QUESTIONNAIRE for final proj

8/7/2019 QUESTIONNAIRE for final proj

1/22

Name: ___________________________________ Age: ____________ Address: _____________________ Gender: _______________ 01) Occupation:

SNO OCCUPATION NO.OF

RESPONDENTS

PERCENTAGE

1 SELF-EMPLOYED 14 14%2 HOUSE-WIFE 20 20%3 SERVICE 16 16%

4 BUSINESS 15 15%5 STUDENT 35 35%TOTAL 100

Analysis and Interpretation:

The above charts depicts the occupation of the respondents. It is obsereved that 14% respondents are self-employed. 20% of the respondents are house-wifes. 16% of them fal

service sector. 15% of them have their own business and 35% of the respondents are students

02) Monthly Household Income:Rs.10, 000 - Rs.15, 000 Rs.25, 000 - Rs.30, 000 Rs.15, 000 - Rs.20, 000

14%

20%

16%15%

35%

OCCUPATION

SELF EMPLOYED

HOUSE-WIFE

SERVICE

BUSINESSSTUDENT


2/22

Rs.30, 000 Rs. 35,000 Rs.20, 000 - Rs.25, 000 Rs.35, 000 & above

SNO MONTHLY HOUSE

HOLD INCOME

NO.OF

RESPONDENTS

PERCENTAGE

1 10000-15000 33 33%2 15000-20000 34 34%3 20000-25000 21 21%4 ABOVE 25000 12 12%TOTAL 100


The above charts depicts the Monthly house hold income of the respondents. It is observed t

33% of respondents fall in the category of 10000-15000. 34% of the respondents belong tocategory of 15000-20000. 21% of the respondents fall in the income group of 20000-25000. 1of them fall in the income group of above 25000.

03) Languages spoken at home most frequently:Telugu English Hindi Others__________

SNO LANGUAGE NO.OF

RESPONDENTS

PERCENTAGE

MONTHY HOUSE


3/22

1 TELUGU 45 45%2 ENGLISH 24 24%3 HINDI 19 19%4 OTHERS 12 12%TOTAL 100


The above charts depicts the frequent language spoken at home of the respondents. Itobserved that 45% of the respondents talk in telugu. 24% of the respondents speak English. 1of the respondents speak hindi at home and the rest 12% speak other language(Punjabi,Marat

05) Language spoken outside home: Telugu English Hindi Others___________

SNO LANGUAGE NO.OFRESPONDENTS

PERCENTAGE

1 TELUGU 42 42%2 ENGLISH 34 34%3 HINDI 15 15%4 OTHERS 09 09%TOTAL 100

45%

24%

19%

12%

LANGUAGE SPOKEN AT HOME

TELUGU

ENGLISH

HINDI

OTHERS

LANGUAGE SPO


4/22


The above charts depicts the Most frequent language spoken by them outside home of respondents. It is observed that 42% of the respondents speak telugu. 34% of the respondespeak English outside home. 15% of them speak hindi and the rest 9% speak othlanguage(Punjabi,Marathi) at times.

06) What do you think is most famous about Vijayawada?

Handi-Crafts Cuisines Garments Automobile Railway Station Others________

SNO FAMOUS PLACE NO.OF

RESPONDENTSPERCENTAGE

1 Handi-crafts 26 26%2 Cusines 14 14%3 Garments 32 32%4 Automobiles 12 12%5 Railway Station 16 16%TOTAL 100


The above charts depicts the Monthly house hold income of the respondents. It is observed t26% of the respondents thinks that Handicrafts are more famous about Vijayawada. 14% of respondents think its the delicious cuisines. 32% of the respondents feels that Railway statio

26%

14%

32%

12%

16%

FAMOUS PLACE

HANDICRAFTS

CUISINES

RAILWAY STATION

AUTOMOBILES

GARMENTS


5/22

the familiar place. 12% of the respondents feels automobiles and 16% of them thinks tgarments are the one for which vijayawada is familiar about..

07) A. Living here for: ________ (Years/Months)Own house Company house Rental basis

SNO LIVING PLACE NO.OFRESPONDENTS

PERCENTAGE

1 Own house 44 44%2 Company house 21 21%3 Rental basis 35 35%TOTAL 100

Analysis and

Interpretation:

The above charts depicts the Living pattern of the respondents over the years. It is observed 44% of the respondents live in own-house. 21% live the company house provided to them. 3of the respondents are living on rental basis over the years in Vijayawada.B. Any specific reason for selecting this area where you live ____________

SNO LIVING NO.OF

RESPONDENTS

PERCENTAGE

1 Job 59 59%2 Business 41 41%TOTAL 100

44%

21%

35%

LIVING

OWN HOUSE

COMPANY HOUSE

RENTAL BASIS

59%

41%

LIVING

JOB

BUSINESS


6/22


The above charts depicts the Living pattern and the specific reason of the respondents. Iobserved that 59% are living for the purpose of their jobs. 41% of the respondents are lookafter their own business.

