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Proprietary and Confidential Property of Prism Digital Communications © 2014
QUICK-START GUIDE
Proprietary and confidential property of Prism Digital Communications 2016
Proprietary and Confidential, Property of Prism Digital Communications © 2015
EZAddressEZAddressEZAddressEZAddress
We are pleased to introduce the enhanced EZAddress on-line mail list creation tool.
EZAddress allows users to create multiple types of lists for use in direct mail. With simple, easy to
follow instructions you can target:
• Radius around an address
• Particular streets or entire cities
• Free-form maps to target specific areas
• Highly qualified demographic profiles
Using our EDDM (Every Door Direct Mail) you can also target particular carrier routes and receive
significant savings over normal postage rates!
• EDDM allows non-letter size mailings
• Discounted postage
• Gets your mailing in front of more prospects and noticed!
Proprietary and confidential property of Prism Digital Communications 2016
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Users can start the mail
list process two ways.
There is an option on
the home screen under
“My Mailing Lists”
Users can also create
lists in the design
workflow. Step 4
prompts the user to
select or create a
mailing list.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Choosing “Create a Free
List” will open a
dialogue box. The first
list option users can
select is “Radius Around
an Address”
Click “Create My List”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
To begin finding
addresses enter a
starting address for
your radius. Users can
also limit the total
number of address to
deliver and / or restrict
the radius to a single zip
code
Proprietary and Confidential, Property of Prism Digital Communications © 2015
EZAddress offers an
interactive map tool to
make it easier to define
your search radius.
Simply grab the
indicator with your
mouse and drag the
circle to enlarge or
shrink your search area.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Clicking on “Find
Addresses” displays the
addresses in the search
area – both in list
format and on the
interactive map.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Clicking on “View /
Edit” displays the
individual addresses on
the street selected. You
can exclude an address
from your final list by
simply un-checking the
box next it
Proprietary and Confidential, Property of Prism Digital Communications © 2015
When you have finished
editing your list you can
save the list with unique
name. This list will now
be available for use in
your direct mail
campaigns.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Another option to
create mailing lists is
the “Freeform Map
Selection”
Click “Create My List”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Freeform selection is
similar to the Radius
process but you have
the option to create
unique search areas
(instead of a standard
radius circle)
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Grabbing any black
“marker” with your
mouse will allow you to
draw borders for your
search area. You can
create an area around a
particular
neighborhood, park or
any other geographic
point!
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Selecting “Find
Addresses” will display
the addresses in list
format as well as on the
interactive map.
This list can now be
saved for use in your
campaigns.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Another option to
create mailing lists is
the “City/Street
Selector”
Click “Create My List”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
The first step is to select
the zip code for the list
search and click
“Add Zip Code”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
EZAddress, through a direct connection
to the USPS database, displays the:
• Number of streets in that zip code
• Number of addresses in that zip code
• Individual Streets in that zip code
Users can select entire streets by
checking the box next to that street.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Selecting “View / Edit” will allow the
user to select individual addresses on
that street.
To select / deselect an address simply
check the box next to that address.
When all the selections are finished
click “Save List”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
An exciting and cost
saving option available
through EZAddress is
EDDM.
Click “Create My List”
EDDM (Every Door Direct Mail) is a powerful tool
allowing users to target particular carrier routes and
receive significant savings over normal postage rates!
• EDDM allows non-letter size mailings
• Discounted postage
• Gets your mailing in front of more prospects and
noticed!
Proprietary and Confidential, Property of Prism Digital Communications © 2015
For EDDM mailings start
with a target zip code
EZAddress also allows
users to view the map
in a satellite view. To
switch views click
“Satellite”. This options
shows local features
such as schools, parks,
etc.
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Entering the zip code will show the
carrier routes available for mailing inside
that zip code. Other, useful targeting
information is also displayed such as:
• Residential vs. business addresses
• Total address in each route
• Average income in that route
Please be advised that a total of 200
addresses are required to be processed
for EDDM
Proprietary and Confidential, Property of Prism Digital Communications © 2015
You can select the carrier routes you want included in your mailing by checking the box next to that
route or you can click on the highlighted route in our interactive map. As routes are selected the total
addresses available updates with a new count. When complete simply click “Save” to make the list
available
Proprietary and Confidential, Property of Prism Digital Communications © 2015
To use the powerful
demographic list tools
available select
“Purchase a Targeted
List”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
Similar to the earlier
options users can start
with an originating zip
code. What is new is the
ability to “Select
Demographic Criteria”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
There are hundreds of potential data points available for creating a highly targeted list. Selecting a
category will show the possible choices within that category. Highlight the criteria that match the profile
you would like to mail to and click “Add”. When you are finished adding criteria click “Get My Count”
Proprietary and Confidential, Property of Prism Digital Communications © 2015
The total recipients that fit the profile you created will be displayed. Users can also set a maximum
number of addresses to be used if you prefer. The total count and cost for this highly targeted list is then
displayed.