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questionnaire on shampoo penetration in rural markets
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Questionnaire
Disclaimer
This is to acknowledge that the following survey is purely for educational purposes. The identity of the respondent will be kept confidential.
Name of Respondent: Age: Sex:
Occupation Approximate income level
Please answer the below-mentioned questions as applicable
1. What product do you use for your hair?
1.1. Shampoo
1.2. Soap
1.3. Shikakai
1.4. Shampoo and Shikakai
2. If you use a shampoo, how often do you use it? (select the nearest range)
2.1. Daily
2.2. Twice a week
2.3. Weekly
2.4. Monthly
3. If you use shikakai, what brand do you use?
3.1. Meera
3.2. Karthika
3.3. Homemade
3.4. Other
4. What brand of shampoos do you use?
4.1. Chic
4.2. Clinic plus
4.3. Head and shoulders
4.4. Anything that is inexpensive
5. In what Quantity do you buy shampoo?
5.1. Sachets
5.2. Bottles/Bigger packs
5.3. Family packs
Shampoo Usage In Rural Markets
Shampoo usage in rural markets 1
Questionnaire
5.4. Mini bottles
6. Is shampoo a necessity for you?
6.1. Yes
6.2. No
7. How many members of you family use shampoos?
7.1. All
7.2. Siblings only
7.3. Only you
8. What features do you look for in a shampoo?
8.1. Smoothening of hair
8.2. Anti Dandruff
8.3. Conditioning
8.4. To prevent hair fall
9. If your income rose, will you increase the consumption of shampoo?
9.1. Strongly agree
9.2. Agree
9.3. Can’t Say
9.4. Disagree
9.5. Strongly Disagree
10. How easily is shampoo available to you?
10.1. Very convenient
10.2. Inconvenient
11. Do you find any additional utility by using shampoos?
11.1. I use it because it is used in urban areas
11.2. It really helps me maintain my hair
11.3. I use it because someone at home uses it
11.4. I do not find any difference between a shampoo and a soap
12. What do you look for while buying a shampoo?
12.1. Packaging
12.2. Features
12.3. Cost
12.4. Brand
Shampoo Usage in Rural Markets
Shampoo usage in rural markets 2