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Marketing Management 2
QUIZ
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.QUIZ 1
DefinitionsOr
Terminology
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1. Customers Lifetime Value CLV: The netpresent value of stream
of future profitsexpected over the customers lifetimepurchases
a) Customers Life Value
b) Customers Lively purchase Value
c) Customers Lifetime Valued) Customer Lifestyle Value
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2. Customer Perceived ValueCPV : The difference between the
prospective customers evaluation of allthe benefits and all the
costs of an
offering and the perceived alternativesa) Customer Purchases
Valueb) Customised Product Value
c) Customer Perceived Valued) Customers Promised Value
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3. Customer Value Analysis C V A:Report of the Companys
strengthsand weaknesses relative to variouscompetitors
a) Customer Value Automation
b) Customer Valuation Appraisals
c) Customer Values Accessibility
d) Customer Value Analysis
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.4. Customer Profitability Analysis CPA : a
means of assessing and ranking customer profitability through
accounting techniquessuch as Activity Based Costing
a) Customers Preferential Analysis
b) Customer Probable Account
c) Customer Profitability Analysis .d) Customer Purchase
Ability
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.5. Activity Based Costing ABC : accounting
that can quantify the true profitability of different activities
by indentifying their actual costs.
a) Action Based Customers
b) Average Billing Customers
c) Activity Branding Communication
d) Activity Based Costing
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6. Advertising Any paid form of nonpersonal presentation
andpromotion of ideas, goods, or services ban identified
sponsor
a) Advocacy
b) Advertorial
c) Appearance
d) Advertising .
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7. Advertorials Print ads that offer editorial content that
reflectsfavourably on the brand and resemblenewspaper or magazine
content
a) Advertisement
b) Advertorials .c) Appeasement
d) Agreement
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8 .Arms -Length Price The pricecharged by other competitors for
thesame or a similar product
a) Arm of Prices
b) Access Price
c) Additional Price
d) Arms -Length Price .
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.9. Augmented Product A product that
includes features that go beyondcustomer expectations and
differentiatethe product from competitors
a) Arranged Product
b) Automated Product
c) Augmented Product .d) Average Product
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.10. Available Market The set of
consumers who have interest, income,and access to particular
offer
a) Average Market
b) Angel Market
c) Acquired Market
d) Available Market .
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11. Average Cost The Cost per unit at agiven level of
production, it is equal tototal costs divided by production
a) Average Cost .b) Additional Cost
c) Activity based Cost
d) Sales Cost
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.12 . Backward Invention Reintroducing
earlier product forms that can be welladapted to a foreign
countrys needs
a) Product withdrawn
b) Product trading
c) Backward Invention .d) Discount price offer
