QUESTIONNAIRE

I, BASAGOUDA C PATIL, student of DON BOSCO Institute of BIO Science and

Management Studies- MBA Program,(11wjcma015) conducting a survey on “a

study of CONSUMER PERCEPTION AND BRAND PREFERENCE

FOR PREMIUM BRANDED SHIRTS as a part of my academic assignment,

in which, I seek your kind support in providing necessary information. Your

opinion is highly valuable and I assure that information provided by you will be

strictly kept confidential.

QUESTIONNAIRE1. Name :

2. The age group.a. 18-25 ( ) b. 25-35 ( )c. 35-45 ( ) d. 45+ ( )

3. Sex a. Male ( ) b. Female ( )

4. Educational Qualificationa. SSLC ( )b. PUC ( )c. Under Graduate ( ) d. PG ( ) e. No qualification ( )

5. Occupationa. Self-employed ( )b. Salaried ( ) c. Student ( )d. Others ( )

6. Annual Incomea. < 50,000 ( )b. 50k-1Lac ( )c. 1Lac-3Lac ( ) d. 3Lac+ ( )

7. News Papers Reada. TOI ( ) b. Deccan ( )c. ET ( )d. Others ( )

8. Magazines Read a. Bus today ( )b. Bus World ( )c. India today ( ) d. Others ( )

9. Modes of Publicity through different media in Formal shirts

a. TV ( )b. Newspapers ( )c. Hoardings ( )d. Friends ( )e. Retail outlet ( )

10. Brand awareness of Premium shirtsa. Van-Heusein ( )b. Louis-Philippe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )

11. The impact of Advertisements with respect to various brandsa. Van-Heusein ( )b. Louis-Philippe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )

12.Role of Advertisementsa. High ( )b. Medium ( )c. Low ( )

13.The brands which respondants Purchaseda. Van-Heusein ( )b. Louis-Phillipe ( )c. Park avenue ( )d. Allen-Solly ( )e. Zodiac ( )

14. Influencing Factors while purchasing a. Brand name ( )b. Price ( )c. quality ( )d. Style ( )e. Colour ( )

15.What categorizes a shirt in a premium class?a. Brand name ( )b. Price ( )c. Quality ( )d. Style ( )e. Durability ( )

16.Place of Purchasea. Company outlet ( )b. Reputed Retail store ( )c. Others ( )

17. Frequency of use a. Daily use ( )

b. Occasionally ( ) c. Parties ( )

18. Frequency of Purchasea. Monthly ( )b. 2m - 3m ( )c. 3m - 8m ( )d. 8m - 12m ( )e. >1 year ( )

19.Style & Pattern of Shirts a. Plain ( )b. Checks ( ) c. Stripes ( )d. Others ( )

20. Satisfaction with current brand?a. Yes ( )b. No ( )

21. Rate of Satisfaction with current brand

Factors\rating High Medium LowPriceQualityStyleColour