICELY TOASTED” AIRS

Quiznos first dessert LTO

“Quiznos Debuts Commercial on National Cable”

First National Cable Buy

LTOs:TERIYAKI CHICKENMESQUITE CHICKENBEEFEATER

Fifth logo

First corporate-sponsored “BAM”

(Big Amazing Meeting) – brings together Area Directors

and corporate employees four times a year

FLP (Food, Labor, Paper) and daily sales management

begin with Quiznos Blast Fax Program

2000

LTOs:All three achieve record-breakingsales, becoming permanent on menu and remain top sellers foryears to come

Quiznos now has 100 corporate employees

QUIZNOS AD CAMPAIGN“IT’S THAT GOOD” AIRS

Q2000First chain-wide remodel

First national prime time

commercial appearance

“Who Wants to be a Millionaire?”

1,000stores open

BESTBEST

SELLERSELLER

FRANCHISE GATHERING HELD IN TAMPA, FLORIDA

WITH 920 ATTENDEES

Quiznos builds and gives

away an entire store at the

2001Quiznos first celebrity endorsement — Adam Sandler’s dog

“Meatball” enjoys a cup of Quiznos Chicken Noodle Soup

(hey...it was free)

Coca-Cola® produces special edition bottle set

with Quiznos logo and package in honor

of 1,000th store opening — becomes

collectors item sold on e-Bay® for over $200

Quiznos is the “Official Sub” of the Colorado

Avalanche Hockey Team. The Avalanche goes

on to win the 2001 Stanley Cup...was it

skill...or subs? We may never know.

QUIZNOS AD CAMPAIGN“PIONEERS” AIRS

The Quizno’s Corp.,RANKED NO. 6“Thanks to an explosion of franchise locations, Quizno’s jumped from No. 47 in 2000 to No. 6 this year.”

JANUARY 2001

LTOs:

FRANCHISE GATHERING HELDIN DENVER WITH 1,100 ATTENDEES

2002

QUIZNOS AD CAMPAIGN “STACKED DECK” AIRS

Wins 2003 Silver Effie Award for

effective advertising by the New York

American Marketing Association

SANDWICH CHAINS RANKED BY U.S. SYSTEMWIDE SALES GROWTH(Year-to-year percentage change)

Latest Prec. Latest* PrecedingYear Year Fiscal Year- vs. vs.Rank Rank Chain End Preceding Prior

1 1 Quiznos Sept. ‘01 42.59 80.002 2 Subway Dec. ‘01 18.27 18.383 6 Sonic Drive-In Aug. ‘01 10.80 11.98

SANDWICH CHAINS RANKED BY GROWTH IN NUMBER OF U.S. UNITS(Year-to-year percentage change)


1 1 Quiznos Sept. ‘01 34.84 51.812 2 Sonic Drive-In Aug. ‘01 8.41 8.163 9 Subway Dec. ‘01 8.10 3.45

Quiznos sells89 Million subs

LTOs:

Quiznos first Super Bowl

commercial appearance was

watched by 132 million people

Quiznos is the official sponsor of Fox

Sports “The Best Damn Sports

Show...Period” for an entire week

Quiznos donates $50,000 to the Feeding

Children Better Organization through Holiday

Cookie Combo promotion — FCBO is a non-profit

program providing meals to children in the U.S.

On December 20, Jay Leno of theTonight Show discusses his

Q-card with actress Cameron Diaz

Sixth logo

Quiznos is an official sponsor of the VH1

Backyard BBQ contest and concert with

the Red Hot Chili Peppers

Quiznos is the

“Official Sub of the NHL”

BESTBEST

SELLERSELLER

2003

Quiznos introduces first

line of retail products-

Batch 81 Three Pepper

Chili Sauce and Q-Mints

Quiznos brand chips,

in seven flavors,

make national debut

Quiznos has 380 corporate employees

QUIZNOS AD CAMPAIGN“CHEF JIMMY” AIRS

FRANCHISE GATHERING HELD IN LAS VEGAS WITH 1,800 ATTENDEES

Jay Leno warmed up the crowd with comedy routine

OSA 03Chain-wide remodel

Quiznos becomes 2nd largestsubmarine sandwich chain in the

world (passing Blimpie)

Quiznos second Super Bowl

commercial appearance was

watched by 138 million people

LTOs:

2,000stores open

BESTBEST

SELLERSELLER

Quiznos uses3,924 truck

loads of bread







2004MARCH 2004

QUIZNOS AD CAMPAIGN“WE LOVE THE SUBS” AIRSQuiznos Customer Service Line

receives record 38,303 phone calls in

five-week period to “discuss” the

SpongMonkeys commercial

LTOs:

Creative Best Spots:Quiznos “We love the subs”

NBC Nightly News with Tom Brokaw

highlighted Quiznos for its smaller

portion subs, the Diamond Mini Meltz



1 1 Quiznos Sept. ‘03 37.46 67.792 12 McDonald’s Dec. ‘03 8.94 1.273 2 Subway Dec. ‘03 8.80 16.74




Quiznos ranked12th in world in totalrestaurants open...passing Arby’s® by

year end

After thirteen years, Rick Schaden

passes the leadership role of President

on to Steve Shaffer – Rick continues as

Quiznos Chairman & CEO

Quiznos named in the top 3 of all QSR's in the country by 55,000consumers

3,000stores open

And...“Thou hast seen

nothing yet.”- Cervantes

Documents

Quiznos Living History