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dy

Consumers’ perception about different research organizations of Bangladesh.

Questionnaire ID

Respondent ID

Date

The following questionnaire pertains to an academic study being constructed with the intent to better understand the needs and attitudes of various business organizations toward research firms of Bangladesh. This questionnaire will take only 10-20 minutes to fill out at your convenience. Your name will no way be connected with the project. Please answer all the questions.

Part A

01. Which of the following research organizations have you ever used for research purpose? (Please √ as many as apply. If other, please specify below.)

Research firma) ACNielsen, Bangladesh □b) 4P □c) MRC-Mode □d) Sirius □e) SRGB (Survey Research Group of Bangladesh) □f) □

02. Please rate the following attributes that would be most important to you in the selection of a research agency: (mark one response for each statement. If other, please specify below.)

Not important

1

Less important

2

Average

3

Important

4

Very important

5a) Reputation & experiences of the firm □ □ □ □ □b) Number of field force employed □ □ □ □ □c) Education of field force □ □ □ □ □d) Communication skill of field force □ □ □ □ □e) Pleasant appearance of field force □ □ □ □ □f) Control over the field force □ □ □ □ □g) Accuracy of the data □ □ □ □ □h) Currency of the data □ □ □ □ □i) Sampling method □ □ □ □ □j) Control of data collection environment □ □ □ □ □k) Representativeness of sample □ □ □ □ □l) Respondents’ response rate □ □ □ □ □m) Meeting deadline □ □ □ □ □n) Data analysis efficiency □ □ □ □ □o) Ability to interpret the findings into

recommendations□ □ □ □ □

p) Cost of service □ □ □ □ □q) □ □ □ □ □

03. What kind of data did you require?

□ Primary data □ Secondary data □ BothP.T.O

Page 1 of 7

04. Please rate ACNielsen upon the following attributes: (Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)

Considering attributesVery poor1

Poor

2

Average

3

Good 4

Very good5

Don’t know6

a) Reputation & experiences of the firm □ □ □ □ □ □b) Number of field force employed □ □ □ □ □ □c) Education of field force □ □ □ □ □ □d) Communication skill of field force □ □ □ □ □ □

e) Pleasant appearance of field force □ □ □ □ □ □

f) Control over the field force □ □ □ □ □ □g) Accuracy of the data □ □ □ □ □ □h) Currency of the data □ □ □ □ □ □i) Sampling method □ □ □ □ □ □j) Control of data collection environment □ □ □ □ □ □k) Representativeness of sample □ □ □ □ □ □l) Respondents’ response rate □ □ □ □ □ □m) Meeting deadline □ □ □ □ □ □n) Data analysis efficiency □ □ □ □ □ □o) Ability to interpret the findings into

recommendations□ □ □ □ □ □

p) Cost of service □ □ □ □ □ □q) □ □ □ □ □ □

05. Please rate 4P upon the following attributes: (Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)


Poor

2

Average

3

Good 4

Very good5

Don’t know6






P.T.O

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06. Please rate MRC-Mode upon the following attributes:(Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)


Poor

2

Average

3

Good 4

Very good5

Don’t know6






07. Please rate Sirius upon the following attributes:(Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)


Poor

2

Average

3

Good 4

Very good5

Don’t know6






P.T.O

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08. Please rate SRGB upon the following attributes:(Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)


Poor

2

Average

3

Good 4

Very good5

Don’t know6






P.T.O

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09. Please rate ____________________ upon the following attributes:(Considering your experience here as well as what you know about this organization. Mark one response for each statement. If other, please specify below.)


Poor

2

Average

3

Good 4

Very good5

Don’t know6






10. Did you depend upon different agency/s for different kind of research?

□ Yes □ No

11. Please state the types of research did you conduct by the following firm? (If other, please specify below.)

Types of research

Research firm

Bra

nd

deve

lopm

ent

rese

arch

Sim

ulat

ed

test

m

arke

ting

Pre

-laun

ch

test

ing

Con

cept

test

Cop

y te

st

Hab

it &

at

titud

e te

st

Med

ia

trac

king

Adv

ertis

ing

ev

alua

tion

&

mon

itorin

g

Oth

er1 2 3 4 5 6 7 8 9

a) ACNielsen □ □ □ □ □ □ □ □

b) 4P □ □ □ □ □ □ □ □c) MRC-Mode □ □ □ □ □ □ □ □d) Sirius □ □ □ □ □ □ □ □e) SRGB □ □ □ □ □ □ □ □f) □ □ □ □ □ □ □ □

12. Did you use the same research firm frequently? (If other, please specify below.)

Researchfirm

0-1 times per

month1

2-3 times per

month2

4-5 times per

month3

0-1 times per year4

2-3 times per year5

4-5 times per year6

6- more times peryear7

Other

8a) ACNielsen □ □ □ □ □ □ □b) 4P □ □ □ □ □ □ □c) MRC-Mode □ □ □ □ □ □ □d) Sirius □ □ □ □ □ □ □e) SRGB □ □ □ □ □ □ □f) □ □ □ □ □ □ □

13. Please mention, if any, the major reason/s of your dissatisfaction with the following firm: (If other, please specify below.)

Page 5 of 7

Research firm Major dissatisfaction/s

a) ACNielsenb) 4Pc) MRC-Moded) Siriuse) CDRBf) SRGBg) BMCRSh) CUROB

i)

14. How likely are you to recommend the following firm/s to someone you know? (mark one response for each statement. If other, please specify below.)

Research firm

Very unlikely

1

Somewhat unlikely2

Uncertain

3

Somewhat likely4

Very likely

5a) ACNielsen □ □ □ □ □b) 4P □ □ □ □ □c) MRC-Mode □ □ □ □ □d) Sirius □ □ □ □ □e) CDRB □ □ □ □ □f) SRGB □ □ □ □ □

g) BMCRS □ □ □ □ □

h) CUROB □ □ □ □ □

i) □ □ □ □ □

P.T.O

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Part B

15. Please answer the following questions regarding the questionnaire as they relate to the way in which you have answered this survey:

Very Low Very high1 2 3 4 5

a) How interested were you? □ □ □ □ □b) How committed were you? □ □ □ □ □c) How much effort did you use? □ □ □ □ □d) How motivated were you? □ □ □ □ □e) How involved were you? □ □ □ □ □

Part C: Demographics of respondent’s organization

Your answers to the following questions will be used to help us interpret the information you have provided.

16. Name of the organization:

17. Product category/s (Please select as many as apply. If other, please specify):

a) Consumer □b) Pharmaceuticals □c) Toiletries □d) Cellular □e) □f) □g) □

Thank you for your cooperative participation.

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