Questions • What can you see?• What is your first impression of the logo?• Are there any words / pictures in the logo?• Why does the company include them in the logo? • What is the colour of the logo?• Why the company uses this colour?• What is special / unusual about the logo?• What kind of qualities do you think the company want

s to show?• What kind of firm is it?• Do you think it is a good / successful logo? Why?

Set 1

Set 2

Set 3

Set 4

Set 5

Set 6

• What can you see in each logo?•  What is your first impression of these logos?•  Are there any words / pictures in the logos? What are the

y?•  Why do you think the company includes those words / pi

ctures in the logo? •  Do they have any colours? What kind of feelings do the c

olours give you?•  What is special / unusual about the logos?•  What kind of qualities do you think the companies want t

o show?

 What images do you think those firms want to create?

• Can you find any similarities among these logos? Why do they share those similarities?

• What are the differences among them? Why do they have those differences?

• Do you have any other things special about the logos that you would like to share with your classmates?

• What kind(s) of firm could they be?• Do you think it is a good / successful logo? Why?