08) Percentage Analysis of Age group of respondentsSNO AGE-GROUP FREQUENCY PERCENTAGE1 16-24 48 48%2 25-32 22 22%3 32-40 16 16%4 41-45 14 14%TOTAL 100


The above charts depicts the Age group of the respondents. It is observed that 48% of trespondents fall in the age group of 16-24. 22% of the respondents fall in the age-group of 2516% of the respondents fall in the age group of 32-40. 14% of the respondents fall in the group of 41-45.

09) Do you own the following?

48%

22%

16%

14%

AGE GROUP

16-24

25-3232-40

41-45


7/22

Particulars No. Brand NameCar Two Wheeler Credit CardTV

MobilePhones

Operators name

Entertainment Habits

10) Which Newspaper do you read regularly?Eenadu Andhra jyothi Sakshi Deccan ChronicleThe Hindu Economic Times Vaartha Times Of India Others

SNO NEWS PAPER FREQUENCY PERCENTAGE1 HINDU 18 18%2 EENADU 31 31%3 SAKSHI 21 21%4 ECONOMIC TIME 14 14%5 DECCAN

CHRONICLE16 16%

TOTAL 100

18%

31%21%

14%

16%

NEWS PAPAER

HINDU

EENADU

SAKSHI

ECONOMIC TIMES

DECCAN CHRONICLE


8/22


The above charts depicts the news paper of the respondents that they prefer. It is observed t18% of the respondents read Hindu. 31% of them read Eenadu. 21% of the respondents rSakshi. 14% of them prefer Economic times as their daily and 16% of them prefer Deccchronicle as their daily News paper.

10) Which Radio channel do you listen to more?


9/22

E-TV Gemini Sakshi-news TV-9MAA TV ABN news Zee News

Star Plus HBO DD News Sony Sony Max Star Sports ESPN Discovery Star Gold DD 1 NDTV Star

Movies

SNO TV CHANNEL FREQUENCY PERCENTAGE1 E-TV 21 21%2 GEMINI 19 19%3 SONY 24 24%4 STAR PLUS 31 31%5 MAA-TV 09 09%6 SAKSHI NEWS 05 05%7 TV-9 21 21%TOTAL 100


The above charts depicts the Television channel of the respondents that they frequently waIt is observed that 16% of the respondents watch E-tv. 15% of the respondents watch Gem18% of them watch Sony. 24% of the respondents watch Star-plus. 07% of them watch Maa04% the respondents watch Sakshi News. 16% of the respondents watch Tv-9 regularly.

13) Do you use internet?Yes No

SNO INTERNET USAGE FREQUENCY PERCENTAGE1 YES 81 81%

16%

15%

18%24%

7%

4%16%

0% 0%

TV CHANNEL

E-TV

GEMINI

SONY

STAR PLUS

MAA-TV

SAKSHI-NEWS

TV-9


10/22

2 NO 19 19%TOTAL 100


The above charts depicts the usageof Internet by the respondents. It is observed that 81% of the respondents use Internet. 19%the respondents do not use Internet.14) If yes where?

Office College Cyber Cafe Home

SNO INTERNET USAGE FREQUENCY PERCENTAGE1 OFFICE 42 49%2 COLLEGE 29 29%3 CYBER CAF 11 11%4 HOME 18 18%TOTAL 100


The above charts depicts the different places of the Internet usage by the respondents. Iobserved that 42% of the respondents use internet at office. 29% of them use Internet at colle11% of the respondents use Internet at Cyber-caf. 18% of them use Internet at home.

81%

19%

INTERNET USAGE

YE

N

42%

29%

11%

18%

INTERNET USAGE

OFFICE

COLLEGE

CYBER CAF

HOME


11/22

15) What do you use the internet for?Information News Offers & Discounts Chatting E Mails

SNO INTERNET USAGE FREQUENCY PERCENTAGE1 INFORMATION 17 17%2 NEWS 12 12%3 OFFERS&DISCOUNTS 11 11%

4 CHATTING 32 32%5 E-MAILS 28 28%TOTAL 100


The above charts depicts the reasons for internet usage of the respondents. It is observed t17% of the respondents use Internet for Information searching. 12% of the respondents

internet for News. 11% of the respondents use Internet for sp.Offfers and Discounts. 32%them use for chatting. 28% of the respondents use Internet for checking the mails.

16) Where do you go for recreation? And how often you go there?a) Pubs/Disco ___________ e) Cafs ____________

17%

12%

11%32%

28%

INTERNET USAGE

INFORMATION

NEWS

OFFERS&DISCOUNTS

CHATTINGE-MAILS


12/22

b) Restaurant ___________ f) Clubs/Gyms ____________ c) Movies/Plays ___________ g) Parks ____________ d) Shopping ___________ h) Others (if any) ____________

SNO RECREATION

PLACE

FREQUENCY PERCENTAGE

1 Restaurant 17 17%2 Movies 23 23%3 Shopping 24 24%4 Cafes 11 11%5 Clubs/gyms 16 16%6 Others 09 09%TOTAL 100


The above charts depicts the Recreation place of the respondents that they prefer for spendtheir leisure time. It is observed that 17% of the respondents visit Restaurants. 23% goes outmovies. 24% of the respondents go out for shopping. 11% of the respondents use to go for cwith friends. 16% of the respondents hit Gym. 09% of the respondents thinks others(going

friends house or chatting with them, few may visit parks).

17%

23%

24%

11%

16%

9%

RECREATION PLACE

RESTAURANT

MOVIES

SHOPPING

CAFES

CLUBS/GYMS

OTHERS


13/22

Shopping Habits

17) Who usually accompanies you for shopping?Spouse Children Mother Siblings Relatives Father Friends

SNO SHOPPING HABITS FREQUENCY PERCENTAGE1 Friends 23 23%2 Children 31 31%3 Relatives 32 32%4 Others 14 14%TOTAL 100

Analysis and Interpretation:The above charts depicts the shopping habits of the respondents. It is observed that 23%

them accompany friends for shopping. 31% of them are accompanied by their children. 14%them are accompanied with their relatives. 14% of the respondents are accompanied by oth(parents, colleagues) in their shopping.

18) What do you like to shop the most?

23%

31%32%

14%

SHOPPING HABITS

FRIENDS

CHILDREN

RELATIVES

OTHERS


14/22

Clothes Accessories Shoes Jewellery Cosmetics Others ___

SNO SHOPPING HABITS FREQUENCY PERCENTAGE1 Clothes 44 44%2 Accessories 25 25%3 Shoes 15 15%4 Jewellery 16 16%TOTAL 100


The above charts depicts the shopping habits of the respondents. It is observed that 44% ofrespondents buy clothes mostly. 25% of them buy accessories. 15% of the respondents shop

shoes mostly. 16% of the respondents says that they mostly shop for purchasing jewellery.

19) Where do you shop from?Roadside/Unbranded Shops

DepartmentalStores

ShoppingMalls

Boutiques Designer Shops

CasualsFormalsEthnic Wear Western Wear Perfumes &cosmeticsShoesWatchesHome furnishingsElectronicsOthers(specify)

44%

25%

15%

16%

SHOPPING HABITS

CLOTHES

ACCESSORIES

SHOES

JEWELLERY


15/22

SNO SHOPPING HABITS FREQUENCY PERCENTAGE1 Unbranded shops 40 40%2 Departmental stores 25 25%3 Shopping malls 17 17%4 Boutiques 18 18%5 Designer shops 00 00%TOTAL 100


The above charts depicts the shopping habits of the respondents. It is observed that 40% ofrespondents shop at the unbranded shops(like Vastralatha-a biggest cloth market fVijayawada, for all kinds of wears and in all seasons). 25% of the respondents visit tDepartmental stores. 17% of the respondents shop at shopping malls. 18% of the respondeshop at the boutiques(small ones mostly done at home).

20) Which departmental store do you frequent for the following?

Shopping stores No of respondents PercentageBig bazaar 45 45%M&M 25 25%Tipsy Topsy 19 19%Reliance Trends 11 11%

Apparels 63% of the people purchase appar

in 3 monthsWatch 47% of the people purchase Watchin a year

Shoe 75% of the people purchase Shoesa year

Perfumes &cosmetics

80% of the people purchase peonce in a month

Electronic items 60% of the people purchase Eitems between 3-6 months

Home furnishings 40% 63% of the people purchathan a year

40%

25%

17%

18%

0%

SHOPPING HABITS

UNBRANDED SHOP

DEPARTMENTALSTORES

SHOPPING MALLS

BOTIQUES

DESIGNER SHOPS

45%

25%

19%

11%

BIG BAZAR M&M

TIPSY TOPSY RELIANCE TRENDS


16/22


The above charts depicts the shopping habits of the respondents. It is observed that 45% ofrespondents says that they visit Bigbazar frequently for shopping. 25% of the respondents viM&M . 19% visits Tipsy Topsy and the rest 11% visit Reliance trends for their shopping

SHOPPING FREQUENCY NO OF RESPONDENTS PERCENTAGEOnce in a months 46 46%Once in 3 months 39 39%Once in 6 months 15 15%


The above charts depicts the shopping habits of the respondents. It is observed that 46% of

respondents says that they go shopping once in a month. 39% of the respondents will go onc3 months. 15% of the respondents says that once in 6 months or on occasions will be out shopping.

AGE GROUP ONCE IN A ONCE IN 3 ONCE IN 6 TOTAL

46%

39%

15%

shopping frequency

Once in a month

Once in 3months

Once in 6 months


17/22

MONTH MONTHS MONTHS16-24 15 10 11 3625-32 10 8 14 3233-40 5 9 5 1940-45 4 5 4 13Total 34 32 34 100


The above charts depicts the shopping habits of the respondents. It is observed that 34% of

respondents of all age groups do shopping once in a month of which the age group between 24 are the majority group.

21) A. Why do you go to following stores?Consolidated mean ranks of parametre

Name of Store

Proximity

(Time /

Convenience)

Facilities

(Car park /

A/c

/ Ambience)

Variety

Price Customer

Service

Others

(Specify)Brand Style

Reliance trendsM&MTipsy topsyPantaloonsKalanjaliBig Bazaar Others(specify)


18/22

B. Which is the single most critical factor?

SNO CRITICAL FACTOR NO OF RESPONDENTS1 PRICE 342 REFUND/EXCHANGE 163 CUSTOMER SERVICE 104 PROXIMITY 45 VARIETY 155 EVERY THING UNDER ONE ROOF 21


The above charts depicts the shopping habits of the respondents. It is observed that 34% ofrespondents thinks that price is the most critical factor for visiting the Big bazaar. 16% of respondents thinks that the stores refund and exchange policies which draw them to the sto

10% of the respondents says that customer service is the one reason to visit the store. 4% of respondents thinks it the proximity. 15% of the respondents says the critical factor is the varithat they offer to the customers and 21% of the respondents says that it is everything under roof of the goods is the most critical factor that makes their shopping easy.

15%

21%

CRITI


19/22

22) Have you heard of Shoppers Stop? Yes No

SNO OPINIONS NO OF RESPONDENTS1 YES 582 NO 42


The above charts depicts the shopping habits of the respondents. It is observed that out of total of 100 respondents only 58% of them are aware or heard about Shoppers stop and the

42% are not aware of the store.

23) How did you come to know about Shoppers Stop?Word of mouth News papers Hoardings Mobile Vans

Visited a store TV Others ______

SNO MEANS NO OF

RESPONDENTS1 Word of mouth 35

2 News papers 093 Others(Internet) 454 Hoardings 11

58%

42%

SHOPPERS STOP

YES

NO


20/22


The above charts depicts the shopping habits of the respondents. It is observed that 35% ofrespondents says that only through word of mouth they came to know about the shoppers st9% of the respondents sees that they had seen the ad in the national newspapers. The majorityrespondents i.e., 45% of them says that they are aware of Shoppers stop through othmeans(Internet). And 11% of them they came to know through the hoardings.

24) Which mode of transport you use for going to shopping?Public Transport Two Wheelers Car Bicycle

SNO TRANSPORT NO OF RESPONDENTS1 Public Transport 252 Two wheelers 303 Car 454 Bicycle 00

Analysis andInterpretation:

The above charts depicts the shopping habits of the respondents. It is observed that 45% ofrespondents use car as the mode of transportation for shopping. 30% of them use two wheeand the rest 25% of the respondents use public transport.

25%

30%

45%

0%

SHOPPERS STOP

Public transpot

Two Wheelers

Car

Bicycle


21/22

25) Would you visit our store coming up in Vijayawada (Eluru.Road)? Yes No

SNO VISIT FREQUENCY PERCENTAGE1 YES 91 91%2 NO 09 09%TOTAL 100


The above charts depicts the shopping habits of the respondents. It is observed that 91% ofrespondents had shown their willingness in visiting the new store going to be launch in ElRoad.26) Would you recommend us to others? Yes No

SNO VISIT FREQUENCY PERCENTAGE1 YES 84 84%2 NO 16 16%TOTAL 100


91%

9%

SHOPPERS STOP

Ye

no

84%

16%

SHOPPERS STOP

Ye

no


22/22

The above charts depicts the shopping habits of the respondents. It is observed that 8% ofrespondents had reacted positively in recommending the store for others.

Documents

QUESTIONNAIRE for final proj